Ōakura Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Taranaki, New Zealand
Is Airbnb profitable in Ōakura in 2025? Explore comprehensive Airbnb analytics for Ōakura, Taranaki, New Zealand to uncover income potential. This 2025 STR market report for Ōakura, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Ōakura, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōakura Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōakura Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōakura (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōakura is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōakura is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōakura across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,621+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,537 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,446 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōakura
Ōakura Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōakura STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōakura:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōakura
Average Daily Rate (ADR) Airbnb Trends in Ōakura (2025)
Effective short term rental pricing strategy in Ōakura involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōakura typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Ōakura
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Airbnb Seasonality Analysis & Trends in Ōakura (2025)
Peak Season (January, December, April)
- Revenue averages $2,470 per month
- Occupancy rates average 47.8%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,730 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $177
Low Season (August, September, October)
- Revenue drops to average $1,376 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $181
Seasonality Insights for Ōakura
- The Airbnb seasonality in Ōakura shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōakura's highest earning potential, with monthly revenues capable of climbing to $2,963, occupancy reaching a high of 61.5%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,256, occupancy could drop to 27.8%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōakura.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōakura seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōakura (2025)
Exploring the top neighborhoods for short-term rentals in Ōakura? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ōakura Beach | A stunning coastal area known for its beautiful beach, surfing opportunities, and scenic views, making it a prime attraction for beach lovers and adventure seekers. | Ōakura Beach, Surf Breaks, Scenic Walking Trails, Local Cafes, Fishing Spots, Wildlife Viewing |
| Taranaki Maunga | The surrounding region of the iconic Mount Taranaki offers unique hiking, stunning landscapes and is popular among nature lovers and outdoor enthusiasts. | Egmont National Park, Kahui Well, Various Hiking Trails, Scenic Lookouts, Mountain Climbing, Picnic Areas |
| New Plymouth CBD | The vibrant city center is a hub of culture, shopping, dining, and entertainment, ideal for urban travelers and those wanting to experience the best of Taranaki. | Pukekura Park, Govett-Brewster Art Gallery, Coastal Walkway, Local Restaurants, Shopping Centers, Festivals and Events |
| East End | A family-friendly neighborhood close to the city center with beautiful parks and beach access, appealing to families and those seeking a quieter stay. | East End Beach, Te Henui Walkway, Local Parks, Community Events, Cafes and Shops, Surfing Spots |
| Pukekura Park | A scenic park known for its stunning gardens, lakes and events throughout the year, attracting nature lovers and event-goers alike. | Pukekura Park, Kite Festival, Summer Light Festival, Boating on the Lake, Garden Tours, Annual Events |
| Oakura Village | A charming village with local eateries and proximity to beaches, perfect for visitors seeking a quaint escape with local flavor. | Local Art Galleries, Cafes and Bakeries, Oakura Beach, Community Markets, Scenic Views, Local Crafts |
| North Taranaki Surf Breaks | Known for its world-class surf spots and strong surf culture, this area attracts surfers and beachgoers looking for action. | Stent Road Surf Breaks, Back Beach, Surf Schools, Local Surf Shops, Epic Sunsets, Fishing Areas |
| Dawson Falls | Located near Mount Taranaki, this area offers beautiful waterfalls and hiking trails, perfect for outdoor enthusiasts and nature lovers. | Dawson Falls, Hiking Trails, Waterfalls, Wildlife Viewing, Scenic Picnicking Areas, Nature Walks |
Understanding Airbnb License Requirements & STR Laws in Ōakura (2025)
While Ōakura, Taranaki, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōakura to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ōakura (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōakurabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Sanctuary with Pool, near the beach
Entire Place • 4 bedrooms
Modern Beach House
Entire Place • 4 bedrooms
Chester Cottage Beachfront
Entire Place • 3 bedrooms
Stunning Ōākura Luxury Retreat
Entire Place • 2 bedrooms
Luxury home with ocean views in beachside culdesac
Entire Place • 4 bedrooms
Reach The Beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōakura (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōakura based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bach Break | 7 | $136,117 | 234 | 3.91/5.0 |
| Nuala | 2 | $49,945 | 109 | 4.99/5.0 |
| Joanne | 1 | $45,135 | 26 | 4.88/5.0 |
| Kate | 1 | $41,388 | 15 | 5.00/5.0 |
| Tash | 1 | $39,911 | 424 | 4.99/5.0 |
| Richard | 2 | $37,708 | 109 | 4.98/5.0 |
| Glenis | 2 | $37,595 | 108 | 4.85/5.0 |
| Kate | 1 | $35,575 | 5 | 5.00/5.0 |
| Lois | 1 | $32,492 | 158 | 4.96/5.0 |
| Tracey | 1 | $30,371 | 151 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōakura.
Dive Deeper: Advanced Ōakura STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōakura. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌakura Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōakura
- The Ōakura Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōakura, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Ōakura Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōakura
- The dominant room capacity in Ōakura is 1 bedroom listings, making up 25.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.2% of the active Airbnb listings in Ōakura, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōakura.
Ōakura Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōakura
- The most common guest capacity trend in Ōakura vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ōakura STR market, accounting for 52.4% of listings.
- 46.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōakura.
- On average, properties in Ōakura are equipped to host 4.7 guests.
Ōakura Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōakura
- The most common availability pattern in Ōakura falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōakura (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōakura Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
23.7% of total
2 Nights
35 listings
59.3% of total
3 Nights
1 listings
1.7% of total
4-6 Nights
3 listings
5.1% of total
30+ Nights
6 listings
10.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ōakura is 2 Nights, adopted by 59.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.0%) of the Ōakura Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.2%) caters to monthly stays (30+ nights) in Ōakura, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.3% of Ōakura hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōakura.
Ōakura Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Flexible
13 listings
22.8% of total
Moderate
16 listings
28.1% of total
Firm
14 listings
24.6% of total
Strict
13 listings
22.8% of total
Cancellation Policy Insights for Ōakura
- The prevailing Airbnb cancellation policy trend in Ōakura is Moderate, used by 28.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.9%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.1% market standard in Ōakura.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōakura.
Ōakura STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōakura
- The overall average booking lead time for vacation rentals in Ōakura is 64 days.
- Guests book furthest in advance for stays during February (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Ōakura.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Ōakura averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōakura (2025)
Amenity Prevalence
Amenity Insights for Ōakura
- Essential amenities in Ōakura that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōakura: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōakura to stay competitive.
Ōakura Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōakura
- The typical guest profile for Airbnb in Ōakura consists of primarily domestic travelers (74%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 74.0% of guests.
- Key international markets include New Zealand (74%) and Australia (7.2%).
- Top languages spoken are English (62.4%) followed by German (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōakura Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Warea | 13 | $2,240 | $225.12 | 35% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Pakawau | 10 | $1,714 | $210.94 | 39% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Pōhara | 52 | $1,619 | $168.47 | 43% |
| New Plymouth | 437 | $1,431 | $133.90 | 43% |
| Paraparaumu | 135 | $1,343 | $141.16 | 39% |