Ligar Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Ligar Bay in 2025? Explore comprehensive Airbnb analytics for Ligar Bay, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Ligar Bay, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Ligar Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ligar Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ligar Bay Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$231
The average rental revenue earned for an occupied room per day in Ligar Bay.
Occupancy Rate(?)
39.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,181
Typical annual income for an Airbnb listing in Ligar Bay. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.1%
Slight decrease (-9.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Ligar Bay.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Ligar Bay.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ligar Bay (2025)

Understanding the monthly revenue variations for Airbnb listings in Ligar Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ligar Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ligar Bay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,265+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,231 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,736 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,129, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ligar Bay

Ligar Bay Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ligar Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ligar Bay:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ligar Bay

Average Daily Rate (ADR) Airbnb Trends in Ligar Bay (2025)

Effective short term rental pricing strategy in Ligar Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ligar Bay typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $447+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
  • Typical properties (Median) charge around $171 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Ligar Bay

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Airbnb Seasonality Analysis & Trends in Ligar Bay (2025)

Peak Season (January, February, December)
  • Revenue averages $4,795 per month
  • Occupancy rates average 62.9%
  • Daily rates average $257
Shoulder Season
  • Revenue averages $2,186 per month
  • Occupancy maintains around 37.6%
  • Daily rates hold near $210
Low Season (May, June, August)
  • Revenue drops to average $1,214 per month
  • Occupancy decreases to average 22.7%
  • Daily rates adjust to average $205

Seasonality Insights for Ligar Bay

  • The Airbnb seasonality in Ligar Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ligar Bay's highest earning potential, with monthly revenues capable of climbing to $5,837, occupancy reaching a high of 68.4%, and ADRs peaking at $280.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,047, occupancy could drop to 17.8%, and ADRs may adjust down to $196.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ligar Bay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ligar Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ligar Bay (2025)

Exploring the top neighborhoods for short-term rentals in Ligar Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ligar Bay
Ligar Bay is a picturesque coastal area known for its stunning beaches and tranquil environment, making it a perfect getaway for tourists looking for relaxation and natural beauty.
Ligar Bay Beach, Abel Tasman National Park, Golden Bay, Pupu Springs, Takaka Hill, Wharariki Beach
Pohara
Pohara is a popular beach location close to Ligar Bay offering great swimming and beautiful sandy shores, appealing to families and water sports enthusiasts.
Pohara Beach, Golden Bay Walks, Kayaking Tours, Local Cafes, Fishing Spots
Tarakohe
Tarakohe provides a serene coastal experience with scenic views and is close to amenities, making it an attractive spot for tourists seeking a peaceful retreat.
Tarakohe Boat Ramp, Scenic Hiking Trails, Proximity to Abel Tasman Adventures
Tata Beach
Tata Beach is renowned for its idyllic setting and family-friendly atmosphere, attracting visitors for its calm waters and stunning sunset views.
Tata Beach Activities, Nearby Cafes, Fishing and Boating Spots
Collingwood
Collingwood is the gateway to Farewell Spit and the perfect base for exploring the natural wonders of the region, appealing to eco-tourists and adventure seekers.
Farewell Spit, Wharariki Beach, Collingwood Historic Hotel, Golden Bay Art Gallery
Marahau
Marahau is the starting point for those wishing to explore the Abel Tasman National Park, making it a prime spot for outdoor enthusiasts and nature lovers.
Abel Tasman National Park, Kayaking Tours, Scenic Boat Cruises
Takaka
Takaka is the main hub of the Golden Bay area, known for its bohemian vibe and various shops and galleries, attracting a diverse group of visitors.
Takaka Community Market, Local Art Galleries, Golden Bay Museum, Hiking Trails
Pupu Springs
Pupu Springs is famous for its crystal-clear springs and beautiful walks, known as a peaceful destination perfect for nature lovers and those seeking tranquility.
Pupu Springs, Walking Tracks, Natural Beauty Spots

Understanding Airbnb License Requirements & STR Laws in Ligar Bay (2025)

While Ligar Bay, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ligar Bay to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Ligar Bay (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ligar Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Drift Into Autumn- Sunset/Ocean View + baths

Drift Into Autumn- Sunset/Ocean View + baths

Entire Place • 1 bedroom

$86,329
Revenue
51.7%
Occupancy
$448.04
Daily Rate
Drift Into Spring! - Ocean/Sunset Views + baths

Drift Into Spring! - Ocean/Sunset Views + baths

Entire Place • 1 bedroom

$68,158
Revenue
46.4%
Occupancy
$459.33
Daily Rate
Golden Bay Gem

Golden Bay Gem

Entire Place • 3 bedrooms

$65,805
Revenue
81.0%
Occupancy
$442.01
Daily Rate
Luxurious Adult Retreat

Luxurious Adult Retreat

Entire Place • 3 bedrooms

$63,478
Revenue
33.3%
Occupancy
$601.68
Daily Rate
The White House- Ligarbay

The White House- Ligarbay

Entire Place • 4 bedrooms

$45,304
Revenue
59.4%
Occupancy
$191.34
Daily Rate
The Woolshed Estate at Tata Beach

The Woolshed Estate at Tata Beach

Entire Place • 5 bedrooms

$44,223
Revenue
45.2%
Occupancy
$463.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ligar Bay (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ligar Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Drift Off Grid Luxury Eco Glam4$232,3271804.97/5.0
Garry2$80,8243714.79/5.0
Host #4861490832$69,7142N/A/5.0
Liz1$63,478114.82/5.0
Julia3$40,3791N/A/5.0
Amazing Accom1$34,772174.94/5.0
Rebecca1$31,1701594.92/5.0
Rachel1$29,7132954.96/5.0
Jennifer1$28,410764.89/5.0
Kathy1$26,42035.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ligar Bay.

Dive Deeper: Advanced Ligar Bay STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ligar Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ligar Bay Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ligar Bay

  • The Ligar Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ligar Bay, House properties are the most common (81.6%), reflecting the local real estate landscape.
  • Houses represent a significant 81.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo (combined 5.2%) offer potential for unique stay experiences.

Ligar Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ligar Bay

  • The dominant room capacity in Ligar Bay is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 60.5% of the active Airbnb listings in Ligar Bay, indicating a high concentration in these sizes.
  • A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ligar Bay.

Ligar Bay Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ligar Bay

  • The most common guest capacity trend in Ligar Bay vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Ligar Bay STR market, accounting for 60.5% of listings.
  • 63.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ligar Bay.
  • On average, properties in Ligar Bay are equipped to host 5.7 guests.

Ligar Bay Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ligar Bay

  • The most common availability pattern in Ligar Bay falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ligar Bay (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ligar Bay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.3%)

1 Night

2 listings

5.3% of total

2 Nights (26.3%)

2 Nights

10 listings

26.3% of total

3 Nights (15.8%)

3 Nights

6 listings

15.8% of total

4-6 Nights (5.3%)

4-6 Nights

2 listings

5.3% of total

30+ Nights (47.4%)

30+ Nights

18 listings

47.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Ligar Bay is 30+ Nights, adopted by 47.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (47.4%) caters to monthly stays (30+ nights) in Ligar Bay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 47.4% of Ligar Bay hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 47.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ligar Bay.

Ligar Bay Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.4%)

Super Strict 60 Days

2 listings

5.4% of total

Flexible (13.5%)

Flexible

5 listings

13.5% of total

Moderate (13.5%)

Moderate

5 listings

13.5% of total

Firm (32.4%)

Firm

12 listings

32.4% of total

Strict (35.1%)

Strict

13 listings

35.1% of total

Cancellation Policy Insights for Ligar Bay

  • The prevailing Airbnb cancellation policy trend in Ligar Bay is Strict, used by 35.1% of listings.
  • A majority (67.5%) of hosts in Ligar Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.1% market standard in Ligar Bay.
  • With 35.1% using Strict terms, this is a viable option in Ligar Bay, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ligar Bay.

Ligar Bay STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ligar Bay

  • The overall average booking lead time for vacation rentals in Ligar Bay is 67 days.
  • Guests book furthest in advance for stays during January (average 148 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (120 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Ligar Bay.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 148 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 120 days) to capture early planners.
  • Monitor your own booking lead times against these Ligar Bay averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ligar Bay (2025)

Amenity Prevalence

Amenity Insights for Ligar Bay

  • Essential amenities in Ligar Bay that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ligar Bay: Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ligar Bay to stay competitive.

Ligar Bay Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ligar Bay

  • The typical guest profile for Airbnb in Ligar Bay consists of a mix of domestic (57%) and international guests, often arriving from nearby Nelson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 57.3% of guests.
  • Key international markets include New Zealand (57.3%) and United States (12.2%).
  • Top languages spoken are English (66.9%) followed by German (9.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ligar Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Parapara22$2,032$162.2146%
Mārahau44$1,828$191.7843%
Saint Arnaud20$1,813$140.6350%
Renwick25$1,788$204.8943%
Kaiteriteri91$1,759$285.7036%
Pakawau10$1,717$219.8437%
Warea16$1,704$197.5932%
Patons Rock11$1,703$160.1248%
Pōhara54$1,618$187.7742%
Māpua62$1,545$183.7243%

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