Mārahau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand
Is Airbnb profitable in Mārahau in 2025? Explore comprehensive Airbnb analytics for Mārahau, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Mārahau, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Mārahau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mārahau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mārahau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mārahau (2025)
Understanding the monthly revenue variations for Airbnb listings in Mārahau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mārahau is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mārahau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,185 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,761 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $986, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mārahau
Mārahau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mārahau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mārahau:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mārahau
Average Daily Rate (ADR) Airbnb Trends in Mārahau (2025)
Effective short term rental pricing strategy in Mārahau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mārahau typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Mārahau
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Airbnb Seasonality Analysis & Trends in Mārahau (2025)
Peak Season (January, February, December)
- Revenue averages $4,481 per month
- Occupancy rates average 67.4%
- Daily rates average $221
Shoulder Season
- Revenue averages $2,288 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $202
Low Season (June, July, September)
- Revenue drops to average $1,092 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $194
Seasonality Insights for Mārahau
- The Airbnb seasonality in Mārahau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mārahau's highest earning potential, with monthly revenues capable of climbing to $5,715, occupancy reaching a high of 76.0%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $732, occupancy could drop to 17.0%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mārahau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mārahau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mārahau (2025)
Exploring the top neighborhoods for short-term rentals in Mārahau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mārahau Beach | Beautiful sandy beach offering direct access to the Abel Tasman National Park, popular for swimming, kayaking, and beach activities. Ideal for tourists wanting relaxation and nature. | Abel Tasman National Park, Mārahau Beach, Floating Bridge, Canoe and kayak rentals, Scenic walks and hikes |
| Abel Tasman National Park | A stunning national park known for its golden beaches and lush forests. Attracts eco-tourists and adventure seekers looking for outdoor adventures like hiking and kayaking. | Caitlins Track, Abel Tasman Coast Track, Kayaking tours, Wildlife viewing, Beaches and natural reserves |
| Riwaka | A small, scenic village and gateway to Abel Tasman, offering a peaceful retreat with charming local attractions. Great for those seeking tranquility close to nature. | Riwaka River, Local boutique shops, Historic Riwaka Village, Scenic viewpoints |
| Tasman Village | A quaint village that serves as a picturesque backdrop for guests wanting to explore the Tasman region. Offers an intimate setting with local charm. | Tasman Arts Council, Community events, Local markets, Surrounding vineyards and farms |
| Awarua Bay | Peaceful bay area ideal for relaxation and water activities, attracting visitors who want to enjoy boating and fishing. Ideal for those looking for a quieter Airbnb stay. | Awarua Bay, Fishing spots, Boating activities, Scenic walks along the shore |
| Pōhara Beach | A lovely beach area with golden sands and water sports, attracting families and beachgoers seeking a lovely coastal experience. | Pōhara Beach, Butterfly Creek, Water sports rentals, Surfing spots |
| Motueka | A vibrant town known for its arts, culture, and proximity to both the ocean and Abel Tasman National Park. Popular among tourists for shopping and local food. | Motueka Market, Local art galleries, Restaurants and cafes, Motueka Estuary |
| Handy to Nelson | Strategically located near Nelson, providing access to both urban amenities and natural beauty, ideal for visitors looking for urban convenience and adventure. | Nelson city attractions, Arts and Crafts, Nature walks, Cafes and breweries |
Understanding Airbnb License Requirements & STR Laws in Mārahau (2025)
While Mārahau, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mārahau to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mārahau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mārahaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tokongawa Retreat - Views, Pools, Serenity!
Entire Place • 3 bedrooms
Split Apple Beach House
Entire Place • 4 bedrooms
Kaiteriteri, Marahau, Split Apple-Kowhai Cottage
Entire Place • 3 bedrooms
The Beach Bach
Entire Place • 2 bedrooms
Bach7 by the Sea - Spa Pool, Views, Walk to Beach!
Entire Place • 3 bedrooms
The Creek House
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mārahau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mārahau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Barn | 7 | $194,804 | 471 | 4.84/5.0 |
| Holiday Nelson | 2 | $145,404 | 24 | 4.82/5.0 |
| Bronwyn | 1 | $72,745 | 19 | 4.74/5.0 |
| Timothy | 1 | $67,057 | 192 | 4.98/5.0 |
| Bachcare | 4 | $48,554 | 29 | 4.66/5.0 |
| Rose | 3 | $39,507 | 116 | 4.88/5.0 |
| Stuart & Andrea | 3 | $37,479 | 129 | 4.92/5.0 |
| Kay | 2 | $36,760 | 384 | 4.94/5.0 |
| Chris And Jared | 2 | $35,877 | 23 | 4.94/5.0 |
| Paul And Marieann | 1 | $30,633 | 180 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mārahau.
Dive Deeper: Advanced Mārahau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mārahau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMārahau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mārahau
- The Mārahau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mārahau, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Mārahau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mārahau
- The dominant room capacity in Mārahau is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.7% of the active Airbnb listings in Mārahau, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Mārahau is particularly well-suited for individuals or couples.
Mārahau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mārahau
- The most common guest capacity trend in Mārahau vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mārahau STR market, accounting for 61.4% of listings.
- A significant 45.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mārahau.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mārahau.
- On average, properties in Mārahau are equipped to host 3.4 guests.
Mārahau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mārahau
- The most common availability pattern in Mārahau falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mārahau (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mārahau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
20.9% of total
2 Nights
14 listings
32.6% of total
3 Nights
1 listings
2.3% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
18 listings
41.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mārahau is 30+ Nights, adopted by 41.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.9%) caters to monthly stays (30+ nights) in Mārahau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.9% of Mārahau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mārahau.
Mārahau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
4.5% of total
Flexible
11 listings
25% of total
Moderate
14 listings
31.8% of total
Firm
5 listings
11.4% of total
Strict
12 listings
27.3% of total
Cancellation Policy Insights for Mārahau
- The prevailing Airbnb cancellation policy trend in Mārahau is Moderate, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (56.8%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in Mārahau.
- Regularly review your cancellation policy against competitors and market demand shifts in Mārahau.
Mārahau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mārahau
- The overall average booking lead time for vacation rentals in Mārahau is 103 days.
- Guests book furthest in advance for stays during January (average 168 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (141 days avg.) sees the longest lead times, while Summer (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (103 days) as a baseline for your pricing and availability strategy in Mārahau.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 168 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 141 days) to capture early planners.
- Monitor your own booking lead times against these Mārahau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mārahau (2025)
Amenity Prevalence
Amenity Insights for Mārahau
- Essential amenities in Mārahau that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mārahau: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mārahau to stay competitive.
Mārahau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mārahau
- The typical guest profile for Airbnb in Mārahau consists of predominantly international visitors (75%), with top international origins including New Zealand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.1% of guests.
- Key international markets include United States (26.6%) and New Zealand (25.1%).
- Top languages spoken are English (61.4%) followed by German (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from New Zealand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mārahau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hanmer Springs | 269 | $2,158 | $265.39 | 34% |
| Parapara | 22 | $2,032 | $162.21 | 46% |
| Kaikōura | 269 | $1,939 | $191.25 | 42% |
| Ligar Bay | 38 | $1,932 | $231.39 | 39% |
| Picton | 105 | $1,814 | $171.14 | 46% |
| Saint Arnaud | 20 | $1,813 | $140.63 | 50% |
| Renwick | 25 | $1,788 | $204.89 | 43% |
| Kaiteriteri | 91 | $1,759 | $285.70 | 36% |
| Pakawau | 10 | $1,717 | $219.84 | 37% |
| Patons Rock | 11 | $1,703 | $160.12 | 48% |