Motueka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand
Is Airbnb profitable in Motueka in 2025? Explore comprehensive Airbnb analytics for Motueka, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Motueka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Motueka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Motueka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Motueka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Motueka (2025)
Understanding the monthly revenue variations for Airbnb listings in Motueka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Motueka is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Motueka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,366+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,211 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Motueka
Motueka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Motueka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Motueka:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Motueka
Average Daily Rate (ADR) Airbnb Trends in Motueka (2025)
Effective short term rental pricing strategy in Motueka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Motueka typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Motueka
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Airbnb Seasonality Analysis & Trends in Motueka (2025)
Peak Season (January, December, February)
- Revenue averages $2,468 per month
- Occupancy rates average 59.5%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,464 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $129
Low Season (July, August, October)
- Revenue drops to average $968 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $129
Seasonality Insights for Motueka
- The Airbnb seasonality in Motueka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Motueka's highest earning potential, with monthly revenues capable of climbing to $2,961, occupancy reaching a high of 67.7%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $881, occupancy could drop to 28.2%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Motueka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Motueka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Motueka (2025)
Exploring the top neighborhoods for short-term rentals in Motueka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Motueka Beach | A stunning beach area known for its beautiful coastline, perfect for vacationers seeking relaxation by the ocean. Popular for water sports and beach activities. | Motueka Beach, Kayaking Tours, Motueka Sandspit, Birdwatching, Fishing, Scenic Walks |
| Riwaka | A charming small town close to Abel Tasman National Park, ideal for outdoor enthusiasts and nature lovers. Great access to hiking and exploring the national park. | Abel Tasman National Park, Riwaka River, Walking Trails, Local Cafes, Scenic Views |
| Tasman Bay | Known for its beautiful scenery and proximity to wineries, making it a desirable location for those looking to enjoy wine tours and gourmet experiences. | Wineries & Vineyards, Scenic Coastal Walks, Picton Village, Local Art Galleries, Food and Wine Festivals |
| Marahau | The gateway to Abel Tasman National Park, attracting adventure seekers and nature lovers. It's perfect for people wanting to explore the park via kayaking or hiking. | Abel Tasman National Park, Great Walks, Kayaking Tours, Marahau Beach, Local Cafes |
| Pushor | A tranquil area appealing to families and those seeking a quiet getaway. Offers local markets and a sense of community, along with proximity to local attractions. | Pushor Markets, Nature Walks, Fishing Spots, Community Events, Nearby Vineyards |
| Central Motueka | The main hub of Motueka, featuring shops, restaurants, and cafes. Great for tourists who want to be in the center of activities with easy access to everything. | Motueka Arts Council, Local Shopping, Motueka Recreation Centre, Restaurants, Walking Trails |
| Ngatimoti | A picturesque rural area just outside Motueka, known for its stunning views and proximity to the mountains, ideal for those looking for a peaceful retreat. | Farm Tours, Nature Reserves, Scenic Views, Local Crafts, Community Events |
| Kina Beach | A small beach area known for its scenic beauty and tranquility, attracting those looking for a relaxed beach holiday experience. | Kina Beach, Swimming, Local Art Galleries, Nature Walks, Tranquil Environments |
Understanding Airbnb License Requirements & STR Laws in Motueka (2025)
While Motueka, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Motueka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Motueka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Motuekabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relax in Sunny Motueka, 4 Bdrm, near Abel Tasman
Entire Place • 4 bedrooms
Old Bank Apartment
Entire Place • 3 bedrooms
Hi Tide - Absolute waterfront
Entire Place • 2 bedrooms
The best position in Motueka!
Entire Place • 5 bedrooms
Secluded retreat nestled in bush
Entire Place • 2 bedrooms
Chappie's Place. House in the Heart of Motueka
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Motueka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Motueka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wanhua | 2 | $66,141 | 138 | 4.79/5.0 |
| Adrian | 2 | $52,902 | 521 | 4.84/5.0 |
| George | 2 | $50,842 | 278 | 4.77/5.0 |
| Jamie | 1 | $48,313 | 14 | 5.00/5.0 |
| Ben | 1 | $44,908 | 11 | 5.00/5.0 |
| Kat | 1 | $41,230 | 38 | 4.97/5.0 |
| Davy And Joanne | 3 | $36,241 | 461 | 4.97/5.0 |
| Deborah | 1 | $34,630 | 22 | 4.91/5.0 |
| Leanne | 1 | $33,919 | 35 | 5.00/5.0 |
| Jacqui | 2 | $26,726 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Motueka.
Dive Deeper: Advanced Motueka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Motueka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMotueka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Motueka
- The Motueka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Motueka, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 21.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Motueka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Motueka
- The dominant room capacity in Motueka is 1 bedroom listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 47.3% of the active Airbnb listings in Motueka, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Motueka.
Motueka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Motueka
- The most common guest capacity trend in Motueka vacation rentals is listings accommodating 2 guests (28.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Motueka STR market, accounting for 43.3% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Motueka.
- On average, properties in Motueka are equipped to host 3.3 guests.
Motueka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Motueka
- The most common availability pattern in Motueka falls within the 271-366 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Motueka (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Motueka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
35.6% of total
2 Nights
27 listings
37% of total
3 Nights
3 listings
4.1% of total
4-6 Nights
1 listings
1.4% of total
30+ Nights
16 listings
21.9% of total
Key Insights
- The most prevalent minimum stay requirement in Motueka is 2 Nights, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.6%) of the Motueka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.9%) caters to monthly stays (30+ nights) in Motueka, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37% of Motueka hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Motueka.
Motueka Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.9% of total
Flexible
19 listings
27.9% of total
Moderate
22 listings
32.4% of total
Firm
13 listings
19.1% of total
Strict
12 listings
17.6% of total
Cancellation Policy Insights for Motueka
- The prevailing Airbnb cancellation policy trend in Motueka is Moderate, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (60.3%) and stricter (36.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.4% market standard in Motueka.
- Regularly review your cancellation policy against competitors and market demand shifts in Motueka.
Motueka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Motueka
- The overall average booking lead time for vacation rentals in Motueka is 69 days.
- Guests book furthest in advance for stays during January (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Motueka.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Motueka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Motueka (2025)
Amenity Prevalence
Amenity Insights for Motueka
- Essential amenities in Motueka that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Motueka: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Motueka to stay competitive.
Motueka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Motueka
- The typical guest profile for Airbnb in Motueka consists of a mix of domestic (41%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 40.5% of guests.
- Key international markets include New Zealand (40.5%) and United Kingdom (13.1%).
- Top languages spoken are English (57%) followed by German (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Motueka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hanmer Springs | 271 | $2,295 | $258.37 | 34% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Kaikōura | 267 | $2,058 | $182.70 | 42% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Saint Arnaud | 20 | $1,890 | $139.84 | 50% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Pakawau | 10 | $1,714 | $210.94 | 39% |