Māpua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand
Is Airbnb profitable in Māpua in 2025? Explore comprehensive Airbnb analytics for Māpua, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Māpua, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Māpua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Māpua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Māpua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Māpua (2025)
Understanding the monthly revenue variations for Airbnb listings in Māpua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Māpua is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Māpua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,373+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,970 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,700 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $945, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Māpua
Māpua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Māpua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Māpua:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Māpua
Average Daily Rate (ADR) Airbnb Trends in Māpua (2025)
Effective short term rental pricing strategy in Māpua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Māpua typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Māpua
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Airbnb Seasonality Analysis & Trends in Māpua (2025)
Peak Season (January, December, February)
- Revenue averages $3,439 per month
- Occupancy rates average 61.7%
- Daily rates average $192
Shoulder Season
- Revenue averages $1,902 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $179
Low Season (July, August, September)
- Revenue drops to average $1,311 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $175
Seasonality Insights for Māpua
- The Airbnb seasonality in Māpua shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Māpua's highest earning potential, with monthly revenues capable of climbing to $3,910, occupancy reaching a high of 66.2%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,233, occupancy could drop to 25.4%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Māpua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Māpua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Māpua (2025)
Exploring the top neighborhoods for short-term rentals in Māpua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Māpua Village | Charming coastal village known for its artisanal shops, cafes, and vibrant market atmosphere. It's a popular destination for both locals and tourists wanting to experience the local culture, fresh seafood, and waterfront activities. | Māpua Wharf, Māpua Farmers Market, local boutique shops, Brewery and cider houses, scenic cycling trails |
| Ruby Bay | Located just south of Māpua, Ruby Bay is known for its stunning beach and beautiful views of the Bay. It's appealing to families and beachgoers looking for a relaxing getaway. | Ruby Bay Beach, Ngarua Caves, estuary views, walking trails, picnic spots |
| Tasman | Just a short drive from Māpua, Tasman offers a quieter rural atmosphere with beautiful landscapes. It's ideal for guests seeking relaxation and nature activities. | Tasman Bay, nature reserves, hiking trails, vineyards, lavender farms |
| Appletree Bay | This region is known for its peaceful surroundings and natural beauty. It's perfect for visitors looking to escape the hustle and bustle and enjoy outdoor activities. | beaches, kayaking spots, picnic areas, scenic walks, wildlife viewing |
| Motueka | The gateway to Abel Tasman National Park, Motueka is vibrant and busy, attracting tourists heading to the park and offering plenty of dining and recreation options. | Abel Tasman National Park, Motueka Beach, local markets, craft breweries, art galleries |
| Lower Moutere | A small, picturesque town that provides a rural New Zealand experience with farmland views. It’s great for those wanting a taste of local life away from tourist hotspots. | local wineries, farm tours, art galleries, Moutere River walks, community events |
| Riwaka | A small township close to the Abel Tasman, Riwaka is ideal for adventurers and nature lovers, serving as a base for hiking and exploration. | Riwaka River, tramping trails, fruit picking orchards, local cafes, wildlife areas |
| Ngatimoti | Known for its scenic countryside and artisan lifestyle, Ngatimoti offers a slice of authentic New Zealand and eco-tourism experiences, appealing to those looking for tranquility. | Moutere Hills, small craft markets, rural experiences, natural swimming holes, community gatherings |
Understanding Airbnb License Requirements & STR Laws in Māpua (2025)
While Māpua, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Māpua to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Māpua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Māpuabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mapua Executive Home with swimming pool and spa
Entire Place • 3 bedrooms
Blissful Retreat in the Heart of Mapua Village
Entire Place • 6 bedrooms
Perfect setting, perfect holiday
Entire Place • 4 bedrooms
Karaka at The Apple Pickers' Cottages
Entire Place • 2 bedrooms
Stunning home in the heart of the Mapua village
Entire Place • 4 bedrooms
Pet, Child & ECO Friendly Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Māpua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Māpua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally | 2 | $95,911 | 97 | 4.99/5.0 |
| Sian | 5 | $81,596 | 138 | 3.78/5.0 |
| Elspeth | 3 | $68,448 | 250 | 4.88/5.0 |
| Mike | 2 | $53,715 | 15 | 4.92/5.0 |
| Jane | 1 | $50,325 | 62 | 4.92/5.0 |
| Emma | 1 | $47,168 | 7 | 4.86/5.0 |
| Kathy | 2 | $41,678 | 461 | 4.96/5.0 |
| Alysha | 1 | $36,161 | 3 | 5.00/5.0 |
| Nicola | 1 | $35,978 | 161 | 4.92/5.0 |
| Lisa & Owen | 1 | $33,540 | 256 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Māpua.
Dive Deeper: Advanced Māpua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Māpua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMāpua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Māpua
- The Māpua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Māpua, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Māpua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Māpua
- The dominant room capacity in Māpua is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.8% of the active Airbnb listings in Māpua, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Māpua.
Māpua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Māpua
- The most common guest capacity trend in Māpua vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Māpua STR market, accounting for 51.8% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Māpua.
- On average, properties in Māpua are equipped to host 3.9 guests.
Māpua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Māpua
- The most common availability pattern in Māpua falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Māpua (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Māpua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
16.4% of total
2 Nights
20 listings
36.4% of total
3 Nights
3 listings
5.5% of total
4-6 Nights
1 listings
1.8% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
20 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Māpua is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Māpua, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Māpua hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- A 2-night minimum appears standard (36.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Māpua.
Māpua Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
17.6% of total
Moderate
21 listings
41.2% of total
Firm
9 listings
17.6% of total
Strict
12 listings
23.5% of total
Cancellation Policy Insights for Māpua
- The prevailing Airbnb cancellation policy trend in Māpua is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Māpua.
- Regularly review your cancellation policy against competitors and market demand shifts in Māpua.
Māpua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Māpua
- The overall average booking lead time for vacation rentals in Māpua is 83 days.
- Guests book furthest in advance for stays during January (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (106 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Māpua.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Māpua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Māpua (2025)
Amenity Prevalence
Amenity Insights for Māpua
- Essential amenities in Māpua that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Māpua: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Māpua to stay competitive.
Māpua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Māpua
- The typical guest profile for Airbnb in Māpua consists of a mix of domestic (56%) and international guests, often arriving from nearby Christchurch, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 55.9% of guests.
- Key international markets include New Zealand (55.9%) and United States (13.5%).
- Top languages spoken are English (65.5%) followed by German (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Māpua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hanmer Springs | 271 | $2,295 | $258.37 | 34% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Kaikōura | 267 | $2,058 | $182.70 | 42% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Saint Arnaud | 20 | $1,890 | $139.84 | 50% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Pakawau | 10 | $1,714 | $210.94 | 39% |