Pōhara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand
Is Airbnb profitable in Pōhara in 2025? Explore comprehensive Airbnb analytics for Pōhara, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Pōhara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Pōhara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pōhara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pōhara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pōhara (2025)
Understanding the monthly revenue variations for Airbnb listings in Pōhara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pōhara is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pōhara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,206+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,029 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,734 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,001, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pōhara
Pōhara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pōhara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pōhara:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pōhara
Average Daily Rate (ADR) Airbnb Trends in Pōhara (2025)
Effective short term rental pricing strategy in Pōhara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pōhara typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Pōhara
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Airbnb Seasonality Analysis & Trends in Pōhara (2025)
Peak Season (January, December, February)
- Revenue averages $3,662 per month
- Occupancy rates average 60.4%
- Daily rates average $214
Shoulder Season
- Revenue averages $1,881 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $167
Low Season (August, September, October)
- Revenue drops to average $1,038 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $157
Seasonality Insights for Pōhara
- The Airbnb seasonality in Pōhara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pōhara's highest earning potential, with monthly revenues capable of climbing to $4,532, occupancy reaching a high of 68.0%, and ADRs peaking at $222.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 22.7%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pōhara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pōhara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pōhara (2025)
Exploring the top neighborhoods for short-term rentals in Pōhara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | Pōhara's Main Beach is known for its stunning golden sand and calm waters, attracting families and tourists looking for a relaxing beach getaway. Ideal for watersports and sunbathing. | Pōhara Beach, Tarakohe Harbour, Pōhara Campground, Golden Bay, Tata Beach |
| Golden Bay | Golden Bay offers breathtaking landscapes and a vibrant natural environment, ideal for those who love hiking and outdoor activities. It's a favorite for both tourists and nature enthusiasts. | Abel Tasman National Park, Wharariki Beach, Farewell Spit, Pupu Springs, Takaka |
| Tata Beach | Tata Beach is a peaceful, picturesque beach known for its crystal-clear waters and stunning views. A perfect spot for relaxation and enjoying nature. | Tata Island, Fishing spots, Water sports, Sunbathing, Local cafes |
| Pōhara Village | The quaint village atmosphere of Pōhara offers charming local shops, cafes, and a sense of community. It's a great place for cultural experiences while being close to nature. | Pōhara Beachfront, Local art galleries, Cafes, Relaxed dining options, Community markets |
| Maraerenga | This area allows visitors to experience the laid-back lifestyle of Pōhara with access to beautiful walks and scenic views. Perfect for families and couples. | Scenic coastal walks, Kayaking, Cycling routes, Picnic spots, Wildlife viewing |
| Abel Tasman National Park | Known for its stunning coastal tracks and beautiful scenery, investing in accommodation near this park attracts hikers and nature lovers throughout the year. | Coastal Track, Kayaking trips, Wildlife tours, Scenic views, Beaches |
| Rocky Bay | A hidden gem for those looking to escape the crowds. Rocky Bay offers tranquillity and stunning views of the Tasman Sea. | Secluded beach, Photography spots, Kayaking, Fishing, Nature walks |
| Langford | A great base for exploring the Golden Bay region, Langford is popular for those interested in local culture and outdoor activities, with close proximity to various attractions. | Local farms, Hiking trails, Natural hot springs, Cultural experiences, Community events |
Understanding Airbnb License Requirements & STR Laws in Pōhara (2025)
While Pōhara, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pōhara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pōhara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pōharabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pohara's Bliss by the Sea
Entire Place • 3 bedrooms
In The Heart of Pohara with Stunning Bay Views
Entire Place • 4 bedrooms
Pohara's Beach House - Your Coastal Getaway
Entire Place • 1 bedroom
Beach Break Pohara
Entire Place • 4 bedrooms
Pohara Tide - Beach Getaway
Entire Place • 3 bedrooms
Relaxing Getaway in Pohara- Ruru Tiny house
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pōhara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pōhara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Golden Bay Holiday Homes | 5 | $204,179 | 70 | 3.75/5.0 |
| Sian | 5 | $92,461 | 136 | 4.58/5.0 |
| Steve | 5 | $65,582 | 906 | 4.61/5.0 |
| Bcr Property | 3 | $49,012 | 29 | 3.19/5.0 |
| Erin | 1 | $48,025 | 30 | 5.00/5.0 |
| Ange | 1 | $37,287 | 31 | 4.94/5.0 |
| Nikki | 1 | $34,214 | 71 | 4.99/5.0 |
| Grant | 1 | $31,780 | 10 | 4.60/5.0 |
| Bob | 3 | $31,642 | 189 | 4.83/5.0 |
| Jill | 1 | $31,467 | 66 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pōhara.
Dive Deeper: Advanced Pōhara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pōhara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPōhara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pōhara
- The Pōhara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pōhara, House properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 73.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 9.5%) offer potential for unique stay experiences.
Pōhara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pōhara
- The dominant room capacity in Pōhara is 2 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.9% of the active Airbnb listings in Pōhara, indicating a high concentration in these sizes.
- A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pōhara.
Pōhara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pōhara
- The most common guest capacity trend in Pōhara vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Pōhara STR market, accounting for 50.0% of listings.
- 48.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pōhara.
- On average, properties in Pōhara are equipped to host 4.9 guests.
Pōhara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pōhara
- The most common availability pattern in Pōhara falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pōhara (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pōhara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
28.6% of total
2 Nights
15 listings
30.6% of total
3 Nights
5 listings
10.2% of total
4-6 Nights
2 listings
4.1% of total
30+ Nights
13 listings
26.5% of total
Key Insights
- The most prevalent minimum stay requirement in Pōhara is 2 Nights, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.5%) caters to monthly stays (30+ nights) in Pōhara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.6% of Pōhara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pōhara.
Pōhara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
19.1% of total
Moderate
7 listings
14.9% of total
Firm
11 listings
23.4% of total
Strict
20 listings
42.6% of total
Cancellation Policy Insights for Pōhara
- The prevailing Airbnb cancellation policy trend in Pōhara is Strict, used by 42.6% of listings.
- A majority (66.0%) of hosts in Pōhara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.6% market standard in Pōhara.
- With 42.6% using Strict terms, this is a viable option in Pōhara, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pōhara.
Pōhara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pōhara
- The overall average booking lead time for vacation rentals in Pōhara is 71 days.
- Guests book furthest in advance for stays during January (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (105 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Pōhara.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Pōhara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pōhara (2025)
Amenity Prevalence
Amenity Insights for Pōhara
- Essential amenities in Pōhara that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pōhara: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pōhara to stay competitive.
Pōhara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pōhara
- The typical guest profile for Airbnb in Pōhara consists of a mix of domestic (62%) and international guests, often arriving from nearby Nelson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 61.7% of guests.
- Key international markets include New Zealand (61.7%) and United Kingdom (11.1%).
- Top languages spoken are English (66.9%) followed by German (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nelson and Christchurch.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pōhara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Warea | 13 | $2,240 | $225.12 | 35% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Saint Arnaud | 20 | $1,890 | $139.84 | 50% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Pakawau | 10 | $1,714 | $210.94 | 39% |
| Kaiteriteri | 91 | $1,669 | $277.26 | 36% |
| Māpua | 56 | $1,595 | $184.83 | 40% |