Tākaka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand
Is Airbnb profitable in Tākaka in 2025? Explore comprehensive Airbnb analytics for Tākaka, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Tākaka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Tākaka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tākaka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tākaka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tākaka (2025)
Understanding the monthly revenue variations for Airbnb listings in Tākaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tākaka is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tākaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,515+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,991 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,311 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $696, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tākaka
Tākaka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tākaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tākaka:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tākaka
Average Daily Rate (ADR) Airbnb Trends in Tākaka (2025)
Effective short term rental pricing strategy in Tākaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tākaka typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Tākaka
Get Live Tākaka Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tākaka (2025)
Peak Season (February, January, April)
- Revenue averages $2,421 per month
- Occupancy rates average 60.9%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,540 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $130
Low Season (May, June, August)
- Revenue drops to average $1,060 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $113
Seasonality Insights for Tākaka
- The Airbnb seasonality in Tākaka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tākaka's highest earning potential, with monthly revenues capable of climbing to $2,659, occupancy reaching a high of 72.3%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $965, occupancy could drop to 22.8%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tākaka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tākaka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tākaka (2025)
Exploring the top neighborhoods for short-term rentals in Tākaka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tākaka Village | The vibrant center of Tākaka, known for its charming cafes and local shops. It's a great spot for visitors exploring the Golden Bay region. | Golden Bay Museum, Tākaka River, Local art galleries, Cafes and restaurants |
| Pohara Beach | A stunning beach area with beautiful sand and safe swimming spots, popular among families and beachgoers during the summer months. | Pohara Beach, Water sports like kayaking and paddleboarding, Nearby walking tracks, Camping grounds |
| Rawhiti Coves | A serene and picturesque area known for its walking tracks and tranquil beaches, ideal for those seeking nature and relaxation. | Rawhiti Coves Walk, Tranquil beaches, Bird watching, Stunning coastal views |
| Wainui Falls | Offers beautiful scenic walks to the waterfall, attracting hikers and nature lovers looking for outdoor adventures. | Wainui Falls track, Picnic areas, Photography spots, Spectacular scenery |
| Wharariki Beach | Famous for its dramatic landscapes and wide sandy beach, it's a must-visit for those exploring Golden Bay and draws tourists from around the world. | Wharariki Beach, Sand dunes, Archway Islands, Seal colony |
| Aorere Valley | A lush valley known for its farming and scenic views, appealing to visitors wanting to experience rural New Zealand. | Aorere Valley walks, Agricultural tours, Local produce markets |
| Golden Bay | A catch-all area encompassing the natural beauty of Golden Bay, known for its beaches, nature reserves, and laid-back lifestyle. | Abel Tasman National Park, Farewell Spit, Local markets, Artisan shops |
| Cornwall Park | A spacious park area great for family gatherings, picnics, and outdoor activities. Close to Tākaka, it attracts locals and visitors alike. | Large green spaces, Good for picnics and events, Walking trails, Children's playgrounds |
Understanding Airbnb License Requirements & STR Laws in Tākaka (2025)
While Tākaka, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tākaka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tākaka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tākakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach Break, comfort and space by the sea
Entire Place • 6 bedrooms
Beachfront Bach at Patons Rock *Free WiFi*
Entire Place • 3 bedrooms
Labyrinth Gardens Guest House
Entire Place • 3 bedrooms
The Birds Nest - Serene Hideaway
Entire Place • 2 bedrooms
Karaka chalet- bird and stream song in Golden Bay
Entire Place • 1 bedroom
Fantail’s Nest in the forest
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tākaka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tākaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toni | 1 | $62,465 | 66 | 4.97/5.0 |
| Amy & Tim | 1 | $35,236 | 130 | 4.92/5.0 |
| Steve | 1 | $32,067 | 24 | 5.00/5.0 |
| Golden Bay Holiday Homes | 1 | $28,606 | 10 | 4.70/5.0 |
| Ngarie | 2 | $25,931 | 196 | 2.43/5.0 |
| Simon | 1 | $21,794 | 57 | 4.75/5.0 |
| Tamara | 1 | $21,536 | 327 | 4.85/5.0 |
| Meral | 1 | $19,086 | 104 | 4.88/5.0 |
| Megan | 1 | $17,912 | 45 | 4.76/5.0 |
| Christine | 1 | $12,540 | 35 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tākaka.
Dive Deeper: Advanced Tākaka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tākaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTākaka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tākaka
- The Tākaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tākaka, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 28.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Tākaka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tākaka
- The dominant room capacity in Tākaka is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Tākaka, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tākaka.
Tākaka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tākaka
- The most common guest capacity trend in Tākaka vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Tākaka STR market, accounting for 61.9% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tākaka.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tākaka.
- On average, properties in Tākaka are equipped to host 3.7 guests.
Tākaka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tākaka
- The most common availability pattern in Tākaka falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tākaka (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tākaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
10 listings
50% of total
3 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Tākaka is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Tākaka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Tākaka, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Tākaka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tākaka.
Tākaka Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
6 listings
28.6% of total
Firm
2 listings
9.5% of total
Strict
9 listings
42.9% of total
Cancellation Policy Insights for Tākaka
- The prevailing Airbnb cancellation policy trend in Tākaka is Strict, used by 42.9% of listings.
- A majority (52.4%) of hosts in Tākaka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in Tākaka.
- With 42.9% using Strict terms, this is a viable option in Tākaka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tākaka.
Tākaka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tākaka
- The overall average booking lead time for vacation rentals in Tākaka is 63 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Tākaka.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Tākaka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tākaka (2025)
Amenity Prevalence
Amenity Insights for Tākaka
- Essential amenities in Tākaka that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Bed linens, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tākaka: Smoke alarm.
- Consider adding popular differentiators like Bed linens or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tākaka to stay competitive.
Tākaka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tākaka
- The typical guest profile for Airbnb in Tākaka consists of a mix of domestic (56%) and international guests, often arriving from nearby Nelson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 55.7% of guests.
- Key international markets include New Zealand (55.7%) and United States (11.1%).
- Top languages spoken are English (59.9%) followed by German (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tākaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Warea | 13 | $2,240 | $225.12 | 35% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Saint Arnaud | 20 | $1,890 | $139.84 | 50% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Pakawau | 10 | $1,714 | $210.94 | 39% |
| Kaiteriteri | 91 | $1,669 | $277.26 | 36% |
| Pōhara | 52 | $1,619 | $168.47 | 43% |