Upper Moutere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasman, New Zealand
Is Airbnb profitable in Upper Moutere in 2025? Explore comprehensive Airbnb analytics for Upper Moutere, Tasman, New Zealand to uncover income potential. This 2025 STR market report for Upper Moutere, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Upper Moutere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upper Moutere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Upper Moutere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Upper Moutere (2025)
Understanding the monthly revenue variations for Airbnb listings in Upper Moutere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upper Moutere is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upper Moutere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,918+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,369 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $779, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Upper Moutere
Upper Moutere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Upper Moutere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upper Moutere:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Upper Moutere
Average Daily Rate (ADR) Airbnb Trends in Upper Moutere (2025)
Effective short term rental pricing strategy in Upper Moutere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upper Moutere typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Upper Moutere
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Airbnb Seasonality Analysis & Trends in Upper Moutere (2025)
Peak Season (January, December, February)
- Revenue averages $2,812 per month
- Occupancy rates average 56.3%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,128 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $178
Low Season (July, August, September)
- Revenue drops to average $1,163 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $188
Seasonality Insights for Upper Moutere
- The Airbnb seasonality in Upper Moutere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Upper Moutere's highest earning potential, with monthly revenues capable of climbing to $3,133, occupancy reaching a high of 62.3%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $777, occupancy could drop to 26.7%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upper Moutere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Upper Moutere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Upper Moutere (2025)
Exploring the top neighborhoods for short-term rentals in Upper Moutere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tasman Valley | A stunning natural landscape known for its scenic views, outdoor activities, and proximity to Abel Tasman National Park. Ideal for nature lovers and adventure seekers looking for hiking, kayaking, and relaxation. | Abel Tasman National Park, Tasman Lake, Kaiteriteri Beach, Riwaka Resurgence, Mount Arthur, Parkborough Tasting Room |
| Mapua | A charming coastal village famous for its waterfront and artsy community. Great for tourists seeking a laid-back vibe with beaches, galleries, and fresh seafood. | Mapua Wharf, Great taste Trail, Ruby Bay, local craft shops, Mapua Ferry, Tasting Room |
| Motueka | A vibrant town serving as a gateway to nature reserves and beaches. A hub for eco-tourism, it's perfect for travelers wanting to explore the stunning coastline and national parks. | Kahurangi National Park, Abel Tasman National Park, Motueka Beach, local markets, Tasman Great Taste Trail, Hiking and cycling trails |
| Riwaka | Known for its close proximity to the Abel Tasman National Park and beautiful countryside views. Popular for travelers looking for rural tranquility and easy access to outdoor adventures. | Riwaka Resurgence, local fruit picking, Riwaka River, Craft breweries, Riwaka's historical sites, scenic cycling routes |
| Upper Moutere | This peaceful area is known for its vineyards and artisan food producers, making it suitable for guests interested in agritourism, wine tasting, and local culture. | Moutere Hills Vineyard, local art galleries, Rural art studios, Moutere Gold Olive Grove, dining at local cafes, scenic country drives |
| Nelson | A nearby city recognized for its sunny weather and vibrant arts scene. Attractions include local wineries, galleries, and outdoor activities, appealing to a wide range of tourists. | Nelson Market, Christchurch Cathedral, Founders Heritage Park, local beaches, Nelson Art Gallery, Maitai River walks |
| Golden Bay | Famous for its golden beaches and stunning natural beauty, attracting travelers who love surfing, hiking, and exploring remote areas of New Zealand's coastline. | Wharariki Beach, Abel Tasman Coastal Track, Te Waikoropupu Springs, Golden Bay beaches, Old Ghost Rd, local artisan markets |
| Aroha's Attic | This is a quaint area known for its antique shops and unique home finds. Guests looking for a cozy, quaint experience with access to local history would find it appealing. | local antique shops, vintage markets, small art galleries, cozy cafes, community events, wooden sculptures |
Understanding Airbnb License Requirements & STR Laws in Upper Moutere (2025)
While Upper Moutere, Tasman, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upper Moutere to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Upper Moutere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Upper Mouterebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atatū - escape w. pool, spa, views, near vineyards
Entire Place • 4 bedrooms
Supplejack Gardens
Entire Place • 2 bedrooms
The Mudcastle 1-16 Guests (2 nights) Entire Castle
Entire Place • 8 bedrooms
Pheasant Lodge
Entire Place • 2 bedrooms
Ribbonwood Retreat, Upper Moutere, Tasman/Nelson
Entire Place • 3 bedrooms
Neudorf Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Upper Moutere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Upper Moutere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Basia | 1 | $70,757 | 113 | 4.99/5.0 |
| Sheree | 1 | $43,982 | 41 | 5.00/5.0 |
| Glenys | 1 | $34,939 | 4 | 4.75/5.0 |
| Colleen | 1 | $33,500 | 24 | 5.00/5.0 |
| Sue And Runar | 1 | $30,008 | 28 | 4.96/5.0 |
| Debbie | 2 | $27,758 | 80 | 4.96/5.0 |
| Anna | 1 | $27,425 | 16 | 5.00/5.0 |
| Bridget | 1 | $16,591 | 397 | 4.96/5.0 |
| Tui | 1 | $12,884 | 26 | 4.96/5.0 |
| Crysal | 1 | $11,911 | 41 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upper Moutere.
Dive Deeper: Advanced Upper Moutere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upper Moutere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUpper Moutere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Upper Moutere
- The Upper Moutere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Upper Moutere, House properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Upper Moutere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Upper Moutere
- The dominant room capacity in Upper Moutere is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Upper Moutere, indicating a high concentration in these sizes.
Upper Moutere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Upper Moutere
- The most common guest capacity trend in Upper Moutere vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Upper Moutere STR market, accounting for 65.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upper Moutere.
- On average, properties in Upper Moutere are equipped to host 3.6 guests.
Upper Moutere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Upper Moutere
- The most common availability pattern in Upper Moutere falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Upper Moutere (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Upper Moutere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
9 listings
47.4% of total
3 Nights
6 listings
31.6% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Upper Moutere is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Upper Moutere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Upper Moutere hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (47.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upper Moutere.
Upper Moutere Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
5 listings
27.8% of total
Firm
6 listings
33.3% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Upper Moutere
- The prevailing Airbnb cancellation policy trend in Upper Moutere is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Upper Moutere.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Upper Moutere.
Upper Moutere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Upper Moutere
- The overall average booking lead time for vacation rentals in Upper Moutere is 80 days.
- Guests book furthest in advance for stays during October (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (96 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Upper Moutere.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Upper Moutere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Upper Moutere (2025)
Amenity Prevalence
Amenity Insights for Upper Moutere
- Essential amenities in Upper Moutere that guests expect include: Free parking on premises, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Upper Moutere: Free parking on premises, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Hot water.
- Consider adding popular differentiators like Backyard or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Upper Moutere to stay competitive.
Upper Moutere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Upper Moutere
- The typical guest profile for Airbnb in Upper Moutere consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 44.8% of guests.
- Key international markets include New Zealand (44.8%) and United States (11.6%).
- Top languages spoken are English (54.5%) followed by French (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Upper Moutere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hanmer Springs | 271 | $2,295 | $258.37 | 34% |
| Fox River | 12 | $2,149 | $121.19 | 52% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Kaikōura | 267 | $2,058 | $182.70 | 42% |
| Barrytown | 13 | $1,929 | $135.41 | 46% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Saint Arnaud | 20 | $1,890 | $139.84 | 50% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Punakaiki | 32 | $1,826 | $156.66 | 42% |