Paraparaumu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Paraparaumu in 2025? Explore comprehensive Airbnb analytics for Paraparaumu, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Paraparaumu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Paraparaumu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paraparaumu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paraparaumu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paraparaumu (2025)
Understanding the monthly revenue variations for Airbnb listings in Paraparaumu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paraparaumu is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paraparaumu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,843+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,320 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,244 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $618, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paraparaumu
Paraparaumu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paraparaumu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paraparaumu:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paraparaumu
Average Daily Rate (ADR) Airbnb Trends in Paraparaumu (2025)
Effective short term rental pricing strategy in Paraparaumu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paraparaumu typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Paraparaumu
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Airbnb Seasonality Analysis & Trends in Paraparaumu (2025)
Peak Season (December, January, April)
- Revenue averages $2,475 per month
- Occupancy rates average 48.8%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,758 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $149
Low Season (August, September, November)
- Revenue drops to average $1,381 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $146
Seasonality Insights for Paraparaumu
- The Airbnb seasonality in Paraparaumu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paraparaumu's highest earning potential, with monthly revenues capable of climbing to $2,593, occupancy reaching a high of 51.8%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,333, occupancy could drop to 32.4%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paraparaumu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paraparaumu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paraparaumu (2025)
Exploring the top neighborhoods for short-term rentals in Paraparaumu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Paraparaumu Beach | A beautiful beachfront location popular with families and tourists for its stunning beach views and recreational activities. Ideal for water sports and seaside relaxation. | Paraparaumu Beach, Kapiti Coast Airport, Escarpment Track, Paraparaumu Golf Club, Kapiti Island Tours |
| Waikanae | A charming coastal town that offers a more laid-back atmosphere. Known for its lush landscapes and proximity to nature reserves, making it appealing for nature lovers. | Waikanae Beach, Nga Manu Nature Reserve, Kapiti Island, Waikanae River Estuary, local art galleries |
| Raumati | A picturesque small beach town with a friendly vibe. Ideal for families and tourists seeking a peaceful getaway, boasting gorgeous beach access and local amenities. | Raumati Beach, Raumati Miniature Golf, Rātā Café, local shops, Raumati Market |
| Kāpiti Island | A unique natural sanctuary offering visitors the chance to experience native New Zealand wildlife and breathtaking landscapes. Great for eco-tourism. | Kāpiti Island Nature Reserve, guided nature walks, bird watching, historical sites, marine life |
| Paraparaumu Village | The lively commercial heart of Paraparaumu, providing a mix of shopping, dining, and local culture. Attracts both locals and visitors for its convenience and charm. | Coastlands Shopping Centre, local cafés and restaurants, Paraparaumu Library, local arts and crafts shops, events and markets |
| Otaihanga | A peaceful riverside suburb known for its residential character and proximity to the Waikanae River. Aimed at quiet retreats with scenic views. | Otaihanga Domain, Waikanae River, local parks, biking and walking trails, nature viewing |
| Te Horo | A rural coastal community that's perfect for those wanting a getaway from urban life, featuring beautiful landscapes and a sense of tranquility. | Te Horo Beach, local farms, wine tasting, trout fishing, nature walks |
| Māori Bank | A small, historical area known for its heritage and tranquility. Provides a unique perspective on the region's cultural background. | heritage sites, local walking trails, nearby beaches, scenic drives, cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Paraparaumu (2025)
While Paraparaumu, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paraparaumu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Paraparaumu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paraparaumubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Big Bach
Entire Place • 9 bedrooms
Absolute Beach Front Luxury Home
Entire Place • 5 bedrooms
Beach side home + Separate apartment Raumati Sth
Entire Place • 4 bedrooms
Raumati beachfront
Entire Place • 4 bedrooms
Island View
Entire Place • 3 bedrooms
Luxury at the Beach
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paraparaumu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paraparaumu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 1 | $207,805 | 82 | 4.98/5.0 |
| Managed. | 4 | $116,531 | 101 | 4.90/5.0 |
| Marianne And Pascal | 2 | $97,248 | 106 | 4.96/5.0 |
| Jill | 1 | $82,113 | 22 | 4.95/5.0 |
| Erin | 1 | $61,639 | 55 | 4.91/5.0 |
| Lindsay | 1 | $51,251 | 111 | 4.94/5.0 |
| Paula Anne | 1 | $43,313 | 27 | 4.93/5.0 |
| Guodong | 2 | $43,295 | 177 | 4.86/5.0 |
| Hamish | 1 | $35,876 | 27 | 4.67/5.0 |
| Sarah | 2 | $35,868 | 273 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paraparaumu.
Dive Deeper: Advanced Paraparaumu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paraparaumu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParaparaumu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paraparaumu
- The Paraparaumu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paraparaumu, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Paraparaumu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paraparaumu
- The dominant room capacity in Paraparaumu is 1 bedroom listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.8% of the active Airbnb listings in Paraparaumu, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paraparaumu.
Paraparaumu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paraparaumu
- The most common guest capacity trend in Paraparaumu vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Paraparaumu STR market, accounting for 49.7% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paraparaumu.
- On average, properties in Paraparaumu are equipped to host 3.8 guests.
Paraparaumu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paraparaumu
- The most common availability pattern in Paraparaumu falls within the 271-366 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Paraparaumu (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Paraparaumu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
30.8% of total
2 Nights
49 listings
37.7% of total
3 Nights
4 listings
3.1% of total
4-6 Nights
9 listings
6.9% of total
30+ Nights
28 listings
21.5% of total
Key Insights
- The most prevalent minimum stay requirement in Paraparaumu is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Paraparaumu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.5%) caters to monthly stays (30+ nights) in Paraparaumu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.7% of Paraparaumu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paraparaumu.
Paraparaumu Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.8% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
49 listings
38.9% of total
Moderate
38 listings
30.2% of total
Firm
26 listings
20.6% of total
Strict
11 listings
8.7% of total
Cancellation Policy Insights for Paraparaumu
- The prevailing Airbnb cancellation policy trend in Paraparaumu is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (69.1%) and stricter (29.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Paraparaumu.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Paraparaumu.
Paraparaumu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paraparaumu
- The overall average booking lead time for vacation rentals in Paraparaumu is 58 days.
- Guests book furthest in advance for stays during December (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Paraparaumu.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Paraparaumu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paraparaumu (2025)
Amenity Prevalence
Amenity Insights for Paraparaumu
- Essential amenities in Paraparaumu that guests expect include: Smoke alarm, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Paraparaumu: Smoke alarm, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Paraparaumu to stay competitive.
Paraparaumu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paraparaumu
- The typical guest profile for Airbnb in Paraparaumu consists of primarily domestic travelers (77%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.3% of guests.
- Key international markets include New Zealand (77.3%) and Australia (8.3%).
- Top languages spoken are English (73.7%) followed by German (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paraparaumu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Warea | 13 | $2,240 | $225.12 | 35% |
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Kaiteriteri | 91 | $1,669 | $277.26 | 36% |
| Horopito | 11 | $1,618 | $258.74 | 33% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |