Mação Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santarém, Portugal
Is Airbnb profitable in Mação in 2025? Explore comprehensive Airbnb analytics for Mação, Santarém, Portugal to uncover income potential. This 2025 STR market report for Mação, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Mação, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mação Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mação Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mação (2025)
Understanding the monthly revenue variations for Airbnb listings in Mação is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mação is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mação across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,338+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,295 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $715 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $434, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mação
Mação Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mação STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mação:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mação
Average Daily Rate (ADR) Airbnb Trends in Mação (2025)
Effective short term rental pricing strategy in Mação involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mação typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Mação
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Airbnb Seasonality Analysis & Trends in Mação (2025)
Peak Season (August, September, July)
- Revenue averages $1,702 per month
- Occupancy rates average 53.3%
- Daily rates average $88
Shoulder Season
- Revenue averages $964 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $92
Low Season (April, May, December)
- Revenue drops to average $658 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $96
Seasonality Insights for Mação
- The Airbnb seasonality in Mação shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mação's highest earning potential, with monthly revenues capable of climbing to $2,499, occupancy reaching a high of 76.7%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $645, occupancy could drop to 19.4%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mação.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mação seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mação (2025)
Exploring the top neighborhoods for short-term rentals in Mação? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mação Town | Charming town with a rich history and beautiful architecture. A great spot for visitors who want to explore traditional Portuguese culture, local eateries, and natural beauty. | Castle of Mação, Local artisan shops, Mação Municipal Museum, Natural parks, Cultural festivals |
| October Fair Area | This area hosts traditional fairs and markets, attracting visitors looking for local experiences and artisan products. Great for guests wanting to immerse themselves in Portuguese traditions. | Mação October Fair, Local crafts bazzar, Food tasting events, Cultural showcases |
| River Tagus Banks | Scenic river views and opportunities for outdoor activities such as hiking, fishing, and kayaking. Perfect for nature lovers and adventure seekers. | River Tagus, Hiking trails, Fishing spots, Kayaking opportunities, Scenic viewpoints |
| Pillory of Mação | A historic landmark that attracts tourists interested in medieval history. It’s a central point in town and close to cafes and shops. | Pillory of Mação, Historic town center, Nearby cafés and restaurants, Local marketplaces |
| Natural Park of Tejo Internacional | A bit further from Mação, but worth the journey for its breathtaking landscapes and diverse wildlife. Ideal for eco-tourism and nature retreats. | Birdwatching, Hiking trails, Photography spots, Nature conservation area |
| Cultural Heritage Routes | Area surrounded by routes that showcase historical and cultural sites from the region. Great for educational tourism and history enthusiasts. | Historical pathways, Ancient ruins, Cultural tours, Local monuments |
| Mação Vineyards | Known for its local wine production, attracting wine lovers and tourists interested in vineyard tours and tastings. | Vineyard tours, Wine tasting events, Local wine festivals, Scenic landscapes |
| Local Gastronomy Hotspots | Sites featuring local cuisine and culinary experiences. Attracts food enthusiasts and travelers looking for authentic Portuguese food. | Traditional restaurants, Local food markets, Culinary workshops, Food festivals |
Understanding Airbnb License Requirements & STR Laws in Mação (2025)
Yes, Mação, Santarém, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mação to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Mação (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maçãobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cottage for friends and families - swimming pool and nature
Entire Place • 4 bedrooms
A beautiful windmill in nature: Moinho da Fadagosa
Entire Place • 1 bedroom
House in the center of Portugal
Entire Place • 7 bedrooms
Palheirinho
Entire Place • 1 bedroom
Quiet Refuge no Alto Alentejo
Entire Place • 2 bedrooms
Pretty stone cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mação (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mação based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| António | 1 | $29,673 | 22 | 4.95/5.0 |
| Fiona | 1 | $26,853 | 90 | 5.00/5.0 |
| Carla | 2 | $18,030 | 10 | 4.92/5.0 |
| Mário | 1 | $14,849 | 16 | 4.63/5.0 |
| Maria | 1 | $12,476 | 66 | 4.44/5.0 |
| Rosa | 1 | $8,243 | 19 | 5.00/5.0 |
| Rodrigo | 1 | $8,048 | 11 | 4.45/5.0 |
| Helena | 1 | $7,866 | 12 | 4.92/5.0 |
| Daniel | 1 | $7,440 | 68 | 4.96/5.0 |
| Natalie | 2 | $7,276 | 17 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mação.
Dive Deeper: Advanced Mação STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mação. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMação Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mação
- The Mação Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mação, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Mação Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mação
- The dominant room capacity in Mação is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Mação, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mação.
Mação Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mação
- The most common guest capacity trend in Mação vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mação STR market, accounting for 57.9% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mação.
- On average, properties in Mação are equipped to host 4.7 guests.
Mação Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mação
- The most common availability pattern in Mação falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mação (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mação Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
11 listings
57.9% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mação is 2 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Mação Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Mação, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.9% of Mação hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (57.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mação.
Mação Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
8 listings
42.1% of total
Firm
2 listings
10.5% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Mação
- The prevailing Airbnb cancellation policy trend in Mação is Moderate, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Mação may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Mação.
- Regularly review your cancellation policy against competitors and market demand shifts in Mação.
Mação STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mação
- The overall average booking lead time for vacation rentals in Mação is 44 days.
- Guests book furthest in advance for stays during August (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Mação.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Mação averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mação (2025)
Amenity Prevalence
Amenity Insights for Mação
- Popular amenities like Kitchen, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mação to stay competitive.
Mação Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mação
- The typical guest profile for Airbnb in Mação consists of a mix of domestic (42%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 42.0% of guests.
- Key international markets include Portugal (42%) and France (11.1%).
- Top languages spoken are English (38.2%) followed by Portuguese (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mação Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 123 | $3,177 | $460.94 | 39% |
| Monesterio | 18 | $2,834 | $260.58 | 35% |
| Ferreira do Alentejo | 14 | $2,315 | $247.49 | 38% |
| Grândola | 350 | $2,170 | $382.79 | 34% |
| Azambuja | 12 | $1,790 | $308.52 | 33% |
| Sousel | 16 | $1,650 | $333.60 | 35% |
| Canha | 10 | $1,561 | $212.31 | 34% |
| Alpalhão | 10 | $1,520 | $225.18 | 26% |
| Vendas Novas | 10 | $1,516 | $128.54 | 44% |
| Ponte de Sor | 67 | $1,486 | $230.82 | 29% |