Bran Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brașov, Romania
Is Airbnb profitable in Bran in 2025? Explore comprehensive Airbnb analytics for Bran, Brașov, Romania to uncover income potential. This 2025 STR market report for Bran, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in Bran, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bran Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bran Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bran (2025)
Understanding the monthly revenue variations for Airbnb listings in Bran is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bran is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bran across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,022+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,733 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $604, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bran
Bran Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bran STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bran:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bran
Average Daily Rate (ADR) Airbnb Trends in Bran (2025)
Effective short term rental pricing strategy in Bran involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bran typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $426+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Bran
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Airbnb Seasonality Analysis & Trends in Bran (2025)
Peak Season (August, May, April)
- Revenue averages $2,672 per month
- Occupancy rates average 34.5%
- Daily rates average $199
Shoulder Season
- Revenue averages $2,118 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $216
Low Season (March, September, November)
- Revenue drops to average $1,637 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $214
Seasonality Insights for Bran
- The Airbnb seasonality in Bran shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bran's highest earning potential, with monthly revenues capable of climbing to $2,764, occupancy reaching a high of 43.0%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,567, occupancy could drop to 22.8%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bran.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bran seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bran (2025)
Exploring the top neighborhoods for short-term rentals in Bran? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bran Village | Charming village known for its proximity to Bran Castle, often referred to as Dracula's Castle. A must-visit for tourists interested in Romanian history and folklore, making it a lucrative spot for short-term rentals. | Bran Castle, Peleș Castle, Râșnov Fortress, Bran Village Museum, Liberty Bear Sanctuary |
| Râșnov | A picturesque town known for its medieval fortress and breathtaking views of the Carpathian Mountains. It attracts both history buffs and nature lovers, making it ideal for Airbnb hosting. | Râșnov Fortress, Pădurea Craiului Nature Reserve, Râșnov ski slope, Local craft shops |
| Moeciu de Sus | A tranquil area not far from Bran, offering stunning landscapes and outdoor activities such as hiking and skiing. It appeals to families and groups looking for a peaceful getaway. | Bucegi Mountains, Vârful Omu, Hiking trails, Traditional Romanian guesthouses |
| Fundata | Known as the highest village in Romania, Fundata offers a stunning landscape and rich cultural experiences. It’s perfect for ecotourism and attracts outdoor enthusiasts. | Fundata Village, Trekking routes, Traditional shepherds' lifestyle, Local dairies |
| Zărnești | A gateway to the Piatra Craiului National Park, Zărnești appeals to nature lovers and hikers, providing ample opportunities for outdoor adventures and nature photography. | Piatra Craiului National Park, Wolves and Bears Sanctuary, Dracula's Castle nearby |
| Poiana Brașov | A luxury mountain resort known for winter sports, offering year-round attractions and activities. It's an ideal location for attracting both leisure and business tourists. | Poiana Brașov ski slopes, Hiking trails, Mountain biking, Luxury hotels |
| Brașov City Center | The historical and cultural heart of Transylvania, Brașov offers rich history, architecture, and a vibrant atmosphere. It’s perfect for tourists looking for city experiences. | Black Church, Council Square, Rope Street, Tampa Mountain, Local restaurants and shops |
| Timișu de Sus | A serene village that provides access to both mountains and cultural attractions, ideal for those seeking tranquility and nature close to Bran. | Hiking trails, Cultural festivals, Traditional events, Local markets |
Understanding Airbnb License Requirements & STR Laws in Bran (2025)
While Bran, Brașov, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bran to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bran (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Branbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
On Top Chalet
Entire Place • 6 bedrooms
Carpathian Log Home, stunning glass wall chalet
Entire Place • 4 bedrooms
Carpathian Log Home2, stunning glass wall chalet
Entire Place • 5 bedrooms
Checkout
Entire Place • 7 bedrooms
Bran Mountain Living
Entire Place • 6 bedrooms
Villa Nova Bran
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bran (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bran based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emanuela | 2 | $189,206 | 269 | 4.93/5.0 |
| Nitu | 1 | $107,996 | 13 | 5.00/5.0 |
| Raluca | 1 | $88,558 | 4 | 5.00/5.0 |
| Madalina | 1 | $86,135 | 12 | 5.00/5.0 |
| Host #139993654 | 2 | $74,609 | 0 | 0.00/5.0 |
| Iulia | 1 | $73,873 | 7 | 5.00/5.0 |
| Alina | 2 | $73,382 | 17 | 2.50/5.0 |
| Andreea | 8 | $70,470 | 182 | 4.91/5.0 |
| Radu | 1 | $66,514 | 12 | 5.00/5.0 |
| Laura | 3 | $64,169 | 205 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bran.
Dive Deeper: Advanced Bran STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bran. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBran Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bran
- The Bran Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bran, House properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 65.7% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 3.5%) offer potential for unique stay experiences.
Bran Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bran
- The dominant room capacity in Bran is 5+ bedrooms listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 1 bedroom properties represent 50.8% of the active Airbnb listings in Bran, indicating a high concentration in these sizes.
- A significant 65.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bran.
Bran Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bran
- The most common guest capacity trend in Bran vacation rentals is listings accommodating 8+ guests (48.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bran STR market, accounting for 65.0% of listings.
- 66.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bran.
- On average, properties in Bran are equipped to host 5.9 guests.
Bran Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bran
- The most common availability pattern in Bran falls within the 271-366 days range, representing 70.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bran (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bran Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
24.6% of total
2 Nights
83 listings
61.9% of total
3 Nights
7 listings
5.2% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
10 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bran is 2 Nights, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Bran Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.9% of Bran hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bran.
Bran Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.9% of total
Flexible
25 listings
24.5% of total
Moderate
35 listings
34.3% of total
Firm
17 listings
16.7% of total
Strict
22 listings
21.6% of total
Cancellation Policy Insights for Bran
- The prevailing Airbnb cancellation policy trend in Bran is Moderate, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.3% market standard in Bran.
- Regularly review your cancellation policy against competitors and market demand shifts in Bran.
Bran STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bran
- The overall average booking lead time for vacation rentals in Bran is 43 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Bran.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Bran averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bran (2025)
Amenity Prevalence
Amenity Insights for Bran
- Essential amenities in Bran that guests expect include: Heating, Free parking on premises, Wifi, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bran: Heating, Free parking on premises, Wifi, TV, Essentials.
- Prioritize adding missing essentials: Heating, Free parking on premises, Wifi, TV, Essentials.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bran to stay competitive.
Bran Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bran
- The typical guest profile for Airbnb in Bran consists of predominantly international visitors (66%), with top international origins including Israel, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 34.1% of guests.
- Key international markets include Romania (34.1%) and Israel (14.2%).
- Top languages spoken are English (43.8%) followed by Romanian (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Israel.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bran Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Breaza | 23 | $1,533 | $247.37 | 25% |
| Balotești | 11 | $1,391 | $156.81 | 44% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Rasnov | 96 | $1,259 | $169.12 | 31% |
| Poiana Mărului | 16 | $1,255 | $212.89 | 27% |
| Moeciu de Jos | 100 | $1,229 | $177.75 | 26% |
| Avrig | 18 | $1,221 | $216.41 | 26% |
| Săcele | 29 | $1,202 | $188.18 | 28% |
| Valea Doftanei | 16 | $1,187 | $196.14 | 25% |
| Fundata | 36 | $1,178 | $232.38 | 25% |