What Are the Best Places to Invest in Airbnb in Romania?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-06-02

The short-term rental market in Romania spans 95 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Romania across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bucharest, Bucharest leads by market size with 4,951 active listings and $735/month revenue. Across all ranked markets, average occupancy is 25.4% with $463/month in average revenue and $111/night ADR. 95 of 95 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Romania by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Romania attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bucharest, Bucharest leads with 4,951 active short-term rental listings and $735/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bucharest, Bucharest	4,951	$735	$85	38.6%	Low
2	Brasov, Brașov	1,562	$700	$109	31.3%	Low
3	Cluj-Napoca, Cluj	1,308	$608	$94	34.1%	Low
4	Năvodari, Constanța	764	$521	$151	29.6%	Low
5	Timișoara, Timiș	756	$417	$67	30.7%	Low
6	Sibiu, Sibiu	706	$478	$84	29.1%	Low
7	Constanța, Constanța	575	$474	$117	30.1%	Low
8	Oradea, Bihor	566	$446	$77	28.3%	Low
9	Iași, Iași	468	$336	$66	26.3%	Low
10	Craiova, Dolj	314	$325	$100	26.9%	Low
11	Sinaia, Prahova	236	$677	$127	24.4%	Low
12	Târgu Mureș, Mureș	228	$281	$56	26.7%	Low
13	Arad, Arad	201	$282	$59	27.0%	Low
14	Sighișoara, Mureș	177	$411	$77	26.6%	Low
15	Voluntari, Ilfov	175	$485	$83	30.9%	Low
16	Brașov, Județul Brașov	158	$584	$103	29.5%	Low
17	Baia Mare, Maramureș	156	$315	$67	25.6%	Low
18	Otopeni, Ilfov	136	$607	$107	34.3%	Low
19	Bușteni, Prahova	136	$677	$151	22.8%	Low
20	Bran, Brașov	129	$1,409	$261	25.8%	Low
21	Mamaia-Sat, Constanța	124	$534	$157	34.4%	Low
22	Rasnov, Brașov	115	$1,018	$192	23.9%	Low
23	Alba Iulia, Alba	110	$356	$77	25.6%	Low
24	Florești, Cluj	101	$317	$80	28.5%	Low
25	Pitești, Argeș	99	$286	$67	24.7%	Low
26	Chiajna, Ilfov	99	$285	$48	31.5%	Low
27	Suceava, Suceava	93	$333	$75	27.3%	Low
28	Mangalia, Constanța	91	$249	$101	30.4%	Low
29	Galați, Galați	88	$247	$53	27.4%	Low
30	Moeciu de Jos, Brașov	87	$1,449	$225	26.9%	Low
31	Ploiești, Prahova	82	$222	$55	24.3%	Low
32	Zărnești, Brașov	78	$678	$155	21.9%	Low
33	Eforie, Constanța	72	$259	$95	27.6%	Low
34	Piatra Neamț, Neamț	70	$310	$69	24.3%	Low
35	Turda, Cluj	69	$268	$75	21.7%	Low
36	Bacău, Bacău	64	$273	$56	26.3%	Low
37	Predeal, Brașov	60	$518	$167	22.7%	Low
38	Costinești, Constanța	58	$217	$99	27.0%	Low
39	Eforie Nord, Constanța	57	$290	$218	25.4%	Low
40	Limanu, Constanța	57	$268	$86	26.5%	Low
41	Ștefăneștii de Jos, Ilfov	53	$263	$73	24.6%	Low
42	Hunedoara, Hunedoara	52	$256	$55	23.3%	Low
43	Satu Mare, Satu Mare	52	$335	$67	29.0%	Low
44	Câmpulung Moldovenesc, Suceava	51	$348	$138	19.2%	Low
45	Sfântu Gheorghe, Covasna	48	$247	$64	29.2%	Low
46	Râmnicu Vâlcea, Vâlcea	48	$297	$65	27.6%	Low
47	Odorheiu Secuiesc, Harghita	46	$292	$88	20.2%	Low
48	Cisnădie, Sibiu	46	$481	$99	24.4%	Low
49	Dumbrăvița, Timiș	46	$483	$79	25.7%	Low
50	Reșița, Caraș-Severin	43	$224	$61	19.7%	Low
51	Petroșani, Hunedoara	42	$351	$91	21.8%	Low
52	Gura Humorului, Suceava	42	$583	$206	20.5%	Low
53	Bistrița, Bistrița-Năsăud	41	$319	$70	23.7%	Low
54	Deva, Hunedoara	41	$303	$59	28.5%	Low
55	Borșa, Maramureș	39	$296	$122	20.5%	Low
56	Șelimbăr, Sibiu	39	$318	$78	26.0%	Low
57	Giroc, Timiș	36	$226	$53	22.7%	Low
58	Sânmartin, Bihor	35	$537	$169	22.2%	Low
59	Bunești, Brașov	34	$333	$102	25.1%	Low
60	Miercurea Ciuc, Harghita	34	$306	$107	24.6%	Low
61	Mediaș, Sibiu	32	$277	$66	22.3%	Low
62	Porumbacu de Jos, Sibiu	32	$1,104	$217	24.0%	Low
63	Cristian, Brașov	30	$610	$154	19.6%	Low
64	Buzău, Buzău	30	$385	$68	34.1%	Low
65	Fundata, Brașov	29	$891	$220	20.5%	Low
66	Săcele, Brașov	29	$1,472	$195	27.6%	Low
67	Bistrița Bârgăului, Bistrița-Năsăud	28	$869	$213	22.8%	Low
68	Corbeni, Argeș	27	$440	$160	22.9%	Low
69	Curtea de Argeș, Argeș	27	$399	$85	22.4%	Low
70	Vișeu de Sus, Maramureș	27	$340	$113	21.5%	Low
71	Corbu, Constanța	26	$241	$105	23.9%	Low
72	Târgu Jiu, Gorj	26	$278	$58	27.5%	Low
73	Lupeni, Hunedoara	26	$535	$121	26.5%	Low
74	Sovata, Mureș	26	$386	$151	18.5%	Low
75	Zetea, Harghita	25	$775	$207	21.7%	Low
76	Ocna Șugatag, Maramureș	25	$585	$108	28.8%	Low
77	Zalău, Sălaj	25	$299	$77	24.9%	Low
78	Brăila, Brăila	24	$232	$55	24.1%	Low
79	Breaza, Prahova	24	$1,074	$254	20.7%	Low
80	Avrig, Sibiu	24	$1,393	$293	22.9%	Low
81	Tulcea, Tulcea	24	$300	$73	29.5%	Low
82	Focșani, Vrancea	24	$328	$72	23.9%	Low
83	Făgăraș, Brașov	23	$502	$80	26.4%	Low
84	Popești-Leordeni, Ilfov	23	$408	$50	35.3%	Low
85	Tunari, Ilfov	23	$244	$76	19.7%	Low
86	Drobeta-Turnu Severin, Mehedinți	23	$226	$55	23.3%	Low
87	Azuga, Prahova	23	$401	$204	13.5%	Low
88	Vatra Dornei, Suceava	23	$346	$153	19.4%	Low
89	Onești, Bacău	22	$237	$48	25.2%	Low
90	Câmpulung, Argeș	21	$305	$141	16.6%	Low
91	Târgoviște, Dâmbovița	21	$417	$63	34.6%	Low
92	Bragadiru, Ilfov	21	$195	$60	24.0%	Low
93	Arefu, Argeș	20	$437	$144	21.5%	Low
94	Saschiz, Mureș	20	$221	$96	20.0%	Low
95	Valea Doftanei, Prahova	20	$857	$271	19.3%	Low

Most Profitable Airbnb Markets in Romania by Revenue

The most profitable Airbnb cities in Romania are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Săcele, Brașov leads with $1,472/month at $195 ADR and 27.6% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Săcele, Brașov	$1,472	29	$195	27.6%	Low
2	Moeciu de Jos, Brașov	$1,449	87	$225	26.9%	Low
3	Bran, Brașov	$1,409	129	$261	25.8%	Low
4	Avrig, Sibiu	$1,393	24	$293	22.9%	Low
5	Porumbacu de Jos, Sibiu	$1,104	32	$217	24.0%	Low
6	Breaza, Prahova	$1,074	24	$254	20.7%	Low
7	Rasnov, Brașov	$1,018	115	$192	23.9%	Low
8	Fundata, Brașov	$891	29	$220	20.5%	Low
9	Bistrița Bârgăului, Bistrița-Năsăud	$869	28	$213	22.8%	Low
10	Valea Doftanei, Prahova	$857	20	$271	19.3%	Low
11	Zetea, Harghita	$775	25	$207	21.7%	Low
12	Bucharest, Bucharest	$735	4,951	$85	38.6%	Low
13	Brasov, Brașov	$700	1,562	$109	31.3%	Low
14	Zărnești, Brașov	$678	78	$155	21.9%	Low
15	Sinaia, Prahova	$677	236	$127	24.4%	Low
16	Bușteni, Prahova	$677	136	$151	22.8%	Low
17	Cristian, Brașov	$610	30	$154	19.6%	Low
18	Cluj-Napoca, Cluj	$608	1,308	$94	34.1%	Low
19	Otopeni, Ilfov	$607	136	$107	34.3%	Low
20	Ocna Șugatag, Maramureș	$585	25	$108	28.8%	Low
21	Brașov, Județul Brașov	$584	158	$103	29.5%	Low
22	Gura Humorului, Suceava	$583	42	$206	20.5%	Low
23	Sânmartin, Bihor	$537	35	$169	22.2%	Low
24	Lupeni, Hunedoara	$535	26	$121	26.5%	Low
25	Mamaia-Sat, Constanța	$534	124	$157	34.4%	Low
26	Năvodari, Constanța	$521	764	$151	29.6%	Low
27	Predeal, Brașov	$518	60	$167	22.7%	Low
28	Făgăraș, Brașov	$502	23	$80	26.4%	Low
29	Voluntari, Ilfov	$485	175	$83	30.9%	Low
30	Dumbrăvița, Timiș	$483	46	$79	25.7%	Low
31	Cisnădie, Sibiu	$481	46	$99	24.4%	Low
32	Sibiu, Sibiu	$478	706	$84	29.1%	Low
33	Constanța, Constanța	$474	575	$117	30.1%	Low
34	Oradea, Bihor	$446	566	$77	28.3%	Low
35	Corbeni, Argeș	$440	27	$160	22.9%	Low
36	Arefu, Argeș	$437	20	$144	21.5%	Low
37	Târgoviște, Dâmbovița	$417	21	$63	34.6%	Low
38	Timișoara, Timiș	$417	756	$67	30.7%	Low
39	Sighișoara, Mureș	$411	177	$77	26.6%	Low
40	Popești-Leordeni, Ilfov	$408	23	$50	35.3%	Low
41	Azuga, Prahova	$401	23	$204	13.5%	Low
42	Curtea de Argeș, Argeș	$399	27	$85	22.4%	Low
43	Sovata, Mureș	$386	26	$151	18.5%	Low
44	Buzău, Buzău	$385	30	$68	34.1%	Low
45	Alba Iulia, Alba	$356	110	$77	25.6%	Low
46	Petroșani, Hunedoara	$351	42	$91	21.8%	Low
47	Câmpulung Moldovenesc, Suceava	$348	51	$138	19.2%	Low
48	Vatra Dornei, Suceava	$346	23	$153	19.4%	Low
49	Vișeu de Sus, Maramureș	$340	27	$113	21.5%	Low
50	Iași, Iași	$336	468	$66	26.3%	Low
51	Satu Mare, Satu Mare	$335	52	$67	29.0%	Low
52	Suceava, Suceava	$333	93	$75	27.3%	Low
53	Bunești, Brașov	$333	34	$102	25.1%	Low
54	Focșani, Vrancea	$328	24	$72	23.9%	Low
55	Craiova, Dolj	$325	314	$100	26.9%	Low
56	Bistrița, Bistrița-Năsăud	$319	41	$70	23.7%	Low
57	Șelimbăr, Sibiu	$318	39	$78	26.0%	Low
58	Florești, Cluj	$317	101	$80	28.5%	Low
59	Baia Mare, Maramureș	$315	156	$67	25.6%	Low
60	Piatra Neamț, Neamț	$310	70	$69	24.3%	Low
61	Miercurea Ciuc, Harghita	$306	34	$107	24.6%	Low
62	Câmpulung, Argeș	$305	21	$141	16.6%	Low
63	Deva, Hunedoara	$303	41	$59	28.5%	Low
64	Tulcea, Tulcea	$300	24	$73	29.5%	Low
65	Zalău, Sălaj	$299	25	$77	24.9%	Low
66	Râmnicu Vâlcea, Vâlcea	$297	48	$65	27.6%	Low
67	Borșa, Maramureș	$296	39	$122	20.5%	Low
68	Odorheiu Secuiesc, Harghita	$292	46	$88	20.2%	Low
69	Eforie Nord, Constanța	$290	57	$218	25.4%	Low
70	Pitești, Argeș	$286	99	$67	24.7%	Low
71	Chiajna, Ilfov	$285	99	$48	31.5%	Low
72	Arad, Arad	$282	201	$59	27.0%	Low
73	Târgu Mureș, Mureș	$281	228	$56	26.7%	Low
74	Târgu Jiu, Gorj	$278	26	$58	27.5%	Low
75	Mediaș, Sibiu	$277	32	$66	22.3%	Low
76	Bacău, Bacău	$273	64	$56	26.3%	Low
77	Turda, Cluj	$268	69	$75	21.7%	Low
78	Limanu, Constanța	$268	57	$86	26.5%	Low
79	Ștefăneștii de Jos, Ilfov	$263	53	$73	24.6%	Low
80	Eforie, Constanța	$259	72	$95	27.6%	Low
81	Hunedoara, Hunedoara	$256	52	$55	23.3%	Low
82	Mangalia, Constanța	$249	91	$101	30.4%	Low
83	Galați, Galați	$247	88	$53	27.4%	Low
84	Sfântu Gheorghe, Covasna	$247	48	$64	29.2%	Low
85	Tunari, Ilfov	$244	23	$76	19.7%	Low
86	Corbu, Constanța	$241	26	$105	23.9%	Low
87	Onești, Bacău	$237	22	$48	25.2%	Low
88	Brăila, Brăila	$232	24	$55	24.1%	Low
89	Drobeta-Turnu Severin, Mehedinți	$226	23	$55	23.3%	Low
90	Giroc, Timiș	$226	36	$53	22.7%	Low
91	Reșița, Caraș-Severin	$224	43	$61	19.7%	Low
92	Ploiești, Prahova	$222	82	$55	24.3%	Low
93	Saschiz, Mureș	$221	20	$96	20.0%	Low
94	Costinești, Constanța	$217	58	$99	27.0%	Low
95	Bragadiru, Ilfov	$195	21	$60	24.0%	Low

Most Expensive Airbnb Markets in Romania by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Avrig, Sibiu commands the highest Airbnb nightly rate in Romania at $293/night, generating $1,393/month at 22.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Avrig, Sibiu	$293	24	$1,393	22.9%	Low
2	Valea Doftanei, Prahova	$271	20	$857	19.3%	Low
3	Bran, Brașov	$261	129	$1,409	25.8%	Low
4	Breaza, Prahova	$254	24	$1,074	20.7%	Low
5	Moeciu de Jos, Brașov	$225	87	$1,449	26.9%	Low
6	Fundata, Brașov	$220	29	$891	20.5%	Low
7	Eforie Nord, Constanța	$218	57	$290	25.4%	Low
8	Porumbacu de Jos, Sibiu	$217	32	$1,104	24.0%	Low
9	Bistrița Bârgăului, Bistrița-Năsăud	$213	28	$869	22.8%	Low
10	Zetea, Harghita	$207	25	$775	21.7%	Low
11	Gura Humorului, Suceava	$206	42	$583	20.5%	Low
12	Azuga, Prahova	$204	23	$401	13.5%	Low
13	Săcele, Brașov	$195	29	$1,472	27.6%	Low
14	Rasnov, Brașov	$192	115	$1,018	23.9%	Low
15	Sânmartin, Bihor	$169	35	$537	22.2%	Low
16	Predeal, Brașov	$167	60	$518	22.7%	Low
17	Corbeni, Argeș	$160	27	$440	22.9%	Low
18	Mamaia-Sat, Constanța	$157	124	$534	34.4%	Low
19	Zărnești, Brașov	$155	78	$678	21.9%	Low
20	Cristian, Brașov	$154	30	$610	19.6%	Low
21	Vatra Dornei, Suceava	$153	23	$346	19.4%	Low
22	Năvodari, Constanța	$151	764	$521	29.6%	Low
23	Bușteni, Prahova	$151	136	$677	22.8%	Low
24	Sovata, Mureș	$151	26	$386	18.5%	Low
25	Arefu, Argeș	$144	20	$437	21.5%	Low
26	Câmpulung, Argeș	$141	21	$305	16.6%	Low
27	Câmpulung Moldovenesc, Suceava	$138	51	$348	19.2%	Low
28	Sinaia, Prahova	$127	236	$677	24.4%	Low
29	Borșa, Maramureș	$122	39	$296	20.5%	Low
30	Lupeni, Hunedoara	$121	26	$535	26.5%	Low
31	Constanța, Constanța	$117	575	$474	30.1%	Low
32	Vișeu de Sus, Maramureș	$113	27	$340	21.5%	Low
33	Brasov, Brașov	$109	1,562	$700	31.3%	Low
34	Ocna Șugatag, Maramureș	$108	25	$585	28.8%	Low
35	Otopeni, Ilfov	$107	136	$607	34.3%	Low
36	Miercurea Ciuc, Harghita	$107	34	$306	24.6%	Low
37	Corbu, Constanța	$105	26	$241	23.9%	Low
38	Brașov, Județul Brașov	$103	158	$584	29.5%	Low
39	Bunești, Brașov	$102	34	$333	25.1%	Low
40	Mangalia, Constanța	$101	91	$249	30.4%	Low
41	Craiova, Dolj	$100	314	$325	26.9%	Low
42	Costinești, Constanța	$99	58	$217	27.0%	Low
43	Cisnădie, Sibiu	$99	46	$481	24.4%	Low
44	Saschiz, Mureș	$96	20	$221	20.0%	Low
45	Eforie, Constanța	$95	72	$259	27.6%	Low
46	Cluj-Napoca, Cluj	$94	1,308	$608	34.1%	Low
47	Petroșani, Hunedoara	$91	42	$351	21.8%	Low
48	Odorheiu Secuiesc, Harghita	$88	46	$292	20.2%	Low
49	Limanu, Constanța	$86	57	$268	26.5%	Low
50	Bucharest, Bucharest	$85	4,951	$735	38.6%	Low
51	Curtea de Argeș, Argeș	$85	27	$399	22.4%	Low
52	Sibiu, Sibiu	$84	706	$478	29.1%	Low
53	Voluntari, Ilfov	$83	175	$485	30.9%	Low
54	Făgăraș, Brașov	$80	23	$502	26.4%	Low
55	Florești, Cluj	$80	101	$317	28.5%	Low
56	Dumbrăvița, Timiș	$79	46	$483	25.7%	Low
57	Șelimbăr, Sibiu	$78	39	$318	26.0%	Low
58	Alba Iulia, Alba	$77	110	$356	25.6%	Low
59	Sighișoara, Mureș	$77	177	$411	26.6%	Low
60	Zalău, Sălaj	$77	25	$299	24.9%	Low
61	Oradea, Bihor	$77	566	$446	28.3%	Low
62	Tunari, Ilfov	$76	23	$244	19.7%	Low
63	Turda, Cluj	$75	69	$268	21.7%	Low
64	Suceava, Suceava	$75	93	$333	27.3%	Low
65	Tulcea, Tulcea	$73	24	$300	29.5%	Low
66	Ștefăneștii de Jos, Ilfov	$73	53	$263	24.6%	Low
67	Focșani, Vrancea	$72	24	$328	23.9%	Low
68	Bistrița, Bistrița-Năsăud	$70	41	$319	23.7%	Low
69	Piatra Neamț, Neamț	$69	70	$310	24.3%	Low
70	Buzău, Buzău	$68	30	$385	34.1%	Low
71	Satu Mare, Satu Mare	$67	52	$335	29.0%	Low
72	Pitești, Argeș	$67	99	$286	24.7%	Low
73	Timișoara, Timiș	$67	756	$417	30.7%	Low
74	Baia Mare, Maramureș	$67	156	$315	25.6%	Low
75	Mediaș, Sibiu	$66	32	$277	22.3%	Low
76	Iași, Iași	$66	468	$336	26.3%	Low
77	Râmnicu Vâlcea, Vâlcea	$65	48	$297	27.6%	Low
78	Sfântu Gheorghe, Covasna	$64	48	$247	29.2%	Low
79	Târgoviște, Dâmbovița	$63	21	$417	34.6%	Low
80	Reșița, Caraș-Severin	$61	43	$224	19.7%	Low
81	Bragadiru, Ilfov	$60	21	$195	24.0%	Low
82	Deva, Hunedoara	$59	41	$303	28.5%	Low
83	Arad, Arad	$59	201	$282	27.0%	Low
84	Târgu Jiu, Gorj	$58	26	$278	27.5%	Low
85	Bacău, Bacău	$56	64	$273	26.3%	Low
86	Târgu Mureș, Mureș	$56	228	$281	26.7%	Low
87	Drobeta-Turnu Severin, Mehedinți	$55	23	$226	23.3%	Low
88	Ploiești, Prahova	$55	82	$222	24.3%	Low
89	Hunedoara, Hunedoara	$55	52	$256	23.3%	Low
90	Brăila, Brăila	$55	24	$232	24.1%	Low
91	Giroc, Timiș	$53	36	$226	22.7%	Low
92	Galați, Galați	$53	88	$247	27.4%	Low
93	Popești-Leordeni, Ilfov	$50	23	$408	35.3%	Low
94	Chiajna, Ilfov	$48	99	$285	31.5%	Low
95	Onești, Bacău	$48	22	$237	25.2%	Low

Highest Occupancy Airbnb Markets in Romania

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Bucharest, Bucharest leads Romania with 38.6% occupancy, $735/month revenue, and 4,951 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Bucharest, Bucharest	38.6%	4,951	$735	$85	Low
2	Cluj-Napoca, Cluj	34.1%	1,308	$608	$94	Low
3	Brasov, Brașov	31.3%	1,562	$700	$109	Low
4	Timișoara, Timiș	30.7%	756	$417	$67	Low
5	Constanța, Constanța	30.1%	575	$474	$117	Low
6	Năvodari, Constanța	29.6%	764	$521	$151	Low
7	Sibiu, Sibiu	29.1%	706	$478	$84	Low
8	Oradea, Bihor	28.3%	566	$446	$77	Low
9	Craiova, Dolj	26.9%	314	$325	$100	Low
10	Iași, Iași	26.3%	468	$336	$66	Low

How to Choose an Airbnb Investment Market in Romania

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Romania tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Romania

Understanding the regulatory environment is critical for any Airbnb investment in Romania. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 95 markets ranked on this page: 95 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Romania

This page ranks Airbnb markets in Romania across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Romania.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Romania.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Romania and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Romania, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Romania

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Romania.

What are the best places to invest in Airbnb in Romania?

Bucharest, Bucharest leads this ranking for Romania with 4,951 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Romania?

Săcele, Brașov posts the highest average monthly revenue in this ranking at $1,472. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Romania?

Bucharest, Bucharest has the highest occupancy rate in this comparison at 38.6%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Romania?

Avrig, Sibiu commands the highest average daily rate at $293 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Romania have the lowest regulation?

Bucharest (Bucharest), Brasov (Brașov), Cluj-Napoca (Cluj) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Romania in 2026?

The markets ranked here average 25.4% occupancy, and the top performer posts $1,472 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Romania for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Romania?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Romania?

First-time investors in Romania should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Romania?

Across the markets ranked here, the average occupancy rate in Romania is 25.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Romania?

Regulation is one of the most overlooked risks in short-term rental investing. In Romania, 95 of 95 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Romania?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Romania ranking has about 46 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Romania?

Seasonal markets in Romania experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-06-02. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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