Borșa, Maramureș Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Borșa, Maramureș? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,983 per year — at a $139 nightly rate, 21.2% occupancy, and a $28 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 28 active listings, Borșa is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 47.4% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Borșa?
In Borșa, the headline Airbnb metrics are $4,983 in average annual revenue,21.2% occupancy, $139 ADR, and $28 in RevPAR, and guests book about 78 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Borșa?
Understanding the monthly revenue variations for Airbnb listings in Borșa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borșa is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borșa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,776+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,169 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $301, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borșa
What Is the Monthly Airbnb Occupancy Rate in Borșa?
Maximize your bookings by understanding the Borșa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borșa:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borșa
What Is the Average Airbnb Nightly Rate in Borșa?
Effective short term rental pricing strategy in Borșa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borșa typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Borșa
What Is the RevPAR for Airbnb in Borșa?
RevPAR in Borșa is currently $28. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $17 RevPAR.
- Strong performers (Top 25%) earn $32 RevPAR.
- Best-in-class (Top 10%) achieve $45 RevPAR.
Average Monthly RevPAR Trend in Borșa
RevPAR Insights for Borșa
- The average RevPAR in Borșa is $28. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($45) and bottom 25% ($11) is $34, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Borșa benchmarks. If your RevPAR falls below the median of $17, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $32+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Borșa?
Borșa's peak Airbnb season falls in August, February, December, while the softest stretch is May, June, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, February, December)
- Revenue averages $1,112 per month
- Occupancy rates average 30.6%
- Daily rates average $144
Shoulder Season
- Revenue averages $823 per month
- Occupancy maintains around 21.2%
- Daily rates hold near $145
Low Season (May, June, November)
- Revenue drops to average $666 per month
- Occupancy decreases to average 16.2%
- Daily rates adjust to average $149
Seasonality Insights for Borșa
- Airbnb seasonality in Borșa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Borșa's highest earning potential, with monthly revenues climbing to $1,277, occupancy reaching 35.1%, and ADRs peaking at $153.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $581, occupancy could drop to 15.6%, and ADRs may adjust to $139.
- Lower occupancy paired with meaningful seasonality means hosts in Borșa need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Borșa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Borșa?
Low regulation and minimal registration activity in Borșa, Maramureș, Romania point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Borșa to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Borșa?
With a compact short-term rental market, Borșa gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borșa Resort | A popular mountain resort known for its stunning natural landscapes, hiking trails, and winter sports. Ideal for tourists seeking outdoor adventures and relaxation in nature. | Rodna Mountains National Park, Moisei Monastery, Ski slopes at Borșa, The Waterfall of Cailor, Lake Moisei |
| Maramureș Village | A traditional village that showcases the rich cultural heritage and wooden architecture of the Maramureș region. Attractive for tourists interested in cultural experiences and rural tourism. | Merry Cemetery of Săpânța, Historic Wooden Churches, Local craft fairs, Traditional festivals, Maramureș land art |
| Gutîi Mountains | A stunning mountain range offering breathtaking scenery and a tranquil environment, appealing to nature lovers and hikers looking for peace and adventure. | Gutâi Peak, Hiking trails, Florești Lake, Local wildlife, Panoramic views |
| Vișeu de Sus | Known for its scenic beauty and the famous Mocănița narrow-gauge steam train, attracting visitors interested in heritage and unique transportation experiences. | Mocănița Steam Train, Wooden Churches, Vișeu River, Local markets, Scenic landscapes |
| Sighetu Marmației | A historical town with rich cultural significance and various museums, perfect for tourists interested in history and local traditions. | Sighet Memorial Museum, The Maramureș Village Museum, Historic town center, Local cuisine, Ethnographic Museum |
| Târgu Lăpuș | A charming town famous for its natural beauty and cultural festivals. Ideal for tourists who want to explore local traditions and enjoy the outdoors. | Lăpuș Mountains, Local fairs, Traditional crafts, Nearby hiking trails, Cultural events |
| Borsa Waterfall | A natural attraction providing beautiful scenery and a perfect spot for picnics and hiking, catering to nature enthusiasts and families. | Cailor Waterfall, Hiking routes, Natural park, Picnic areas, Flora and fauna observation |
| Dragomirești | A picturesque village in Maramureș, known for its hospitality and tranquil atmosphere, attracting visitors looking for a quiet getaway. | Local farms, Traditional cooking experiences, Cultural exchanges, Nature walks, Countryside tourism |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Borșa offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Borșa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borșa
- The Borșa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borșa, Outdoor/Unique properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 32.1% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Borșa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borșa
- The dominant room capacity in Borșa is 2 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 57.1% of the active Airbnb listings in Borșa, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borșa.
Borșa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borșa
- The most common guest capacity trend in Borșa vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Borșa STR market, accounting for 57.1% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borșa.
- On average, properties in Borșa are equipped to host 5.1 guests.
How Do Listings in Borșa Compare on Quality?
Listing quality in Borșa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Borșa
- At 28 photos per listing on average, Borșa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Borșa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Borșa?
Amenity Prevalence
Amenity Insights for Borșa
- Essential amenities in Borșa that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borșa: TV, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borșa to stay competitive.
Which Airbnb Amenities Boost Revenue in Borșa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Borșa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 17.9% | $9,819 | $3,932 | 149.7% |
Smoke alarm | 42.9% | $7,084 | $3,407 | 107.9% |
Toaster | 35.7% | $7,262 | $3,717 | 95.4% |
Shower gel | 35.7% | $7,213 | $3,744 | 92.6% |
Hair dryer | 64.3% | $6,004 | $3,145 | 90.9% |
Body soap | 28.6% | $7,467 | $3,990 | 87.1% |
Indoor fireplace | 25.0% | $7,449 | $4,161 | 79.0% |
Backyard | 42.9% | $6,616 | $3,758 | 76.0% |
Exterior security cameras on property | 25.0% | $7,134 | $4,266 | 67.2% |
Coffee | 50.0% | $6,215 | $3,751 | 65.7% |
Revenue Impact Insights for Borșa
- Private entrance tops the revenue impact list with a 149.7% uplift — listings with this amenity earn $9,819 vs. $3,932 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Borșa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borșa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorșa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Borșa
- The typical guest profile for Airbnb in Borșa consists of a mix of domestic (38%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 37.5% of guests.
- Key international markets include Romania (37.5%) and Germany (18.8%).
- Top languages spoken are English (33.3%) followed by Romanian (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Borșa?
Listings in Borșa average 4.82 out of 5 overall, with about 11.9 reviews per active listing and 21.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Borșa
- With an overall rating of 4.82, Borșa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Borșa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borșa
- The most common availability pattern in Borșa falls within the 271-366 days range, representing 89.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Borșa (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Borșa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Borșa
- The overall average booking lead time for vacation rentals in Borșa is 78 days.
- Guests book furthest in advance for stays during December (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Borșa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Borșa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Borșa?
Guests in Borșa stay about 5 nights on average, generating roughly 256 reservations and 9.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Borșa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Borșa
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Dec (7.6 nights) and shorten in Jun (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Borșa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
53.6% of total
2 Nights
10 listings
35.7% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Borșa is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.3%) of the Borșa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.6% of Borșa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borșa.
Borșa Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
16 listings
57.1% of total
Moderate
2 listings
7.1% of total
Firm
8 listings
28.6% of total
Strict
2 listings
7.1% of total
Cancellation Policy Insights for Borșa
- The prevailing Airbnb cancellation policy trend in Borșa is Flexible, used by 57.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.2%) and stricter (35.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Borșa.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Borșa.
How Much Are Airbnb Cleaning Fees in Borșa?
Cleaning fees in Borșa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Borșa
- Only 21.4% of listings charge a cleaning fee, suggesting that most hosts in Borșa bundle cleaning costs into the nightly rate.
- The gap between the average ($53) and median ($22) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 1.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Borșa median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Borșa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borșabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The NEST Villa
Entire Place • 7 bedrooms
Ana's Cabin
Entire Place • 4 bedrooms
La Batranu Borsa Chalet - fresh air and relaxation
Entire Place • 4 bedrooms
Livada 45 II
Entire Place • 2 bedrooms
Livada 45
Private Room • 2 bedrooms
Mariza's cottage is where you can forget about stress
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Borșa?
Learn from the best! This table showcases top-performing Airbnb hosts in Borșa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stetco | 3 | $23,965 | 7 | 5.00/5.0 |
| Steopoaie | 3 | $23,157 | 35 | 4.98/5.0 |
| Cabana | 1 | $14,445 | 3 | 5.00/5.0 |
| Vasilica-Mirel | 1 | $11,770 | 1 | Not Rated |
| Gabriel | 2 | $11,186 | 100 | 4.83/5.0 |
| Roman | 2 | $9,944 | 26 | 4.58/5.0 |
| Antonia | 1 | $8,678 | 25 | 4.88/5.0 |
| Gabriela | 1 | $7,169 | 3 | 5.00/5.0 |
| Razvan Alexandru | 1 | $5,460 | 36 | 5.00/5.0 |
| Aurora | 1 | $4,300 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borșa.
Who Are the Airbnb Hosts in Borșa?
Borșa has a relatively balanced host base.
Host Profile Insights for Borșa
- Only 28.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 39.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Borșa averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Borșa's Airbnb Market Compare to Nearby Cities?
How does the Borșa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Călățele, Borșa has 12 percentage points lower occupancy and about $49 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Călățele | 13 | $1,699 | $188.16 | 33% |
| Beliș | 17 | $1,485 | $257.92 | 23% |
| Gilău | 15 | $1,328 | $238.17 | 23% |
| Tiha Bârgăului | 10 | $1,208 | $248.07 | 22% |
| Mărișel | 14 | $1,052 | $215.69 | 24% |
| Vama | 13 | $1,034 | $152.61 | 28% |
| Șaru Dornei | 14 | $977 | $195.53 | 26% |
| Bistrița Bârgăului | 31 | $898 | $211.82 | 23% |
| Râșca | 10 | $877 | $210.41 | 19% |
| Joseni | 16 | $853 | $156.39 | 24% |
Frequently Asked Questions About Airbnb in Borșa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Borșa.
How much do Airbnb hosts make in Borșa?
Borșa hosts earn about $4,983 per year on average, with an average nightly rate of $139 and RevPAR of $28. Those figures describe the typical revenue environment for active listings in Borșa, Maramureș, not the ceiling for the best operators. Source: AirROI 2026 data, Borșa market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Borșa?
The average Airbnb occupancy rate in Borșa is 21.2%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Borșa?
Listings in Borșa average $139 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Borșa?
Borșa currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Borșa?
AirROI currently classifies the short-term rental regulation level in Borșa as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Borșa?
RevPAR in Borșa is about $28. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Borșa?
Occupancy of 21.2% means Borșa is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,983, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Borșa?
The average booking lead time in Borșa is about 78 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Borșa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Borșa include Borșa Resort, Maramureș Village, Gutîi Mountains. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Borșa?
entire_home listings make up 78.6% of the active supply in Borșa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Borșa compare to nearby Airbnb markets?
Among neighboring markets, Călățele posts $20,382 in average annual revenue with 32.8% occupancy, compared to Borșa's $4,983 and 21.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Borșa?
The average Airbnb stay length in Borșa is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Borșa?
Airbnb listings in Borșa average 4.82 out of 5 overall. About 21.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Borșa?
Private entrance and Smoke alarm are among the strongest revenue-linked amenities in Borșa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Borșa?
Yes. About 21.4% of active Airbnb listings in Borșa charge a cleaning fee, and the average fee is $53. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Borșa?
At 28.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.