What Are the Best Places to Invest in Airbnb in Romania?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Romania spans 94 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Romania across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bucharest, Bucharest leads by market size with 4,442 active listings and $765/month revenue. Across all ranked markets, average occupancy is 25.8% with $495/month in average revenue and $110/night ADR. 94 of 94 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Romania by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Romania attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bucharest, Bucharest leads with 4,442 active short-term rental listings and $765/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bucharest, Bucharest	4,442	$765	$82	40.1%	Low
2	Brasov, Brașov	1,518	$702	$100	31.3%	Low
3	Cluj-Napoca, Cluj	1,174	$625	$85	35.3%	Low
4	Năvodari, Constanța	776	$553	$165	28.9%	Low
5	Timișoara, Timiș	649	$457	$65	31.8%	Low
6	Sibiu, Sibiu	630	$517	$82	30.2%	Low
7	Constanța, Constanța	557	$483	$114	30.2%	Low
8	Oradea, Bihor	514	$486	$76	29.3%	Low
9	Iași, Iași	416	$381	$64	28.9%	Low
10	Sinaia, Prahova	229	$676	$122	24.5%	Low
11	Târgu Mureș, Mureș	200	$306	$53	28.5%	Low
12	Craiova, Dolj	196	$370	$76	25.8%	Low
13	Sighișoara, Mureș	164	$427	$75	26.5%	Low
14	Baia Mare, Maramureș	141	$329	$63	25.7%	Low
15	Arad, Arad	139	$359	$62	28.3%	Low
16	Voluntari, Ilfov	138	$545	$83	32.4%	Low
17	Bușteni, Prahova	130	$704	$152	22.9%	Low
18	Bran, Brașov	127	$1,448	$255	26.7%	Low
19	Rasnov, Brașov	111	$1,064	$185	24.2%	Low
20	Mamaia-Sat, Constanța	107	$538	$148	38.6%	Low
21	Otopeni, Ilfov	105	$692	$108	36.4%	Low
22	Chiajna, Ilfov	95	$297	$48	32.8%	Low
23	Alba Iulia, Alba	94	$368	$71	26.0%	Low
24	Mangalia, Constanța	94	$254	$95	29.4%	Low
25	Florești, Cluj	93	$360	$76	30.0%	Low
26	Moeciu de Jos, Brașov	92	$1,400	$214	27.1%	Low
27	Suceava, Suceava	84	$356	$71	27.9%	Low
28	Pitești, Argeș	83	$310	$65	25.0%	Low
29	Galați, Galați	82	$271	$50	28.4%	Low
30	Zărnești, Brașov	78	$652	$143	22.7%	Low
31	Brașov, Județul Brașov	77	$777	$99	32.2%	Low
32	Eforie, Constanța	75	$247	$94	25.6%	Low
33	Turda, Cluj	62	$295	$73	22.7%	Low
34	Predeal, Brașov	60	$527	$160	22.5%	Low
35	Limanu, Constanța	60	$271	$84	25.8%	Low
36	Costinești, Constanța	59	$217	$93	26.8%	Low
37	Bacău, Bacău	57	$292	$54	26.9%	Low
38	Ploiești, Prahova	57	$279	$54	26.4%	Low
39	Eforie Nord, Constanța	54	$295	$185	26.7%	Low
40	Piatra Neamț, Neamț	54	$376	$69	25.1%	Low
41	Ștefăneștii de Jos, Ilfov	46	$288	$71	23.0%	Low
42	Hunedoara, Hunedoara	45	$279	$55	24.0%	Low
43	Cisnădie, Sibiu	44	$510	$96	25.2%	Low
44	Sfântu Gheorghe, Covasna	42	$274	$63	29.1%	Low
45	Satu Mare, Satu Mare	42	$383	$70	29.7%	Low
46	Câmpulung Moldovenesc, Suceava	41	$421	$121	19.8%	Low
47	Gura Humorului, Suceava	40	$627	$193	20.9%	Low
48	Dumbrăvița, Timiș	40	$509	$76	29.1%	Low
49	Odorheiu Secuiesc, Harghita	39	$311	$89	20.6%	Low
50	Reșița, Caraș-Severin	38	$236	$59	19.5%	Low
51	Râmnicu Vâlcea, Vâlcea	38	$350	$57	31.5%	Low
52	Petroșani, Hunedoara	37	$421	$92	22.6%	Low
53	Deva, Hunedoara	36	$347	$59	29.1%	Low
54	Sânmartin, Bihor	35	$561	$164	22.2%	Low
55	Bunești, Brașov	35	$356	$93	25.9%	Low
56	Bistrița, Bistrița-Năsăud	34	$350	$66	24.6%	Low
57	Miercurea Ciuc, Harghita	33	$310	$102	24.4%	Low
58	Porumbacu de Jos, Sibiu	33	$1,101	$206	23.7%	Low
59	Șelimbăr, Sibiu	32	$355	$79	24.4%	Low
60	Giroc, Timiș	32	$262	$51	26.0%	Low
61	Bistrița Bârgăului, Bistrița-Năsăud	31	$898	$212	22.8%	Low
62	Fundata, Brașov	29	$924	$216	21.1%	Low
63	Mediaș, Sibiu	29	$319	$66	24.2%	Low
64	Săcele, Brașov	28	$1,463	$192	27.7%	Low
65	Corbu, Constanța	28	$244	$100	25.0%	Low
66	Borșa, Maramureș	28	$415	$139	21.2%	Low
67	Popești-Leordeni, Ilfov	27	$367	$46	34.9%	Low
68	Corbeni, Argeș	26	$486	$159	23.0%	Low
69	Buzău, Buzău	26	$420	$70	35.7%	Low
70	Breaza, Prahova	26	$1,232	$259	22.2%	Low
71	Cristian, Brașov	25	$669	$165	20.2%	Low
72	Târgu Jiu, Gorj	25	$278	$57	25.7%	Low
73	Lupeni, Hunedoara	25	$473	$116	25.6%	Low
74	Zetea, Harghita	24	$817	$203	22.1%	Low
75	Vișeu de Sus, Maramureș	24	$375	$112	23.0%	Low
76	Ocna Șugatag, Maramureș	23	$636	$106	30.5%	Low
77	Azuga, Prahova	23	$366	$205	13.4%	Low
78	Tulcea, Tulcea	23	$298	$66	28.6%	Low
79	Arefu, Argeș	21	$520	$135	21.3%	Low
80	Sovata, Mureș	21	$493	$157	19.9%	Low
81	Curtea de Argeș, Argeș	20	$465	$80	23.3%	Low
82	Onești, Bacău	20	$235	$46	23.0%	Low
83	Băile Herculane, Caraș-Severin	20	$255	$68	20.6%	Low
84	Târgoviște, Dâmbovița	20	$429	$61	30.6%	Low
85	Valea Doftanei, Prahova	20	$853	$265	18.9%	Low
86	Vatra Dornei, Suceava	20	$397	$164	20.2%	Low
87	Zalău, Sălaj	20	$357	$82	25.0%	Low
88	Ghimbav, Brașov	19	$327	$90	19.0%	Low
89	Saschiz, Mureș	19	$267	$96	19.5%	Low
90	Avrig, Sibiu	19	$1,506	$273	23.1%	Low
91	Săliște, Sibiu	19	$446	$166	19.2%	Low
92	Brăila, Brăila	18	$272	$48	22.5%	Low
93	Focșani, Vrancea	18	$383	$74	22.2%	Low
94	Calimanesti, Vâlcea	18	$139	$134	16.1%	Low

Most Profitable Airbnb Markets in Romania by Revenue

The most profitable Airbnb cities in Romania are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Avrig, Sibiu leads with $1,506/month at $273 ADR and 23.1% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Avrig, Sibiu	$1,506	19	$273	23.1%	Low
2	Săcele, Brașov	$1,463	28	$192	27.7%	Low
3	Bran, Brașov	$1,448	127	$255	26.7%	Low
4	Moeciu de Jos, Brașov	$1,400	92	$214	27.1%	Low
5	Breaza, Prahova	$1,232	26	$259	22.2%	Low
6	Porumbacu de Jos, Sibiu	$1,101	33	$206	23.7%	Low
7	Rasnov, Brașov	$1,064	111	$185	24.2%	Low
8	Fundata, Brașov	$924	29	$216	21.1%	Low
9	Bistrița Bârgăului, Bistrița-Năsăud	$898	31	$212	22.8%	Low
10	Valea Doftanei, Prahova	$853	20	$265	18.9%	Low
11	Zetea, Harghita	$817	24	$203	22.1%	Low
12	Brașov, Județul Brașov	$777	77	$99	32.2%	Low
13	Bucharest, Bucharest	$765	4,442	$82	40.1%	Low
14	Bușteni, Prahova	$704	130	$152	22.9%	Low
15	Brasov, Brașov	$702	1,518	$100	31.3%	Low
16	Otopeni, Ilfov	$692	105	$108	36.4%	Low
17	Sinaia, Prahova	$676	229	$122	24.5%	Low
18	Cristian, Brașov	$669	25	$165	20.2%	Low
19	Zărnești, Brașov	$652	78	$143	22.7%	Low
20	Ocna Șugatag, Maramureș	$636	23	$106	30.5%	Low
21	Gura Humorului, Suceava	$627	40	$193	20.9%	Low
22	Cluj-Napoca, Cluj	$625	1,174	$85	35.3%	Low
23	Sânmartin, Bihor	$561	35	$164	22.2%	Low
24	Năvodari, Constanța	$553	776	$165	28.9%	Low
25	Voluntari, Ilfov	$545	138	$83	32.4%	Low
26	Mamaia-Sat, Constanța	$538	107	$148	38.6%	Low
27	Predeal, Brașov	$527	60	$160	22.5%	Low
28	Arefu, Argeș	$520	21	$135	21.3%	Low
29	Sibiu, Sibiu	$517	630	$82	30.2%	Low
30	Cisnădie, Sibiu	$510	44	$96	25.2%	Low
31	Dumbrăvița, Timiș	$509	40	$76	29.1%	Low
32	Sovata, Mureș	$493	21	$157	19.9%	Low
33	Oradea, Bihor	$486	514	$76	29.3%	Low
34	Corbeni, Argeș	$486	26	$159	23.0%	Low
35	Constanța, Constanța	$483	557	$114	30.2%	Low
36	Lupeni, Hunedoara	$473	25	$116	25.6%	Low
37	Curtea de Argeș, Argeș	$465	20	$80	23.3%	Low
38	Timișoara, Timiș	$457	649	$65	31.8%	Low
39	Săliște, Sibiu	$446	19	$166	19.2%	Low
40	Târgoviște, Dâmbovița	$429	20	$61	30.6%	Low
41	Sighișoara, Mureș	$427	164	$75	26.5%	Low
42	Câmpulung Moldovenesc, Suceava	$421	41	$121	19.8%	Low
43	Petroșani, Hunedoara	$421	37	$92	22.6%	Low
44	Buzău, Buzău	$420	26	$70	35.7%	Low
45	Borșa, Maramureș	$415	28	$139	21.2%	Low
46	Vatra Dornei, Suceava	$397	20	$164	20.2%	Low
47	Satu Mare, Satu Mare	$383	42	$70	29.7%	Low
48	Focșani, Vrancea	$383	18	$74	22.2%	Low
49	Iași, Iași	$381	416	$64	28.9%	Low
50	Piatra Neamț, Neamț	$376	54	$69	25.1%	Low
51	Vișeu de Sus, Maramureș	$375	24	$112	23.0%	Low
52	Craiova, Dolj	$370	196	$76	25.8%	Low
53	Alba Iulia, Alba	$368	94	$71	26.0%	Low
54	Popești-Leordeni, Ilfov	$367	27	$46	34.9%	Low
55	Azuga, Prahova	$366	23	$205	13.4%	Low
56	Florești, Cluj	$360	93	$76	30.0%	Low
57	Arad, Arad	$359	139	$62	28.3%	Low
58	Zalău, Sălaj	$357	20	$82	25.0%	Low
59	Suceava, Suceava	$356	84	$71	27.9%	Low
60	Bunești, Brașov	$356	35	$93	25.9%	Low
61	Șelimbăr, Sibiu	$355	32	$79	24.4%	Low
62	Râmnicu Vâlcea, Vâlcea	$350	38	$57	31.5%	Low
63	Bistrița, Bistrița-Năsăud	$350	34	$66	24.6%	Low
64	Deva, Hunedoara	$347	36	$59	29.1%	Low
65	Baia Mare, Maramureș	$329	141	$63	25.7%	Low
66	Ghimbav, Brașov	$327	19	$90	19.0%	Low
67	Mediaș, Sibiu	$319	29	$66	24.2%	Low
68	Odorheiu Secuiesc, Harghita	$311	39	$89	20.6%	Low
69	Pitești, Argeș	$310	83	$65	25.0%	Low
70	Miercurea Ciuc, Harghita	$310	33	$102	24.4%	Low
71	Târgu Mureș, Mureș	$306	200	$53	28.5%	Low
72	Tulcea, Tulcea	$298	23	$66	28.6%	Low
73	Chiajna, Ilfov	$297	95	$48	32.8%	Low
74	Eforie Nord, Constanța	$295	54	$185	26.7%	Low
75	Turda, Cluj	$295	62	$73	22.7%	Low
76	Bacău, Bacău	$292	57	$54	26.9%	Low
77	Ștefăneștii de Jos, Ilfov	$288	46	$71	23.0%	Low
78	Hunedoara, Hunedoara	$279	45	$55	24.0%	Low
79	Ploiești, Prahova	$279	57	$54	26.4%	Low
80	Târgu Jiu, Gorj	$278	25	$57	25.7%	Low
81	Sfântu Gheorghe, Covasna	$274	42	$63	29.1%	Low
82	Brăila, Brăila	$272	18	$48	22.5%	Low
83	Galați, Galați	$271	82	$50	28.4%	Low
84	Limanu, Constanța	$271	60	$84	25.8%	Low
85	Saschiz, Mureș	$267	19	$96	19.5%	Low
86	Giroc, Timiș	$262	32	$51	26.0%	Low
87	Băile Herculane, Caraș-Severin	$255	20	$68	20.6%	Low
88	Mangalia, Constanța	$254	94	$95	29.4%	Low
89	Eforie, Constanța	$247	75	$94	25.6%	Low
90	Corbu, Constanța	$244	28	$100	25.0%	Low
91	Reșița, Caraș-Severin	$236	38	$59	19.5%	Low
92	Onești, Bacău	$235	20	$46	23.0%	Low
93	Costinești, Constanța	$217	59	$93	26.8%	Low
94	Calimanesti, Vâlcea	$139	18	$134	16.1%	Low

Most Expensive Airbnb Markets in Romania by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Avrig, Sibiu commands the highest Airbnb nightly rate in Romania at $273/night, generating $1,506/month at 23.1% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Avrig, Sibiu	$273	19	$1,506	23.1%	Low
2	Valea Doftanei, Prahova	$265	20	$853	18.9%	Low
3	Breaza, Prahova	$259	26	$1,232	22.2%	Low
4	Bran, Brașov	$255	127	$1,448	26.7%	Low
5	Fundata, Brașov	$216	29	$924	21.1%	Low
6	Moeciu de Jos, Brașov	$214	92	$1,400	27.1%	Low
7	Bistrița Bârgăului, Bistrița-Năsăud	$212	31	$898	22.8%	Low
8	Porumbacu de Jos, Sibiu	$206	33	$1,101	23.7%	Low
9	Azuga, Prahova	$205	23	$366	13.4%	Low
10	Zetea, Harghita	$203	24	$817	22.1%	Low
11	Gura Humorului, Suceava	$193	40	$627	20.9%	Low
12	Săcele, Brașov	$192	28	$1,463	27.7%	Low
13	Rasnov, Brașov	$185	111	$1,064	24.2%	Low
14	Eforie Nord, Constanța	$185	54	$295	26.7%	Low
15	Săliște, Sibiu	$166	19	$446	19.2%	Low
16	Cristian, Brașov	$165	25	$669	20.2%	Low
17	Năvodari, Constanța	$165	776	$553	28.9%	Low
18	Vatra Dornei, Suceava	$164	20	$397	20.2%	Low
19	Sânmartin, Bihor	$164	35	$561	22.2%	Low
20	Predeal, Brașov	$160	60	$527	22.5%	Low
21	Corbeni, Argeș	$159	26	$486	23.0%	Low
22	Sovata, Mureș	$157	21	$493	19.9%	Low
23	Bușteni, Prahova	$152	130	$704	22.9%	Low
24	Mamaia-Sat, Constanța	$148	107	$538	38.6%	Low
25	Zărnești, Brașov	$143	78	$652	22.7%	Low
26	Borșa, Maramureș	$139	28	$415	21.2%	Low
27	Arefu, Argeș	$135	21	$520	21.3%	Low
28	Calimanesti, Vâlcea	$134	18	$139	16.1%	Low
29	Sinaia, Prahova	$122	229	$676	24.5%	Low
30	Câmpulung Moldovenesc, Suceava	$121	41	$421	19.8%	Low
31	Lupeni, Hunedoara	$116	25	$473	25.6%	Low
32	Constanța, Constanța	$114	557	$483	30.2%	Low
33	Vișeu de Sus, Maramureș	$112	24	$375	23.0%	Low
34	Otopeni, Ilfov	$108	105	$692	36.4%	Low
35	Ocna Șugatag, Maramureș	$106	23	$636	30.5%	Low
36	Miercurea Ciuc, Harghita	$102	33	$310	24.4%	Low
37	Corbu, Constanța	$100	28	$244	25.0%	Low
38	Brasov, Brașov	$100	1,518	$702	31.3%	Low
39	Brașov, Județul Brașov	$99	77	$777	32.2%	Low
40	Saschiz, Mureș	$96	19	$267	19.5%	Low
41	Cisnădie, Sibiu	$96	44	$510	25.2%	Low
42	Mangalia, Constanța	$95	94	$254	29.4%	Low
43	Eforie, Constanța	$94	75	$247	25.6%	Low
44	Costinești, Constanța	$93	59	$217	26.8%	Low
45	Bunești, Brașov	$93	35	$356	25.9%	Low
46	Petroșani, Hunedoara	$92	37	$421	22.6%	Low
47	Ghimbav, Brașov	$90	19	$327	19.0%	Low
48	Odorheiu Secuiesc, Harghita	$89	39	$311	20.6%	Low
49	Cluj-Napoca, Cluj	$85	1,174	$625	35.3%	Low
50	Limanu, Constanța	$84	60	$271	25.8%	Low
51	Voluntari, Ilfov	$83	138	$545	32.4%	Low
52	Bucharest, Bucharest	$82	4,442	$765	40.1%	Low
53	Zalău, Sălaj	$82	20	$357	25.0%	Low
54	Sibiu, Sibiu	$82	630	$517	30.2%	Low
55	Curtea de Argeș, Argeș	$80	20	$465	23.3%	Low
56	Șelimbăr, Sibiu	$79	32	$355	24.4%	Low
57	Dumbrăvița, Timiș	$76	40	$509	29.1%	Low
58	Craiova, Dolj	$76	196	$370	25.8%	Low
59	Oradea, Bihor	$76	514	$486	29.3%	Low
60	Florești, Cluj	$76	93	$360	30.0%	Low
61	Sighișoara, Mureș	$75	164	$427	26.5%	Low
62	Focșani, Vrancea	$74	18	$383	22.2%	Low
63	Turda, Cluj	$73	62	$295	22.7%	Low
64	Suceava, Suceava	$71	84	$356	27.9%	Low
65	Alba Iulia, Alba	$71	94	$368	26.0%	Low
66	Ștefăneștii de Jos, Ilfov	$71	46	$288	23.0%	Low
67	Buzău, Buzău	$70	26	$420	35.7%	Low
68	Satu Mare, Satu Mare	$70	42	$383	29.7%	Low
69	Piatra Neamț, Neamț	$69	54	$376	25.1%	Low
70	Băile Herculane, Caraș-Severin	$68	20	$255	20.6%	Low
71	Mediaș, Sibiu	$66	29	$319	24.2%	Low
72	Bistrița, Bistrița-Năsăud	$66	34	$350	24.6%	Low
73	Tulcea, Tulcea	$66	23	$298	28.6%	Low
74	Pitești, Argeș	$65	83	$310	25.0%	Low
75	Timișoara, Timiș	$65	649	$457	31.8%	Low
76	Iași, Iași	$64	416	$381	28.9%	Low
77	Sfântu Gheorghe, Covasna	$63	42	$274	29.1%	Low
78	Baia Mare, Maramureș	$63	141	$329	25.7%	Low
79	Arad, Arad	$62	139	$359	28.3%	Low
80	Târgoviște, Dâmbovița	$61	20	$429	30.6%	Low
81	Reșița, Caraș-Severin	$59	38	$236	19.5%	Low
82	Deva, Hunedoara	$59	36	$347	29.1%	Low
83	Râmnicu Vâlcea, Vâlcea	$57	38	$350	31.5%	Low
84	Târgu Jiu, Gorj	$57	25	$278	25.7%	Low
85	Hunedoara, Hunedoara	$55	45	$279	24.0%	Low
86	Bacău, Bacău	$54	57	$292	26.9%	Low
87	Ploiești, Prahova	$54	57	$279	26.4%	Low
88	Târgu Mureș, Mureș	$53	200	$306	28.5%	Low
89	Giroc, Timiș	$51	32	$262	26.0%	Low
90	Galați, Galați	$50	82	$271	28.4%	Low
91	Brăila, Brăila	$48	18	$272	22.5%	Low
92	Chiajna, Ilfov	$48	95	$297	32.8%	Low
93	Popești-Leordeni, Ilfov	$46	27	$367	34.9%	Low
94	Onești, Bacău	$46	20	$235	23.0%	Low

Highest Occupancy Airbnb Markets in Romania

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Bucharest, Bucharest leads Romania with 40.1% occupancy, $765/month revenue, and 4,442 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Bucharest, Bucharest	40.1%	4,442	$765	$82	Low
2	Cluj-Napoca, Cluj	35.3%	1,174	$625	$85	Low
3	Timișoara, Timiș	31.8%	649	$457	$65	Low
4	Brasov, Brașov	31.3%	1,518	$702	$100	Low
5	Sibiu, Sibiu	30.2%	630	$517	$82	Low
6	Constanța, Constanța	30.2%	557	$483	$114	Low
7	Oradea, Bihor	29.3%	514	$486	$76	Low
8	Năvodari, Constanța	28.9%	776	$553	$165	Low
9	Iași, Iași	28.9%	416	$381	$64	Low

How to Choose an Airbnb Investment Market in Romania

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Romania tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Romania

Understanding the regulatory environment is critical for any Airbnb investment in Romania. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 94 markets ranked on this page: 94 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Romania

This page ranks Airbnb markets in Romania across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Romania.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Romania.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Romania and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Romania, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Romania

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Romania.

What are the best places to invest in Airbnb in Romania?

Bucharest, Bucharest leads this ranking for Romania with 4,442 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Romania?

Avrig, Sibiu posts the highest average monthly revenue in this ranking at $1,506. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Romania?

Bucharest, Bucharest has the highest occupancy rate in this comparison at 40.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Romania have the lowest regulation?

Bucharest (Bucharest), Brasov (Brașov), Cluj-Napoca (Cluj) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Romania in 2026?

The markets ranked here average 25.8% occupancy, and the top performer posts $1,506 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Romania for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Romania?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Romania?

First-time investors in Romania should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Romania?

Across the markets ranked here, the average occupancy rate in Romania is 25.8%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Romania?

Regulation is one of the most overlooked risks in short-term rental investing. In Romania, 94 of 94 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Romania?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Romania ranking has about 40 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Romania?

Seasonal markets in Romania experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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