What Are the Best Places to Invest in Airbnb in Romania?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-05-04

The short-term rental market in Romania spans 93 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Romania across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bucharest, Bucharest leads by market size with 4,352 active listings and $756/month revenue. Across all ranked markets, average occupancy is 25.7% with $490/month in average revenue and $111/night ADR. 93 of 93 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Romania by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Romania attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bucharest, Bucharest leads with 4,352 active short-term rental listings and $756/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bucharest, Bucharest	4,352	$756	$81	39.6%	Low
2	Brasov, Brașov	1,479	$698	$100	31.3%	Low
3	Cluj-Napoca, Cluj	1,155	$616	$85	35.1%	Low
4	Năvodari, Constanța	772	$523	$150	28.8%	Low
5	Timișoara, Timiș	639	$443	$64	31.5%	Low
6	Sibiu, Sibiu	620	$509	$80	30.3%	Low
7	Constanța, Constanța	553	$484	$114	30.1%	Low
8	Oradea, Bihor	507	$470	$74	29.0%	Low
9	Iași, Iași	413	$361	$62	28.1%	Low
10	Sinaia, Prahova	224	$680	$121	25.0%	Low
11	Târgu Mureș, Mureș	197	$294	$52	27.8%	Low
12	Craiova, Dolj	186	$369	$75	25.9%	Low
13	Sighișoara, Mureș	159	$419	$74	26.8%	Low
14	Arad, Arad	141	$333	$61	27.7%	Low
15	Baia Mare, Maramureș	139	$324	$62	25.8%	Low
16	Voluntari, Ilfov	133	$541	$81	32.3%	Low
17	Bran, Brașov	126	$1,419	$255	26.2%	Low
18	Bușteni, Prahova	124	$704	$147	23.0%	Low
19	Rasnov, Brașov	110	$1,041	$185	24.1%	Low
20	Mamaia-Sat, Constanța	107	$554	$154	37.3%	Low
21	Otopeni, Ilfov	102	$692	$108	36.0%	Low
22	Alba Iulia, Alba	94	$360	$70	25.9%	Low
23	Chiajna, Ilfov	93	$288	$46	32.3%	Low
24	Florești, Cluj	92	$335	$75	29.3%	Low
25	Mangalia, Constanța	91	$252	$95	29.6%	Low
26	Moeciu de Jos, Brașov	89	$1,402	$216	27.0%	Low
27	Pitești, Argeș	83	$294	$65	24.5%	Low
28	Suceava, Suceava	82	$337	$69	27.4%	Low
29	Galați, Galați	79	$256	$50	27.7%	Low
30	Brașov, Județul Brașov	77	$830	$98	31.8%	Low
31	Zărnești, Brașov	74	$670	$142	22.5%	Low
32	Eforie, Constanța	74	$251	$94	26.2%	Low
33	Turda, Cluj	63	$275	$72	22.2%	Low
34	Predeal, Brașov	59	$488	$160	22.1%	Low
35	Limanu, Constanța	59	$262	$84	25.9%	Low
36	Costinești, Constanța	57	$222	$92	27.0%	Low
37	Bacău, Bacău	55	$288	$53	27.0%	Low
38	Ploiești, Prahova	55	$263	$52	25.1%	Low
39	Eforie Nord, Constanța	54	$285	$191	25.8%	Low
40	Piatra Neamț, Neamț	54	$364	$68	25.4%	Low
41	Hunedoara, Hunedoara	45	$270	$54	23.3%	Low
42	Ștefăneștii de Jos, Ilfov	44	$272	$69	23.0%	Low
43	Cisnădie, Sibiu	44	$487	$95	24.1%	Low
44	Sfântu Gheorghe, Covasna	42	$253	$62	28.1%	Low
45	Câmpulung Moldovenesc, Suceava	41	$408	$121	19.8%	Low
46	Satu Mare, Satu Mare	40	$382	$67	29.5%	Low
47	Gura Humorului, Suceava	40	$605	$203	20.8%	Low
48	Odorheiu Secuiesc, Harghita	39	$300	$88	20.1%	Low
49	Dumbrăvița, Timiș	39	$492	$76	26.6%	Low
50	Reșița, Caraș-Severin	38	$226	$59	19.8%	Low
51	Petroșani, Hunedoara	37	$388	$91	22.2%	Low
52	Râmnicu Vâlcea, Vâlcea	36	$352	$56	31.3%	Low
53	Sânmartin, Bihor	35	$540	$163	22.3%	Low
54	Deva, Hunedoara	34	$334	$58	30.1%	Low
55	Bunești, Brașov	33	$336	$93	26.4%	Low
56	Porumbacu de Jos, Sibiu	33	$1,087	$206	23.7%	Low
57	Bistrița, Bistrița-Năsăud	32	$358	$65	24.2%	Low
58	Miercurea Ciuc, Harghita	32	$299	$99	25.3%	Low
59	Giroc, Timiș	32	$258	$51	24.2%	Low
60	Șelimbăr, Sibiu	30	$364	$79	25.0%	Low
61	Bistrița Bârgăului, Bistrița-Năsăud	29	$877	$207	22.6%	Low
62	Mediaș, Sibiu	29	$294	$65	23.1%	Low
63	Fundata, Brașov	28	$914	$218	20.3%	Low
64	Borșa, Maramureș	28	$374	$137	21.1%	Low
65	Săcele, Brașov	27	$1,517	$195	28.2%	Low
66	Corbu, Constanța	27	$237	$100	26.0%	Low
67	Breaza, Prahova	26	$1,102	$257	22.0%	Low
68	Corbeni, Argeș	25	$478	$158	23.4%	Low
69	Cristian, Brașov	25	$679	$164	20.5%	Low
70	Buzău, Buzău	25	$412	$68	35.7%	Low
71	Târgu Jiu, Gorj	24	$279	$55	27.0%	Low
72	Zetea, Harghita	24	$802	$203	22.3%	Low
73	Lupeni, Hunedoara	24	$477	$113	26.2%	Low
74	Popești-Leordeni, Ilfov	24	$373	$46	33.9%	Low
75	Ocna Șugatag, Maramureș	23	$621	$105	29.4%	Low
76	Vișeu de Sus, Maramureș	23	$376	$110	22.7%	Low
77	Azuga, Prahova	22	$421	$194	13.7%	Low
78	Sovata, Mureș	21	$479	$156	19.8%	Low
79	Tulcea, Tulcea	21	$304	$67	29.6%	Low
80	Arefu, Argeș	20	$502	$139	22.8%	Low
81	Curtea de Argeș, Argeș	20	$457	$81	23.0%	Low
82	Onești, Bacău	20	$232	$46	23.4%	Low
83	Târgoviște, Dâmbovița	20	$422	$60	34.6%	Low
84	Valea Doftanei, Prahova	20	$852	$265	19.0%	Low
85	Avrig, Sibiu	20	$1,391	$269	23.6%	Low
86	Vatra Dornei, Suceava	20	$380	$162	20.0%	Low
87	Zalău, Sălaj	20	$326	$82	24.0%	Low
88	Ghimbav, Brașov	19	$325	$93	19.0%	Low
89	Saschiz, Mureș	19	$245	$94	19.9%	Low
90	Săliște, Sibiu	19	$427	$164	19.8%	Low
91	Jurilovca, Tulcea	18	$528	$257	22.3%	Low
92	Focșani, Vrancea	18	$361	$73	21.4%	Low
93	Calimanesti, Vâlcea	18	$137	$134	16.3%	Low

Most Profitable Airbnb Markets in Romania by Revenue

The most profitable Airbnb cities in Romania are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Săcele, Brașov leads with $1,517/month at $195 ADR and 28.2% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Săcele, Brașov	$1,517	27	$195	28.2%	Low
2	Bran, Brașov	$1,419	126	$255	26.2%	Low
3	Moeciu de Jos, Brașov	$1,402	89	$216	27.0%	Low
4	Avrig, Sibiu	$1,391	20	$269	23.6%	Low
5	Breaza, Prahova	$1,102	26	$257	22.0%	Low
6	Porumbacu de Jos, Sibiu	$1,087	33	$206	23.7%	Low
7	Rasnov, Brașov	$1,041	110	$185	24.1%	Low
8	Fundata, Brașov	$914	28	$218	20.3%	Low
9	Bistrița Bârgăului, Bistrița-Năsăud	$877	29	$207	22.6%	Low
10	Valea Doftanei, Prahova	$852	20	$265	19.0%	Low
11	Brașov, Județul Brașov	$830	77	$98	31.8%	Low
12	Zetea, Harghita	$802	24	$203	22.3%	Low
13	Bucharest, Bucharest	$756	4,352	$81	39.6%	Low
14	Bușteni, Prahova	$704	124	$147	23.0%	Low
15	Brasov, Brașov	$698	1,479	$100	31.3%	Low
16	Otopeni, Ilfov	$692	102	$108	36.0%	Low
17	Sinaia, Prahova	$680	224	$121	25.0%	Low
18	Cristian, Brașov	$679	25	$164	20.5%	Low
19	Zărnești, Brașov	$670	74	$142	22.5%	Low
20	Ocna Șugatag, Maramureș	$621	23	$105	29.4%	Low
21	Cluj-Napoca, Cluj	$616	1,155	$85	35.1%	Low
22	Gura Humorului, Suceava	$605	40	$203	20.8%	Low
23	Mamaia-Sat, Constanța	$554	107	$154	37.3%	Low
24	Voluntari, Ilfov	$541	133	$81	32.3%	Low
25	Sânmartin, Bihor	$540	35	$163	22.3%	Low
26	Jurilovca, Tulcea	$528	18	$257	22.3%	Low
27	Năvodari, Constanța	$523	772	$150	28.8%	Low
28	Sibiu, Sibiu	$509	620	$80	30.3%	Low
29	Arefu, Argeș	$502	20	$139	22.8%	Low
30	Dumbrăvița, Timiș	$492	39	$76	26.6%	Low
31	Predeal, Brașov	$488	59	$160	22.1%	Low
32	Cisnădie, Sibiu	$487	44	$95	24.1%	Low
33	Constanța, Constanța	$484	553	$114	30.1%	Low
34	Sovata, Mureș	$479	21	$156	19.8%	Low
35	Corbeni, Argeș	$478	25	$158	23.4%	Low
36	Lupeni, Hunedoara	$477	24	$113	26.2%	Low
37	Oradea, Bihor	$470	507	$74	29.0%	Low
38	Curtea de Argeș, Argeș	$457	20	$81	23.0%	Low
39	Timișoara, Timiș	$443	639	$64	31.5%	Low
40	Săliște, Sibiu	$427	19	$164	19.8%	Low
41	Târgoviște, Dâmbovița	$422	20	$60	34.6%	Low
42	Azuga, Prahova	$421	22	$194	13.7%	Low
43	Sighișoara, Mureș	$419	159	$74	26.8%	Low
44	Buzău, Buzău	$412	25	$68	35.7%	Low
45	Câmpulung Moldovenesc, Suceava	$408	41	$121	19.8%	Low
46	Petroșani, Hunedoara	$388	37	$91	22.2%	Low
47	Satu Mare, Satu Mare	$382	40	$67	29.5%	Low
48	Vatra Dornei, Suceava	$380	20	$162	20.0%	Low
49	Vișeu de Sus, Maramureș	$376	23	$110	22.7%	Low
50	Borșa, Maramureș	$374	28	$137	21.1%	Low
51	Popești-Leordeni, Ilfov	$373	24	$46	33.9%	Low
52	Craiova, Dolj	$369	186	$75	25.9%	Low
53	Șelimbăr, Sibiu	$364	30	$79	25.0%	Low
54	Piatra Neamț, Neamț	$364	54	$68	25.4%	Low
55	Iași, Iași	$361	413	$62	28.1%	Low
56	Focșani, Vrancea	$361	18	$73	21.4%	Low
57	Alba Iulia, Alba	$360	94	$70	25.9%	Low
58	Bistrița, Bistrița-Năsăud	$358	32	$65	24.2%	Low
59	Râmnicu Vâlcea, Vâlcea	$352	36	$56	31.3%	Low
60	Suceava, Suceava	$337	82	$69	27.4%	Low
61	Bunești, Brașov	$336	33	$93	26.4%	Low
62	Florești, Cluj	$335	92	$75	29.3%	Low
63	Deva, Hunedoara	$334	34	$58	30.1%	Low
64	Arad, Arad	$333	141	$61	27.7%	Low
65	Zalău, Sălaj	$326	20	$82	24.0%	Low
66	Ghimbav, Brașov	$325	19	$93	19.0%	Low
67	Baia Mare, Maramureș	$324	139	$62	25.8%	Low
68	Tulcea, Tulcea	$304	21	$67	29.6%	Low
69	Odorheiu Secuiesc, Harghita	$300	39	$88	20.1%	Low
70	Miercurea Ciuc, Harghita	$299	32	$99	25.3%	Low
71	Târgu Mureș, Mureș	$294	197	$52	27.8%	Low
72	Pitești, Argeș	$294	83	$65	24.5%	Low
73	Mediaș, Sibiu	$294	29	$65	23.1%	Low
74	Chiajna, Ilfov	$288	93	$46	32.3%	Low
75	Bacău, Bacău	$288	55	$53	27.0%	Low
76	Eforie Nord, Constanța	$285	54	$191	25.8%	Low
77	Târgu Jiu, Gorj	$279	24	$55	27.0%	Low
78	Turda, Cluj	$275	63	$72	22.2%	Low
79	Ștefăneștii de Jos, Ilfov	$272	44	$69	23.0%	Low
80	Hunedoara, Hunedoara	$270	45	$54	23.3%	Low
81	Ploiești, Prahova	$263	55	$52	25.1%	Low
82	Limanu, Constanța	$262	59	$84	25.9%	Low
83	Giroc, Timiș	$258	32	$51	24.2%	Low
84	Galați, Galați	$256	79	$50	27.7%	Low
85	Sfântu Gheorghe, Covasna	$253	42	$62	28.1%	Low
86	Mangalia, Constanța	$252	91	$95	29.6%	Low
87	Eforie, Constanța	$251	74	$94	26.2%	Low
88	Saschiz, Mureș	$245	19	$94	19.9%	Low
89	Corbu, Constanța	$237	27	$100	26.0%	Low
90	Onești, Bacău	$232	20	$46	23.4%	Low
91	Reșița, Caraș-Severin	$226	38	$59	19.8%	Low
92	Costinești, Constanța	$222	57	$92	27.0%	Low
93	Calimanesti, Vâlcea	$137	18	$134	16.3%	Low

Most Expensive Airbnb Markets in Romania by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Avrig, Sibiu commands the highest Airbnb nightly rate in Romania at $269/night, generating $1,391/month at 23.6% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Avrig, Sibiu	$269	20	$1,391	23.6%	Low
2	Valea Doftanei, Prahova	$265	20	$852	19.0%	Low
3	Breaza, Prahova	$257	26	$1,102	22.0%	Low
4	Jurilovca, Tulcea	$257	18	$528	22.3%	Low
5	Bran, Brașov	$255	126	$1,419	26.2%	Low
6	Fundata, Brașov	$218	28	$914	20.3%	Low
7	Moeciu de Jos, Brașov	$216	89	$1,402	27.0%	Low
8	Bistrița Bârgăului, Bistrița-Năsăud	$207	29	$877	22.6%	Low
9	Porumbacu de Jos, Sibiu	$206	33	$1,087	23.7%	Low
10	Gura Humorului, Suceava	$203	40	$605	20.8%	Low
11	Zetea, Harghita	$203	24	$802	22.3%	Low
12	Săcele, Brașov	$195	27	$1,517	28.2%	Low
13	Azuga, Prahova	$194	22	$421	13.7%	Low
14	Eforie Nord, Constanța	$191	54	$285	25.8%	Low
15	Rasnov, Brașov	$185	110	$1,041	24.1%	Low
16	Săliște, Sibiu	$164	19	$427	19.8%	Low
17	Cristian, Brașov	$164	25	$679	20.5%	Low
18	Sânmartin, Bihor	$163	35	$540	22.3%	Low
19	Vatra Dornei, Suceava	$162	20	$380	20.0%	Low
20	Predeal, Brașov	$160	59	$488	22.1%	Low
21	Corbeni, Argeș	$158	25	$478	23.4%	Low
22	Sovata, Mureș	$156	21	$479	19.8%	Low
23	Mamaia-Sat, Constanța	$154	107	$554	37.3%	Low
24	Năvodari, Constanța	$150	772	$523	28.8%	Low
25	Bușteni, Prahova	$147	124	$704	23.0%	Low
26	Zărnești, Brașov	$142	74	$670	22.5%	Low
27	Arefu, Argeș	$139	20	$502	22.8%	Low
28	Borșa, Maramureș	$137	28	$374	21.1%	Low
29	Calimanesti, Vâlcea	$134	18	$137	16.3%	Low
30	Sinaia, Prahova	$121	224	$680	25.0%	Low
31	Câmpulung Moldovenesc, Suceava	$121	41	$408	19.8%	Low
32	Constanța, Constanța	$114	553	$484	30.1%	Low
33	Lupeni, Hunedoara	$113	24	$477	26.2%	Low
34	Vișeu de Sus, Maramureș	$110	23	$376	22.7%	Low
35	Otopeni, Ilfov	$108	102	$692	36.0%	Low
36	Ocna Șugatag, Maramureș	$105	23	$621	29.4%	Low
37	Corbu, Constanța	$100	27	$237	26.0%	Low
38	Brasov, Brașov	$100	1,479	$698	31.3%	Low
39	Miercurea Ciuc, Harghita	$99	32	$299	25.3%	Low
40	Brașov, Județul Brașov	$98	77	$830	31.8%	Low
41	Mangalia, Constanța	$95	91	$252	29.6%	Low
42	Cisnădie, Sibiu	$95	44	$487	24.1%	Low
43	Saschiz, Mureș	$94	19	$245	19.9%	Low
44	Eforie, Constanța	$94	74	$251	26.2%	Low
45	Bunești, Brașov	$93	33	$336	26.4%	Low
46	Ghimbav, Brașov	$93	19	$325	19.0%	Low
47	Costinești, Constanța	$92	57	$222	27.0%	Low
48	Petroșani, Hunedoara	$91	37	$388	22.2%	Low
49	Odorheiu Secuiesc, Harghita	$88	39	$300	20.1%	Low
50	Cluj-Napoca, Cluj	$85	1,155	$616	35.1%	Low
51	Limanu, Constanța	$84	59	$262	25.9%	Low
52	Zalău, Sălaj	$82	20	$326	24.0%	Low
53	Voluntari, Ilfov	$81	133	$541	32.3%	Low
54	Bucharest, Bucharest	$81	4,352	$756	39.6%	Low
55	Curtea de Argeș, Argeș	$81	20	$457	23.0%	Low
56	Sibiu, Sibiu	$80	620	$509	30.3%	Low
57	Șelimbăr, Sibiu	$79	30	$364	25.0%	Low
58	Dumbrăvița, Timiș	$76	39	$492	26.6%	Low
59	Craiova, Dolj	$75	186	$369	25.9%	Low
60	Florești, Cluj	$75	92	$335	29.3%	Low
61	Oradea, Bihor	$74	507	$470	29.0%	Low
62	Sighișoara, Mureș	$74	159	$419	26.8%	Low
63	Focșani, Vrancea	$73	18	$361	21.4%	Low
64	Turda, Cluj	$72	63	$275	22.2%	Low
65	Alba Iulia, Alba	$70	94	$360	25.9%	Low
66	Suceava, Suceava	$69	82	$337	27.4%	Low
67	Ștefăneștii de Jos, Ilfov	$69	44	$272	23.0%	Low
68	Piatra Neamț, Neamț	$68	54	$364	25.4%	Low
69	Buzău, Buzău	$68	25	$412	35.7%	Low
70	Tulcea, Tulcea	$67	21	$304	29.6%	Low
71	Satu Mare, Satu Mare	$67	40	$382	29.5%	Low
72	Bistrița, Bistrița-Năsăud	$65	32	$358	24.2%	Low
73	Pitești, Argeș	$65	83	$294	24.5%	Low
74	Mediaș, Sibiu	$65	29	$294	23.1%	Low
75	Timișoara, Timiș	$64	639	$443	31.5%	Low
76	Iași, Iași	$62	413	$361	28.1%	Low
77	Baia Mare, Maramureș	$62	139	$324	25.8%	Low
78	Sfântu Gheorghe, Covasna	$62	42	$253	28.1%	Low
79	Arad, Arad	$61	141	$333	27.7%	Low
80	Târgoviște, Dâmbovița	$60	20	$422	34.6%	Low
81	Reșița, Caraș-Severin	$59	38	$226	19.8%	Low
82	Deva, Hunedoara	$58	34	$334	30.1%	Low
83	Râmnicu Vâlcea, Vâlcea	$56	36	$352	31.3%	Low
84	Târgu Jiu, Gorj	$55	24	$279	27.0%	Low
85	Hunedoara, Hunedoara	$54	45	$270	23.3%	Low
86	Bacău, Bacău	$53	55	$288	27.0%	Low
87	Ploiești, Prahova	$52	55	$263	25.1%	Low
88	Târgu Mureș, Mureș	$52	197	$294	27.8%	Low
89	Giroc, Timiș	$51	32	$258	24.2%	Low
90	Galați, Galați	$50	79	$256	27.7%	Low
91	Chiajna, Ilfov	$46	93	$288	32.3%	Low
92	Popești-Leordeni, Ilfov	$46	24	$373	33.9%	Low
93	Onești, Bacău	$46	20	$232	23.4%	Low

Highest Occupancy Airbnb Markets in Romania

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Bucharest, Bucharest leads Romania with 39.6% occupancy, $756/month revenue, and 4,352 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Bucharest, Bucharest	39.6%	4,352	$756	$81	Low
2	Cluj-Napoca, Cluj	35.1%	1,155	$616	$85	Low
3	Timișoara, Timiș	31.5%	639	$443	$64	Low
4	Brasov, Brașov	31.3%	1,479	$698	$100	Low
5	Sibiu, Sibiu	30.3%	620	$509	$80	Low
6	Constanța, Constanța	30.1%	553	$484	$114	Low
7	Oradea, Bihor	29.0%	507	$470	$74	Low
8	Năvodari, Constanța	28.8%	772	$523	$150	Low
9	Iași, Iași	28.1%	413	$361	$62	Low

How to Choose an Airbnb Investment Market in Romania

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Romania tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Romania

Understanding the regulatory environment is critical for any Airbnb investment in Romania. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 93 markets ranked on this page: 93 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Romania

This page ranks Airbnb markets in Romania across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Romania.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Romania.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Romania and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Romania, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Romania

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Romania.

What are the best places to invest in Airbnb in Romania?

Bucharest, Bucharest leads this ranking for Romania with 4,352 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Romania?

Săcele, Brașov posts the highest average monthly revenue in this ranking at $1,517. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Romania?

Bucharest, Bucharest has the highest occupancy rate in this comparison at 39.6%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Romania?

Avrig, Sibiu commands the highest average daily rate at $269 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Romania have the lowest regulation?

Bucharest (Bucharest), Brasov (Brașov), Cluj-Napoca (Cluj) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Romania in 2026?

The markets ranked here average 25.7% occupancy, and the top performer posts $1,517 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Romania for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Romania?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Romania?

First-time investors in Romania should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Romania?

Across the markets ranked here, the average occupancy rate in Romania is 25.7%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Romania?

Regulation is one of the most overlooked risks in short-term rental investing. In Romania, 93 of 93 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Romania?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Romania ranking has about 40 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Romania?

Seasonal markets in Romania experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-05-04. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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