What Are the Best Places to Invest in Airbnb in Romania?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Romania spans 93 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Romania across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bucharest, Bucharest leads by market size with 5,261 active listings and $724/month revenue. Across all ranked markets, average occupancy is 25.6% with $437/month in average revenue and $106/night ADR. 93 of 93 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Romania by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Romania attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bucharest, Bucharest leads with 5,261 active short-term rental listings and $724/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bucharest, Bucharest	5,261	$724	$85	38.1%	Low
2	Brasov, Brașov	1,670	$665	$107	31.3%	Low
3	Cluj-Napoca, Cluj	1,390	$589	$94	33.2%	Low
4	Timișoara, Timiș	822	$399	$66	30.2%	Low
5	Năvodari, Constanța	786	$492	$149	30.4%	Low
6	Sibiu, Sibiu	754	$459	$83	28.9%	Low
7	Constanța, Constanța	627	$433	$117	29.6%	Low
8	Oradea, Bihor	608	$423	$76	27.7%	Low
9	Iași, Iași	499	$326	$66	26.1%	Low
10	Craiova, Dolj	374	$304	$98	26.8%	Low
11	Sinaia, Prahova	248	$660	$126	24.8%	Low
12	Târgu Mureș, Mureș	241	$271	$57	26.3%	Low
13	Arad, Arad	217	$266	$58	26.9%	Low
14	Brașov, Județul Brașov	210	$524	$100	28.3%	Low
15	Voluntari, Ilfov	186	$476	$81	30.1%	Low
16	Sighișoara, Mureș	182	$408	$77	26.5%	Low
17	Baia Mare, Maramureș	172	$296	$66	25.6%	Low
18	Mamaia-Sat, Constanța	159	$463	$159	32.0%	Low
19	Bușteni, Prahova	154	$684	$152	23.6%	Low
20	Otopeni, Ilfov	146	$588	$105	34.3%	Low
21	Bran, Brașov	141	$1,339	$251	25.4%	Low
22	Suceava, Suceava	127	$297	$70	28.1%	Low
23	Rasnov, Brașov	124	$924	$185	22.9%	Low
24	Alba Iulia, Alba	117	$341	$78	25.3%	Low
25	Florești, Cluj	106	$294	$78	27.3%	Low
26	Pitești, Argeș	104	$290	$67	25.7%	Low
27	Galați, Galați	98	$238	$53	27.5%	Low
28	Mangalia, Constanța	96	$234	$98	30.1%	Low
29	Chiajna, Ilfov	94	$291	$48	31.5%	Low
30	Ploiești, Prahova	90	$226	$56	24.3%	Low
31	Moeciu de Jos, Brașov	89	$1,347	$231	26.2%	Low
32	Zărnești, Brașov	88	$682	$162	22.0%	Low
33	Piatra Neamț, Neamț	75	$302	$73	24.5%	Low
34	Turda, Cluj	73	$262	$73	22.2%	Low
35	Eforie, Constanța	72	$256	$96	27.2%	Low
36	Bacău, Bacău	71	$265	$56	27.8%	Low
37	Predeal, Brașov	67	$483	$161	23.3%	Low
38	Eforie Nord, Constanța	62	$296	$212	25.5%	Low
39	Satu Mare, Satu Mare	61	$309	$66	28.4%	Low
40	Costinești, Constanța	60	$221	$101	27.3%	Low
41	Limanu, Constanța	57	$246	$86	27.9%	Low
42	Hunedoara, Hunedoara	56	$251	$56	23.6%	Low
43	Râmnicu Vâlcea, Vâlcea	55	$286	$64	27.0%	Low
44	Câmpulung Moldovenesc, Suceava	53	$330	$134	18.5%	Low
45	Sfântu Gheorghe, Covasna	52	$228	$64	27.7%	Low
46	Bistrița, Bistrița-Năsăud	50	$271	$67	22.4%	Low
47	Ștefăneștii de Jos, Ilfov	50	$276	$69	26.4%	Low
48	Odorheiu Secuiesc, Harghita	49	$274	$88	20.2%	Low
49	Dumbrăvița, Timiș	49	$454	$77	25.9%	Low
50	Cisnădie, Sibiu	48	$462	$96	24.9%	Low
51	Gura Humorului, Suceava	47	$560	$209	21.4%	Low
52	Petroșani, Hunedoara	46	$347	$87	22.8%	Low
53	Deva, Hunedoara	43	$280	$55	28.3%	Low
54	Borșa, Maramureș	43	$351	$135	21.3%	Low
55	Șelimbăr, Sibiu	42	$291	$77	25.3%	Low
56	Reșița, Caraș-Severin	41	$231	$61	19.2%	Low
57	Giroc, Timiș	41	$222	$52	23.6%	Low
58	Miercurea Ciuc, Harghita	37	$270	$106	23.0%	Low
59	Curtea de Argeș, Argeș	35	$354	$88	24.5%	Low
60	Bunești, Brașov	35	$328	$89	26.1%	Low
61	Cristian, Brașov	35	$534	$137	19.3%	Low
62	Sovata, Mureș	35	$450	$155	21.6%	Low
63	Sânmartin, Bihor	34	$515	$159	22.3%	Low
64	Lupeni, Hunedoara	34	$431	$112	25.1%	Low
65	Mediaș, Sibiu	33	$245	$67	21.5%	Low
66	Porumbacu de Jos, Sibiu	33	$1,085	$215	24.9%	Low
67	Făgăraș, Brașov	32	$415	$74	25.3%	Low
68	Avrig, Sibiu	31	$1,364	$268	24.2%	Low
69	Bistrița Bârgăului, Bistrița-Năsăud	30	$788	$218	21.7%	Low
70	Fundata, Brașov	30	$841	$215	20.7%	Low
71	Buzău, Buzău	30	$381	$67	33.2%	Low
72	Săcele, Brașov	29	$1,462	$194	27.3%	Low
73	Târgu Jiu, Gorj	29	$249	$56	25.3%	Low
74	Brăila, Brăila	28	$235	$59	22.8%	Low
75	Vișeu de Sus, Maramureș	28	$314	$111	20.7%	Low
76	Onești, Bacău	27	$215	$48	25.3%	Low
77	Roșu, Ilfov County	27	$200	$49	32.1%	Low
78	Tunari, Ilfov County	27	$237	$76	18.6%	Low
79	Zalău, Sălaj	27	$279	$80	23.8%	Low
80	Corbu, Constanța	26	$229	$104	24.0%	Low
81	Ocna Șugatag, Maramureș	26	$570	$109	28.2%	Low
82	Drobeta-Turnu Severin, Mehedinți	26	$224	$56	22.2%	Low
83	Corbeni, Argeș	25	$454	$147	24.2%	Low
84	Zetea, Harghita	25	$771	$206	21.3%	Low
85	Vatra Dornei, Suceava	25	$329	$162	18.7%	Low
86	Focșani, Vrancea	25	$309	$71	22.2%	Low
87	Târgoviște, Dâmbovița	24	$370	$60	32.3%	Low
88	Bragadiru, Ilfov	24	$230	$63	25.9%	Low
89	Breaza, Prahova	24	$1,031	$255	21.3%	Low
90	Rădăuți, Suceava	24	$169	$57	23.3%	Low
91	Popești-Leordeni, Ilfov	23	$397	$48	33.4%	Low
92	Azuga, Prahova	23	$376	$198	14.3%	Low
93	Tulcea, Tulcea	23	$318	$73	29.0%	Low

Most Profitable Airbnb Markets in Romania by Revenue

The most profitable Airbnb cities in Romania are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Săcele, Brașov leads with $1,462/month at $194 ADR and 27.3% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Săcele, Brașov	$1,462	29	$194	27.3%	Low
2	Avrig, Sibiu	$1,364	31	$268	24.2%	Low
3	Moeciu de Jos, Brașov	$1,347	89	$231	26.2%	Low
4	Bran, Brașov	$1,339	141	$251	25.4%	Low
5	Porumbacu de Jos, Sibiu	$1,085	33	$215	24.9%	Low
6	Breaza, Prahova	$1,031	24	$255	21.3%	Low
7	Rasnov, Brașov	$924	124	$185	22.9%	Low
8	Fundata, Brașov	$841	30	$215	20.7%	Low
9	Bistrița Bârgăului, Bistrița-Năsăud	$788	30	$218	21.7%	Low
10	Zetea, Harghita	$771	25	$206	21.3%	Low
11	Bucharest, Bucharest	$724	5,261	$85	38.1%	Low
12	Bușteni, Prahova	$684	154	$152	23.6%	Low
13	Zărnești, Brașov	$682	88	$162	22.0%	Low
14	Brasov, Brașov	$665	1,670	$107	31.3%	Low
15	Sinaia, Prahova	$660	248	$126	24.8%	Low
16	Cluj-Napoca, Cluj	$589	1,390	$94	33.2%	Low
17	Otopeni, Ilfov	$588	146	$105	34.3%	Low
18	Ocna Șugatag, Maramureș	$570	26	$109	28.2%	Low
19	Gura Humorului, Suceava	$560	47	$209	21.4%	Low
20	Cristian, Brașov	$534	35	$137	19.3%	Low
21	Brașov, Județul Brașov	$524	210	$100	28.3%	Low
22	Sânmartin, Bihor	$515	34	$159	22.3%	Low
23	Năvodari, Constanța	$492	786	$149	30.4%	Low
24	Predeal, Brașov	$483	67	$161	23.3%	Low
25	Voluntari, Ilfov	$476	186	$81	30.1%	Low
26	Mamaia-Sat, Constanța	$463	159	$159	32.0%	Low
27	Cisnădie, Sibiu	$462	48	$96	24.9%	Low
28	Sibiu, Sibiu	$459	754	$83	28.9%	Low
29	Dumbrăvița, Timiș	$454	49	$77	25.9%	Low
30	Corbeni, Argeș	$454	25	$147	24.2%	Low
31	Sovata, Mureș	$450	35	$155	21.6%	Low
32	Constanța, Constanța	$433	627	$117	29.6%	Low
33	Lupeni, Hunedoara	$431	34	$112	25.1%	Low
34	Oradea, Bihor	$423	608	$76	27.7%	Low
35	Făgăraș, Brașov	$415	32	$74	25.3%	Low
36	Sighișoara, Mureș	$408	182	$77	26.5%	Low
37	Timișoara, Timiș	$399	822	$66	30.2%	Low
38	Popești-Leordeni, Ilfov	$397	23	$48	33.4%	Low
39	Buzău, Buzău	$381	30	$67	33.2%	Low
40	Azuga, Prahova	$376	23	$198	14.3%	Low
41	Târgoviște, Dâmbovița	$370	24	$60	32.3%	Low
42	Curtea de Argeș, Argeș	$354	35	$88	24.5%	Low
43	Borșa, Maramureș	$351	43	$135	21.3%	Low
44	Petroșani, Hunedoara	$347	46	$87	22.8%	Low
45	Alba Iulia, Alba	$341	117	$78	25.3%	Low
46	Câmpulung Moldovenesc, Suceava	$330	53	$134	18.5%	Low
47	Vatra Dornei, Suceava	$329	25	$162	18.7%	Low
48	Bunești, Brașov	$328	35	$89	26.1%	Low
49	Iași, Iași	$326	499	$66	26.1%	Low
50	Tulcea, Tulcea	$318	23	$73	29.0%	Low
51	Vișeu de Sus, Maramureș	$314	28	$111	20.7%	Low
52	Satu Mare, Satu Mare	$309	61	$66	28.4%	Low
53	Focșani, Vrancea	$309	25	$71	22.2%	Low
54	Craiova, Dolj	$304	374	$98	26.8%	Low
55	Piatra Neamț, Neamț	$302	75	$73	24.5%	Low
56	Suceava, Suceava	$297	127	$70	28.1%	Low
57	Baia Mare, Maramureș	$296	172	$66	25.6%	Low
58	Eforie Nord, Constanța	$296	62	$212	25.5%	Low
59	Florești, Cluj	$294	106	$78	27.3%	Low
60	Chiajna, Ilfov	$291	94	$48	31.5%	Low
61	Șelimbăr, Sibiu	$291	42	$77	25.3%	Low
62	Pitești, Argeș	$290	104	$67	25.7%	Low
63	Râmnicu Vâlcea, Vâlcea	$286	55	$64	27.0%	Low
64	Deva, Hunedoara	$280	43	$55	28.3%	Low
65	Zalău, Sălaj	$279	27	$80	23.8%	Low
66	Ștefăneștii de Jos, Ilfov	$276	50	$69	26.4%	Low
67	Odorheiu Secuiesc, Harghita	$274	49	$88	20.2%	Low
68	Târgu Mureș, Mureș	$271	241	$57	26.3%	Low
69	Bistrița, Bistrița-Năsăud	$271	50	$67	22.4%	Low
70	Miercurea Ciuc, Harghita	$270	37	$106	23.0%	Low
71	Arad, Arad	$266	217	$58	26.9%	Low
72	Bacău, Bacău	$265	71	$56	27.8%	Low
73	Turda, Cluj	$262	73	$73	22.2%	Low
74	Eforie, Constanța	$256	72	$96	27.2%	Low
75	Hunedoara, Hunedoara	$251	56	$56	23.6%	Low
76	Târgu Jiu, Gorj	$249	29	$56	25.3%	Low
77	Limanu, Constanța	$246	57	$86	27.9%	Low
78	Mediaș, Sibiu	$245	33	$67	21.5%	Low
79	Galați, Galați	$238	98	$53	27.5%	Low
80	Tunari, Ilfov County	$237	27	$76	18.6%	Low
81	Brăila, Brăila	$235	28	$59	22.8%	Low
82	Mangalia, Constanța	$234	96	$98	30.1%	Low
83	Reșița, Caraș-Severin	$231	41	$61	19.2%	Low
84	Bragadiru, Ilfov	$230	24	$63	25.9%	Low
85	Corbu, Constanța	$229	26	$104	24.0%	Low
86	Sfântu Gheorghe, Covasna	$228	52	$64	27.7%	Low
87	Ploiești, Prahova	$226	90	$56	24.3%	Low
88	Drobeta-Turnu Severin, Mehedinți	$224	26	$56	22.2%	Low
89	Giroc, Timiș	$222	41	$52	23.6%	Low
90	Costinești, Constanța	$221	60	$101	27.3%	Low
91	Onești, Bacău	$215	27	$48	25.3%	Low
92	Roșu, Ilfov County	$200	27	$49	32.1%	Low
93	Rădăuți, Suceava	$169	24	$57	23.3%	Low

Most Expensive Airbnb Markets in Romania by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Avrig, Sibiu commands the highest Airbnb nightly rate in Romania at $268/night, generating $1,364/month at 24.2% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Avrig, Sibiu	$268	31	$1,364	24.2%	Low
2	Breaza, Prahova	$255	24	$1,031	21.3%	Low
3	Bran, Brașov	$251	141	$1,339	25.4%	Low
4	Moeciu de Jos, Brașov	$231	89	$1,347	26.2%	Low
5	Bistrița Bârgăului, Bistrița-Năsăud	$218	30	$788	21.7%	Low
6	Fundata, Brașov	$215	30	$841	20.7%	Low
7	Porumbacu de Jos, Sibiu	$215	33	$1,085	24.9%	Low
8	Eforie Nord, Constanța	$212	62	$296	25.5%	Low
9	Gura Humorului, Suceava	$209	47	$560	21.4%	Low
10	Zetea, Harghita	$206	25	$771	21.3%	Low
11	Azuga, Prahova	$198	23	$376	14.3%	Low
12	Săcele, Brașov	$194	29	$1,462	27.3%	Low
13	Rasnov, Brașov	$185	124	$924	22.9%	Low
14	Zărnești, Brașov	$162	88	$682	22.0%	Low
15	Vatra Dornei, Suceava	$162	25	$329	18.7%	Low
16	Predeal, Brașov	$161	67	$483	23.3%	Low
17	Mamaia-Sat, Constanța	$159	159	$463	32.0%	Low
18	Sânmartin, Bihor	$159	34	$515	22.3%	Low
19	Sovata, Mureș	$155	35	$450	21.6%	Low
20	Bușteni, Prahova	$152	154	$684	23.6%	Low
21	Năvodari, Constanța	$149	786	$492	30.4%	Low
22	Corbeni, Argeș	$147	25	$454	24.2%	Low
23	Cristian, Brașov	$137	35	$534	19.3%	Low
24	Borșa, Maramureș	$135	43	$351	21.3%	Low
25	Câmpulung Moldovenesc, Suceava	$134	53	$330	18.5%	Low
26	Sinaia, Prahova	$126	248	$660	24.8%	Low
27	Constanța, Constanța	$117	627	$433	29.6%	Low
28	Lupeni, Hunedoara	$112	34	$431	25.1%	Low
29	Vișeu de Sus, Maramureș	$111	28	$314	20.7%	Low
30	Ocna Șugatag, Maramureș	$109	26	$570	28.2%	Low
31	Brasov, Brașov	$107	1,670	$665	31.3%	Low
32	Miercurea Ciuc, Harghita	$106	37	$270	23.0%	Low
33	Otopeni, Ilfov	$105	146	$588	34.3%	Low
34	Corbu, Constanța	$104	26	$229	24.0%	Low
35	Costinești, Constanța	$101	60	$221	27.3%	Low
36	Brașov, Județul Brașov	$100	210	$524	28.3%	Low
37	Craiova, Dolj	$98	374	$304	26.8%	Low
38	Mangalia, Constanța	$98	96	$234	30.1%	Low
39	Eforie, Constanța	$96	72	$256	27.2%	Low
40	Cisnădie, Sibiu	$96	48	$462	24.9%	Low
41	Cluj-Napoca, Cluj	$94	1,390	$589	33.2%	Low
42	Bunești, Brașov	$89	35	$328	26.1%	Low
43	Odorheiu Secuiesc, Harghita	$88	49	$274	20.2%	Low
44	Curtea de Argeș, Argeș	$88	35	$354	24.5%	Low
45	Petroșani, Hunedoara	$87	46	$347	22.8%	Low
46	Limanu, Constanța	$86	57	$246	27.9%	Low
47	Bucharest, Bucharest	$85	5,261	$724	38.1%	Low
48	Sibiu, Sibiu	$83	754	$459	28.9%	Low
49	Voluntari, Ilfov	$81	186	$476	30.1%	Low
50	Zalău, Sălaj	$80	27	$279	23.8%	Low
51	Florești, Cluj	$78	106	$294	27.3%	Low
52	Alba Iulia, Alba	$78	117	$341	25.3%	Low
53	Șelimbăr, Sibiu	$77	42	$291	25.3%	Low
54	Dumbrăvița, Timiș	$77	49	$454	25.9%	Low
55	Sighișoara, Mureș	$77	182	$408	26.5%	Low
56	Oradea, Bihor	$76	608	$423	27.7%	Low
57	Tunari, Ilfov County	$76	27	$237	18.6%	Low
58	Făgăraș, Brașov	$74	32	$415	25.3%	Low
59	Turda, Cluj	$73	73	$262	22.2%	Low
60	Piatra Neamț, Neamț	$73	75	$302	24.5%	Low
61	Tulcea, Tulcea	$73	23	$318	29.0%	Low
62	Focșani, Vrancea	$71	25	$309	22.2%	Low
63	Suceava, Suceava	$70	127	$297	28.1%	Low
64	Ștefăneștii de Jos, Ilfov	$69	50	$276	26.4%	Low
65	Mediaș, Sibiu	$67	33	$245	21.5%	Low
66	Buzău, Buzău	$67	30	$381	33.2%	Low
67	Bistrița, Bistrița-Năsăud	$67	50	$271	22.4%	Low
68	Pitești, Argeș	$67	104	$290	25.7%	Low
69	Satu Mare, Satu Mare	$66	61	$309	28.4%	Low
70	Baia Mare, Maramureș	$66	172	$296	25.6%	Low
71	Iași, Iași	$66	499	$326	26.1%	Low
72	Timișoara, Timiș	$66	822	$399	30.2%	Low
73	Sfântu Gheorghe, Covasna	$64	52	$228	27.7%	Low
74	Râmnicu Vâlcea, Vâlcea	$64	55	$286	27.0%	Low
75	Bragadiru, Ilfov	$63	24	$230	25.9%	Low
76	Reșița, Caraș-Severin	$61	41	$231	19.2%	Low
77	Târgoviște, Dâmbovița	$60	24	$370	32.3%	Low
78	Brăila, Brăila	$59	28	$235	22.8%	Low
79	Arad, Arad	$58	217	$266	26.9%	Low
80	Rădăuți, Suceava	$57	24	$169	23.3%	Low
81	Târgu Mureș, Mureș	$57	241	$271	26.3%	Low
82	Drobeta-Turnu Severin, Mehedinți	$56	26	$224	22.2%	Low
83	Bacău, Bacău	$56	71	$265	27.8%	Low
84	Ploiești, Prahova	$56	90	$226	24.3%	Low
85	Târgu Jiu, Gorj	$56	29	$249	25.3%	Low
86	Hunedoara, Hunedoara	$56	56	$251	23.6%	Low
87	Deva, Hunedoara	$55	43	$280	28.3%	Low
88	Galați, Galați	$53	98	$238	27.5%	Low
89	Giroc, Timiș	$52	41	$222	23.6%	Low
90	Roșu, Ilfov County	$49	27	$200	32.1%	Low
91	Chiajna, Ilfov	$48	94	$291	31.5%	Low
92	Popești-Leordeni, Ilfov	$48	23	$397	33.4%	Low
93	Onești, Bacău	$48	27	$215	25.3%	Low

Highest Occupancy Airbnb Markets in Romania

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Bucharest, Bucharest leads Romania with 38.1% occupancy, $724/month revenue, and 5,261 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Bucharest, Bucharest	38.1%	5,261	$724	$85	Low
2	Cluj-Napoca, Cluj	33.2%	1,390	$589	$94	Low
3	Brasov, Brașov	31.3%	1,670	$665	$107	Low
4	Năvodari, Constanța	30.4%	786	$492	$149	Low
5	Timișoara, Timiș	30.2%	822	$399	$66	Low
6	Constanța, Constanța	29.6%	627	$433	$117	Low
7	Sibiu, Sibiu	28.9%	754	$459	$83	Low
8	Oradea, Bihor	27.7%	608	$423	$76	Low
9	Craiova, Dolj	26.8%	374	$304	$98	Low
10	Iași, Iași	26.1%	499	$326	$66	Low

How to Choose an Airbnb Investment Market in Romania

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Romania tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Romania

Understanding the regulatory environment is critical for any Airbnb investment in Romania. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 93 markets ranked on this page: 93 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Romania

This page ranks Airbnb markets in Romania across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Romania.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Romania.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Romania and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Romania, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Romania

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Romania.

What are the best places to invest in Airbnb in Romania?

Bucharest, Bucharest leads this ranking for Romania with 5,261 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Romania?

Săcele, Brașov posts the highest average monthly revenue in this ranking at $1,462. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Romania?

Bucharest, Bucharest has the highest occupancy rate in this comparison at 38.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Romania?

Avrig, Sibiu commands the highest average daily rate at $268 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Romania have the lowest regulation?

Bucharest (Bucharest), Brasov (Brașov), Cluj-Napoca (Cluj) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Romania in 2026?

The markets ranked here average 25.6% occupancy, and the top performer posts $1,462 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Romania for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Romania?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Romania?

First-time investors in Romania should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Romania?

Across the markets ranked here, the average occupancy rate in Romania is 25.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Romania?

Regulation is one of the most overlooked risks in short-term rental investing. In Romania, 93 of 93 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Romania?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Romania ranking has about 50 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Romania?

Seasonal markets in Romania experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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