Brasov Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brașov, Romania
Is Airbnb profitable in Brasov in 2025? Explore comprehensive Airbnb analytics for Brasov, Brașov, Romania to uncover income potential. This 2025 STR market report for Brasov, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,565 active listings.
Whether you're considering an Airbnb investment in Brasov, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brasov Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brasov Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brasov (2025)
Understanding the monthly revenue variations for Airbnb listings in Brasov is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brasov is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brasov across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,048+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,328 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $776 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brasov
Brasov Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brasov STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brasov:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brasov
Average Daily Rate (ADR) Airbnb Trends in Brasov (2025)
Effective short term rental pricing strategy in Brasov involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brasov typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Brasov
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Airbnb Seasonality Analysis & Trends in Brasov (2025)
Peak Season (August, May, July)
- Revenue averages $1,280 per month
- Occupancy rates average 43.9%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,052 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $94
Low Season (February, March, November)
- Revenue drops to average $727 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $88
Seasonality Insights for Brasov
- The Airbnb seasonality in Brasov shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brasov's highest earning potential, with monthly revenues capable of climbing to $1,362, occupancy reaching a high of 49.9%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $605, occupancy could drop to 26.1%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brasov.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brasov seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brasov (2025)
Exploring the top neighborhoods for short-term rentals in Brasov? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centru Vechi | The historic old town of Brașov, filled with medieval architecture, vibrant cafes, and shops. A prime location for tourists exploring the cultural heritage of the city. | Black Church, Council Square, Râșnov Fortress, Saint Nicholas Church, Catherine’s Gate |
| Tampa Mountain | Offering stunning views over Brașov and surrounding landscapes, this area attracts nature lovers and hikers. Great for travelers seeking outdoor activities and scenic beauty. | Tampa Mountain Cable Car, Panorama Point, Hiking trails, Ski slopes (winter) |
| Poiana Brașov | A renowned ski resort area close to Brașov, perfect for winter sports enthusiasts and summer nature seekers. Hosts a variety of accommodations and amenities for tourists. | Poiana Brașov Ski Resort, Păltiniș Ski Slope, Bucin Village, Mountain biking trails |
| Brasov Zoo | A picturesque area with an accessible zoo and park, attractive for families and children, making it a favorite among family travelers. | Brașov Zoo, Natural park nearby, Children’s playground |
| Schei | A culturally rich neighborhood with a historic vibe, featuring traditional architecture and close proximity to the Black Church and other tourist sites. | Black Church, Schei Gate, Biserica Sfântul Nicolae |
| Noua | A growing neighborhood with modern amenities, ideal for visitors wanting a mix of local life and urban conveniences. | Noua Lake, Local parks, Shopping centers |
| Mihai Eminescu Street | A bustling street filled with shops and eateries, popular among locals and tourists alike. Ideal for those looking for an urban experience with accessibility to attractions. | Shopping boutiques, Eateries, Local cafes |
| Bartolomeu | A more residential area that's becoming popular for affordable accommodation options while still being close to the city center. | Local parks, Proximity to the city center |
Understanding Airbnb License Requirements & STR Laws in Brasov (2025)
While Brasov, Brașov, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brasov to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brasov (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brasovbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Transilvania Mansion
Entire Place • 9 bedrooms
LeGrand - Brasov
Entire Place • 5 bedrooms
Orchard Villa Brașov
Entire Place • 5 bedrooms
Citadel 58 - Split level house
Entire Place • 4 bedrooms
Roots Villa | Sequoia
Entire Place • 4 bedrooms
Hanul Anei - Ana's Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brasov (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brasov based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cosmin | 50 | $927,945 | 917 | 4.43/5.0 |
| Liviu | 62 | $629,659 | 1369 | 4.64/5.0 |
| Magda | 37 | $538,589 | 1114 | 4.76/5.0 |
| Alexandru | 17 | $305,393 | 735 | 4.93/5.0 |
| Vlad | 20 | $180,171 | 1370 | 4.61/5.0 |
| Iulia | 9 | $173,328 | 301 | 4.84/5.0 |
| Elena | 10 | $145,371 | 328 | 4.97/5.0 |
| Andrei | 4 | $142,171 | 530 | 4.92/5.0 |
| Alin | 10 | $139,151 | 243 | 4.64/5.0 |
| Angela | 8 | $131,680 | 421 | 4.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brasov.
Dive Deeper: Advanced Brasov STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brasov. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrasov Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brasov
- The Brasov Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 1,565 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brasov, Apartment/Condo properties are the most common (82.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Brasov Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brasov
- The dominant room capacity in Brasov is 1 bedroom listings, making up 62.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.3% of the active Airbnb listings in Brasov, indicating a high concentration in these sizes.
- With over half the market (62.8%) consisting of studios or 1-bedroom units, Brasov is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brasov.
Brasov Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brasov
- The most common guest capacity trend in Brasov vacation rentals is listings accommodating 4 guests (42.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brasov STR market, accounting for 66.7% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brasov.
- On average, properties in Brasov are equipped to host 3.7 guests.
Brasov Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brasov
- The most common availability pattern in Brasov falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brasov (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brasov Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
462 listings
31.3% of total
2 Nights
597 listings
40.5% of total
3 Nights
73 listings
5% of total
4-6 Nights
18 listings
1.2% of total
7-29 Nights
28 listings
1.9% of total
30+ Nights
296 listings
20.1% of total
Key Insights
- The most prevalent minimum stay requirement in Brasov is 2 Nights, adopted by 40.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.8%) of the Brasov Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.1%) caters to monthly stays (30+ nights) in Brasov, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.5% of Brasov hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brasov.
Brasov Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Flexible
458 listings
34.4% of total
Moderate
549 listings
41.2% of total
Firm
96 listings
7.2% of total
Strict
227 listings
17% of total
Cancellation Policy Insights for Brasov
- The prevailing Airbnb cancellation policy trend in Brasov is Moderate, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Brasov may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Brasov.
- Regularly review your cancellation policy against competitors and market demand shifts in Brasov.
Brasov STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brasov
- The overall average booking lead time for vacation rentals in Brasov is 32 days.
- Guests book furthest in advance for stays during August (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Brasov.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Brasov averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brasov (2025)
Amenity Prevalence
Amenity Insights for Brasov
- Essential amenities in Brasov that guests expect include: Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brasov: Wifi, Heating, TV.
- Prioritize adding missing essentials: Wifi, Heating, TV.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brasov to stay competitive.
Brasov Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brasov
- The typical guest profile for Airbnb in Brasov consists of predominantly international visitors (66%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 34.4% of guests.
- Key international markets include Romania (34.4%) and United Kingdom (11.6%).
- Top languages spoken are English (42.5%) followed by Romanian (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brasov Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Breaza | 23 | $1,533 | $247.37 | 25% |
| Bran | 140 | $1,439 | $224.56 | 28% |
| Balotești | 11 | $1,391 | $156.81 | 44% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Rasnov | 96 | $1,259 | $169.12 | 31% |
| Poiana Mărului | 16 | $1,255 | $212.89 | 27% |
| Moeciu de Jos | 100 | $1,229 | $177.75 | 26% |
| Avrig | 18 | $1,221 | $216.41 | 26% |
| Săcele | 29 | $1,202 | $188.18 | 28% |
| Valea Doftanei | 16 | $1,187 | $196.14 | 25% |