Săcele Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brașov, Romania
Is Airbnb profitable in Săcele in 2025? Explore comprehensive Airbnb analytics for Săcele, Brașov, Romania to uncover income potential. This 2025 STR market report for Săcele, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Săcele, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Săcele Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Săcele Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Săcele (2025)
Understanding the monthly revenue variations for Airbnb listings in Săcele is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Săcele is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Săcele across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,242+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,533 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,326 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $503, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Săcele
Săcele Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Săcele STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Săcele:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Săcele
Average Daily Rate (ADR) Airbnb Trends in Săcele (2025)
Effective short term rental pricing strategy in Săcele involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Săcele typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Săcele
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Airbnb Seasonality Analysis & Trends in Săcele (2025)
Peak Season (August, April, July)
- Revenue averages $2,628 per month
- Occupancy rates average 40.5%
- Daily rates average $191
Shoulder Season
- Revenue averages $1,726 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $192
Low Season (February, March, November)
- Revenue drops to average $1,194 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $187
Seasonality Insights for Săcele
- The Airbnb seasonality in Săcele shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Săcele's highest earning potential, with monthly revenues capable of climbing to $3,343, occupancy reaching a high of 57.4%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,094, occupancy could drop to 20.3%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Săcele.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Săcele seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Săcele (2025)
Exploring the top neighborhoods for short-term rentals in Săcele? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Săcele-Center | Conveniently located in the heart of Săcele, offering easy access to local shops, restaurants, and public transport. Ideal for guests who want to explore the local culture and attractions. | Local shops, Parks, Restaurants, Public transport access, Cultural events |
| Timișul de Sus | Known for its natural beauty and proximity to outdoor activities, this area is perfect for nature lovers and adventure seekers. Offers hiking trails and scenic views. | Hiking trails, Scenic views, Nature reserves, Access to Făgăraș Mountains, Wildlife watching |
| Bănia | A tranquil residential area with a family-friendly environment, ideal for guests looking for a peaceful retreat. Close to various amenities and local attractions. | Local parks, Family-friendly activities, Quiet neighborhoods, Community events, Nature walks |
| Săcele-Gara | This area benefits from excellent transport links, making it convenient for travelers coming and going from Brașov. Great for short stays and easy access to the region. | Train station, Local supermarkets, Restaurants, Public transport, Easy access to Brașov |
| Săcele - Brădet | A picturesque area with beautiful landscapes and access to outdoor leisure activities, suitable for guests who enjoy a rural setting with a touch of adventure. | Natural landscapes, Horseback riding, Mountain biking, Scenic viewpoints, Local wildlife |
| Pârău | A charming village atmosphere with authentic Romanian culture, perfect for guests wanting a unique experience away from the city hustle. Offers local cuisine and traditions. | Local traditions, Cultural festivals, Romanian cuisine, Scenic countryside, Artisan shops |
| Tărlungeni | A historically rich area with traditional architecture and local history, attracting guests interested in exploring Romania's heritage. | Historical sites, Museums, Churches, Cultural landmarks, Friendly locals |
| Răcăștia | A serene area close to nature, ideal for those seeking tranquility and adventure alike. Offers a mix of relaxation and outdoor fun. | Natural parks, Outdoor sports, Local wildlife, Peaceful settings, Fresh air |
Understanding Airbnb License Requirements & STR Laws in Săcele (2025)
While Săcele, Brașov, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Săcele to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Săcele (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Săcelebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Swiss
Entire Place • 7 bedrooms
Villa Saseaca from the year 1800 Upgraded in 2021.
Private Room • 6 bedrooms
Brasov villa - stunning mountain views and sauna
Entire Place • 5 bedrooms
Cozy house: mountain views, garden, playground
Entire Place • 2 bedrooms
The Kube By The Mountain
Entire Place • 1 bedroom
Charming Villa in a Private Mountain Resort
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Săcele (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Săcele based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Villa | 1 | $70,029 | 46 | 4.93/5.0 |
| Razvan | 1 | $56,835 | 29 | 4.97/5.0 |
| Milena And Jack | 1 | $39,450 | 53 | 4.91/5.0 |
| Raluca | 1 | $32,414 | 80 | 4.98/5.0 |
| Host #550633660 | 2 | $27,724 | 0 | 0.00/5.0 |
| Natalia | 1 | $25,601 | 16 | 5.00/5.0 |
| Radu | 1 | $18,613 | 113 | 4.78/5.0 |
| David | 1 | $18,414 | 111 | 4.90/5.0 |
| Robert | 1 | $18,015 | 4 | 5.00/5.0 |
| Mihaela | 1 | $15,911 | 21 | 4.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Săcele.
Dive Deeper: Advanced Săcele STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Săcele. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSăcele Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Săcele
- The Săcele Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Săcele, House properties are the most common (86.2%), reflecting the local real estate landscape.
- Houses represent a significant 86.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 6.8%) offer potential for unique stay experiences.
Săcele Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Săcele
- The dominant room capacity in Săcele is 5+ bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 44.8% of the active Airbnb listings in Săcele, indicating a high concentration in these sizes.
- A significant 62.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Săcele.
Săcele Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Săcele
- The most common guest capacity trend in Săcele vacation rentals is listings accommodating 8+ guests (44.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Săcele STR market, accounting for 65.5% of listings.
- 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Săcele.
- On average, properties in Săcele are equipped to host 5.5 guests.
Săcele Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Săcele
- The most common availability pattern in Săcele falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Săcele (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Săcele Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
46.4% of total
2 Nights
11 listings
39.3% of total
3 Nights
2 listings
7.1% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Săcele is 1 Night, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Săcele Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.4% of Săcele hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Săcele.
Săcele Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
28.6% of total
Moderate
7 listings
33.3% of total
Firm
7 listings
33.3% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Săcele
- The prevailing Airbnb cancellation policy trend in Săcele is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Săcele.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Săcele.
Săcele STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Săcele
- The overall average booking lead time for vacation rentals in Săcele is 43 days.
- Guests book furthest in advance for stays during July (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Săcele.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Săcele averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Săcele (2025)
Amenity Prevalence
Amenity Insights for Săcele
- Essential amenities in Săcele that guests expect include: TV, Essentials, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Săcele: TV, Essentials, Heating, Hot water.
- Prioritize adding missing essentials: Essentials, Heating, Hot water.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Săcele to stay competitive.
Săcele Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Săcele
- The typical guest profile for Airbnb in Săcele consists of predominantly international visitors (72%), with top international origins including Israel, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 28.4% of guests.
- Key international markets include Romania (28.4%) and Israel (13.6%).
- Top languages spoken are English (43.3%) followed by Russian (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Israel.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Săcele Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Breaza | 23 | $1,533 | $247.37 | 25% |
| Bran | 140 | $1,439 | $224.56 | 28% |
| Balotești | 11 | $1,391 | $156.81 | 44% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Rasnov | 96 | $1,259 | $169.12 | 31% |
| Poiana Mărului | 16 | $1,255 | $212.89 | 27% |
| Moeciu de Jos | 100 | $1,229 | $177.75 | 26% |
| Avrig | 18 | $1,221 | $216.41 | 26% |
| Valea Doftanei | 16 | $1,187 | $196.14 | 25% |
| Fundata | 36 | $1,178 | $232.38 | 25% |