Bucharest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bucharest, Romania
Is Airbnb profitable in Bucharest in 2025? Explore comprehensive Airbnb analytics for Bucharest, Bucharest, Romania to uncover income potential. This 2025 STR market report for Bucharest, based on AirROI data from October 2024 to September 2025, reveals key trends in the bustling market of 4,214 active listings.
Whether you're considering an Airbnb investment in Bucharest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bucharest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bucharest Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bucharest (2025)
Understanding the monthly revenue variations for Airbnb listings in Bucharest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bucharest is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bucharest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,067+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,398 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $418, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bucharest
Bucharest Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bucharest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bucharest:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bucharest
Average Daily Rate (ADR) Airbnb Trends in Bucharest (2025)
Effective short term rental pricing strategy in Bucharest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bucharest typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $124+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Bucharest
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Airbnb Seasonality Analysis & Trends in Bucharest (2025)
Peak Season (May, October, June)
- Revenue averages $1,163 per month
- Occupancy rates average 49.9%
- Daily rates average $81
Shoulder Season
- Revenue averages $1,058 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $80
Low Season (January, February, November)
- Revenue drops to average $897 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $75
Seasonality Insights for Bucharest
- The Airbnb seasonality in Bucharest shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bucharest's highest earning potential, with monthly revenues capable of climbing to $1,196, occupancy reaching a high of 54.9%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $849, occupancy could drop to 39.0%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bucharest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bucharest seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bucharest (2025)
Exploring the top neighborhoods for short-term rentals in Bucharest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic center of Bucharest, known for its vibrant nightlife, cafes, and cultural landmarks. Attracts tourists who want to experience the local culture and history. | Palace of the Parliament, Romanian Athenaeum, National Museum of Art of Romania, Bucharest Old Town, Caru' cu Bere |
| Pipera | Business hub with modern office buildings and upscale residential complexes. Ideal for business travelers and expatriates looking for comfortable accommodations near corporate offices. | Bucharest Business Park, Herastrau Park, Promenada Mall, Baneasa Shopping City, Pipera Metro Station |
| Herăstrău | A picturesque area centered around Herăstrău Park, offering green spaces and recreational activities. Attracts families and tourists looking for a relaxing getaway in nature. | Herăstrău Park, Village Museum, Lake Herăstrău, Bucharest Arch of Triumph, Restaurants along the lake |
| Cotroceni | An upscale residential district known for its quiet streets, historic homes, and proximity to the Cotroceni Palace. Appeals to visitors seeking a more refined local environment. | Cotroceni Palace, Botanical Garden, National Museum of Contemporary Art, Cismigiu Gardens, Cretulescu Church |
| Tineretului | A charming district known for its parks and proximity to cultural institutions. Ideal for families and travelers who enjoy nature and outdoor activities. | Tineretului Park, Tineretului Metro Station, Palace of Youth, The National Museum of Art, Bucharest Mall |
| University Square | The heart of Bucharest's academic and cultural life, surrounded by universities, theaters, and restaurants. Great for tourists interested in the city's intellectual vibe. | University of Bucharest, National Theatre Bucharest, Cişmigiu Gardens, Romanian Opera, University Square |
| Vitan | A burgeoning area known for its shopping and entertainment options, making it appealing to younger travelers and those looking for a lively atmosphere. | Vitan Mall, Leroy Merlin, Piata Vitan, Parcul Tineretului, Economica Shopping Center |
| Dristor | An emerging neighborhood popular with locals and students. A more affordable option for visitors seeking to experience everyday life in Bucharest. | Dristor Metro Station, Park IOR, Shopping City, Local eateries and cafes, Nearby parks |
Understanding Airbnb License Requirements & STR Laws in Bucharest (2025)
While Bucharest, Bucharest, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bucharest to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bucharest (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bucharestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hi-lux Ultracentral | 4BR Superior | Amazing View
Entire Place • 4 bedrooms
Stylish 5Br Apartment | Ateneu | Amazing Location
Entire Place • 5 bedrooms
Spectacular Terrace Sunny 5BR 3BA | Top Location
Entire Place • 5 bedrooms
Urban Pearl - Old Town - Unique 4BR/3BA Apartment
Entire Place • 4 bedrooms
Unirii Center | Duplex
Entire Place • 4 bedrooms
Imperial Down Town*220m2
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bucharest (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bucharest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Camelia | 171 | $3,769,065 | 29793 | 4.91/5.0 |
| Alin | 54 | $868,616 | 2857 | 4.87/5.0 |
| Camelia | 46 | $745,441 | 7576 | 4.87/5.0 |
| Ioana Irina | 81 | $569,765 | 1766 | 4.63/5.0 |
| Qult | 24 | $567,302 | 1606 | 4.95/5.0 |
| Andra | 45 | $549,969 | 4007 | 4.75/5.0 |
| Holt Europe | 32 | $523,825 | 806 | 4.87/5.0 |
| Ionut | 32 | $501,422 | 695 | 4.28/5.0 |
| Ioana | 29 | $469,570 | 5541 | 4.64/5.0 |
| Adriana | 32 | $435,966 | 5198 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bucharest.
Dive Deeper: Advanced Bucharest STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bucharest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBucharest Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bucharest
- The Bucharest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 4,214 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bucharest, Apartment/Condo properties are the most common (94.7%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 5.2%) offer potential for unique stay experiences.
Bucharest Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bucharest
- The dominant room capacity in Bucharest is 1 bedroom listings, making up 67% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Bucharest, indicating a high concentration in these sizes.
- With over half the market (67%) consisting of studios or 1-bedroom units, Bucharest is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bucharest.
Bucharest Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bucharest
- The most common guest capacity trend in Bucharest vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bucharest STR market, accounting for 68.4% of listings.
- 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bucharest.
- On average, properties in Bucharest are equipped to host 3.5 guests.
Bucharest Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bucharest
- The most common availability pattern in Bucharest falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bucharest (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bucharest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1376 listings
32.8% of total
2 Nights
843 listings
20.1% of total
3 Nights
346 listings
8.3% of total
4-6 Nights
151 listings
3.6% of total
7-29 Nights
91 listings
2.2% of total
30+ Nights
1383 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Bucharest is 30+ Nights, adopted by 33% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33%) caters to monthly stays (30+ nights) in Bucharest, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33% of Bucharest hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bucharest.
Bucharest Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0% of total
Super Strict 60 Days
15 listings
0.4% of total
Limited
2 listings
0% of total
Flexible
1570 listings
37.8% of total
Moderate
1646 listings
39.6% of total
Firm
603 listings
14.5% of total
Strict
318 listings
7.7% of total
Cancellation Policy Insights for Bucharest
- The prevailing Airbnb cancellation policy trend in Bucharest is Moderate, used by 39.6% of listings.
- The market strongly favors guest-friendly terms, with 77.4% of listings offering Flexible or Moderate policies. This suggests guests in Bucharest may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.6% market standard in Bucharest.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bucharest.
Bucharest STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bucharest
- The overall average booking lead time for vacation rentals in Bucharest is 26 days.
- Guests book furthest in advance for stays during May (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Bucharest.
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Bucharest averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bucharest (2025)
Amenity Prevalence
Amenity Insights for Bucharest
- Essential amenities in Bucharest that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bucharest: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bucharest to stay competitive.
Bucharest Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bucharest
- The typical guest profile for Airbnb in Bucharest consists of predominantly international visitors (78%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 21.6% of guests.
- Key international markets include Romania (21.6%) and United Kingdom (20.2%).
- Top languages spoken are English (42.6%) followed by Romanian (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bucharest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bran | 135 | $1,510 | $236.27 | 26% |
| Breaza | 29 | $1,401 | $245.76 | 22% |
| Săcele | 27 | $1,361 | $192.31 | 29% |
| Balote ști | 11 | $1,314 | $166.37 | 44% |
| Moeciu de Jos | 97 | $1,234 | $205.38 | 26% |
| Poiana Mărului | 14 | $1,051 | $186.08 | 25% |
| Rasnov | 120 | $1,044 | $174.21 | 26% |
| Dâmbovicioara | 12 | $1,012 | $187.10 | 21% |
| Valea Doftanei | 21 | $959 | $251.34 | 20% |
| Fundata | 31 | $933 | $237.72 | 23% |