Florești Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cluj, Romania
Is Airbnb profitable in Florești in 2025? Explore comprehensive Airbnb analytics for Florești, Cluj, Romania to uncover income potential. This 2025 STR market report for Florești, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Florești, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Florești Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Florești Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Florești (2025)
Understanding the monthly revenue variations for Airbnb listings in Florești is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florești is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florești across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $590 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florești
Florești Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Florești STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florești:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florești
Average Daily Rate (ADR) Airbnb Trends in Florești (2025)
Effective short term rental pricing strategy in Florești involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florești typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Florești
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Airbnb Seasonality Analysis & Trends in Florești (2025)
Peak Season (May, July, April)
- Revenue averages $1,299 per month
- Occupancy rates average 41.1%
- Daily rates average $94
Shoulder Season
- Revenue averages $698 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $83
Low Season (January, February, March)
- Revenue drops to average $384 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $61
Seasonality Insights for Florești
- The Airbnb seasonality in Florești shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Florești's highest earning potential, with monthly revenues capable of climbing to $1,381, occupancy reaching a high of 46.6%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $340, occupancy could drop to 26.9%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Florești.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Florești seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Florești (2025)
Exploring the top neighborhoods for short-term rentals in Florești? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Florești | The heart of Florești, this area is close to public transportation and amenities, making it popular among visitors looking for convenience and easy access to Cluj-Napoca. | Centrul Comercial Floresti, Floresti Park, Local restaurants, Public transportation access, Nearby bus stations |
| Lake Tarnița | A beautiful natural area just outside of Florești, ideal for tourists seeking nature, hiking, and water activities. Perfect for hosting retreats or nature-focused stays. | Lake Tarnița, Hiking trails, Scenic views, Picnic areas, Fishing spots |
| Bulevardul Eroilor | A vibrant boulevard in Florești that hosts shops, cafes, and services, making it an attractive place for guests looking for a community feel and local experiences. | Shops and cafes, Local markets, Community events, Nearby parks |
| Florești Business Park | An area suited for business travelers due to its proximity to business facilities and services. Ideal for guests who require business amenities during their stays. | Modern office spaces, Business services, Workshop venues, Corporate meeting spots |
| Timpuri Noi Neighborhood | A residential area that offers a peaceful environment for families and visitors looking for a quieter stay while still being close to urban amenities. | Quiet streets, Family-friendly parks, Local schools and services, Nearby shopping areas |
| Nearby Cluj-Napoca | Due to its close proximity to Cluj, guests can enjoy the vibrant cultural and historical offerings of the city while staying in a quieter village like Florești. | Cluj-Napoca city center, Historical attractions, Museums and galleries, Nightlife in Cluj |
| Florești Cultural Center | A hub for cultural events and activities, attracting visitors interested in local culture and arts. A great area for hosting cultural events. | Cultural events, Theater performances, Art exhibitions, Workshops |
| Educational Institutions | Florești hosts several institutions such as schools and universities, making it a good choice for students and families visiting for educational purposes. | Local schools, University campuses nearby, Educational resources, Study areas, Student housing options |
Understanding Airbnb License Requirements & STR Laws in Florești (2025)
While Florești, Cluj, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Florești to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Florești (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Floreștibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ametist Apartment with parking
Entire Place • 1 bedroom
Zian Rezidence & Garden
Entire Place • 2 bedrooms
Cozy Apart VIVO Mall & Amethyst Area
Entire Place • 1 bedroom
Casa Iedera-surrounded by nature
Entire Place • 1 bedroom
Adrian's cozy home
Entire Place • 3 bedrooms
Enjoy Apartaments
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Florești (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Florești based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liron | 7 | $30,162 | 31 | 2.75/5.0 |
| Carla | 2 | $23,387 | 36 | 4.80/5.0 |
| Catalin | 1 | $21,650 | 20 | 4.90/5.0 |
| Host #499623118 | 1 | $21,574 | 3 | 5.00/5.0 |
| Maria | 1 | $21,555 | 29 | 5.00/5.0 |
| Andrei | 3 | $20,244 | 141 | 4.69/5.0 |
| Adrian | 1 | $14,822 | 5 | 4.80/5.0 |
| Sorina Gabriela | 1 | $14,625 | 82 | 4.98/5.0 |
| Zsolt | 1 | $14,500 | 8 | 5.00/5.0 |
| Andrei | 2 | $13,727 | 150 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florești.
Dive Deeper: Advanced Florești STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florești. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorești Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florești
- The Florești Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florești, Apartment/Condo properties are the most common (95.1%), reflecting the local real estate landscape.
- Smaller segments like house, outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Florești Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florești
- The dominant room capacity in Florești is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 93.9% of the active Airbnb listings in Florești, indicating a high concentration in these sizes.
- With over half the market (55.6%) consisting of studios or 1-bedroom units, Florești is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Florești.
Florești Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florești
- The most common guest capacity trend in Florești vacation rentals is listings accommodating 4 guests (53.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Florești STR market, accounting for 66.7% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florești.
- On average, properties in Florești are equipped to host 4.2 guests.
Florești Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florești
- The most common availability pattern in Florești falls within the 271-366 days range, representing 58% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Florești (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Florești Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
51.4% of total
2 Nights
24 listings
34.3% of total
3 Nights
6 listings
8.6% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
2 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Florești is 1 Night, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Florești Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.4% of Florești hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florești.
Florești Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
41.8% of total
Moderate
15 listings
27.3% of total
Firm
11 listings
20% of total
Strict
6 listings
10.9% of total
Cancellation Policy Insights for Florești
- The prevailing Airbnb cancellation policy trend in Florești is Flexible, used by 41.8% of listings.
- There's a relatively balanced mix between guest-friendly (69.1%) and stricter (30.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.8% market standard in Florești.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Florești.
Florești STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Florești
- The overall average booking lead time for vacation rentals in Florești is 31 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Florești.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Florești averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Florești (2025)
Amenity Prevalence
Amenity Insights for Florești
- Essential amenities in Florești that guests expect include: Kitchen, Wifi, TV, Free parking on premises, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florești: Kitchen, Wifi, TV, Free parking on premises, Heating, Essentials.
- Prioritize adding missing essentials: Kitchen, Wifi, TV, Free parking on premises, Heating, Essentials.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florești to stay competitive.
Florești Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Florești
- The typical guest profile for Airbnb in Florești consists of a mix of domestic (59%) and international guests, often arriving from nearby Bucharest, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 58.6% of guests.
- Key international markets include Romania (58.6%) and United Kingdom (10.2%).
- Top languages spoken are English (43.2%) followed by Romanian (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Florești Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Băișoara | 11 | $1,972 | $331.07 | 29% |
| Călățele | 13 | $1,738 | $203.80 | 32% |
| Beliș | 19 | $1,545 | $252.72 | 24% |
| Horea | 15 | $1,453 | $203.44 | 33% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Avrig | 18 | $1,221 | $216.41 | 26% |
| Gilău | 12 | $1,202 | $211.40 | 32% |
| Arefu | 12 | $1,076 | $143.75 | 33% |
| Bistrița Bârgăului | 32 | $1,023 | $256.76 | 24% |
| Poieni | 16 | $948 | $183.62 | 27% |