Turda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cluj, Romania
Is Airbnb profitable in Turda in 2025? Explore comprehensive Airbnb analytics for Turda, Cluj, Romania to uncover income potential. This 2025 STR market report for Turda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Turda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Turda Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Turda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Turda (2025)
Understanding the monthly revenue variations for Airbnb listings in Turda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Turda is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Turda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,296+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $446 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $213, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Turda
Turda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Turda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Turda:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Turda
Average Daily Rate (ADR) Airbnb Trends in Turda (2025)
Effective short term rental pricing strategy in Turda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Turda typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $94+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Turda
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Airbnb Seasonality Analysis & Trends in Turda (2025)
Peak Season (August, May, July)
- Revenue averages $710 per month
- Occupancy rates average 32.4%
- Daily rates average $70
Shoulder Season
- Revenue averages $588 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $61
Low Season (February, March, October)
- Revenue drops to average $440 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $58
Seasonality Insights for Turda
- The Airbnb seasonality in Turda shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Turda's highest earning potential, with monthly revenues capable of climbing to $747, occupancy reaching a high of 33.7%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $366, occupancy could drop to 19.2%, and ADRs may adjust down to $53.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Turda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Turda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Turda (2025)
Exploring the top neighborhoods for short-term rentals in Turda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Turda Salt Mine | A world-renowned spa and therapeutic destination, the Turda Salt Mine attracts visitors for its unique underground experience, health benefits, and stunning architecture. A must-visit for tourists seeking relaxation and wellness. | Turda Salt Mine, Rimetea Village, Turda Gorge, The Ferryman's Greenhouse, Tuscany in Transylvania |
| Turda Gorge | A stunning natural reserve known for its dramatic cliffs and outdoor activities. Perfect for adventure seekers and nature lovers, this area offers hiking, climbing, and breathtaking views. | Turda Gorge, Hiking Trails, Climbing Routes, Nature Scenic Views |
| Historic Turda | The historical center of Turda, characterized by its medieval architecture and rich history. Attracts tourists interested in cultural experiences and local history. | Turda Citadel, St. Mary’s Church, Old Town Square, The Hungarian Reformed Church |
| Transylvania Restaurant District | Known for its diverse culinary offerings, this district is ideal for food enthusiasts and tourists looking to explore local cuisine in a vibrant setting. | Transylvanian dishes, Wine Cellars, Street Food Markets, Local Food Festivals |
| Turda Lake | A scenic lake area popular for relaxation and outdoor activities. Ideal for families and tourists looking to enjoy nature and leisure by the water. | Turda Lake, Picnic Areas, Fishing Spots, Nature Walks |
| Local Markets | This area features local markets and artisan shops, making it a fantastic spot for visitors looking to experience authentic Romanian culture and shop for local products. | Local Craft Markets, Artisan Shops, Traditional Romanian Souvenirs |
| Turda Spa Resorts | Turda is known for its spa resorts offering wellness treatments and relaxation. An excellent option for tourists seeking rejuvenation and health-focused getaways. | Spa Resorts, Thermal Pools, Wellness Treatments, Relaxation Areas |
| Cultural Events Zone | Throughout the year, Turda hosts various festivals and cultural events that attract tourists and locals alike, making it a lively place to stay. | Cultural Festivals, Music Events, Arts and Crafts Fairs |
Understanding Airbnb License Requirements & STR Laws in Turda (2025)
While Turda, Cluj, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Turda to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Turda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Turdabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cici's Cozy Home
Entire Place • 2 bedrooms
City View
Entire Place • 2 bedrooms
Apart 53
Entire Place • 3 bedrooms
Thome Exclusive Cuvee Turda
Entire Place • 2 bedrooms
Marc Apartament
Entire Place • 1 bedroom
AV Apartment - with two separate bedrooms
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Turda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Turda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Codruta | 4 | $23,195 | 93 | 4.82/5.0 |
| Felecan | 2 | $22,947 | 118 | 4.92/5.0 |
| Ciurea | 1 | $17,848 | 39 | 4.82/5.0 |
| Cristiana | 2 | $14,401 | 32 | 4.98/5.0 |
| Mihail Ioan | 1 | $13,140 | 6 | 4.67/5.0 |
| Imperial BG Services SRL | 1 | $11,381 | 66 | 4.86/5.0 |
| Ovidiu | 1 | $11,054 | 10 | 5.00/5.0 |
| Raluca Maria | 1 | $9,866 | 45 | 4.93/5.0 |
| Gabriel Marius | 1 | $8,822 | 35 | 4.83/5.0 |
| Alin | 1 | $8,035 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Turda.
Dive Deeper: Advanced Turda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Turda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTurda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Turda
- The Turda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Turda, Apartment/Condo properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 32.1% portion, catering likely to families or larger groups.
Turda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Turda
- The dominant room capacity in Turda is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Turda, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Turda.
Turda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Turda
- The most common guest capacity trend in Turda vacation rentals is listings accommodating 4 guests (41.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Turda STR market, accounting for 54.7% of listings.
- On average, properties in Turda are equipped to host 3.3 guests.
Turda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Turda
- The most common availability pattern in Turda falls within the 271-366 days range, representing 75.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Turda (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Turda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
75.5% of total
2 Nights
8 listings
16.3% of total
4-6 Nights
2 listings
4.1% of total
30+ Nights
2 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Turda is 1 Night, adopted by 75.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.8%) of the Turda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.5% of Turda hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Turda.
Turda Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
69.6% of total
Moderate
7 listings
15.2% of total
Firm
2 listings
4.3% of total
Strict
5 listings
10.9% of total
Cancellation Policy Insights for Turda
- The prevailing Airbnb cancellation policy trend in Turda is Flexible, used by 69.6% of listings.
- The market strongly favors guest-friendly terms, with 84.8% of listings offering Flexible or Moderate policies. This suggests guests in Turda may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 69.6% market standard in Turda.
- Given the high prevalence of Flexible policies (69.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Turda.
Turda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Turda
- The overall average booking lead time for vacation rentals in Turda is 41 days.
- Guests book furthest in advance for stays during August (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Turda.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Turda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Turda (2025)
Amenity Prevalence
Amenity Insights for Turda
- Essential amenities in Turda that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Turda: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Turda to stay competitive.
Turda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Turda
- The typical guest profile for Airbnb in Turda consists of predominantly international visitors (79%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 20.7% of guests.
- Key international markets include Romania (20.7%) and United States (11.7%).
- Top languages spoken are English (38.6%) followed by Romanian (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Turda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Băișoara | 11 | $1,972 | $331.07 | 29% |
| Călățele | 13 | $1,738 | $203.80 | 32% |
| Beliș | 19 | $1,545 | $252.72 | 24% |
| Horea | 15 | $1,453 | $203.44 | 33% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Avrig | 18 | $1,221 | $216.41 | 26% |
| Gilău | 12 | $1,202 | $211.40 | 32% |
| Arefu | 12 | $1,076 | $143.75 | 33% |
| Bistrița Bârgăului | 32 | $1,023 | $256.76 | 24% |
| Poieni | 16 | $948 | $183.62 | 27% |