Gheorgheni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Harghita, Romania
Is Airbnb profitable in Gheorgheni in 2025? Explore comprehensive Airbnb analytics for Gheorgheni, Harghita, Romania to uncover income potential. This 2025 STR market report for Gheorgheni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Gheorgheni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gheorgheni Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gheorgheni Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gheorgheni (2025)
Understanding the monthly revenue variations for Airbnb listings in Gheorgheni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gheorgheni is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gheorgheni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,878+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $868 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $569 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $363, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gheorgheni
Gheorgheni Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gheorgheni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gheorgheni:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gheorgheni
Average Daily Rate (ADR) Airbnb Trends in Gheorgheni (2025)
Effective short term rental pricing strategy in Gheorgheni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gheorgheni typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Gheorgheni
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Airbnb Seasonality Analysis & Trends in Gheorgheni (2025)
Peak Season (August, July, June)
- Revenue averages $1,119 per month
- Occupancy rates average 53.7%
- Daily rates average $83
Shoulder Season
- Revenue averages $817 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $83
Low Season (February, March, April)
- Revenue drops to average $505 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $80
Seasonality Insights for Gheorgheni
- The Airbnb seasonality in Gheorgheni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gheorgheni's highest earning potential, with monthly revenues capable of climbing to $1,309, occupancy reaching a high of 65.3%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $471, occupancy could drop to 28.2%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gheorgheni.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gheorgheni seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gheorgheni (2025)
Exploring the top neighborhoods for short-term rentals in Gheorgheni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Gheorgheni | A vibrant area that serves as the heart of Gheorgheni, featuring local shops, cafes, and easy access to public transportation. Ideal for tourists looking to explore the town and its amenities. | Cultural Palace, Móko Waterfall, Local Restaurants, Shopping District, City Park |
| Lacu Roșu | A picturesque and tranquil area nestled by the Red Lake, perfect for nature lovers and outdoor activities. Offers stunning views and opportunities for hiking and relaxation. | Red Lake, Bicaz Gorge, Hiking Trails, Fishing, Local Craft Shops |
| Harghita Mountains | Renowned for its beautiful natural scenery, perfect for outdoor enthusiasts and travelers seeking adventure in nature. Popular for skiing in winter and hiking in summer. | Ski Resorts, Hiking Trails, Natural Parks, Wildlife Watching, Scenic Views |
| Borsec | Famous for its mineral water springs, Borsec attracts health-conscious tourists and nature lovers. The area combines wellness with natural beauty. | Mineral Springs, Spa Treatments, Forested Trails, Caves, Local Ecology Tours |
| Praid | Known for its salt mine, Praid is a unique destination offering health benefits and fascinating underground tours, drawing a diverse range of tourists. | Praid Salt Mine, Thermal Baths, Nature Trails, Cultural Events, Salt Museum |
| Cristuru Secuiesc | A charming town with rich cultural heritage. It provides an authentic experience of Transylvanian life and nearby attractions. | Historical Churches, Local Museums, Traditional Festivals, Cultural Events, Nature Walks |
| Sâncrăieni | A small but lovely town with traditional architecture, Sâncrăieni offers visitors a glimpse into local life and culture, making it appealing for those seeking a peaceful retreat. | Traditional Houses, Local Markets, Cultural Events, Hiking Areas, Community Tours |
| Băile Tușnad | A famous spa town known for its mineral waters and wellness centers, Băile Tușnad attracts tourists looking for relaxation and health treatments throughout the year. | Spa Centers, Scenic Lake, Local Parks, Thermal Baths, Biking Trails |
Understanding Airbnb License Requirements & STR Laws in Gheorgheni (2025)
While Gheorgheni, Harghita, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gheorgheni to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gheorgheni (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gheorghenibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LOLO Park Resort
Entire Place • 3 bedrooms
Balendorm
Entire Place • 4 bedrooms
Mountain View Tiny House
Entire Place • 2 bedrooms
Room with fantastic mountain view (for 5 people)
Private Room • 1 bedroom
The "Home Sweet Home" Studio Ap.
Entire Place • 1 bedroom
The "Home sweet home" - Two bedroom apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gheorgheni (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gheorgheni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lorant | 1 | $18,156 | 7 | 5.00/5.0 |
| Kémenes | 1 | $17,894 | 3 | 5.00/5.0 |
| Lorand | 2 | $17,860 | 57 | 4.99/5.0 |
| Réka | 4 | $14,501 | 491 | 4.97/5.0 |
| Andrei | 1 | $13,566 | 70 | 4.91/5.0 |
| Robert | 3 | $10,825 | 8 | 3.33/5.0 |
| Bucur | 1 | $10,189 | 10 | 4.40/5.0 |
| Host #495151605 | 1 | $7,526 | 1 | 0.00/5.0 |
| Hajnalka | 1 | $3,155 | 26 | 4.96/5.0 |
| Host #425259772 | 1 | $1,656 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gheorgheni.
Dive Deeper: Advanced Gheorgheni STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gheorgheni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGheorgheni Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gheorgheni
- The Gheorgheni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gheorgheni, Apartment/Condo properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Gheorgheni Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gheorgheni
- The dominant room capacity in Gheorgheni is 2 bedrooms listings, making up 17.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 35.2% of the active Airbnb listings in Gheorgheni, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gheorgheni.
Gheorgheni Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gheorgheni
- The most common guest capacity trend in Gheorgheni vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Gheorgheni STR market, accounting for 58.8% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gheorgheni.
- On average, properties in Gheorgheni are equipped to host 4.9 guests.
Gheorgheni Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gheorgheni
- The most common availability pattern in Gheorgheni falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gheorgheni (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gheorgheni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
56.3% of total
2 Nights
4 listings
25% of total
30+ Nights
3 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Gheorgheni is 1 Night, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Gheorgheni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Gheorgheni, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.3% of Gheorgheni hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gheorgheni.
Gheorgheni Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
42.9% of total
Moderate
5 listings
35.7% of total
Firm
1 listings
7.1% of total
Strict
2 listings
14.3% of total
Cancellation Policy Insights for Gheorgheni
- The prevailing Airbnb cancellation policy trend in Gheorgheni is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Gheorgheni may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Gheorgheni.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gheorgheni.
Gheorgheni STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gheorgheni
- The overall average booking lead time for vacation rentals in Gheorgheni is 44 days.
- Guests book furthest in advance for stays during February (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (63 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Gheorgheni.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Gheorgheni averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gheorgheni (2025)
Amenity Prevalence
Amenity Insights for Gheorgheni
- Essential amenities in Gheorgheni that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gheorgheni: Free parking on premises.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gheorgheni to stay competitive.
Gheorgheni Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gheorgheni
- The typical guest profile for Airbnb in Gheorgheni consists of a mix of domestic (37%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 37.0% of guests.
- Key international markets include Romania (37%) and United Kingdom (13.6%).
- Top languages spoken are English (37.3%) followed by Romanian (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gheorgheni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hangu | 16 | $1,659 | $200.55 | 32% |
| Breaza | 23 | $1,533 | $247.37 | 25% |
| Bran | 140 | $1,439 | $224.56 | 28% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Șaru Dornei | 12 | $1,294 | $220.62 | 29% |
| Rasnov | 96 | $1,259 | $169.12 | 31% |
| Poiana Mărului | 16 | $1,255 | $212.89 | 27% |
| Moeciu de Jos | 100 | $1,229 | $177.75 | 26% |
| Avrig | 18 | $1,221 | $216.41 | 26% |
| Săcele | 29 | $1,202 | $188.18 | 28% |