Miercurea Ciuc Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Harghita, Romania
Is Airbnb profitable in Miercurea Ciuc in 2025? Explore comprehensive Airbnb analytics for Miercurea Ciuc, Harghita, Romania to uncover income potential. This 2025 STR market report for Miercurea Ciuc, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Miercurea Ciuc, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Miercurea Ciuc Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Miercurea Ciuc Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Miercurea Ciuc (2025)
Understanding the monthly revenue variations for Airbnb listings in Miercurea Ciuc is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Miercurea Ciuc is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Miercurea Ciuc across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,231+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $780 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $432 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $234, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Miercurea Ciuc
Miercurea Ciuc Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Miercurea Ciuc STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Miercurea Ciuc:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Miercurea Ciuc
Average Daily Rate (ADR) Airbnb Trends in Miercurea Ciuc (2025)
Effective short term rental pricing strategy in Miercurea Ciuc involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Miercurea Ciuc typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $55 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Miercurea Ciuc
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Airbnb Seasonality Analysis & Trends in Miercurea Ciuc (2025)
Peak Season (August, February, March)
- Revenue averages $727 per month
- Occupancy rates average 32.5%
- Daily rates average $99
Shoulder Season
- Revenue averages $587 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $107
Low Season (June, October, November)
- Revenue drops to average $409 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $127
Seasonality Insights for Miercurea Ciuc
- The Airbnb seasonality in Miercurea Ciuc shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Miercurea Ciuc's highest earning potential, with monthly revenues capable of climbing to $837, occupancy reaching a high of 42.5%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $384, occupancy could drop to 24.4%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Miercurea Ciuc.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Miercurea Ciuc seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Miercurea Ciuc (2025)
Exploring the top neighborhoods for short-term rentals in Miercurea Ciuc? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Miercurea Ciuc | The heart of the city, Central Miercurea Ciuc offers easy access to local amenities, restaurants, and cultural attractions, ideal for tourists exploring the area. | Hațeg County Museum, Statue of Otlenscu, Miercurea Ciuc City Park, Cultural Palace, Băile Tușnad |
| Băile Tușnad | A popular spa town known for its thermal waters and beautiful landscapes, appealing to health-seeking travelers and nature lovers. | Băile Tușnad Thermal Spa, Tusnad Forest, Lake Sf. Ana, Cascada Rădăuței |
| Bacău Valley | A stunning natural area that offers hiking and outdoor adventures, attracting tourists seeking nature experiences and tranquility. | Bacău Valley Nature Reserve, Skiing areas, Hiking trails, Scenic viewpoints |
| Lake Sf. Ana | The only volcanic lake in Romania, a unique sightseeing spot that attracts visitors looking for unusual natural wonders. | Lake Sf. Ana, Hiking trails around the lake, Wildlife watching, Scenic picnicking spots |
| Upper Ciuc | This region provides breathtaking mountain views and is perfect for tourists who love skiing and winter sports during the winter months. | Ski resorts, Mountain trails, Local folklore and traditions |
| Miercurea Ciuc Cultural District | Home to many galleries and artisan shops, this district fosters a rich cultural atmosphere, minus the hustle of larger cities. | Cultural galleries, Local artisan shops, Cafés and restaurants |
| Local wineries | The surrounding areas feature several local wineries, appealing to tourists interested in gastronomy and local flavors. | Wine tours, Tastings, Culinary experiences |
| Nearby national parks | Conveniently located near national parks ideal for nature excursions, boosting appeal for eco-tourism and outdoor enthusiasts. | Ceahlău National Park, Rarău Mountains, Hiking and Wildlife |
Understanding Airbnb License Requirements & STR Laws in Miercurea Ciuc (2025)
While Miercurea Ciuc, Harghita, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Miercurea Ciuc to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Miercurea Ciuc (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Miercurea Ciucbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Morrison Apartman
Entire Place • 5 bedrooms
Aqua Garden Miercurea Ciuc
Entire Place • 2 bedrooms
Morrison Rezidence
Entire Place • 3 bedrooms
Green Home
Entire Place • 1 bedroom
Rustic Comfort House
Entire Place • 2 bedrooms
Victoria Apartment Miercurea Ciuc
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Miercurea Ciuc (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Miercurea Ciuc based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #505144382 | 2 | $21,692 | 1 | N/A/5.0 |
| Szilveszter | 3 | $18,935 | 27 | 4.65/5.0 |
| Attila | 1 | $9,368 | 15 | 5.00/5.0 |
| Ramona | 1 | $8,625 | 48 | 4.92/5.0 |
| Host #397633467 | 5 | $8,534 | 14 | 5.00/5.0 |
| Cristian | 1 | $7,816 | 7 | 5.00/5.0 |
| Ervin | 1 | $7,804 | 20 | 5.00/5.0 |
| Host #126398135 | 1 | $7,772 | 1 | N/A/5.0 |
| Host #175032324 | 1 | $7,722 | 0 | N/A/5.0 |
| Tünde | 1 | $7,690 | 51 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Miercurea Ciuc.
Dive Deeper: Advanced Miercurea Ciuc STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Miercurea Ciuc. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiercurea Ciuc Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Miercurea Ciuc
- The Miercurea Ciuc Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Miercurea Ciuc, Apartment/Condo properties are the most common (60.5%), reflecting the local real estate landscape.
- Houses represent a significant 23.7% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.
Miercurea Ciuc Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Miercurea Ciuc
- The dominant room capacity in Miercurea Ciuc is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.3% of the active Airbnb listings in Miercurea Ciuc, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Miercurea Ciuc.
Miercurea Ciuc Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Miercurea Ciuc
- The most common guest capacity trend in Miercurea Ciuc vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Miercurea Ciuc STR market, accounting for 57.9% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Miercurea Ciuc.
- On average, properties in Miercurea Ciuc are equipped to host 4.4 guests.
Miercurea Ciuc Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Miercurea Ciuc
- The most common availability pattern in Miercurea Ciuc falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Miercurea Ciuc (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Miercurea Ciuc Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
66.7% of total
2 Nights
8 listings
24.2% of total
3 Nights
1 listings
3% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Miercurea Ciuc is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Miercurea Ciuc Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Miercurea Ciuc hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Miercurea Ciuc.
Miercurea Ciuc Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
43.3% of total
Moderate
9 listings
30% of total
Firm
4 listings
13.3% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Miercurea Ciuc
- The prevailing Airbnb cancellation policy trend in Miercurea Ciuc is Flexible, used by 43.3% of listings.
- The market strongly favors guest-friendly terms, with 73.3% of listings offering Flexible or Moderate policies. This suggests guests in Miercurea Ciuc may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.3% market standard in Miercurea Ciuc.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Miercurea Ciuc.
Miercurea Ciuc STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Miercurea Ciuc
- The overall average booking lead time for vacation rentals in Miercurea Ciuc is 27 days.
- Guests book furthest in advance for stays during June (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Miercurea Ciuc.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Miercurea Ciuc averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Miercurea Ciuc (2025)
Amenity Prevalence
Amenity Insights for Miercurea Ciuc
- Essential amenities in Miercurea Ciuc that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Miercurea Ciuc: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Miercurea Ciuc to stay competitive.
Miercurea Ciuc Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Miercurea Ciuc
- The typical guest profile for Airbnb in Miercurea Ciuc consists of a mix of domestic (58%) and international guests, often arriving from nearby Budapest, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 58.2% of guests.
- Key international markets include Romania (58.2%) and Hungary (18.4%).
- Top languages spoken are English (35.9%) followed by Romanian (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Miercurea Ciuc Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sadu | 10 | $1,824 | $160.04 | 40% |
| Hangu | 16 | $1,446 | $206.39 | 28% |
| Breaza | 31 | $1,445 | $278.66 | 23% |
| Poiana Mărului | 17 | $1,268 | $219.15 | 26% |
| Bran | 164 | $1,229 | $234.56 | 25% |
| Porumbacu de Jos | 29 | $1,191 | $183.03 | 25% |
| Dâmbovicioara | 11 | $1,114 | $191.93 | 24% |
| Săcele | 33 | $1,076 | $184.98 | 28% |
| Moeciu de Jos | 112 | $1,072 | $187.47 | 24% |
| Rasnov | 121 | $1,044 | $173.43 | 27% |