Toplița Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Harghita, Romania
Is Airbnb profitable in Toplița in 2025? Explore comprehensive Airbnb analytics for Toplița, Harghita, Romania to uncover income potential. This 2025 STR market report for Toplița, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Toplița, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toplița Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toplița Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toplița (2025)
Understanding the monthly revenue variations for Airbnb listings in Toplița is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toplița is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toplița across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,445+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $891 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $421 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $199, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toplița
Toplița Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toplița STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toplița:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toplița
Average Daily Rate (ADR) Airbnb Trends in Toplița (2025)
Effective short term rental pricing strategy in Toplița involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toplița typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Toplița
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Airbnb Seasonality Analysis & Trends in Toplița (2025)
Peak Season (August, February, January)
- Revenue averages $883 per month
- Occupancy rates average 35.5%
- Daily rates average $116
Shoulder Season
- Revenue averages $584 per month
- Occupancy maintains around 22.9%
- Daily rates hold near $117
Low Season (April, November, December)
- Revenue drops to average $445 per month
- Occupancy decreases to average 14.2%
- Daily rates adjust to average $115
Seasonality Insights for Toplița
- The Airbnb seasonality in Toplița shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toplița's highest earning potential, with monthly revenues capable of climbing to $1,040, occupancy reaching a high of 41.1%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $377, occupancy could drop to 8.3%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toplița.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toplița seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toplița (2025)
Exploring the top neighborhoods for short-term rentals in Toplița? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Toplița Center | The heart of Toplița, bustling with shops, cafes, and restaurants. Ideal for visitors seeking a convenient and vibrant experience close to amenities. | Toplița Băi, Miner's Village, Central Park, Local markets, Cafes and restaurants |
| Ski Resort Area | Close to the ski slopes, perfect for winter sports enthusiasts. Attracts families and groups looking to enjoy the snowy mountains and winter activities. | Toplița Ski Resort, Ski slopes, Snowboarding, Winter hiking trails, Après-ski bars |
| Lacu Roșu | A picturesque lake area popular in the summer for recreation and relaxation. Great for nature lovers, hikers, and those looking to unwind by the water. | Lacu Roșu, Hiking trails, Boat rentals, Fishing, Picnic areas |
| Călimani National Park | A stunning natural park offering beautiful landscapes and outdoor activities. Perfect for ecotourism and visitors looking to explore nature preserves. | Hiking trails, Wildlife watching, Beautiful scenery, Nature photography, Campgrounds |
| Băile Tușnad | A well-known spa town located nearby, famous for its mineral waters and wellness facilities. Attractive for guests seeking relaxation and health treatments. | Spa centers, Mineral springs, Natural parks, Cultural festivals, Wellness treatments |
| Historical Sites | Toplița has rich historical heritage with various landmarks. Great for cultural tourists interested in the history of the region. | Old churches, Historical monuments, Local museums, Cultural heritage sites, Art exhibitions |
| Local Cuisine Areas | Focused on traditional Romanian cuisine, these areas are a treat for food lovers looking to taste local flavors and culinary experiences. | Traditional restaurants, Food markets, Culinary festivals, Wine tasting, Local delicacies |
| Adventure Activities | Regions offering activities like rafting, biking, and zip-lining attract adventure seekers and thrill enthusiasts, perfect for active tourists. | Rafting spots, Biking trails, Adventure parks, Outdoor sports, Guided tours |
Understanding Airbnb License Requirements & STR Laws in Toplița (2025)
While Toplița, Harghita, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toplița to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Toplița (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toplițabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
M.A.T Apartament
Entire Place • 1 bedroom
Cozy Cabin A-Frame
Entire Place • 4 bedrooms
Casa Retro Toplita
Entire Place • 1 bedroom
Apartament Ultracentral Toplița
Entire Place • 1 bedroom
Glamping 4 us - Venus - Dom Tent
Entire Place • 1 bedroom
Glamping 4 us -Luna-Cort tip Dom (Glamping for us - Moon-Cort tip Dom)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toplița (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toplița based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raluca | 1 | $13,164 | 6 | 5.00/5.0 |
| Glamping | 2 | $8,038 | 15 | 5.00/5.0 |
| Adrian Szabolcs | 1 | $5,808 | 1 | Not Rated |
| M36 Turism | 3 | $5,521 | 13 | 4.93/5.0 |
| Gina | 1 | $5,448 | 1 | Not Rated |
| Dinu | 1 | $4,224 | 2 | Not Rated |
| Claudiu Ciprian | 1 | $2,802 | 4 | 5.00/5.0 |
| Petru | 1 | $1,840 | 2 | Not Rated |
| Bogdan | 2 | $1,389 | 2 | Not Rated |
| Madalina | 1 | $1,377 | 52 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toplița.
Dive Deeper: Advanced Toplița STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toplița. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToplița Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toplița
- The Toplița Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toplița, Apartment/Condo properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Toplița Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toplița
- The dominant room capacity in Toplița is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 61.1% of the active Airbnb listings in Toplița, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toplița.
Toplița Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toplița
- The most common guest capacity trend in Toplița vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Toplița STR market, accounting for 55.5% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toplița.
- On average, properties in Toplița are equipped to host 3.9 guests.
Toplița Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toplița
- The most common availability pattern in Toplița falls within the 271-366 days range, representing 94.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Toplița (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toplița Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
28.6% of total
2 Nights
8 listings
57.1% of total
3 Nights
1 listings
7.1% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Toplița is 2 Nights, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Toplița Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.1% of Toplița hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toplița.
Toplița Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
38.9% of total
Moderate
5 listings
27.8% of total
Firm
1 listings
5.6% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Toplița
- The prevailing Airbnb cancellation policy trend in Toplița is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Toplița.
- Regularly review your cancellation policy against competitors and market demand shifts in Toplița.
Toplița STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toplița
- The overall average booking lead time for vacation rentals in Toplița is 26 days.
- Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Toplița.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Toplița averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toplița (2025)
Amenity data is currently unavailable for Toplița.
Toplița Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toplița
- The typical guest profile for Airbnb in Toplița consists of primarily domestic travelers (67%), often arriving from nearby Apeldoorn, typically belonging to the 1980s (Millennials) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 66.7% of guests.
- Key international markets include Romania (66.7%) and Netherlands (11.1%).
- Top languages spoken are English (46.2%) followed by Romanian (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Apeldoorn and Iași.
- Tailor amenities and listing descriptions to appeal to the dominant 1980s (Millennials) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toplița Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sadu | 10 | $2,046 | $164.62 | 40% |
| Hangu | 15 | $1,480 | $204.76 | 28% |
| Breaza | 29 | $1,480 | $251.60 | 22% |
| Bran | 144 | $1,347 | $216.46 | 27% |
| Moeciu de Jos | 95 | $1,238 | $198.87 | 25% |
| Șaru Dornei | 12 | $1,210 | $206.20 | 28% |
| Săcele | 28 | $1,198 | $199.80 | 29% |
| Valea Doftanei | 17 | $1,181 | $243.70 | 23% |
| Porumbacu de Jos | 32 | $1,168 | $192.14 | 25% |
| Dâmbovicioara | 11 | $1,087 | $185.07 | 24% |