Brașov Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Județul Brașov, Romania
Is Airbnb profitable in Brașov in 2026? Explore comprehensive Airbnb analytics for Brașov, Județul Brașov, Romania to uncover income potential. This 2026 STR market report for Brașov, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Brașov, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brașov Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brașov Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brașov (2026)
Understanding the monthly revenue variations for Airbnb listings in Brașov is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brașov is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brașov across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,914+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,167 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $392, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brașov
Brașov Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Brașov STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brașov:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brașov
Average Daily Rate (ADR) Airbnb Trends in Brașov (2026)
Effective short term rental pricing strategy in Brașov involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brașov typically peaks in August and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Brașov
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Airbnb Seasonality Analysis & Trends in Brașov (2025)
Peak Season (August, December, October)
- Revenue averages $1,324 per month
- Occupancy rates average 40.4%
- Daily rates average $96
Shoulder Season
- Revenue averages $650 per month
- Occupancy maintains around 24.6%
- Daily rates hold near $86
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $87
Seasonality Insights for Brașov
- The Airbnb seasonality in Brașov shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brașov's highest earning potential, with monthly revenues capable of climbing to $1,562, occupancy reaching a high of 45.7%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brașov.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brașov seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brașov (2026)
Exploring the top neighborhoods for short-term rentals in Brașov? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centru Istoric | The historic center of Brașov, known for its medieval architecture and vibrant cultural scene. Ideal for tourists seeking history and charm, with plenty of cafes, restaurants, and attractions. | Black Church, Council Square, Tampa Mountain, Strada Sforii, Casa Sfatului |
| Tampa Mountain | A picturesque area known for its hiking trails and panoramic views of Brașov. Great for outdoor enthusiasts and those looking to escape the city. | Tampa Cable Car, Hiking trails, Observation viewpoints, Wildlife watching, Nature parks |
| Poiana Brașov | A popular ski resort area that's well-known for winter sports and summer hiking. Ideal for those wanting to attract seasonal visitors. | Ski slopes, Hiking trails, Carpathian mountains, Lakes and natural parks, Aqua Park |
| Schei | A charming neighborhood with a traditional feel, known for its narrow streets and older architecture. Great for travelers looking for a unique local experience. | First Romanian School, Saint Nicholas Church, Historical streets, Local restaurants, Artisan shops |
| Graft | A sought-after area with modern amenities and close proximity to the historic center. Popular with families and long-term visitors. | Shopping centers, Cafes, Local parks, Theater, Cultural events |
| Bartolomeu | A residential area that's becoming increasingly popular due to its proximity to amenities and green spaces, attracting families and long-term stays. | Local parks, Community centers, Shopping areas, Schools, Cultural institutions |
| Răcădău | An upscale neighborhood offering beautiful views and a quiet atmosphere. Appeals to those looking for a relaxing stay. | Scenic viewpoints, Local woods, Family-friendly venues, Cafes and restaurants |
| Dâmbovița | An emerging area with affordable properties and close access to nature, appealing to budget travelers and those seeking peace. | Natural parks, Nearby hiking, Quiet residential neighborhoods, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Brașov (2026)
While Brașov, Județul Brașov, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brașov to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brașov (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brașovbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
KOA | Nest - Hidden Gem: 2 Villas Escape
Entire Place • 4 bedrooms
KOA | Nest #2 - Cozy & Stylish Hideaway
Entire Place • 2 bedrooms
Mandala Designer Apartment 2BR
Entire Place • 2 bedrooms
Royal Panoramic View
Entire Place • 2 bedrooms
Cosyverse Coresi YellowEscape
Entire Place • 2 bedrooms
Skylark | Cairo Penthouse with Jacuzzi & View
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brașov (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Brașov based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cosmin | 4 | $112,074 | 28 | 4.93/5.0 |
| Maricela | 21 | $84,989 | 184 | 4.89/5.0 |
| Magda | 5 | $40,355 | 108 | 4.87/5.0 |
| Brasov GreenEscape | 2 | $29,107 | 21 | 4.93/5.0 |
| Marian | 2 | $21,824 | 26 | 4.96/5.0 |
| Liviu | 4 | $20,484 | 26 | 4.73/5.0 |
| Sorina | 1 | $18,352 | 7 | 5.00/5.0 |
| Lioara | 1 | $18,265 | 49 | 4.92/5.0 |
| Claudia | 2 | $16,403 | 95 | 4.86/5.0 |
| Skylark Team | 1 | $15,363 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brașov.
Dive Deeper: Advanced Brașov STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brașov. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrașov Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brașov
- The Brașov Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brașov, Apartment/Condo properties are the most common (94.7%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 5.2%) offer potential for unique stay experiences.
Brașov Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brașov
- The dominant room capacity in Brașov is 1 bedroom listings, making up 73.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 92.1% of the active Airbnb listings in Brașov, indicating a high concentration in these sizes.
- With over half the market (73.7%) consisting of studios or 1-bedroom units, Brașov is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brașov.
Brașov Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brașov
- The most common guest capacity trend in Brașov vacation rentals is listings accommodating 4 guests (60.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brașov STR market, accounting for 77.6% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brașov.
- On average, properties in Brașov are equipped to host 3.9 guests.
Brașov Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brașov
- The most common availability pattern in Brașov falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brașov (59.2%), reflecting common guest stay durations or potential owner blocking patterns.
Brașov Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
42.1% of total
2 Nights
19 listings
25% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
24 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Brașov is 1 Night, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the Brașov Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Brașov, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.1% of Brașov hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brașov.
Brașov Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
26 listings
34.2% of total
Moderate
45 listings
59.2% of total
Firm
4 listings
5.3% of total
Strict
1 listings
1.3% of total
Cancellation Policy Insights for Brașov
- The prevailing Airbnb cancellation policy trend in Brașov is Moderate, used by 59.2% of listings.
- The market strongly favors guest-friendly terms, with 93.4% of listings offering Flexible or Moderate policies. This suggests guests in Brașov may expect booking flexibility.
- Strict cancellation policies are quite rare (1.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 59.2% market standard in Brașov.
- Using a Strict policy might deter some guests, as only 1.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brașov.
Brașov STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brașov
- The overall average booking lead time for vacation rentals in Brașov is 17 days.
- Guests book furthest in advance for stays during December (average 25 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (16 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Brașov.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Brașov averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brașov (2026)
Amenity Prevalence
Amenity Insights for Brașov
- Essential amenities in Brașov that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Cooking basics, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brașov: TV, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brașov to stay competitive.
Brașov Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brașov
- The typical guest profile for Airbnb in Brașov consists of a mix of domestic (39%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 39.1% of guests.
- Key international markets include Romania (39.1%) and United Kingdom (11.5%).
- Top languages spoken are English (40.7%) followed by Romanian (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brașov Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sadu | 11 | $2,031 | $160.42 | 43% |
| Avrig | 18 | $1,644 | $264.62 | 25% |
| Bughea de Sus | 10 | $1,641 | $128.47 | 40% |
| Săcele | 23 | $1,637 | $210.73 | 29% |
| Bran | 131 | $1,523 | $244.94 | 28% |
| Breaza | 27 | $1,453 | $247.49 | 23% |
| Moeciu de Jos | 96 | $1,329 | $208.68 | 27% |
| Balotești | 12 | $1,284 | $164.91 | 44% |
| Porumbacu de Jos | 33 | $1,146 | $200.32 | 23% |
| Rasnov | 115 | $1,106 | $176.98 | 26% |