Târgu Mureș Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mureș, Romania
Is Airbnb profitable in Târgu Mureș in 2025? Explore comprehensive Airbnb analytics for Târgu Mureș, Mureș, Romania to uncover income potential. This 2025 STR market report for Târgu Mureș, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 188 active listings.
Whether you're considering an Airbnb investment in Târgu Mureș, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Târgu Mureș Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Târgu Mureș Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Târgu Mureș (2025)
Understanding the monthly revenue variations for Airbnb listings in Târgu Mureș is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Târgu Mureș is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Târgu Mureș across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $800 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $245, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Târgu Mureș
Târgu Mureș Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Târgu Mureș STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Târgu Mureș:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Târgu Mureș
Average Daily Rate (ADR) Airbnb Trends in Târgu Mureș (2025)
Effective short term rental pricing strategy in Târgu Mureș involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Târgu Mureș typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Târgu Mureș
Get Live Târgu Mureș Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Târgu Mureș (2025)
Peak Season (May, June, April)
- Revenue averages $799 per month
- Occupancy rates average 36.1%
- Daily rates average $53
Shoulder Season
- Revenue averages $589 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $53
Low Season (January, February, March)
- Revenue drops to average $360 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $50
Seasonality Insights for Târgu Mureș
- The Airbnb seasonality in Târgu Mureș shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Târgu Mureș's highest earning potential, with monthly revenues capable of climbing to $804, occupancy reaching a high of 45.0%, and ADRs peaking at $55.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $330, occupancy could drop to 25.5%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Târgu Mureș.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Târgu Mureș seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Târgu Mureș (2025)
Exploring the top neighborhoods for short-term rentals in Târgu Mureș? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Târgu Mureș, filled with historical sites, shopping, and dining options. It attracts tourists due to its rich culture and convenient access to amenities. | Palace of Culture, Central Park, Târgu Mureș Fortress, Museum of History, Ethnographic Museum |
| Unirii Square | A bustling area known for its lively atmosphere and historical buildings. It serves as a prime location for tourists looking to explore the city's landmarks and enjoy local events. | Unirii Square, The Culture Palace, The City Hall, St. John's Church, Cultural events |
| Mureș River Promenade | A scenic area along the Mureș River perfect for outdoor activities and relaxation. It's a wonderful spot for those interested in nature and leisurely walks. | Mureș River Park, Bike trails, Picnic areas, Riverbanks, Scenic views |
| Târgu Mureș Airport area | Convenient for travelers as it's close to the airport. Ideal for those looking for quick access to transportation and suburban comforts. | Mureș International Airport, Nearby hotels and restaurants, Access to major roads |
| Cornești | A quiet residential neighborhood that appeals to families and those seeking a relaxing stay away from the bustling city center. Great for longer stays. | Local parks, Family-friendly atmosphere, Community events |
| Bălăușeri | A picturesque village located near Târgu Mureș that offers a unique rural experience. Attracts tourists looking for tranquil countryside accommodation. | Natural landscapes, Local farms, Outdoor activities, Heritage sites |
| Sărmașu | A small town close to Târgu Mureș that is ideal for those who want to explore the surrounding natural beauty and rural landscapes. | Hiking trails, Rural scenery, Cultural landmarks |
| Calea Răsăritului | An up-and-coming area that is starting to gain popularity due to its new developments and modern amenities, attracting younger travelers. | New cafes and shops, Modern apartments, Access to public transportation |
Understanding Airbnb License Requirements & STR Laws in Târgu Mureș (2025)
While Târgu Mureș, Mureș, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Târgu Mureș to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Târgu Mureș (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Târgu Mureșbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Good Vibes
Entire Place • 5 bedrooms
Apartment near University of Medicine (UMFST)
Entire Place • 3 bedrooms
Apartment with sea panoramic terrace
Entire Place • 2 bedrooms
The Train Stop
Entire Place • 2 bedrooms
PerfectSpace | OneBedroom | AC+Parking
Entire Place • 1 bedroom
CityVibe Residence
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Târgu Mureș (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Târgu Mureș based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 22 | $112,587 | 735 | 4.89/5.0 |
| Cosmin | 9 | $37,921 | 35 | 2.22/5.0 |
| Dogaru | 5 | $31,718 | 23 | 2.00/5.0 |
| Vincent | 3 | $28,953 | 30 | 5.00/5.0 |
| Vita | 2 | $24,485 | 85 | 4.99/5.0 |
| Angela Adina | 1 | $23,474 | 7 | 5.00/5.0 |
| Marius | 1 | $23,141 | 6 | 5.00/5.0 |
| Ioana | 4 | $22,109 | 65 | 4.91/5.0 |
| Ionel | 5 | $21,488 | 37 | 2.90/5.0 |
| Mihai | 1 | $18,613 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Târgu Mureș.
Dive Deeper: Advanced Târgu Mureș STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Târgu Mureș. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTârgu Mureș Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Târgu Mureș
- The Târgu Mureș Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 188 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Târgu Mureș, Apartment/Condo properties are the most common (81.4%), reflecting the local real estate landscape.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.5%) offer potential for unique stay experiences.
Târgu Mureș Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Târgu Mureș
- The dominant room capacity in Târgu Mureș is 1 bedroom listings, making up 74.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.5% of the active Airbnb listings in Târgu Mureș, indicating a high concentration in these sizes.
- With over half the market (74.5%) consisting of studios or 1-bedroom units, Târgu Mureș is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Târgu Mureș.
Târgu Mureș Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Târgu Mureș
- The most common guest capacity trend in Târgu Mureș vacation rentals is listings accommodating 2 guests (38.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Târgu Mureș STR market, accounting for 75.0% of listings.
- On average, properties in Târgu Mureș are equipped to host 3.2 guests.
Târgu Mureș Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Târgu Mureș
- The most common availability pattern in Târgu Mureș falls within the 271-366 days range, representing 52.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Târgu Mureș (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Târgu Mureș Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
128 listings
72.7% of total
2 Nights
35 listings
19.9% of total
3 Nights
5 listings
2.8% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
6 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Târgu Mureș is 1 Night, adopted by 72.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Târgu Mureș Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.7% of Târgu Mureș hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Târgu Mureș.
Târgu Mureș Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
107 listings
72.3% of total
Moderate
29 listings
19.6% of total
Firm
11 listings
7.4% of total
Strict
1 listings
0.7% of total
Cancellation Policy Insights for Târgu Mureș
- The prevailing Airbnb cancellation policy trend in Târgu Mureș is Flexible, used by 72.3% of listings.
- The market strongly favors guest-friendly terms, with 91.9% of listings offering Flexible or Moderate policies. This suggests guests in Târgu Mureș may expect booking flexibility.
- Strict cancellation policies are quite rare (0.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 72.3% market standard in Târgu Mureș.
- Given the high prevalence of Flexible policies (72.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 0.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Târgu Mureș.
Târgu Mureș STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Târgu Mureș
- The overall average booking lead time for vacation rentals in Târgu Mureș is 30 days.
- Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Târgu Mureș.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Târgu Mureș averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Târgu Mureș (2025)
Amenity Prevalence
Amenity Insights for Târgu Mureș
- Essential amenities in Târgu Mureș that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Târgu Mureș: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Târgu Mureș to stay competitive.
Târgu Mureș Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Târgu Mureș
- The typical guest profile for Airbnb in Târgu Mureș consists of a mix of domestic (55%) and international guests, often arriving from nearby Bucharest, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 55.4% of guests.
- Key international markets include Romania (55.4%) and United Kingdom (10.8%).
- Top languages spoken are English (41.1%) followed by Romanian (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Târgu Mureș Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Băișoara | 11 | $1,972 | $331.07 | 29% |
| Călățele | 13 | $1,738 | $203.80 | 32% |
| Breaza | 23 | $1,533 | $247.37 | 25% |
| Bran | 140 | $1,439 | $224.56 | 28% |
| Porumbacu de Jos | 27 | $1,359 | $174.64 | 28% |
| Șaru Dornei | 12 | $1,294 | $220.62 | 29% |
| Rasnov | 96 | $1,259 | $169.12 | 31% |
| Poiana Mărului | 16 | $1,255 | $212.89 | 27% |
| Moeciu de Jos | 100 | $1,229 | $177.75 | 26% |
| Avrig | 18 | $1,221 | $216.41 | 26% |