Pirot Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Serbia, Serbia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pirot in 2025? Explore comprehensive Airbnb analytics for Pirot, Central Serbia, Serbia to uncover income potential. This 2025 STR market report for Pirot, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Pirot, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pirot Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pirot Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$44
The average rental revenue earned for an occupied room per day in Pirot.
Occupancy Rate(?)
30.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,136
Typical annual income for an Airbnb listing in Pirot. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
67.6%
Strong growth (67.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Pirot.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Pirot.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pirot (2025)

Understanding the monthly revenue variations for Airbnb listings in Pirot is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pirot is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pirot across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,160+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $666 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $406 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $210, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pirot

Pirot Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pirot STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pirot:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pirot

Average Daily Rate (ADR) Airbnb Trends in Pirot (2025)

Effective short term rental pricing strategy in Pirot involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pirot typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $67+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
  • Typical properties (Median) charge around $39 per night.
  • Entry-level properties (Bottom 25%) earn around $32 per night.

Average Daily Rate (ADR) Trend by Month in Pirot

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Airbnb Seasonality Analysis & Trends in Pirot (2025)

Peak Season (May, June, April)
  • Revenue averages $805 per month
  • Occupancy rates average 35.2%
  • Daily rates average $45
Shoulder Season
  • Revenue averages $481 per month
  • Occupancy maintains around 32.8%
  • Daily rates hold near $45
Low Season (March, November, December)
  • Revenue drops to average $350 per month
  • Occupancy decreases to average 23.2%
  • Daily rates adjust to average $43

Seasonality Insights for Pirot

  • The Airbnb seasonality in Pirot shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pirot's highest earning potential, with monthly revenues capable of climbing to $857, occupancy reaching a high of 58.0%, and ADRs peaking at $46.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $311, occupancy could drop to 20.5%, and ADRs may adjust down to $43.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pirot.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pirot seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pirot (2025)

Exploring the top neighborhoods for short-term rentals in Pirot? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pirot City Center
The heart of Pirot, bustling with local shops, restaurants, and cultural sites. Ideal for tourists looking to experience the local culture and history.
Pirot Fortress, City Museum of Pirot, Pirot Old Bazaar, St. George's Church, Local markets
Razanj
A scenic village near Pirot known for its beautiful landscapes and tranquility. Great for guests looking to escape city life and enjoy nature.
Stara Planina mountain, Hiking trails, Local farms, Natural springs
Temska
A rural area known for its traditional Serbian architecture and hospitality. It's perfect for those wanting an authentic Serbian experience.
Traditional Serbian houses, Local festivals, Capsule arts and crafts
Jelašnica
A picturesque village popular for its outdoor activities and natural beauty. Attracts visitors during summer and winter for various sports.
Outdoor sports, Caves, Local wildlife, Natural parks
Bela Palanka
A small town near Pirot that offers a peaceful atmosphere and access to rural tourism. Attracts guests looking for a rural getaway.
Rural tourism, Local crafts, Nature walks
Dropce
A quaint village that draws visitors seeking serenity and local culture. Known for its hospitality and traditional cuisine.
Traditional Serbian cuisine, Local artisans, Cultural heritage sites
Stara Planina
A mountain range offering stunning views and plenty of outdoor activities. Ideal for nature lovers and adventure seekers.
Ski resorts, Hiking trails, Natural parks, Wildlife watching
Vlasina Lake
A beautiful lake region that provides a serene environment for relaxation and water activities. Popular among tourists during the summer.
Fishing, Boating, Picnic areas, Scenic views

Understanding Airbnb License Requirements & STR Laws in Pirot (2025)

While Pirot, Central Serbia, Serbia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pirot to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pirot (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pirotbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House Inn

House Inn

Entire Place • 2 bedrooms

$11,334
Revenue
36.6%
Occupancy
$66.37
Daily Rate
Rea 1

Rea 1

Entire Place • 2 bedrooms

$6,746
Revenue
39.3%
Occupancy
$39.67
Daily Rate
Garrick's house 2

Garrick's house 2

Entire Place • 1 bedroom

$6,576
Revenue
36.8%
Occupancy
$33.33
Daily Rate
Lux Family Apartment Vidanovic

Lux Family Apartment Vidanovic

Entire Place • 2 bedrooms

$6,275
Revenue
24.6%
Occupancy
$47.84
Daily Rate
Garic's 100 years old house

Garic's 100 years old house

Entire Place • 3 bedrooms

$4,413
Revenue
45.7%
Occupancy
$35.57
Daily Rate
Apartment Monaliza

Apartment Monaliza

Entire Place • 1 bedroom

$4,339
Revenue
34.1%
Occupancy
$33.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pirot (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pirot based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marta2$12,704102.50/5.0
Petar2$10,989474.92/5.0
Sanja1$6,74695.00/5.0
Jelena1$6,275115.00/5.0
Host #4859434641$4,339165.00/5.0
Dejan1$2,92735.00/5.0
Host #4535134721$2,14400.00/5.0
Zoran1$1,87774.86/5.0
Ankica1$1,479254.84/5.0
Host #4872608221$1,46500.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pirot.

Dive Deeper: Advanced Pirot STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pirot. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pirot Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pirot

  • The Pirot Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pirot, Apartment/Condo properties are the most common (88.2%), reflecting the local real estate landscape.

Pirot Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pirot

  • The dominant room capacity in Pirot is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 82.4% of the active Airbnb listings in Pirot, indicating a high concentration in these sizes.

Pirot Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pirot

  • The most common guest capacity trend in Pirot vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Pirot STR market, accounting for 70.6% of listings.
  • 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pirot.
  • On average, properties in Pirot are equipped to host 4.5 guests.

Pirot Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pirot

  • The most common availability pattern in Pirot falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Pirot (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pirot Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68.8%)

1 Night

11 listings

68.8% of total

2 Nights (18.8%)

2 Nights

3 listings

18.8% of total

7-29 Nights (6.3%)

7-29 Nights

1 listings

6.3% of total

30+ Nights (6.3%)

30+ Nights

1 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Pirot is 1 Night, adopted by 68.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (87.6%) of the Pirot Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 68.8% of Pirot hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pirot.

Pirot Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (63.6%)

Flexible

7 listings

63.6% of total

Moderate (27.3%)

Moderate

3 listings

27.3% of total

Firm (9.1%)

Firm

1 listings

9.1% of total

Cancellation Policy Insights for Pirot

  • The prevailing Airbnb cancellation policy trend in Pirot is Flexible, used by 63.6% of listings.
  • The market strongly favors guest-friendly terms, with 90.9% of listings offering Flexible or Moderate policies. This suggests guests in Pirot may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 63.6% market standard in Pirot.
  • Given the high prevalence of Flexible policies (63.6%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pirot.

Pirot STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pirot

  • The overall average booking lead time for vacation rentals in Pirot is 30 days.
  • Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (61 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Pirot.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Pirot averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pirot (2025)

Amenity Prevalence

Amenity Insights for Pirot

  • Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pirot to stay competitive.

Pirot Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pirot

  • The typical guest profile for Airbnb in Pirot consists of predominantly international visitors (86%), with top international origins including Serbia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 13.9% of guests.
  • Key international markets include Bulgaria (27.8%) and Serbia (13.9%).
  • Top languages spoken are English (45%) followed by German (8.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Serbia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pirot Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pancharevo11$1,543$325.3124%
Triadica266$1,118$81.5548%
Sredec240$1,093$83.5546%
Vitosha18$991$98.3143%
Oborishte186$752$65.3944%
Ovcha kupel11$740$57.5448%
Vazrajdane195$719$63.3844%
Krasno selo72$714$61.1746%
Sapareva Banya40$701$128.3327%
Lozenets44$695$50.2252%

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