Novi Sad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vojvodina, Serbia
Is Airbnb profitable in Novi Sad in 2025? Explore comprehensive Airbnb analytics for Novi Sad, Vojvodina, Serbia to uncover income potential. This 2025 STR market report for Novi Sad, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 764 active listings.
Whether you're considering an Airbnb investment in Novi Sad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Novi Sad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Novi Sad Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Novi Sad (2025)
Understanding the monthly revenue variations for Airbnb listings in Novi Sad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Novi Sad is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Novi Sad across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $902 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $544 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $251, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Novi Sad
Novi Sad Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Novi Sad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Novi Sad:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Novi Sad
Average Daily Rate (ADR) Airbnb Trends in Novi Sad (2025)
Effective short term rental pricing strategy in Novi Sad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Novi Sad typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Novi Sad
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Airbnb Seasonality Analysis & Trends in Novi Sad (2025)
Peak Season (June, May, July)
- Revenue averages $873 per month
- Occupancy rates average 41.3%
- Daily rates average $68
Shoulder Season
- Revenue averages $684 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $65
Low Season (January, February, March)
- Revenue drops to average $446 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $62
Seasonality Insights for Novi Sad
- The Airbnb seasonality in Novi Sad shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Novi Sad's highest earning potential, with monthly revenues capable of climbing to $918, occupancy reaching a high of 43.9%, and ADRs peaking at $70.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $411, occupancy could drop to 29.6%, and ADRs may adjust down to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Novi Sad.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Novi Sad seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Novi Sad (2025)
Exploring the top neighborhoods for short-term rentals in Novi Sad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Novi Sad | The heart of the city, rich in culture and history. Ideal for tourists looking to experience local attractions, cafes, and festivals like EXIT. | Petrovaradin Fortress, Dunavska Street, Novi Sad City Museum, Danube Park, City Library, Museum of Vojvodina |
| Strand Beach | Famous for its beautiful river beach along the Danube, popular in summer for sunbathing and water sports. Attracts families and young people. | Strand Beach, Dunav River, Beach bars, Water sports activities, Recreational areas |
| Petrovaradin | A historic district known for its fortress and spectacular views of the Danube. This area is great for sightseeing and exploring. | Petrovaradin Fortress, Danube riverwalk, Art galleries, Music festivals, Historical architecture |
| Limanski park | A quiet residential area with a large park, ideal for families and those seeking a peaceful retreat close to the city center. | Limanski Park, City Pool, Children's play areas, Walking paths, Nearby cafes |
| Futoska | A lively district with many cafes, restaurants, and shops, popular among locals and tourists. Excellent for nightlife and dining. | Cafes and Restaurants, Shopping areas, Nightlife spots, Cultural events, Public parks |
| Novi Sad Fair | Home to a large exhibition center, attracting business travelers and people attending events and fairs throughout the year. | Novi Sad Fair, Conferences and exhibitions, Nearby hotels, Access to transportation, Event spaces |
| Kopački rit | A serene natural area perfect for eco-tourism and those who appreciate nature and wildlife, situated near Novi Sad. | Kopački rit nature park, Bird watching, Fishing activities, Cycling paths, Eco-tourism attractions |
| Avijatičarsko naselje | A pleasant neighborhood near the airport, suitable for guests looking for easy access to travel and outdoor activities. | Proximity to airport, Parks, Outdoor sports facilities, Quiet residential vibe, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Novi Sad (2025)
While Novi Sad, Vojvodina, Serbia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Novi Sad to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Novi Sad (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Novi Sadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enchanting Haven Residences in city center
Entire Place • 3 bedrooms
Backyard SPA
Entire Place • 1 bedroom
Modern & spacious apartment - apartmani_nsmilos
Entire Place • 2 bedrooms
Luxurious Oasis
Entire Place • 3 bedrooms
Spacious & attractive in center apartmani_nsmilos
Entire Place • 2 bedrooms
Stunning Danube Villa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Novi Sad (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Novi Sad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sergej | 34 | $296,574 | 5025 | 4.77/5.0 |
| Miloš | 8 | $207,443 | 418 | 4.34/5.0 |
| Bojan | 17 | $133,613 | 231 | 3.16/5.0 |
| Dušan | 19 | $94,409 | 601 | 3.83/5.0 |
| Elizaveta | 8 | $88,265 | 1242 | 4.92/5.0 |
| Dragan | 11 | $79,013 | 238 | 4.98/5.0 |
| Mirel | 12 | $70,703 | 61 | 1.21/5.0 |
| Nikola & Monika | 7 | $62,773 | 342 | 4.89/5.0 |
| Marina | 13 | $54,797 | 12 | 0.77/5.0 |
| Svetlana | 10 | $52,797 | 242 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Novi Sad.
Dive Deeper: Advanced Novi Sad STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Novi Sad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNovi Sad Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Novi Sad
- The Novi Sad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 764 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Novi Sad, Apartment/Condo properties are the most common (92.8%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others (combined 7.2%) offer potential for unique stay experiences.
Novi Sad Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Novi Sad
- The dominant room capacity in Novi Sad is 1 bedroom listings, making up 66.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Novi Sad, indicating a high concentration in these sizes.
- With over half the market (66.8%) consisting of studios or 1-bedroom units, Novi Sad is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Novi Sad.
Novi Sad Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Novi Sad
- The most common guest capacity trend in Novi Sad vacation rentals is listings accommodating 2 guests (33.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Novi Sad STR market, accounting for 66.1% of listings.
- On average, properties in Novi Sad are equipped to host 3.3 guests.
Novi Sad Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Novi Sad
- The most common availability pattern in Novi Sad falls within the 271-366 days range, representing 53.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Novi Sad (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Novi Sad Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
351 listings
48.7% of total
2 Nights
175 listings
24.3% of total
3 Nights
52 listings
7.2% of total
4-6 Nights
40 listings
5.5% of total
7-29 Nights
23 listings
3.2% of total
30+ Nights
80 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Novi Sad is 1 Night, adopted by 48.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Novi Sad Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Novi Sad, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.7% of Novi Sad hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Novi Sad.
Novi Sad Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.3% of total
Flexible
228 listings
39% of total
Moderate
141 listings
24.1% of total
Firm
81 listings
13.8% of total
Strict
133 listings
22.7% of total
Cancellation Policy Insights for Novi Sad
- The prevailing Airbnb cancellation policy trend in Novi Sad is Flexible, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (36.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39% market standard in Novi Sad.
- Regularly review your cancellation policy against competitors and market demand shifts in Novi Sad.
Novi Sad STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Novi Sad
- The overall average booking lead time for vacation rentals in Novi Sad is 35 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Novi Sad.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Novi Sad averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Novi Sad (2025)
Amenity Prevalence
Amenity Insights for Novi Sad
- Essential amenities in Novi Sad that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Novi Sad: Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Novi Sad to stay competitive.
Novi Sad Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Novi Sad
- The typical guest profile for Airbnb in Novi Sad consists of predominantly international visitors (79%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 21.4% of guests.
- Key international markets include Serbia (21.4%) and United States (10.4%).
- Top languages spoken are English (41.5%) followed by Russian (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Novi Sad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grocka Urban Municipality | 20 | $1,211 | $210.21 | 35% |
| Stari Grad Urban Municipality | 565 | $1,000 | $82.53 | 45% |
| Siófok | 401 | $850 | $154.34 | 35% |
| Beocin Municipality | 20 | $829 | $158.89 | 27% |
| Sopot Urban Municipality | 19 | $798 | $139.99 | 31% |
| Indjija Municipality | 23 | $793 | $173.38 | 28% |
| Belgrade | 3,089 | $760 | $77.40 | 41% |
| Sremska Kamenica | 25 | $754 | $126.47 | 29% |
| Kosjeric Municipality | 17 | $754 | $66.75 | 34% |
| Petrovaradin | 67 | $713 | $129.92 | 29% |