Skofja Loka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Škofja Loka, Slovenia
Is Airbnb profitable in Skofja Loka in 2025? Explore comprehensive Airbnb analytics for Skofja Loka, Škofja Loka, Slovenia to uncover income potential. This 2025 STR market report for Skofja Loka, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Skofja Loka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skofja Loka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Skofja Loka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Skofja Loka (2025)
Understanding the monthly revenue variations for Airbnb listings in Skofja Loka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skofja Loka is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skofja Loka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,822+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,492 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $851 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $410, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Skofja Loka
Skofja Loka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Skofja Loka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skofja Loka:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Skofja Loka
Average Daily Rate (ADR) Airbnb Trends in Skofja Loka (2025)
Effective short term rental pricing strategy in Skofja Loka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skofja Loka typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Skofja Loka
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Airbnb Seasonality Analysis & Trends in Skofja Loka (2025)
Peak Season (August, June, July)
- Revenue averages $2,181 per month
- Occupancy rates average 47.8%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,136 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $112
Low Season (January, March, December)
- Revenue drops to average $665 per month
- Occupancy decreases to average 16.7%
- Daily rates adjust to average $111
Seasonality Insights for Skofja Loka
- The Airbnb seasonality in Skofja Loka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Skofja Loka's highest earning potential, with monthly revenues capable of climbing to $2,345, occupancy reaching a high of 62.1%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $625, occupancy could drop to 15.2%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skofja Loka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Skofja Loka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Skofja Loka (2025)
Exploring the top neighborhoods for short-term rentals in Skofja Loka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Skofja Loka | Charming historic center with medieval architecture, picturesque streets, and a rich cultural heritage. Popular among tourists for its beautiful old buildings and scenic views. | Skofja Loka Castle, St. Jacob's Church, Main Square, The Franciscan Monastery, The Puppet Museum |
| Tropical Hills | A tranquil area surrounded by nature, ideal for guests looking for a peaceful retreat. Offers stunning views of the surrounding hills and easy access to hiking trails. | Hiking Trails, Natural Parks, Scenic Viewpoints |
| Skofja Loka Nature Reserve | Perfect for nature lovers and outdoor enthusiasts. This area is known for its biodiversity and beautiful landscapes, attracting visitors seeking nature-based activities. | Natural Hiking Paths, Flora and Fauna Diversity, River Activities |
| Cultural District | Rich in cultural experiences with art galleries, local crafts, and community events. Attracts visitors interested in the local art scene and cultural heritage. | Local Art Galleries, Craft Shops, Cultural Festivals |
| Lake Zbilje | Close to a beautiful lake, offering opportunities for water sports and leisure activities. Ideal for families and nature lovers. | Table Tennis, Swimming, Picnic Areas, Water Sports |
| Gorenjska Region | Beautiful region known for its mountains and outdoor sports. Attracts tourists for hiking, skiing, and enjoying nature all year round. | Julian Alps, Skiing Resorts, Hiking Trails |
| Adventure Park | Attracts thrill-seekers and families with adventure activities and beautiful views of the surrounding landscapes. Great for people looking for an active vacation. | Zip-lining, Obstacle Courses, Nature Trails |
| Local Market Area | Vibrant local markets and shops offering fresh produce and authentic local goods. Ideal for guests interested in experiencing local life and flavors. | Farmers Market, Local Crafts, Cafes and Bistros |
Understanding Airbnb License Requirements & STR Laws in Skofja Loka (2025)
While Skofja Loka, Škofja Loka, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skofja Loka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Skofja Loka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Skofja Lokabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment Mountain Sunrise | Mountain View
Entire Place • 3 bedrooms
St. Barbara Hideaway
Entire Place • 1 bedroom
Lovely Cottage Barbara with Sauna
Entire Place • 1 bedroom
Apartment in Škofja Loka
Entire Place • 1 bedroom
Gr.8
Entire Place • 2 bedrooms
Spacious Apartment Pr'Smolet with balcony
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Skofja Loka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Skofja Loka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbara | 1 | $57,343 | 39 | 4.90/5.0 |
| Rudi | 1 | $49,660 | 42 | 4.95/5.0 |
| Sasa | 5 | $37,457 | 34 | 4.93/5.0 |
| Tomaž | 2 | $20,132 | 13 | 4.83/5.0 |
| Polona | 2 | $19,111 | 98 | 4.88/5.0 |
| Nikola | 1 | $18,654 | 76 | 4.95/5.0 |
| Jan | 1 | $16,785 | 42 | 4.98/5.0 |
| Nejc | 1 | $15,812 | 41 | 4.80/5.0 |
| Matej | 2 | $14,403 | 5 | 5.00/5.0 |
| Tatjana | 2 | $14,071 | 11 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skofja Loka.
Dive Deeper: Advanced Skofja Loka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skofja Loka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSkofja Loka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Skofja Loka
- The Skofja Loka Airbnb market composition is heavily skewed towards Private Room listings, which make up 57.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Skofja Loka, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.4% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Skofja Loka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Skofja Loka
- The dominant room capacity in Skofja Loka is 1 bedroom listings, making up 53.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Skofja Loka, indicating a high concentration in these sizes.
- With over half the market (53.6%) consisting of studios or 1-bedroom units, Skofja Loka is particularly well-suited for individuals or couples.
Skofja Loka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Skofja Loka
- The most common guest capacity trend in Skofja Loka vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Skofja Loka STR market, accounting for 46.4% of listings.
- 17.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skofja Loka.
- On average, properties in Skofja Loka are equipped to host 2.7 guests.
Skofja Loka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Skofja Loka
- The most common availability pattern in Skofja Loka falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Skofja Loka (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Skofja Loka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
46.4% of total
2 Nights
3 listings
10.7% of total
3 Nights
2 listings
7.1% of total
4-6 Nights
1 listings
3.6% of total
30+ Nights
9 listings
32.1% of total
Key Insights
- The most prevalent minimum stay requirement in Skofja Loka is 1 Night, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.1%) caters to monthly stays (30+ nights) in Skofja Loka, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.4% of Skofja Loka hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skofja Loka.
Skofja Loka Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
21.4% of total
Moderate
14 listings
50% of total
Firm
3 listings
10.7% of total
Strict
5 listings
17.9% of total
Cancellation Policy Insights for Skofja Loka
- The prevailing Airbnb cancellation policy trend in Skofja Loka is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Skofja Loka may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Skofja Loka.
- Regularly review your cancellation policy against competitors and market demand shifts in Skofja Loka.
Skofja Loka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Skofja Loka
- The overall average booking lead time for vacation rentals in Skofja Loka is 50 days.
- Guests book furthest in advance for stays during December (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Skofja Loka.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Skofja Loka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Skofja Loka (2025)
Amenity Prevalence
Amenity Insights for Skofja Loka
- Essential amenities in Skofja Loka that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Skofja Loka: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Skofja Loka to stay competitive.
Skofja Loka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Skofja Loka
- The typical guest profile for Airbnb in Skofja Loka consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.6% of guests.
- Key international markets include Germany (19.5%) and France (12.2%).
- Top languages spoken are English (40%) followed by German (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Skofja Loka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 31 | $4,876 | $291.33 | 63% |
| Obertauern | 12 | $3,975 | $415.45 | 48% |
| Molln | 15 | $3,088 | $176.96 | 52% |
| Mühlbach am Hochkönig | 84 | $2,991 | $320.87 | 40% |
| Hof bei Salzburg | 22 | $2,897 | $277.90 | 48% |
| Annaberg-Lungötz | 52 | $2,840 | $345.72 | 37% |
| Selina | 16 | $2,829 | $384.87 | 42% |
| Šivati | 10 | $2,829 | $383.86 | 40% |
| Sankt Martin am Tennengebirge | 15 | $2,822 | $249.11 | 44% |
| Faistenau | 11 | $2,754 | $261.61 | 37% |