Top 67 Best Places in Slovenia to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Slovenia‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Slovenia. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Slovenia for 2025.

Top Short-Term Rental Markets in Slovenia

Rank:#1Market:LjubljanaCountry:SloveniaProperties:1,638Monthly Revenue:$1313.92Daily Rate (ADR):$127.66Occupancy:47.82%Regulation:Low
Rank:#2Market:BledCountry:SloveniaProperties:783Monthly Revenue:$1511.40Daily Rate (ADR):$169.46Occupancy:43.81%Regulation:Low
Rank:#3Market:Piran / PiranoCountry:SloveniaProperties:653Monthly Revenue:$898.80Daily Rate (ADR):$149.91Occupancy:37.80%Regulation:Low
Rank:#4Market:Koper / CapodistriaCountry:SloveniaProperties:431Monthly Revenue:$847.82Daily Rate (ADR):$142.19Occupancy:37.53%Regulation:Low
Rank:#5Market:Kranjska GoraCountry:SloveniaProperties:401Monthly Revenue:$1251.58Daily Rate (ADR):$187.07Occupancy:31.62%Regulation:Low
Rank:#6Market:BovecCountry:SloveniaProperties:301Monthly Revenue:$1112.17Daily Rate (ADR):$164.74Occupancy:41.89%Regulation:Low
Rank:#7Market:TolminCountry:SloveniaProperties:222Monthly Revenue:$1036.12Daily Rate (ADR):$144.05Occupancy:42.19%Regulation:Low
Rank:#8Market:Izola / IsolaCountry:SloveniaProperties:210Monthly Revenue:$867.77Daily Rate (ADR):$141.13Occupancy:38.95%Regulation:Low
Rank:#9Market:MariborCountry:SloveniaProperties:178Monthly Revenue:$830.07Daily Rate (ADR):$111.90Occupancy:37.10%Regulation:Low
Rank:#10Market:RadovljicaCountry:SloveniaProperties:174Monthly Revenue:$835.78Daily Rate (ADR):$134.98Occupancy:37.75%Regulation:Low
Rank:#11Market:BrežiceCountry:SloveniaProperties:133Monthly Revenue:$728.81Daily Rate (ADR):$168.65Occupancy:28.69%Regulation:Low
Rank:#12Market:Bohinjska BistricaCountry:SloveniaProperties:121Monthly Revenue:$1091.12Daily Rate (ADR):$167.09Occupancy:31.85%Regulation:Low
Rank:#13Market:KobaridCountry:SloveniaProperties:120Monthly Revenue:$929.23Daily Rate (ADR):$125.59Occupancy:41.72%Regulation:Low
Rank:#14Market:Cerklje na GorenjskemCountry:SloveniaProperties:84Monthly Revenue:$865.83Daily Rate (ADR):$129.80Occupancy:28.13%Regulation:Low
Rank:#15Market:KamnikCountry:SloveniaProperties:84Monthly Revenue:$1006.07Daily Rate (ADR):$167.08Occupancy:30.62%Regulation:Low
Rank:#16Market:Stara FužinaCountry:SloveniaProperties:81Monthly Revenue:$1437.82Daily Rate (ADR):$163.85Occupancy:40.76%Regulation:Low
Rank:#17Market:Nova GoricaCountry:SloveniaProperties:67Monthly Revenue:$723.35Daily Rate (ADR):$136.75Occupancy:31.23%Regulation:Low
Rank:#18Market:SežanaCountry:SloveniaProperties:63Monthly Revenue:$1028.63Daily Rate (ADR):$272.00Occupancy:32.38%Regulation:Low
Rank:#19Market:Ribčev LazCountry:SloveniaProperties:61Monthly Revenue:$1248.84Daily Rate (ADR):$159.79Occupancy:39.72%Regulation:Low
Rank:#20Market:ŽirovnicaCountry:SloveniaProperties:59Monthly Revenue:$1346.28Daily Rate (ADR):$133.95Occupancy:43.10%Regulation:Low
Rank:#21Market:PodčetrtekCountry:SloveniaProperties:52Monthly Revenue:$694.90Daily Rate (ADR):$123.85Occupancy:24.69%Regulation:Low
Rank:#22Market:AjdovščinaCountry:SloveniaProperties:51Monthly Revenue:$663.53Daily Rate (ADR):$109.38Occupancy:30.83%Regulation:Moderate
Rank:#23Market:KomenCountry:SloveniaProperties:51Monthly Revenue:$742.52Daily Rate (ADR):$166.25Occupancy:28.25%Regulation:Low
Rank:#24Market:Moravske TopliceCountry:SloveniaProperties:50Monthly Revenue:$619.97Daily Rate (ADR):$115.93Occupancy:27.83%Regulation:Moderate
Rank:#25Market:BohinjCountry:SloveniaProperties:47Monthly Revenue:$1512.85Daily Rate (ADR):$183.40Occupancy:40.43%Regulation:Low
Rank:#26Market:MozirjeCountry:SloveniaProperties:44Monthly Revenue:$686.18Daily Rate (ADR):$149.13Occupancy:24.27%Regulation:Low
Rank:#27Market:Novo MestoCountry:SloveniaProperties:43Monthly Revenue:$948.19Daily Rate (ADR):$143.40Occupancy:31.78%Regulation:Low
Rank:#28Market:PostojnaCountry:SloveniaProperties:43Monthly Revenue:$855.28Daily Rate (ADR):$144.89Occupancy:33.07%Regulation:Moderate
Rank:#29Market:KanalCountry:SloveniaProperties:41Monthly Revenue:$550.74Daily Rate (ADR):$114.26Occupancy:30.32%Regulation:Low
Rank:#30Market:KranjCountry:SloveniaProperties:40Monthly Revenue:$903.39Daily Rate (ADR):$142.25Occupancy:37.16%Regulation:Moderate
Rank:#31Market:ČrnomeljCountry:SloveniaProperties:39Monthly Revenue:$371.70Daily Rate (ADR):$136.68Occupancy:18.73%Regulation:Low
Rank:#32Market:Bohinjska ČešnjicaCountry:SloveniaProperties:38Monthly Revenue:$780.60Daily Rate (ADR):$123.10Occupancy:31.78%Regulation:Low
Rank:#33Market:ZrečeCountry:SloveniaProperties:38Monthly Revenue:$807.20Daily Rate (ADR):$125.45Occupancy:26.59%Regulation:Low
Rank:#34Market:CeljeCountry:SloveniaProperties:37Monthly Revenue:$812.60Daily Rate (ADR):$148.00Occupancy:29.09%Regulation:Low
Rank:#35Market:Spodnje GorjeCountry:SloveniaProperties:36Monthly Revenue:$939.28Daily Rate (ADR):$152.16Occupancy:39.20%Regulation:Low
Rank:#36Market:UkancCountry:SloveniaProperties:36Monthly Revenue:$2050.83Daily Rate (ADR):$306.56Occupancy:31.85%Regulation:Low
Rank:#37Market:PtujCountry:SloveniaProperties:35Monthly Revenue:$514.99Daily Rate (ADR):$107.73Occupancy:27.09%Regulation:Low
Rank:#38Market:ŠentjurCountry:SloveniaProperties:35Monthly Revenue:$719.35Daily Rate (ADR):$113.48Occupancy:34.78%Regulation:Low
Rank:#39Market:JeseniceCountry:SloveniaProperties:33Monthly Revenue:$1040.74Daily Rate (ADR):$129.92Occupancy:45.29%Regulation:Low
Rank:#40Market:CerknicaCountry:SloveniaProperties:32Monthly Revenue:$510.24Daily Rate (ADR):$110.22Occupancy:27.92%Regulation:Moderate
Rank:#41Market:Hočko PohorjeCountry:SloveniaProperties:32Monthly Revenue:$823.23Daily Rate (ADR):$204.23Occupancy:21.75%Regulation:Low
Rank:#42Market:Ivančna GoricaCountry:SloveniaProperties:32Monthly Revenue:$1112.07Daily Rate (ADR):$145.72Occupancy:33.37%Regulation:Low
Rank:#43Market:TržičCountry:SloveniaProperties:32Monthly Revenue:$1204.43Daily Rate (ADR):$138.07Occupancy:38.71%Regulation:Low
Rank:#44Market:Skofja LokaCountry:SloveniaProperties:32Monthly Revenue:$805.15Daily Rate (ADR):$124.61Occupancy:29.85%Regulation:Low
Rank:#45Market:DomžaleCountry:SloveniaProperties:30Monthly Revenue:$860.07Daily Rate (ADR):$89.79Occupancy:41.18%Regulation:Low
Rank:#46Market:MetlikaCountry:SloveniaProperties:30Monthly Revenue:$568.08Daily Rate (ADR):$176.52Occupancy:23.91%Regulation:Low
Rank:#47Market:Slovenska BistricaCountry:SloveniaProperties:30Monthly Revenue:$489.40Daily Rate (ADR):$112.88Occupancy:23.00%Regulation:Moderate
Rank:#48Market:Srednja vas v BohinjuCountry:SloveniaProperties:30Monthly Revenue:$1139.29Daily Rate (ADR):$116.24Occupancy:42.03%Regulation:Low
Rank:#49Market:DivačaCountry:SloveniaProperties:29Monthly Revenue:$872.82Daily Rate (ADR):$182.51Occupancy:32.22%Regulation:Low
Rank:#50Market:PreddvorCountry:SloveniaProperties:26Monthly Revenue:$1308.97Daily Rate (ADR):$123.91Occupancy:43.55%Regulation:Low
Rank:#51Market:LjutomerCountry:SloveniaProperties:26Monthly Revenue:$747.46Daily Rate (ADR):$144.08Occupancy:25.43%Regulation:Low
Rank:#52Market:SolčavaCountry:SloveniaProperties:25Monthly Revenue:$755.99Daily Rate (ADR):$164.75Occupancy:28.31%Regulation:Low
Rank:#53Market:IdrijaCountry:SloveniaProperties:24Monthly Revenue:$1220.89Daily Rate (ADR):$143.21Occupancy:37.98%Regulation:Low
Rank:#54Market:Ilirska BistricaCountry:SloveniaProperties:24Monthly Revenue:$542.96Daily Rate (ADR):$126.49Occupancy:28.27%Regulation:Low
Rank:#55Market:LaškoCountry:SloveniaProperties:24Monthly Revenue:$693.95Daily Rate (ADR):$151.86Occupancy:24.76%Regulation:Low
Rank:#56Market:ŠenčurCountry:SloveniaProperties:23Monthly Revenue:$1193.72Daily Rate (ADR):$126.15Occupancy:35.51%Regulation:Low
Rank:#57Market:Slovenske KonjiceCountry:SloveniaProperties:23Monthly Revenue:$768.46Daily Rate (ADR):$106.36Occupancy:30.37%Regulation:Moderate
Rank:#58Market:VipavaCountry:SloveniaProperties:22Monthly Revenue:$1076.48Daily Rate (ADR):$145.07Occupancy:37.03%Regulation:Low
Rank:#59Market:PivkaCountry:SloveniaProperties:21Monthly Revenue:$671.00Daily Rate (ADR):$94.67Occupancy:37.62%Regulation:Low
Rank:#60Market:TrebnjeCountry:SloveniaProperties:21Monthly Revenue:$1497.21Daily Rate (ADR):$251.89Occupancy:26.92%Regulation:Low
Rank:#61Market:ŽeleznikiCountry:SloveniaProperties:21Monthly Revenue:$813.25Daily Rate (ADR):$134.90Occupancy:33.51%Regulation:Low
Rank:#62Market:Rogaška SlatinaCountry:SloveniaProperties:21Monthly Revenue:$648.71Daily Rate (ADR):$119.53Occupancy:27.73%Regulation:Low
Rank:#63Market:Ankaran / AncaranoCountry:SloveniaProperties:20Monthly Revenue:$1056.49Daily Rate (ADR):$177.53Occupancy:37.71%Regulation:Low
Rank:#64Market:Zgornje JezerskoCountry:SloveniaProperties:20Monthly Revenue:$997.81Daily Rate (ADR):$132.97Occupancy:33.09%Regulation:Low
Rank:#65Market:Šmarje pri JelšahCountry:SloveniaProperties:20Monthly Revenue:$1125.26Daily Rate (ADR):$195.24Occupancy:30.68%Regulation:Low
Rank:#66Market:CerknoCountry:SloveniaProperties:19Monthly Revenue:$966.21Daily Rate (ADR):$130.98Occupancy:39.55%Regulation:Low
Rank:#67Market:ŽalecCountry:SloveniaProperties:19Monthly Revenue:$607.05Daily Rate (ADR):$110.01Occupancy:27.20%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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