Top 70 Best Places in Slovenia to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Slovenia‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Slovenia. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Slovenia for 2025.

Top Short-Term Rental Markets in Slovenia

Rank:#1Market:LjubljanaCountry:SloveniaProperties:1,709Monthly Revenue:$1346.85Daily Rate (ADR):$131.16Occupancy:47.51%Regulation:Low
Rank:#2Market:BledCountry:SloveniaProperties:854Monthly Revenue:$1507.77Daily Rate (ADR):$173.01Occupancy:42.72%Regulation:Low
Rank:#3Market:Piran / PiranoCountry:SloveniaProperties:702Monthly Revenue:$903.58Daily Rate (ADR):$152.09Occupancy:37.25%Regulation:Low
Rank:#4Market:Koper / CapodistriaCountry:SloveniaProperties:473Monthly Revenue:$837.11Daily Rate (ADR):$142.08Occupancy:36.89%Regulation:Low
Rank:#5Market:Kranjska GoraCountry:SloveniaProperties:421Monthly Revenue:$1291.75Daily Rate (ADR):$196.17Occupancy:31.72%Regulation:Low
Rank:#6Market:BovecCountry:SloveniaProperties:306Monthly Revenue:$1187.28Daily Rate (ADR):$162.35Occupancy:41.55%Regulation:Low
Rank:#7Market:Izola / IsolaCountry:SloveniaProperties:233Monthly Revenue:$882.19Daily Rate (ADR):$148.02Occupancy:39.00%Regulation:Low
Rank:#8Market:TolminCountry:SloveniaProperties:230Monthly Revenue:$1026.51Daily Rate (ADR):$140.27Occupancy:41.49%Regulation:Low
Rank:#9Market:RadovljicaCountry:SloveniaProperties:187Monthly Revenue:$860.88Daily Rate (ADR):$137.33Occupancy:37.74%Regulation:Low
Rank:#10Market:MariborCountry:SloveniaProperties:170Monthly Revenue:$897.12Daily Rate (ADR):$112.32Occupancy:37.24%Regulation:Low
Rank:#11Market:KobaridCountry:SloveniaProperties:141Monthly Revenue:$851.08Daily Rate (ADR):$131.35Occupancy:39.68%Regulation:Low
Rank:#12Market:Bohinjska BistricaCountry:SloveniaProperties:122Monthly Revenue:$1115.72Daily Rate (ADR):$166.24Occupancy:32.25%Regulation:Low
Rank:#13Market:BrežiceCountry:SloveniaProperties:121Monthly Revenue:$872.69Daily Rate (ADR):$163.67Occupancy:31.24%Regulation:Low
Rank:#14Market:Cerklje na GorenjskemCountry:SloveniaProperties:91Monthly Revenue:$842.38Daily Rate (ADR):$129.39Occupancy:28.24%Regulation:Low
Rank:#15Market:Stara FužinaCountry:SloveniaProperties:87Monthly Revenue:$1437.04Daily Rate (ADR):$175.72Occupancy:40.51%Regulation:Low
Rank:#16Market:KamnikCountry:SloveniaProperties:79Monthly Revenue:$1087.71Daily Rate (ADR):$180.81Occupancy:30.47%Regulation:Low
Rank:#17Market:Ribčev LazCountry:SloveniaProperties:60Monthly Revenue:$1348.53Daily Rate (ADR):$159.43Occupancy:40.75%Regulation:Low
Rank:#18Market:Nova GoricaCountry:SloveniaProperties:59Monthly Revenue:$793.00Daily Rate (ADR):$127.41Occupancy:34.76%Regulation:Low
Rank:#19Market:SežanaCountry:SloveniaProperties:58Monthly Revenue:$1083.68Daily Rate (ADR):$226.96Occupancy:33.17%Regulation:Low
Rank:#20Market:ŽirovnicaCountry:SloveniaProperties:57Monthly Revenue:$1475.43Daily Rate (ADR):$136.96Occupancy:44.35%Regulation:Low
Rank:#21Market:KomenCountry:SloveniaProperties:53Monthly Revenue:$594.24Daily Rate (ADR):$144.33Occupancy:30.22%Regulation:Low
Rank:#22Market:AjdovščinaCountry:SloveniaProperties:52Monthly Revenue:$754.29Daily Rate (ADR):$109.27Occupancy:34.52%Regulation:Low
Rank:#23Market:PodčetrtekCountry:SloveniaProperties:52Monthly Revenue:$673.82Daily Rate (ADR):$115.55Occupancy:25.18%Regulation:Low
Rank:#24Market:Moravske TopliceCountry:SloveniaProperties:49Monthly Revenue:$688.02Daily Rate (ADR):$130.55Occupancy:27.29%Regulation:Low
Rank:#25Market:BohinjCountry:SloveniaProperties:49Monthly Revenue:$1602.40Daily Rate (ADR):$188.04Occupancy:38.95%Regulation:Low
Rank:#26Market:ZrečeCountry:SloveniaProperties:48Monthly Revenue:$672.54Daily Rate (ADR):$125.04Occupancy:23.86%Regulation:Low
Rank:#27Market:KanalCountry:SloveniaProperties:43Monthly Revenue:$548.81Daily Rate (ADR):$115.44Occupancy:29.03%Regulation:Low
Rank:#28Market:UkancCountry:SloveniaProperties:41Monthly Revenue:$1643.36Daily Rate (ADR):$246.57Occupancy:31.77%Regulation:Low
Rank:#29Market:PostojnaCountry:SloveniaProperties:39Monthly Revenue:$935.56Daily Rate (ADR):$131.18Occupancy:34.08%Regulation:Low
Rank:#30Market:Bohinjska ČešnjicaCountry:SloveniaProperties:39Monthly Revenue:$769.68Daily Rate (ADR):$121.79Occupancy:30.95%Regulation:Low
Rank:#31Market:PtujCountry:SloveniaProperties:38Monthly Revenue:$515.13Daily Rate (ADR):$105.00Occupancy:28.56%Regulation:Low
Rank:#32Market:Spodnje GorjeCountry:SloveniaProperties:38Monthly Revenue:$933.51Daily Rate (ADR):$148.16Occupancy:37.13%Regulation:Low
Rank:#33Market:Novo MestoCountry:SloveniaProperties:37Monthly Revenue:$948.74Daily Rate (ADR):$139.79Occupancy:33.61%Regulation:Low
Rank:#34Market:Srednja vas v BohinjuCountry:SloveniaProperties:37Monthly Revenue:$1059.73Daily Rate (ADR):$116.85Occupancy:39.84%Regulation:Low
Rank:#35Market:TržičCountry:SloveniaProperties:37Monthly Revenue:$1154.54Daily Rate (ADR):$138.60Occupancy:38.15%Regulation:Low
Rank:#36Market:ŠentjurCountry:SloveniaProperties:36Monthly Revenue:$778.16Daily Rate (ADR):$113.84Occupancy:34.43%Regulation:Low
Rank:#37Market:JeseniceCountry:SloveniaProperties:35Monthly Revenue:$1054.57Daily Rate (ADR):$128.05Occupancy:44.79%Regulation:Low
Rank:#38Market:KranjCountry:SloveniaProperties:35Monthly Revenue:$982.60Daily Rate (ADR):$138.41Occupancy:39.69%Regulation:Low
Rank:#39Market:MozirjeCountry:SloveniaProperties:35Monthly Revenue:$732.48Daily Rate (ADR):$146.66Occupancy:24.13%Regulation:Low
Rank:#40Market:CeljeCountry:SloveniaProperties:34Monthly Revenue:$860.59Daily Rate (ADR):$139.82Occupancy:29.84%Regulation:Low
Rank:#41Market:ČrnomeljCountry:SloveniaProperties:33Monthly Revenue:$300.36Daily Rate (ADR):$117.91Occupancy:18.60%Regulation:Low
Rank:#42Market:CerknicaCountry:SloveniaProperties:32Monthly Revenue:$533.46Daily Rate (ADR):$109.07Occupancy:27.32%Regulation:Low
Rank:#43Market:Slovenska BistricaCountry:SloveniaProperties:32Monthly Revenue:$485.19Daily Rate (ADR):$117.88Occupancy:22.45%Regulation:Low
Rank:#44Market:DivačaCountry:SloveniaProperties:31Monthly Revenue:$881.83Daily Rate (ADR):$196.28Occupancy:32.15%Regulation:Low
Rank:#45Market:DomžaleCountry:SloveniaProperties:29Monthly Revenue:$947.38Daily Rate (ADR):$89.51Occupancy:43.31%Regulation:Low
Rank:#46Market:Ankaran / AncaranoCountry:SloveniaProperties:29Monthly Revenue:$897.62Daily Rate (ADR):$189.82Occupancy:36.17%Regulation:Low
Rank:#47Market:LjutomerCountry:SloveniaProperties:29Monthly Revenue:$698.76Daily Rate (ADR):$124.25Occupancy:26.14%Regulation:Low
Rank:#48Market:Skofja LokaCountry:SloveniaProperties:29Monthly Revenue:$858.33Daily Rate (ADR):$109.82Occupancy:32.73%Regulation:Low
Rank:#49Market:IdrijaCountry:SloveniaProperties:28Monthly Revenue:$1185.84Daily Rate (ADR):$156.53Occupancy:33.65%Regulation:Low
Rank:#50Market:MetlikaCountry:SloveniaProperties:28Monthly Revenue:$553.61Daily Rate (ADR):$166.60Occupancy:23.52%Regulation:Low
Rank:#51Market:ŠenčurCountry:SloveniaProperties:27Monthly Revenue:$1092.52Daily Rate (ADR):$131.71Occupancy:32.84%Regulation:Low
Rank:#52Market:SolčavaCountry:SloveniaProperties:26Monthly Revenue:$714.86Daily Rate (ADR):$149.03Occupancy:28.51%Regulation:Low
Rank:#53Market:Ilirska BistricaCountry:SloveniaProperties:25Monthly Revenue:$567.06Daily Rate (ADR):$121.30Occupancy:28.40%Regulation:Low
Rank:#54Market:VipavaCountry:SloveniaProperties:24Monthly Revenue:$1038.35Daily Rate (ADR):$140.56Occupancy:33.84%Regulation:Low
Rank:#55Market:Ivančna GoricaCountry:SloveniaProperties:24Monthly Revenue:$1404.27Daily Rate (ADR):$146.09Occupancy:35.95%Regulation:Low
Rank:#56Market:LaškoCountry:SloveniaProperties:24Monthly Revenue:$685.08Daily Rate (ADR):$131.29Occupancy:24.57%Regulation:Low
Rank:#57Market:PreddvorCountry:SloveniaProperties:23Monthly Revenue:$1438.66Daily Rate (ADR):$112.98Occupancy:47.01%Regulation:Low
Rank:#58Market:Rogaška SlatinaCountry:SloveniaProperties:23Monthly Revenue:$568.36Daily Rate (ADR):$96.41Occupancy:28.48%Regulation:Low
Rank:#59Market:PivkaCountry:SloveniaProperties:22Monthly Revenue:$684.59Daily Rate (ADR):$97.70Occupancy:37.43%Regulation:Low
Rank:#60Market:Hočko PohorjeCountry:SloveniaProperties:22Monthly Revenue:$775.13Daily Rate (ADR):$185.82Occupancy:19.66%Regulation:Low
Rank:#61Market:Zgornje JezerskoCountry:SloveniaProperties:21Monthly Revenue:$981.05Daily Rate (ADR):$155.63Occupancy:32.74%Regulation:Low
Rank:#62Market:ŽeleznikiCountry:SloveniaProperties:21Monthly Revenue:$939.74Daily Rate (ADR):$134.23Occupancy:37.79%Regulation:Low
Rank:#63Market:Laški RovtCountry:SloveniaProperties:20Monthly Revenue:$1060.41Daily Rate (ADR):$184.20Occupancy:32.07%Regulation:Low
Rank:#64Market:GrosupljeCountry:SloveniaProperties:19Monthly Revenue:$784.51Daily Rate (ADR):$110.61Occupancy:27.58%Regulation:Low
Rank:#65Market:CerknoCountry:SloveniaProperties:19Monthly Revenue:$1031.82Daily Rate (ADR):$132.90Occupancy:39.45%Regulation:Low
Rank:#66Market:Slovenj GradecCountry:SloveniaProperties:19Monthly Revenue:$642.05Daily Rate (ADR):$136.67Occupancy:26.80%Regulation:Low
Rank:#67Market:ŽalecCountry:SloveniaProperties:19Monthly Revenue:$558.41Daily Rate (ADR):$106.65Occupancy:27.61%Regulation:Low
Rank:#68Market:ŠkofljicaCountry:SloveniaProperties:18Monthly Revenue:$820.09Daily Rate (ADR):$154.34Occupancy:27.91%Regulation:Low
Rank:#69Market:JerekaCountry:SloveniaProperties:18Monthly Revenue:$1265.79Daily Rate (ADR):$209.42Occupancy:37.15%Regulation:Low
Rank:#70Market:Šmarje pri JelšahCountry:SloveniaProperties:18Monthly Revenue:$1173.99Daily Rate (ADR):$171.40Occupancy:30.87%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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