Top 68 Best Places in Slovenia to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-12-01

Unlock high-ROI opportunities in Slovenia‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Slovenia. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Slovenia for 2025.

Top Short-Term Rental Markets in Slovenia

Rank:#1Market:LjubljanaCountry:SloveniaProperties:1,664Monthly Revenue:$1611.62Daily Rate (ADR):$140.61Occupancy:47.95%Regulation:Low
Rank:#2Market:BledCountry:SloveniaProperties:852Monthly Revenue:$1746.71Daily Rate (ADR):$184.20Occupancy:43.44%Regulation:Low
Rank:#3Market:Piran / PiranoCountry:SloveniaProperties:676Monthly Revenue:$966.66Daily Rate (ADR):$159.98Occupancy:34.54%Regulation:Low
Rank:#4Market:Koper / CapodistriaCountry:SloveniaProperties:468Monthly Revenue:$891.27Daily Rate (ADR):$151.06Occupancy:33.93%Regulation:Low
Rank:#5Market:Kranjska GoraCountry:SloveniaProperties:436Monthly Revenue:$1421.66Daily Rate (ADR):$204.14Occupancy:31.81%Regulation:Low
Rank:#6Market:BovecCountry:SloveniaProperties:301Monthly Revenue:$1381.75Daily Rate (ADR):$171.06Occupancy:42.35%Regulation:Low
Rank:#7Market:Izola / IsolaCountry:SloveniaProperties:240Monthly Revenue:$910.82Daily Rate (ADR):$152.23Occupancy:35.30%Regulation:Low
Rank:#8Market:TolminCountry:SloveniaProperties:240Monthly Revenue:$1216.26Daily Rate (ADR):$150.95Occupancy:40.52%Regulation:Low
Rank:#9Market:RadovljicaCountry:SloveniaProperties:189Monthly Revenue:$916.09Daily Rate (ADR):$142.98Occupancy:34.86%Regulation:Low
Rank:#10Market:MariborCountry:SloveniaProperties:179Monthly Revenue:$953.43Daily Rate (ADR):$114.71Occupancy:35.33%Regulation:Low
Rank:#11Market:KobaridCountry:SloveniaProperties:136Monthly Revenue:$1040.05Daily Rate (ADR):$138.32Occupancy:39.24%Regulation:Low
Rank:#12Market:Bohinjska BistricaCountry:SloveniaProperties:132Monthly Revenue:$1244.99Daily Rate (ADR):$172.42Occupancy:33.26%Regulation:Low
Rank:#13Market:BrežiceCountry:SloveniaProperties:118Monthly Revenue:$883.90Daily Rate (ADR):$184.46Occupancy:27.33%Regulation:Low
Rank:#14Market:Cerklje na GorenjskemCountry:SloveniaProperties:93Monthly Revenue:$1066.73Daily Rate (ADR):$148.90Occupancy:29.37%Regulation:Low
Rank:#15Market:KamnikCountry:SloveniaProperties:87Monthly Revenue:$1126.84Daily Rate (ADR):$181.96Occupancy:29.64%Regulation:Low
Rank:#16Market:Stara FužinaCountry:SloveniaProperties:80Monthly Revenue:$1612.47Daily Rate (ADR):$180.65Occupancy:39.19%Regulation:Low
Rank:#17Market:Nova GoricaCountry:SloveniaProperties:59Monthly Revenue:$939.10Daily Rate (ADR):$144.61Occupancy:33.47%Regulation:Low
Rank:#18Market:Ribčev LazCountry:SloveniaProperties:59Monthly Revenue:$1551.56Daily Rate (ADR):$167.46Occupancy:40.56%Regulation:Low
Rank:#19Market:ŽirovnicaCountry:SloveniaProperties:57Monthly Revenue:$1593.10Daily Rate (ADR):$150.36Occupancy:40.35%Regulation:Low
Rank:#20Market:AjdovščinaCountry:SloveniaProperties:54Monthly Revenue:$1134.15Daily Rate (ADR):$126.12Occupancy:34.27%Regulation:Low
Rank:#21Market:SežanaCountry:SloveniaProperties:52Monthly Revenue:$1309.03Daily Rate (ADR):$196.65Occupancy:30.99%Regulation:Low
Rank:#22Market:PodčetrtekCountry:SloveniaProperties:52Monthly Revenue:$774.58Daily Rate (ADR):$130.72Occupancy:24.82%Regulation:Low
Rank:#23Market:BohinjCountry:SloveniaProperties:50Monthly Revenue:$1843.66Daily Rate (ADR):$193.95Occupancy:39.79%Regulation:Low
Rank:#24Market:ZrečeCountry:SloveniaProperties:47Monthly Revenue:$632.05Daily Rate (ADR):$127.06Occupancy:23.88%Regulation:Low
Rank:#25Market:KanalCountry:SloveniaProperties:45Monthly Revenue:$580.30Daily Rate (ADR):$123.33Occupancy:28.02%Regulation:Low
Rank:#26Market:KomenCountry:SloveniaProperties:45Monthly Revenue:$831.73Daily Rate (ADR):$164.96Occupancy:29.41%Regulation:Low
Rank:#27Market:Moravske TopliceCountry:SloveniaProperties:44Monthly Revenue:$708.40Daily Rate (ADR):$142.30Occupancy:24.07%Regulation:Low
Rank:#28Market:KranjCountry:SloveniaProperties:43Monthly Revenue:$1210.28Daily Rate (ADR):$137.63Occupancy:43.26%Regulation:Low
Rank:#29Market:PtujCountry:SloveniaProperties:43Monthly Revenue:$546.51Daily Rate (ADR):$106.15Occupancy:29.24%Regulation:Low
Rank:#30Market:Spodnje GorjeCountry:SloveniaProperties:41Monthly Revenue:$929.81Daily Rate (ADR):$156.67Occupancy:37.05%Regulation:Low
Rank:#31Market:PostojnaCountry:SloveniaProperties:40Monthly Revenue:$1083.07Daily Rate (ADR):$140.24Occupancy:35.83%Regulation:Low
Rank:#32Market:JeseniceCountry:SloveniaProperties:38Monthly Revenue:$1265.66Daily Rate (ADR):$133.31Occupancy:43.16%Regulation:Low
Rank:#33Market:Bohinjska ČešnjicaCountry:SloveniaProperties:38Monthly Revenue:$881.13Daily Rate (ADR):$132.16Occupancy:30.75%Regulation:Low
Rank:#34Market:UkancCountry:SloveniaProperties:38Monthly Revenue:$2036.71Daily Rate (ADR):$250.78Occupancy:31.63%Regulation:Low
Rank:#35Market:Srednja vas v BohinjuCountry:SloveniaProperties:37Monthly Revenue:$1144.47Daily Rate (ADR):$122.27Occupancy:39.64%Regulation:Low
Rank:#36Market:ŠentjurCountry:SloveniaProperties:37Monthly Revenue:$829.23Daily Rate (ADR):$120.03Occupancy:31.07%Regulation:Low
Rank:#37Market:PiranCountry:SloveniaProperties:36Monthly Revenue:$717.67Daily Rate (ADR):$132.25Occupancy:36.41%Regulation:Low
Rank:#38Market:TržičCountry:SloveniaProperties:35Monthly Revenue:$1264.36Daily Rate (ADR):$147.57Occupancy:38.18%Regulation:Low
Rank:#39Market:IdrijaCountry:SloveniaProperties:34Monthly Revenue:$1030.31Daily Rate (ADR):$144.25Occupancy:30.27%Regulation:Low
Rank:#40Market:MetlikaCountry:SloveniaProperties:34Monthly Revenue:$638.81Daily Rate (ADR):$171.99Occupancy:22.90%Regulation:Low
Rank:#41Market:MozirjeCountry:SloveniaProperties:34Monthly Revenue:$653.77Daily Rate (ADR):$144.27Occupancy:21.71%Regulation:Low
Rank:#42Market:Novo MestoCountry:SloveniaProperties:34Monthly Revenue:$1093.43Daily Rate (ADR):$141.38Occupancy:32.74%Regulation:Low
Rank:#43Market:CeljeCountry:SloveniaProperties:32Monthly Revenue:$930.55Daily Rate (ADR):$118.13Occupancy:29.03%Regulation:Low
Rank:#44Market:DivačaCountry:SloveniaProperties:32Monthly Revenue:$984.13Daily Rate (ADR):$188.90Occupancy:32.85%Regulation:Low
Rank:#45Market:CerknicaCountry:SloveniaProperties:31Monthly Revenue:$803.39Daily Rate (ADR):$119.52Occupancy:30.88%Regulation:Low
Rank:#46Market:DomžaleCountry:SloveniaProperties:31Monthly Revenue:$1216.52Daily Rate (ADR):$98.55Occupancy:47.19%Regulation:Low
Rank:#47Market:Slovenska BistricaCountry:SloveniaProperties:31Monthly Revenue:$597.36Daily Rate (ADR):$125.98Occupancy:23.36%Regulation:Low
Rank:#48Market:ČrnomeljCountry:SloveniaProperties:30Monthly Revenue:$261.85Daily Rate (ADR):$120.00Occupancy:18.24%Regulation:Low
Rank:#49Market:VipavaCountry:SloveniaProperties:29Monthly Revenue:$1110.20Daily Rate (ADR):$155.68Occupancy:31.47%Regulation:Low
Rank:#50Market:Ankaran / AncaranoCountry:SloveniaProperties:29Monthly Revenue:$786.08Daily Rate (ADR):$186.43Occupancy:28.04%Regulation:Low
Rank:#51Market:ŠenčurCountry:SloveniaProperties:29Monthly Revenue:$1192.77Daily Rate (ADR):$130.70Occupancy:34.94%Regulation:Low
Rank:#52Market:Ilirska BistricaCountry:SloveniaProperties:27Monthly Revenue:$635.83Daily Rate (ADR):$127.05Occupancy:26.80%Regulation:Low
Rank:#53Market:LjutomerCountry:SloveniaProperties:27Monthly Revenue:$645.09Daily Rate (ADR):$126.27Occupancy:22.74%Regulation:Low
Rank:#54Market:Skofja LokaCountry:SloveniaProperties:27Monthly Revenue:$1044.72Daily Rate (ADR):$122.63Occupancy:29.43%Regulation:Low
Rank:#55Market:PreddvorCountry:SloveniaProperties:26Monthly Revenue:$1439.32Daily Rate (ADR):$122.23Occupancy:45.04%Regulation:Low
Rank:#56Market:Ivančna GoricaCountry:SloveniaProperties:23Monthly Revenue:$1701.37Daily Rate (ADR):$157.47Occupancy:36.61%Regulation:Low
Rank:#57Market:LaškoCountry:SloveniaProperties:23Monthly Revenue:$781.40Daily Rate (ADR):$138.13Occupancy:24.39%Regulation:Low
Rank:#58Market:SolčavaCountry:SloveniaProperties:23Monthly Revenue:$733.73Daily Rate (ADR):$151.54Occupancy:26.46%Regulation:Low
Rank:#59Market:PivkaCountry:SloveniaProperties:23Monthly Revenue:$756.59Daily Rate (ADR):$99.92Occupancy:37.94%Regulation:Low
Rank:#60Market:PortorožCountry:SloveniaProperties:22Monthly Revenue:$1084.14Daily Rate (ADR):$196.47Occupancy:37.73%Regulation:Low
Rank:#61Market:Hočko PohorjeCountry:SloveniaProperties:22Monthly Revenue:$847.86Daily Rate (ADR):$174.98Occupancy:22.00%Regulation:Low
Rank:#62Market:Laški RovtCountry:SloveniaProperties:21Monthly Revenue:$1278.13Daily Rate (ADR):$222.90Occupancy:27.55%Regulation:Low
Rank:#63Market:Zgornje JezerskoCountry:SloveniaProperties:20Monthly Revenue:$1100.06Daily Rate (ADR):$159.57Occupancy:35.83%Regulation:Low
Rank:#64Market:LučeCountry:SloveniaProperties:20Monthly Revenue:$1168.82Daily Rate (ADR):$150.72Occupancy:37.17%Regulation:Low
Rank:#65Market:Slovenske KonjiceCountry:SloveniaProperties:20Monthly Revenue:$1044.19Daily Rate (ADR):$117.81Occupancy:35.09%Regulation:Low
Rank:#66Market:Rogaška SlatinaCountry:SloveniaProperties:20Monthly Revenue:$632.01Daily Rate (ADR):$105.61Occupancy:26.07%Regulation:Low
Rank:#67Market:CerknoCountry:SloveniaProperties:19Monthly Revenue:$1185.44Daily Rate (ADR):$127.61Occupancy:42.95%Regulation:Low
Rank:#68Market:ŽalecCountry:SloveniaProperties:19Monthly Revenue:$650.43Daily Rate (ADR):$115.41Occupancy:23.85%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Slovenia. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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