Styria Estate 1, Modern Twin Home in the Nature Entire home · 2 bedrooms Rated 4.97 - Revenue
- €41,882
- Occupancy
- 63.3%
- Daily rate
- €177
Airbnb market data · 202612 months to October 2026
The average Airbnb in Rogaška Slatina brought in €6,941 over the 12 months through October 2026, in line with the Šmarje pri Jelšah average of €6,670.
The short answer
Bookings in Rogaška Slatina run ahead of the Šmarje pri Jelšah average at similar prices. Listings averaged €107 a night and were booked on 28% of available nights, against €110 and 25% for the Šmarje pri Jelšah average.
Timing matters: in August, usually the best month, the average listing earns about three times as much as in November, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Rogaška Slatina is the second-largest of 3 Šmarje pri Jelšah markets AirROI tracks.
Browse the live Rogaška Slatina Airbnb market See Every Rogaška Slatina ListingRevenue
Gross bookings per Rogaška Slatina listing averaged €6,941 over the 12 months to October 2026 (Šmarje pri Jelšah average: €6,670), before cleaning, platform and management costs and taxes.
In a typical year, the average Rogaška Slatina listing brings in €1,910 in August, its best month, and €657 in November, its slowest. Both ends are close calls: August leads July by 5%, and November sits just 2% below March, so either pair can swap places in a given year. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about three times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €1,090. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €941 | 29.9% | €99 | €30 | 51 days | 4.8 nights |
| Nov 2025 | €657 | 17.6% | €94 | €22 | 52 days | 2.5 nights |
| Dec 2025 | €812 | 22.4% | €99 | €26 | 56 days | 4.2 nights |
| Jan 2026 | €855 | 20.6% | €99 | €28 | 23 days | 3.5 nights |
| Feb 2026 | €889 | 29.5% | €97 | €32 | 37 days | 4 nights |
| Mar 2026 | €630 | 20.9% | €97 | €20 | 32 days | 6.1 nights |
| Apr 2026 | €1,016 | 30.7% | €99 | €34 | 32 days | 6.5 nights |
| May 2026 | €1,098 | 26.8% | €101 | €35 | 38 days | 3.8 nights |
| Jun 2026 | €1,561 | 38.6% | €105 | €52 | 36 days | 6.6 nights |
| Jul 2026 | €2,368 | 47.3% | €108 | €76 | 63 days | 4.2 nights |
| Aug 2026 | €2,181 | 47.5% | €108 | €70 | 61 days | 4.9 nights |
| Sep 2026 | €1,238 | 33.1% | €101 | €41 | 78 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Rogaška Slatina home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Rogaška Slatina Airbnb took in €6,941 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €12,390, and run by its owner at everyday costs, about €730 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,551 | €11,700 |
| Cleaning fees guests pay6% of Rogaška Slatina bookings | €390 | €690 |
| Gross bookings | €6,941 | €12,390 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Rogaška Slatina listings on Simplified Pricing, 3% for the rest | −€920 | −€1,640 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€390 | −€690 |
| Utilities and internetAbout 5% of bookings | −€350 | −€620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€140 | −€250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€210 | −€370 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€70 | −€70 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€2,110 | −€3,670 |
| Left for housing costs, then profit | €4,831about €400 a month | €8,720about €730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Rogaška Slatina's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rogaška Slatina home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,030 a month, against €580 for the average one.
Occupancy
Rogaška Slatina listings were booked on 28% of the nights they were open over the past year, 3 percentage points above the Šmarje pri Jelšah average (25%) and 12 points below the Slovenia average (40%). In a typical year, occupancy swings from 18% in November to 44% in August.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
August is usually the busiest month in Rogaška Slatina, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Rogaška Slatina, known as ADR (average daily rate), was €107 over the past year, about the same as the Šmarje pri Jelšah average (€110) and about 26% below the Slovenia average of €145. In a typical year, rates peak in July and August at about €120 and bottom out in November at about €94.
The top 10% charge about 2.4 times the rate of the bottom quarter.
July rates run 25% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €106.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rogaška Slatina it averaged €31 over the past year, from about €22 in a typical March to about €62 in a typical August.
Per open night, by tier:
August RevPAR is about 2.9 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €36. The 12-month RevPAR of €31 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Rogaška Slatina is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in November.
Average revenue by month in Rogaška Slatina
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,040.
| Month | Revenue per listing |
|---|---|
| January | €744 |
| February | €777 |
| March | €668 |
| April | €821 |
| May | €1,040 |
| June | €1,190 |
| July | €1,820 |
| August | €1,910 |
| September | €1,140 |
| October | €941 |
| November | €657 |
| December | €812 |
Guests book Rogaška Slatina stays 49 days ahead on average (about seven weeks). September stays are booked furthest out, about 69 days ahead, and January stays closest to arrival, about 23 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 33 active listings in Rogaška Slatina display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rogaška Slatina.
Neighborhoods
AirROI's area guide picks eight Rogaška Slatina neighborhoods that draw short-term rental guests, led by Rogaška Slatina Center, Spa area and Šmarje pri Jelšah Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rogaška Slatina Center | The heart of Rogaška Slatina known for its wellness tourism and mineral water springs. Ideal for guests seeking relaxation and spa experiences. | Rogaška Mineral Water, Zdravilišče Rogaška Slatina, Park Don Marcello, Celjske toplice, Chalet Rogaška |
| Spa area | Surrounded by lush nature and wellness facilities, this area attracts guests looking for health and relaxation. | Wellness Hotel Sotelia, Terme Olimia, Terme Tuhelj, Pohorje Ski Resort |
| Šmarje pri Jelšah Center | A charming town center that offers a local experience of Slovenia, making it appealing for tourists wanting authenticity. | Museum of Šmarje pri Jelšah, Church of St. James, Local Market, Mali grad |
| Surrounding Nature Parks | Ideal for eco-tourism and outdoor activities, perfect for guests interested in nature and hiking. | Nature Park Slovenske Gorice, Kozjansko Regional Park, Hiking trails, Cycling paths |
| Cultural Heritage Sites | Rich in cultural history, this area draws visitors interested in Slovenia's heritage and traditions. | Šmarje pri Jelšah Castle, Local Festivals, Historic Churches |
| Wine Region | Known for its wines, this area attracts wine lovers and tourists looking for vineyard tours and tastings. | Local Wineries, Wine Tours, Grapes Harvest Festivals |
| Wellness Retreats | Famous for numerous wellness accommodations that offer a peaceful stay. | Spa Hotels, Health Clinics, Relaxation Centers |
| Adventure Sports | Provides opportunities for adventure sports and activities, catering to those seeking excitement and thrill. | Zip-lining, Paragliding, Mountain Biking |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 82% of listings in Rogaška Slatina, alongside 6 private-room listings (18%). Apartments and condos are the most common property type at 58%, about 1.7 times the share of houses (33%).
Mostly entire homes, with a private-room segment
Rogaška Slatina Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.8% | 27 |
| Private room | 18.2% | 6 |
Listings by property type
Rogaška Slatina Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 57.6% | 19 |
| House | 33.3% | 11 |
| Cabin/Outdoor | 6.1% | 2 |
| Hotel/Boutique | 3.0% | 1 |
The most common size among Rogaška Slatina's 27 entire homes with a bedroom count is one bedroom (14 homes).
Rogaška Slatina entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.7% | 1 |
| 1 bedroom | 51.9% | 14 |
| 2 bedrooms | 29.6% | 8 |
| 3 bedrooms | 11.1% | 3 |
| 4 bedrooms | 3.7% | 1 |
The most common capacity in Rogaška Slatina is four guests (31% of listings), and 28% of listings sleep six or more. Shares are of the 29 listings with a guest capacity on file (88% of the market).
Rogaška Slatina listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 17.2% | 5 |
| 3 guests | 10.3% | 3 |
| 4 guests | 31.0% | 9 |
| 5 guests | 13.8% | 4 |
| 6 guests | 17.2% | 5 |
| 8+ guests | 10.3% | 3 |
Rogaška Slatina hosts set up an average of 2.9 beds per listing, roughly two for every bedroom. Only 42% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Rogaška Slatina: 97% of listings offer it, and 48% have a backyard.
Share of Rogaška Slatina listings with each common amenity
Guests
Rogaška Slatina runs on foreign visitors: 96% of guests who left reviews live outside Slovenia. Croatia leads with 11% of reviewers, ahead of Germany at 9%. Guests speak a mix of languages: English leads at 39%, followed by German and Russian.
96% of Rogaška Slatina guests come from abroad
Where guests who left reviews live
Where Rogaška Slatina guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Vienna | 7.1% |
| Sombor | 4.8% |
| Zagreb | 4.8% |
| Nedelišće | 4.8% |
| Norwich | 2.4% |
Where Rogaška Slatina guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Croatia | 11.1% |
| Germany | 8.9% |
| Netherlands | 8.9% |
| United States | 6.7% |
| Austria | 6.7% |
Languages spoken by Rogaška Slatina guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.1% |
| German | 12.5% |
| Russian | 6.3% |
| Spanish | 6.3% |
| Croatian | 6.3% |
Rogaška Slatina Airbnbs average 4.90 stars, and 36% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Accuracy and check-in score highest in Rogaška Slatina; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.88 |
| Communication | 4.89 |
| Location | 4.90 |
| Check-in | 4.92 |
| Value | 4.83 |
Booking patterns
94% of Rogaška Slatina listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Rogaška Slatina listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 87.9% | 29 |
| 181-270 days | 6.1% | 2 |
| 91-180 days | 6.1% | 2 |
Days a year Rogaška Slatina listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 6.1% | 2 |
| 91-180 days | 9.1% | 3 |
| 31-90 days | 42.4% | 14 |
| 1-30 days | 42.4% | 14 |
The average Rogaška Slatina booking lasts 5.7 nights, longest in June and shortest in November. Listings took about 10 bookings each over the year. More than six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Rogaška Slatina
Average nights per booking, by month of stay
Two-year average by calendar month.
More than eight in ten listings in Rogaška Slatina accept stays of one or two nights.
Minimum stay set by Rogaška Slatina listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Rogaška Slatina, used by 45% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly eight in ten listings offer Flexible or Moderate terms, against 12% on Firm or stricter ones.
Cancellation policies of Rogaška Slatina listings, from most to least flexible
Share of listings by the policy they use
Nearly six in ten Rogaška Slatina listings charge a cleaning fee. The typical fee is about €29. Spread over the average stay of 5.7 nights, that adds roughly €5 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Rogaška Slatina, a two-bedroom unit, took in €41,900 over the past year, about 6 times the city's average of €6,940. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Styria Estate 1, Modern Twin Home in the Nature Entire home · 2 bedrooms Rated 4.97
Vila Altura | Luxury Hilltop Retreat & View Entire home · 4 bedrooms Rated 5.00
Kristal Lux Apartment with a balcony 2 Entire home · 2 bedrooms Rated 5.00
Deluxe apartment Center Rogaska Entire home · 1 bedroom Rated 5.00
Villa de Roya | Luxury One Bedroom Apartment (A) Entire home · 1 bedroom Rated 5.00
Brajda house overlooking the vineyards Entire home · 1 bedroom Rated 4.94 Fewer than 1% of Rogaška Slatina listings are classed as professionally managed. Only 15% of listings are run by Superhosts. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 38 km, Maribor (35 km away) earned the most per listing, about 52% more than Rogaška Slatina.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Podčetrtek 10 km | 72 | €6,545 | €109 | 24% |
| Šentjur 17 km | 40 | €8,783 | €110 | 33% |
| Slovenska Bistrica 23 km | 33 | €6,086 | €109 | 23% |
| Ptuj 27 km | 55 | €5,913 | €102 | 26% |
| Celje 28 km | 46 | €8,736 | €125 | 30% |
| Zreče 29 km | 47 | €6,968 | €113 | 24% |
| Maribor 35 km | 198 | €10,524 | €103 | 36% |
| Brežice 38 km | 121 | €8,931 | €156 | 26% |
FAQ
An active Rogaška Slatina Airbnb grossed €6,941 on average in the 12 months to October 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,450 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rogaška Slatina listings earn between €399 and €1,450 in a typical month, and the top tenth €2,740 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Rogaška Slatina were booked on 28% of available nights over the past year. That compares with 25% for the Šmarje pri Jelšah average. August is usually the busiest month.
The average booked night in Rogaška Slatina cost €107 before fees. Half of listings charge between €68 and €105, so bedroom count and location move the price more than the average suggests.
None of the active Rogaška Slatina listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Rogaška Slatina Airbnb grossed €6,941 in the 12 months to October 2026, in line with the Šmarje pri Jelšah average, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €730 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €1,910 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rogaška Slatina listing was open to book earned €31 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €49 or more.
Rogaška Slatina stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Rogaška Slatina Airbnb stay lasted 5.7 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Rogaška Slatina Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
Rogaška Slatina Center, Spa area and Šmarje pri Jelšah Center draw the most short-term rental interest in Rogaška Slatina. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Rogaška Slatina as of October 2026. The closest tracked market is Podčetrtek, 10 km away.
In Rogaška Slatina, nearly six in ten listings add a cleaning fee, and the typical fee is about €29.
All of Slovenia had 5.1 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 317 Airbnb stays in Rogaška Slatina, Slovenia in the 12 months to October 2026, which counts bookings and not tourists. See Slovenia tourism statistics.
Method
Figures on this page cover 33 active Airbnb listings in Rogaška Slatina from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.