What Are the Best Places to Invest in Airbnb in Slovenia?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Slovenia spans 70 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Slovenia across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Ljubljana, Ljubljana leads by market size with 1,746 active listings and $1,506/month revenue. Across all ranked markets, average occupancy is 32.7% with $926/month in average revenue and $154/night ADR. 70 of 70 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Slovenia by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Slovenia attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Ljubljana, Ljubljana leads with 1,746 active short-term rental listings and $1,506/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Ljubljana, Ljubljana	1,746	$1,506	$150	47.2%	Low
2	Bled, Radovljica	912	$1,615	$188	42.3%	Low
3	Piran / Pirano, Piran	653	$945	$166	36.6%	Low
4	Koper / Capodistria, Koper	423	$838	$161	36.3%	Low
5	Kranjska Gora, Jesenice	419	$1,461	$213	33.5%	Low
6	Bovec, Tolmin	321	$1,262	$174	41.2%	Low
7	Tolmin, Tolmin	244	$1,141	$163	42.9%	Low
8	Izola / Isola, Izola / Isola	216	$869	$158	39.3%	Low
9	Maribor, Upravna enota Maribor	201	$805	$110	34.1%	Low
10	Radovljica, Radovljica	194	$869	$144	36.8%	Low
11	Bohinjska Bistrica, Radovljica	159	$1,174	$168	34.0%	Low
12	Kobarid, Tolmin	138	$990	$146	40.8%	Low
13	Brežice, Brežice	123	$768	$179	25.3%	Low
14	Cerklje na Gorenjskem, Kranj	111	$1,002	$160	27.7%	Low
15	Kamnik, Kamnik	96	$1,021	$171	30.7%	Low
16	Stara Fužina, Radovljica	83	$1,469	$189	40.0%	Low
17	Piran, Piran	77	$667	$198	33.9%	Low
18	Podčetrtek, Šmarje pri Jelšah	71	$584	$121	23.5%	Low
19	Žirovnica, Jesenice	64	$1,367	$154	41.6%	Low
20	Nova Gorica, Nova Gorica	64	$822	$154	32.1%	Low
21	Ajdovščina, Ajdovščina	62	$1,064	$138	36.7%	Low
22	Moravske Toplice, Murska Sobota	58	$671	$132	22.9%	Low
23	Ribčev Laz, Radovljica	58	$1,577	$170	39.8%	Low
24	Sežana, Sežana	58	$1,127	$193	30.3%	Low
25	Ptuj, Ptuj	52	$483	$111	27.3%	Low
26	Kranj, Kranj	49	$993	$132	42.1%	Low
27	Postojna, Postojna	49	$901	$141	33.6%	Low
28	Zreče, Slovenske Konjice	47	$617	$127	24.0%	Low
29	Celje, Celje	46	$667	$134	29.1%	Low
30	Portorož, Piran	46	$786	$177	32.9%	Low
31	Bohinj, Radovljica	46	$1,751	$199	40.0%	Low
32	Srednja vas v Bohinju, Radovljica	45	$1,010	$125	39.0%	Low
33	Komen, Sežana	45	$733	$172	28.3%	Low
34	Tržič, Tržič	45	$1,048	$145	35.0%	Low
35	Kanal, Nova Gorica	44	$592	$129	30.3%	Low
36	Jesenice, Jesenice	42	$1,113	$139	42.7%	Low
37	Mozirje, Mozirje	42	$567	$148	21.6%	Low
38	Zgornje Gorje, Radovljica	42	$778	$161	32.0%	Low
39	Municipality of Kranjska Gora, Jesenice	41	$1,034	$187	33.4%	Low
40	Ukanc, Radovljica	41	$1,854	$270	31.5%	Low
41	Šentjur, Šentjur	39	$729	$124	30.4%	Low
42	Bohinjska Češnjica, Radovljica	37	$915	$137	36.6%	Low
43	Idrija, Idrija	35	$802	$149	30.5%	Low
44	Rogaška Slatina, Šmarje pri Jelšah	35	$484	$122	26.5%	Low
45	Vipava, Ajdovščina	33	$1,160	$158	31.6%	Low
46	Preddvor, Kranj	33	$1,134	$124	43.2%	Low
47	Metlika, Metlika	33	$609	$180	24.5%	Low
48	Solčava, Mozirje	33	$591	$152	25.8%	Low
49	Spodnje Gorje, Radovljica	33	$931	$154	46.6%	Low
50	Cerknica, Cerknica	32	$661	$125	30.9%	Low
51	Šenčur, Kranj	32	$1,219	$139	33.6%	Low
52	Ljutomer, Ljutomer	32	$460	$126	19.0%	Low
53	Divača, Sežana	32	$952	$172	32.0%	Low
54	Slovenska Bistrica, Slovenska Bistrica	32	$541	$124	22.8%	Low
55	Domžale, Domžale	31	$1,100	$107	47.1%	Low
56	Ilirska Bistrica, Ilirska Bistrica	31	$489	$127	25.1%	Low
57	Novo Mesto, Novo mesto	31	$937	$150	30.6%	Low
58	Skofja Loka, Škofja Loka	31	$860	$123	25.6%	Low
59	Izola, Izola	29	$475	$159	27.8%	Low
60	Ivančna Gorica, Grosuplje	28	$1,232	$159	32.3%	Low
61	Črnomelj, Črnomelj	28	$264	$122	21.7%	Low
62	Ankaran / Ancarano, Koper	27	$764	$196	31.7%	Low
63	Medvode, Ljubljana	26	$697	$129	28.1%	Low
64	Slovenj Gradec, Slovenj Gradec	25	$543	$147	24.1%	Low
65	Cerkno, Idrija	24	$977	$122	37.8%	Low
66	Koper, Koper	23	$724	$150	39.0%	Low
67	Hočko Pohorje, Upravna enota Maribor	23	$942	$196	22.9%	Low
68	Laško, Laško	22	$873	$141	25.6%	Low
69	Laški Rovt, Radovljica	22	$1,360	$256	30.9%	Low
70	Slovenske Konjice, Slovenske Konjice	22	$842	$120	35.2%	Low

Most Profitable Airbnb Markets in Slovenia by Revenue

The most profitable Airbnb cities in Slovenia are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Ukanc, Radovljica leads with $1,854/month at $270 ADR and 31.5% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Ukanc, Radovljica	$1,854	41	$270	31.5%	Low
2	Bohinj, Radovljica	$1,751	46	$199	40.0%	Low
3	Bled, Radovljica	$1,615	912	$188	42.3%	Low
4	Ribčev Laz, Radovljica	$1,577	58	$170	39.8%	Low
5	Ljubljana, Ljubljana	$1,506	1,746	$150	47.2%	Low
6	Stara Fužina, Radovljica	$1,469	83	$189	40.0%	Low
7	Kranjska Gora, Jesenice	$1,461	419	$213	33.5%	Low
8	Žirovnica, Jesenice	$1,367	64	$154	41.6%	Low
9	Laški Rovt, Radovljica	$1,360	22	$256	30.9%	Low
10	Bovec, Tolmin	$1,262	321	$174	41.2%	Low
11	Ivančna Gorica, Grosuplje	$1,232	28	$159	32.3%	Low
12	Šenčur, Kranj	$1,219	32	$139	33.6%	Low
13	Bohinjska Bistrica, Radovljica	$1,174	159	$168	34.0%	Low
14	Vipava, Ajdovščina	$1,160	33	$158	31.6%	Low
15	Tolmin, Tolmin	$1,141	244	$163	42.9%	Low
16	Preddvor, Kranj	$1,134	33	$124	43.2%	Low
17	Sežana, Sežana	$1,127	58	$193	30.3%	Low
18	Jesenice, Jesenice	$1,113	42	$139	42.7%	Low
19	Domžale, Domžale	$1,100	31	$107	47.1%	Low
20	Ajdovščina, Ajdovščina	$1,064	62	$138	36.7%	Low
21	Tržič, Tržič	$1,048	45	$145	35.0%	Low
22	Municipality of Kranjska Gora, Jesenice	$1,034	41	$187	33.4%	Low
23	Kamnik, Kamnik	$1,021	96	$171	30.7%	Low
24	Srednja vas v Bohinju, Radovljica	$1,010	45	$125	39.0%	Low
25	Cerklje na Gorenjskem, Kranj	$1,002	111	$160	27.7%	Low
26	Kranj, Kranj	$993	49	$132	42.1%	Low
27	Kobarid, Tolmin	$990	138	$146	40.8%	Low
28	Cerkno, Idrija	$977	24	$122	37.8%	Low
29	Divača, Sežana	$952	32	$172	32.0%	Low
30	Piran / Pirano, Piran	$945	653	$166	36.6%	Low
31	Hočko Pohorje, Upravna enota Maribor	$942	23	$196	22.9%	Low
32	Novo Mesto, Novo mesto	$937	31	$150	30.6%	Low
33	Spodnje Gorje, Radovljica	$931	33	$154	46.6%	Low
34	Bohinjska Češnjica, Radovljica	$915	37	$137	36.6%	Low
35	Postojna, Postojna	$901	49	$141	33.6%	Low
36	Laško, Laško	$873	22	$141	25.6%	Low
37	Izola / Isola, Izola / Isola	$869	216	$158	39.3%	Low
38	Radovljica, Radovljica	$869	194	$144	36.8%	Low
39	Skofja Loka, Škofja Loka	$860	31	$123	25.6%	Low
40	Slovenske Konjice, Slovenske Konjice	$842	22	$120	35.2%	Low
41	Koper / Capodistria, Koper	$838	423	$161	36.3%	Low
42	Nova Gorica, Nova Gorica	$822	64	$154	32.1%	Low
43	Maribor, Upravna enota Maribor	$805	201	$110	34.1%	Low
44	Idrija, Idrija	$802	35	$149	30.5%	Low
45	Portorož, Piran	$786	46	$177	32.9%	Low
46	Zgornje Gorje, Radovljica	$778	42	$161	32.0%	Low
47	Brežice, Brežice	$768	123	$179	25.3%	Low
48	Ankaran / Ancarano, Koper	$764	27	$196	31.7%	Low
49	Komen, Sežana	$733	45	$172	28.3%	Low
50	Šentjur, Šentjur	$729	39	$124	30.4%	Low
51	Koper, Koper	$724	23	$150	39.0%	Low
52	Medvode, Ljubljana	$697	26	$129	28.1%	Low
53	Moravske Toplice, Murska Sobota	$671	58	$132	22.9%	Low
54	Piran, Piran	$667	77	$198	33.9%	Low
55	Celje, Celje	$667	46	$134	29.1%	Low
56	Cerknica, Cerknica	$661	32	$125	30.9%	Low
57	Zreče, Slovenske Konjice	$617	47	$127	24.0%	Low
58	Metlika, Metlika	$609	33	$180	24.5%	Low
59	Kanal, Nova Gorica	$592	44	$129	30.3%	Low
60	Solčava, Mozirje	$591	33	$152	25.8%	Low
61	Podčetrtek, Šmarje pri Jelšah	$584	71	$121	23.5%	Low
62	Mozirje, Mozirje	$567	42	$148	21.6%	Low
63	Slovenj Gradec, Slovenj Gradec	$543	25	$147	24.1%	Low
64	Slovenska Bistrica, Slovenska Bistrica	$541	32	$124	22.8%	Low
65	Ilirska Bistrica, Ilirska Bistrica	$489	31	$127	25.1%	Low
66	Rogaška Slatina, Šmarje pri Jelšah	$484	35	$122	26.5%	Low
67	Ptuj, Ptuj	$483	52	$111	27.3%	Low
68	Izola, Izola	$475	29	$159	27.8%	Low
69	Ljutomer, Ljutomer	$460	32	$126	19.0%	Low
70	Črnomelj, Črnomelj	$264	28	$122	21.7%	Low

Most Expensive Airbnb Markets in Slovenia by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Ukanc, Radovljica commands the highest Airbnb nightly rate in Slovenia at $270/night, generating $1,854/month at 31.5% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Ukanc, Radovljica	$270	41	$1,854	31.5%	Low
2	Laški Rovt, Radovljica	$256	22	$1,360	30.9%	Low
3	Kranjska Gora, Jesenice	$213	419	$1,461	33.5%	Low
4	Bohinj, Radovljica	$199	46	$1,751	40.0%	Low
5	Piran, Piran	$198	77	$667	33.9%	Low
6	Hočko Pohorje, Upravna enota Maribor	$196	23	$942	22.9%	Low
7	Ankaran / Ancarano, Koper	$196	27	$764	31.7%	Low
8	Sežana, Sežana	$193	58	$1,127	30.3%	Low
9	Stara Fužina, Radovljica	$189	83	$1,469	40.0%	Low
10	Bled, Radovljica	$188	912	$1,615	42.3%	Low
11	Municipality of Kranjska Gora, Jesenice	$187	41	$1,034	33.4%	Low
12	Metlika, Metlika	$180	33	$609	24.5%	Low
13	Brežice, Brežice	$179	123	$768	25.3%	Low
14	Portorož, Piran	$177	46	$786	32.9%	Low
15	Bovec, Tolmin	$174	321	$1,262	41.2%	Low
16	Divača, Sežana	$172	32	$952	32.0%	Low
17	Komen, Sežana	$172	45	$733	28.3%	Low
18	Kamnik, Kamnik	$171	96	$1,021	30.7%	Low
19	Ribčev Laz, Radovljica	$170	58	$1,577	39.8%	Low
20	Bohinjska Bistrica, Radovljica	$168	159	$1,174	34.0%	Low
21	Piran / Pirano, Piran	$166	653	$945	36.6%	Low
22	Tolmin, Tolmin	$163	244	$1,141	42.9%	Low
23	Koper / Capodistria, Koper	$161	423	$838	36.3%	Low
24	Zgornje Gorje, Radovljica	$161	42	$778	32.0%	Low
25	Cerklje na Gorenjskem, Kranj	$160	111	$1,002	27.7%	Low
26	Izola, Izola	$159	29	$475	27.8%	Low
27	Ivančna Gorica, Grosuplje	$159	28	$1,232	32.3%	Low
28	Vipava, Ajdovščina	$158	33	$1,160	31.6%	Low
29	Izola / Isola, Izola / Isola	$158	216	$869	39.3%	Low
30	Žirovnica, Jesenice	$154	64	$1,367	41.6%	Low
31	Nova Gorica, Nova Gorica	$154	64	$822	32.1%	Low
32	Spodnje Gorje, Radovljica	$154	33	$931	46.6%	Low
33	Solčava, Mozirje	$152	33	$591	25.8%	Low
34	Novo Mesto, Novo mesto	$150	31	$937	30.6%	Low
35	Koper, Koper	$150	23	$724	39.0%	Low
36	Ljubljana, Ljubljana	$150	1,746	$1,506	47.2%	Low
37	Idrija, Idrija	$149	35	$802	30.5%	Low
38	Mozirje, Mozirje	$148	42	$567	21.6%	Low
39	Slovenj Gradec, Slovenj Gradec	$147	25	$543	24.1%	Low
40	Kobarid, Tolmin	$146	138	$990	40.8%	Low
41	Tržič, Tržič	$145	45	$1,048	35.0%	Low
42	Radovljica, Radovljica	$144	194	$869	36.8%	Low
43	Postojna, Postojna	$141	49	$901	33.6%	Low
44	Laško, Laško	$141	22	$873	25.6%	Low
45	Šenčur, Kranj	$139	32	$1,219	33.6%	Low
46	Jesenice, Jesenice	$139	42	$1,113	42.7%	Low
47	Ajdovščina, Ajdovščina	$138	62	$1,064	36.7%	Low
48	Bohinjska Češnjica, Radovljica	$137	37	$915	36.6%	Low
49	Celje, Celje	$134	46	$667	29.1%	Low
50	Moravske Toplice, Murska Sobota	$132	58	$671	22.9%	Low
51	Kranj, Kranj	$132	49	$993	42.1%	Low
52	Kanal, Nova Gorica	$129	44	$592	30.3%	Low
53	Medvode, Ljubljana	$129	26	$697	28.1%	Low
54	Ilirska Bistrica, Ilirska Bistrica	$127	31	$489	25.1%	Low
55	Zreče, Slovenske Konjice	$127	47	$617	24.0%	Low
56	Ljutomer, Ljutomer	$126	32	$460	19.0%	Low
57	Srednja vas v Bohinju, Radovljica	$125	45	$1,010	39.0%	Low
58	Cerknica, Cerknica	$125	32	$661	30.9%	Low
59	Preddvor, Kranj	$124	33	$1,134	43.2%	Low
60	Šentjur, Šentjur	$124	39	$729	30.4%	Low
61	Slovenska Bistrica, Slovenska Bistrica	$124	32	$541	22.8%	Low
62	Skofja Loka, Škofja Loka	$123	31	$860	25.6%	Low
63	Cerkno, Idrija	$122	24	$977	37.8%	Low
64	Rogaška Slatina, Šmarje pri Jelšah	$122	35	$484	26.5%	Low
65	Črnomelj, Črnomelj	$122	28	$264	21.7%	Low
66	Podčetrtek, Šmarje pri Jelšah	$121	71	$584	23.5%	Low
67	Slovenske Konjice, Slovenske Konjice	$120	22	$842	35.2%	Low
68	Ptuj, Ptuj	$111	52	$483	27.3%	Low
69	Maribor, Upravna enota Maribor	$110	201	$805	34.1%	Low
70	Domžale, Domžale	$107	31	$1,100	47.1%	Low

Highest Occupancy Airbnb Markets in Slovenia

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Ljubljana, Ljubljana leads Slovenia with 47.2% occupancy, $1,506/month revenue, and 1,746 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Ljubljana, Ljubljana	47.2%	1,746	$1,506	$150	Low
2	Bled, Radovljica	42.3%	912	$1,615	$188	Low
3	Bovec, Tolmin	41.2%	321	$1,262	$174	Low
4	Piran / Pirano, Piran	36.6%	653	$945	$166	Low
5	Koper / Capodistria, Koper	36.3%	423	$838	$161	Low
6	Kranjska Gora, Jesenice	33.5%	419	$1,461	$213	Low

How to Choose an Airbnb Investment Market in Slovenia

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Slovenia tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Slovenia

Understanding the regulatory environment is critical for any Airbnb investment in Slovenia. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 70 markets ranked on this page: 70 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Slovenia

This page ranks Airbnb markets in Slovenia across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Slovenia.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Slovenia.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Slovenia and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Slovenia, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Slovenia

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Slovenia.

What are the best places to invest in Airbnb in Slovenia?

Ljubljana, Ljubljana leads this ranking for Slovenia with 1,746 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Slovenia?

Ukanc, Radovljica posts the highest average monthly revenue in this ranking at $1,854. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Slovenia?

Ljubljana, Ljubljana has the highest occupancy rate in this comparison at 47.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Slovenia have the lowest regulation?

Ljubljana (Ljubljana), Bled (Radovljica), Piran / Pirano (Piran) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Slovenia in 2026?

The markets ranked here average 32.7% occupancy, and the top performer posts $1,854 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Slovenia for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Slovenia?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Slovenia?

First-time investors in Slovenia should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Slovenia?

Across the markets ranked here, the average occupancy rate in Slovenia is 32.7%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Slovenia?

Regulation is one of the most overlooked risks in short-term rental investing. In Slovenia, 70 of 70 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Slovenia?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Slovenia ranking has about 44 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Slovenia?

Seasonal markets in Slovenia experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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