What Are the Best Places to Invest in Airbnb in Slovenia?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Slovenia spans 71 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Slovenia across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Ljubljana, Ljubljana leads by market size with 1,561 active listings and $1,644/month revenue. Across all ranked markets, average occupancy is 34.2% with $1,016/month in average revenue and $152/night ADR. 71 of 71 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Slovenia by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Slovenia attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Ljubljana, Ljubljana leads with 1,561 active short-term rental listings and $1,644/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Ljubljana, Ljubljana	1,561	$1,644	$146	48.9%	Low
2	Bled, Radovljica	827	$1,750	$185	44.7%	Low
3	Piran / Pirano, Piran	621	$1,015	$160	37.5%	Low
4	Koper / Capodistria, Koper	414	$893	$155	36.1%	Low
5	Kranjska Gora, Jesenice	410	$1,503	$204	33.8%	Low
6	Bovec, Tolmin	298	$1,362	$170	43.9%	Low
7	Tolmin, Tolmin	235	$1,207	$158	44.0%	Low
8	Izola / Isola, Izola / Isola	217	$942	$155	39.3%	Low
9	Maribor, Upravna enota Maribor	182	$859	$110	35.8%	Low
10	Radovljica, Radovljica	177	$964	$141	38.8%	Low
11	Bohinjska Bistrica, Radovljica	132	$1,297	$166	35.9%	Low
12	Kobarid, Tolmin	122	$1,084	$144	42.6%	Low
13	Brežice, Brežice	115	$828	$182	26.8%	Low
14	Cerklje na Gorenjskem, Kranj	94	$1,077	$149	29.2%	Low
15	Kamnik, Kamnik	82	$1,140	$179	31.0%	Low
16	Stara Fužina, Radovljica	80	$1,534	$179	41.9%	Low
17	Nova Gorica, Nova Gorica	64	$860	$153	32.1%	Low
18	Ribčev Laz, Radovljica	59	$1,594	$169	41.5%	Low
19	Žirovnica, Jesenice	57	$1,626	$154	45.5%	Low
20	Ajdovščina, Ajdovščina	55	$1,139	$130	36.8%	Low
21	Podčetrtek, Šmarje pri Jelšah	54	$692	$123	24.3%	Low
22	Sežana, Sežana	53	$1,246	$199	31.6%	Low
23	Piran, Piran	48	$763	$180	37.9%	Low
24	Bohinj, Radovljica	48	$1,786	$196	39.4%	Low
25	Zreče, Slovenske Konjice	46	$593	$126	22.9%	Low
26	Moravske Toplice, Murska Sobota	45	$716	$144	22.7%	Low
27	Kanal, Nova Gorica	44	$576	$127	29.5%	Low
28	Komen, Sežana	43	$801	$171	29.1%	Low
29	Kranj, Kranj	42	$1,140	$129	45.0%	Low
30	Ptuj, Ptuj	42	$573	$107	28.8%	Low
31	Postojna, Postojna	39	$1,019	$144	35.5%	Low
32	Ukanc, Radovljica	39	$1,899	$269	32.3%	Low
33	Jesenice, Jesenice	37	$1,225	$134	46.0%	Low
34	Bohinjska Češnjica, Radovljica	37	$950	$130	34.4%	Low
35	Tržič, Tržič	37	$1,247	$149	39.6%	Low
36	Šentjur, Šentjur	37	$790	$118	30.8%	Low
37	Mozirje, Mozirje	36	$647	$144	23.7%	Low
38	Srednja vas v Bohinju, Radovljica	36	$1,125	$124	43.9%	Low
39	Celje, Celje	34	$797	$114	30.6%	Low
40	Spodnje Gorje, Radovljica	33	$1,049	$165	43.1%	Low
41	Slovenska Bistrica, Slovenska Bistrica	33	$567	$122	24.3%	Low
42	Divača, Sežana	32	$990	$170	33.8%	Low
43	Idrija, Idrija	31	$929	$146	32.7%	Low
44	Novo Mesto, Novo mesto	31	$1,022	$147	30.7%	Low
45	Cerknica, Cerknica	30	$743	$122	30.7%	Low
46	Domžale, Domžale	30	$1,135	$102	46.9%	Low
47	Šenčur, Kranj	30	$1,163	$128	34.3%	Low
48	Metlika, Metlika	30	$657	$184	23.8%	Low
49	Vipava, Ajdovščina	29	$1,226	$155	32.7%	Low
50	Črnomelj, Črnomelj	29	$294	$125	21.5%	Low
51	Ankaran / Ancarano, Koper	28	$837	$192	30.6%	Low
52	Preddvor, Kranj	28	$1,319	$117	45.2%	Low
53	Ljutomer, Ljutomer	28	$484	$126	20.0%	Low
54	Portorož, Piran	28	$1,068	$188	37.4%	Low
55	Skofja Loka, Škofja Loka	27	$991	$125	29.0%	Low
56	Ilirska Bistrica, Ilirska Bistrica	26	$628	$127	28.2%	Low
57	Rogaška Slatina, Šmarje pri Jelšah	26	$519	$130	24.3%	Low
58	Hočko Pohorje, Upravna enota Maribor	25	$803	$177	21.1%	Low
59	Ivančna Gorica, Grosuplje	24	$1,531	$159	35.7%	Low
60	Solčava, Mozirje	24	$732	$160	27.1%	Low
61	Laško, Laško	23	$816	$140	25.9%	Low
62	Cerkno, Idrija	22	$1,115	$125	42.2%	Low
63	Pivka, Postojna	22	$663	$106	41.5%	Low
64	Laški Rovt, Radovljica	22	$1,325	$257	34.5%	Low
65	Zgornje Gorje, Radovljica	22	$1,018	$154	41.3%	Low
66	Luče, Mozirje	21	$1,127	$150	39.2%	Low
67	Slovenske Konjice, Slovenske Konjice	20	$913	$117	34.6%	Low
68	Žalec, Žalec	20	$633	$115	23.2%	Low
69	Žužemberk, Novo mesto	18	$727	$129	31.0%	Low
70	Jereka, Radovljica	18	$1,508	$218	38.5%	Low
71	Šmarje pri Jelšah, Šmarje pri Jelšah	18	$669	$178	29.6%	Low

Most Profitable Airbnb Markets in Slovenia by Revenue

The most profitable Airbnb cities in Slovenia are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Ukanc, Radovljica leads with $1,899/month at $269 ADR and 32.3% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Ukanc, Radovljica	$1,899	39	$269	32.3%	Low
2	Bohinj, Radovljica	$1,786	48	$196	39.4%	Low
3	Bled, Radovljica	$1,750	827	$185	44.7%	Low
4	Ljubljana, Ljubljana	$1,644	1,561	$146	48.9%	Low
5	Žirovnica, Jesenice	$1,626	57	$154	45.5%	Low
6	Ribčev Laz, Radovljica	$1,594	59	$169	41.5%	Low
7	Stara Fužina, Radovljica	$1,534	80	$179	41.9%	Low
8	Ivančna Gorica, Grosuplje	$1,531	24	$159	35.7%	Low
9	Jereka, Radovljica	$1,508	18	$218	38.5%	Low
10	Kranjska Gora, Jesenice	$1,503	410	$204	33.8%	Low
11	Bovec, Tolmin	$1,362	298	$170	43.9%	Low
12	Laški Rovt, Radovljica	$1,325	22	$257	34.5%	Low
13	Preddvor, Kranj	$1,319	28	$117	45.2%	Low
14	Bohinjska Bistrica, Radovljica	$1,297	132	$166	35.9%	Low
15	Tržič, Tržič	$1,247	37	$149	39.6%	Low
16	Sežana, Sežana	$1,246	53	$199	31.6%	Low
17	Vipava, Ajdovščina	$1,226	29	$155	32.7%	Low
18	Jesenice, Jesenice	$1,225	37	$134	46.0%	Low
19	Tolmin, Tolmin	$1,207	235	$158	44.0%	Low
20	Šenčur, Kranj	$1,163	30	$128	34.3%	Low
21	Kamnik, Kamnik	$1,140	82	$179	31.0%	Low
22	Kranj, Kranj	$1,140	42	$129	45.0%	Low
23	Ajdovščina, Ajdovščina	$1,139	55	$130	36.8%	Low
24	Domžale, Domžale	$1,135	30	$102	46.9%	Low
25	Luče, Mozirje	$1,127	21	$150	39.2%	Low
26	Srednja vas v Bohinju, Radovljica	$1,125	36	$124	43.9%	Low
27	Cerkno, Idrija	$1,115	22	$125	42.2%	Low
28	Kobarid, Tolmin	$1,084	122	$144	42.6%	Low
29	Cerklje na Gorenjskem, Kranj	$1,077	94	$149	29.2%	Low
30	Portorož, Piran	$1,068	28	$188	37.4%	Low
31	Spodnje Gorje, Radovljica	$1,049	33	$165	43.1%	Low
32	Novo Mesto, Novo mesto	$1,022	31	$147	30.7%	Low
33	Postojna, Postojna	$1,019	39	$144	35.5%	Low
34	Zgornje Gorje, Radovljica	$1,018	22	$154	41.3%	Low
35	Piran / Pirano, Piran	$1,015	621	$160	37.5%	Low
36	Skofja Loka, Škofja Loka	$991	27	$125	29.0%	Low
37	Divača, Sežana	$990	32	$170	33.8%	Low
38	Radovljica, Radovljica	$964	177	$141	38.8%	Low
39	Bohinjska Češnjica, Radovljica	$950	37	$130	34.4%	Low
40	Izola / Isola, Izola / Isola	$942	217	$155	39.3%	Low
41	Idrija, Idrija	$929	31	$146	32.7%	Low
42	Slovenske Konjice, Slovenske Konjice	$913	20	$117	34.6%	Low
43	Koper / Capodistria, Koper	$893	414	$155	36.1%	Low
44	Nova Gorica, Nova Gorica	$860	64	$153	32.1%	Low
45	Maribor, Upravna enota Maribor	$859	182	$110	35.8%	Low
46	Ankaran / Ancarano, Koper	$837	28	$192	30.6%	Low
47	Brežice, Brežice	$828	115	$182	26.8%	Low
48	Laško, Laško	$816	23	$140	25.9%	Low
49	Hočko Pohorje, Upravna enota Maribor	$803	25	$177	21.1%	Low
50	Komen, Sežana	$801	43	$171	29.1%	Low
51	Celje, Celje	$797	34	$114	30.6%	Low
52	Šentjur, Šentjur	$790	37	$118	30.8%	Low
53	Piran, Piran	$763	48	$180	37.9%	Low
54	Cerknica, Cerknica	$743	30	$122	30.7%	Low
55	Solčava, Mozirje	$732	24	$160	27.1%	Low
56	Žužemberk, Novo mesto	$727	18	$129	31.0%	Low
57	Moravske Toplice, Murska Sobota	$716	45	$144	22.7%	Low
58	Podčetrtek, Šmarje pri Jelšah	$692	54	$123	24.3%	Low
59	Šmarje pri Jelšah, Šmarje pri Jelšah	$669	18	$178	29.6%	Low
60	Pivka, Postojna	$663	22	$106	41.5%	Low
61	Metlika, Metlika	$657	30	$184	23.8%	Low
62	Mozirje, Mozirje	$647	36	$144	23.7%	Low
63	Žalec, Žalec	$633	20	$115	23.2%	Low
64	Ilirska Bistrica, Ilirska Bistrica	$628	26	$127	28.2%	Low
65	Zreče, Slovenske Konjice	$593	46	$126	22.9%	Low
66	Kanal, Nova Gorica	$576	44	$127	29.5%	Low
67	Ptuj, Ptuj	$573	42	$107	28.8%	Low
68	Slovenska Bistrica, Slovenska Bistrica	$567	33	$122	24.3%	Low
69	Rogaška Slatina, Šmarje pri Jelšah	$519	26	$130	24.3%	Low
70	Ljutomer, Ljutomer	$484	28	$126	20.0%	Low
71	Črnomelj, Črnomelj	$294	29	$125	21.5%	Low

Most Expensive Airbnb Markets in Slovenia by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Ukanc, Radovljica commands the highest Airbnb nightly rate in Slovenia at $269/night, generating $1,899/month at 32.3% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Ukanc, Radovljica	$269	39	$1,899	32.3%	Low
2	Laški Rovt, Radovljica	$257	22	$1,325	34.5%	Low
3	Jereka, Radovljica	$218	18	$1,508	38.5%	Low
4	Kranjska Gora, Jesenice	$204	410	$1,503	33.8%	Low
5	Sežana, Sežana	$199	53	$1,246	31.6%	Low
6	Bohinj, Radovljica	$196	48	$1,786	39.4%	Low
7	Ankaran / Ancarano, Koper	$192	28	$837	30.6%	Low
8	Portorož, Piran	$188	28	$1,068	37.4%	Low
9	Bled, Radovljica	$185	827	$1,750	44.7%	Low
10	Metlika, Metlika	$184	30	$657	23.8%	Low
11	Brežice, Brežice	$182	115	$828	26.8%	Low
12	Piran, Piran	$180	48	$763	37.9%	Low
13	Kamnik, Kamnik	$179	82	$1,140	31.0%	Low
14	Stara Fužina, Radovljica	$179	80	$1,534	41.9%	Low
15	Šmarje pri Jelšah, Šmarje pri Jelšah	$178	18	$669	29.6%	Low
16	Hočko Pohorje, Upravna enota Maribor	$177	25	$803	21.1%	Low
17	Komen, Sežana	$171	43	$801	29.1%	Low
18	Bovec, Tolmin	$170	298	$1,362	43.9%	Low
19	Divača, Sežana	$170	32	$990	33.8%	Low
20	Ribčev Laz, Radovljica	$169	59	$1,594	41.5%	Low
21	Bohinjska Bistrica, Radovljica	$166	132	$1,297	35.9%	Low
22	Spodnje Gorje, Radovljica	$165	33	$1,049	43.1%	Low
23	Piran / Pirano, Piran	$160	621	$1,015	37.5%	Low
24	Solčava, Mozirje	$160	24	$732	27.1%	Low
25	Ivančna Gorica, Grosuplje	$159	24	$1,531	35.7%	Low
26	Tolmin, Tolmin	$158	235	$1,207	44.0%	Low
27	Koper / Capodistria, Koper	$155	414	$893	36.1%	Low
28	Vipava, Ajdovščina	$155	29	$1,226	32.7%	Low
29	Izola / Isola, Izola / Isola	$155	217	$942	39.3%	Low
30	Žirovnica, Jesenice	$154	57	$1,626	45.5%	Low
31	Zgornje Gorje, Radovljica	$154	22	$1,018	41.3%	Low
32	Nova Gorica, Nova Gorica	$153	64	$860	32.1%	Low
33	Luče, Mozirje	$150	21	$1,127	39.2%	Low
34	Tržič, Tržič	$149	37	$1,247	39.6%	Low
35	Cerklje na Gorenjskem, Kranj	$149	94	$1,077	29.2%	Low
36	Novo Mesto, Novo mesto	$147	31	$1,022	30.7%	Low
37	Ljubljana, Ljubljana	$146	1,561	$1,644	48.9%	Low
38	Idrija, Idrija	$146	31	$929	32.7%	Low
39	Mozirje, Mozirje	$144	36	$647	23.7%	Low
40	Moravske Toplice, Murska Sobota	$144	45	$716	22.7%	Low
41	Postojna, Postojna	$144	39	$1,019	35.5%	Low
42	Kobarid, Tolmin	$144	122	$1,084	42.6%	Low
43	Radovljica, Radovljica	$141	177	$964	38.8%	Low
44	Laško, Laško	$140	23	$816	25.9%	Low
45	Jesenice, Jesenice	$134	37	$1,225	46.0%	Low
46	Bohinjska Češnjica, Radovljica	$130	37	$950	34.4%	Low
47	Ajdovščina, Ajdovščina	$130	55	$1,139	36.8%	Low
48	Rogaška Slatina, Šmarje pri Jelšah	$130	26	$519	24.3%	Low
49	Kranj, Kranj	$129	42	$1,140	45.0%	Low
50	Žužemberk, Novo mesto	$129	18	$727	31.0%	Low
51	Šenčur, Kranj	$128	30	$1,163	34.3%	Low
52	Kanal, Nova Gorica	$127	44	$576	29.5%	Low
53	Ilirska Bistrica, Ilirska Bistrica	$127	26	$628	28.2%	Low
54	Zreče, Slovenske Konjice	$126	46	$593	22.9%	Low
55	Ljutomer, Ljutomer	$126	28	$484	20.0%	Low
56	Cerkno, Idrija	$125	22	$1,115	42.2%	Low
57	Skofja Loka, Škofja Loka	$125	27	$991	29.0%	Low
58	Črnomelj, Črnomelj	$125	29	$294	21.5%	Low
59	Srednja vas v Bohinju, Radovljica	$124	36	$1,125	43.9%	Low
60	Podčetrtek, Šmarje pri Jelšah	$123	54	$692	24.3%	Low
61	Cerknica, Cerknica	$122	30	$743	30.7%	Low
62	Slovenska Bistrica, Slovenska Bistrica	$122	33	$567	24.3%	Low
63	Šentjur, Šentjur	$118	37	$790	30.8%	Low
64	Preddvor, Kranj	$117	28	$1,319	45.2%	Low
65	Slovenske Konjice, Slovenske Konjice	$117	20	$913	34.6%	Low
66	Žalec, Žalec	$115	20	$633	23.2%	Low
67	Celje, Celje	$114	34	$797	30.6%	Low
68	Maribor, Upravna enota Maribor	$110	182	$859	35.8%	Low
69	Ptuj, Ptuj	$107	42	$573	28.8%	Low
70	Pivka, Postojna	$106	22	$663	41.5%	Low
71	Domžale, Domžale	$102	30	$1,135	46.9%	Low

Highest Occupancy Airbnb Markets in Slovenia

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Ljubljana, Ljubljana leads Slovenia with 48.9% occupancy, $1,644/month revenue, and 1,561 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Ljubljana, Ljubljana	48.9%	1,561	$1,644	$146	Low
2	Bled, Radovljica	44.7%	827	$1,750	$185	Low
3	Piran / Pirano, Piran	37.5%	621	$1,015	$160	Low
4	Koper / Capodistria, Koper	36.1%	414	$893	$155	Low
5	Kranjska Gora, Jesenice	33.8%	410	$1,503	$204	Low

How to Choose an Airbnb Investment Market in Slovenia

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Slovenia tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Slovenia

Understanding the regulatory environment is critical for any Airbnb investment in Slovenia. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 71 markets ranked on this page: 71 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Slovenia

This page ranks Airbnb markets in Slovenia across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Slovenia.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Slovenia.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Slovenia and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Slovenia, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Slovenia

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Slovenia.

What are the best places to invest in Airbnb in Slovenia?

Ljubljana, Ljubljana leads this ranking for Slovenia with 1,561 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Slovenia?

Ukanc, Radovljica posts the highest average monthly revenue in this ranking at $1,899. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Slovenia?

Ljubljana, Ljubljana has the highest occupancy rate in this comparison at 48.9%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Slovenia have the lowest regulation?

Ljubljana (Ljubljana), Bled (Radovljica), Piran / Pirano (Piran) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Slovenia in 2026?

The markets ranked here average 34.2% occupancy, and the top performer posts $1,899 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Slovenia for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Slovenia?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Slovenia?

First-time investors in Slovenia should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Slovenia?

Across the markets ranked here, the average occupancy rate in Slovenia is 34.2%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Slovenia?

Regulation is one of the most overlooked risks in short-term rental investing. In Slovenia, 71 of 71 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Slovenia?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Slovenia ranking has about 37 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Slovenia?

Seasonal markets in Slovenia experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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