Novo Mesto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Novo Mesto, Slovenia
Is Airbnb profitable in Novo Mesto in 2025? Explore comprehensive Airbnb analytics for Novo Mesto, Novo Mesto, Slovenia to uncover income potential. This 2025 STR market report for Novo Mesto, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Novo Mesto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Novo Mesto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Novo Mesto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Novo Mesto (2025)
Understanding the monthly revenue variations for Airbnb listings in Novo Mesto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Novo Mesto is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Novo Mesto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,676+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $572, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Novo Mesto
Novo Mesto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Novo Mesto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Novo Mesto:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Novo Mesto
Average Daily Rate (ADR) Airbnb Trends in Novo Mesto (2025)
Effective short term rental pricing strategy in Novo Mesto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Novo Mesto typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Novo Mesto
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Airbnb Seasonality Analysis & Trends in Novo Mesto (2025)
Peak Season (August, March, April)
- Revenue averages $1,851 per month
- Occupancy rates average 40.9%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,316 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $135
Low Season (January, May, June)
- Revenue drops to average $1,002 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $145
Seasonality Insights for Novo Mesto
- The Airbnb seasonality in Novo Mesto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Novo Mesto's highest earning potential, with monthly revenues capable of climbing to $2,090, occupancy reaching a high of 49.4%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $879, occupancy could drop to 21.6%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Novo Mesto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Novo Mesto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Novo Mesto (2025)
Exploring the top neighborhoods for short-term rentals in Novo Mesto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Novo Mesto | Historical and charming area known for its medieval architecture and picturesque streets. A great spot for tourists wanting to explore the history of Slovenia with access to local cafes and shops. | Church of St. Nicholas, Museum of Dolenjska, Novo Mesto Cathedral, Krka River Promenade, Kuzma's House |
| Otočec | Famous for its castle and beautiful natural surroundings. This area attracts tourists seeking a scenic getaway and offers various outdoor activities such as cycling and hiking. | Otočec Castle, Krka River, Adventure park, Golf course, Cycling paths |
| Meta's Hill | A peaceful residential area with stunning views and proximity to nature. Ideal for those who enjoy tranquility yet want easy access to the city. | Hiking trails, Picnic spots, Beautiful panorama of Novo Mesto, Local vineyards |
| Brezje | A growing area with new developments, appealing to young families and business professionals. Close to amenities and transport links. | Community parks, Local shops, Proximity to main roads, Walking paths |
| Radovna | Scenic village close to nature and the Krka River. It offers an authentic Slovenian experience and is popular among nature lovers. | Krka National Park, Natural pools, Fishing spots, Cycling trails |
| Trška Gora | Known for its vineyards and wine production, it draws wine enthusiasts and those looking for a unique Slovenian experience with wine tasting. | Wineries, Wine tours, Vineyard trails, Scenic views of the valley |
| Dolenjske Toplice | Famous for its thermal spa resorts, ideal for guests seeking relaxation and wellness treatments, making it a popular destination for short stays. | Spa resorts, Wellness centers, Natural springs, Outdoor swimming pools |
| Težka Vas | A rural area known for its agricultural landscapes and farm experiences, appealing to visitors looking for a rural escape and local culture. | Farm stays, Local markets, Nature trails, Traditional cuisine experiences |
Understanding Airbnb License Requirements & STR Laws in Novo Mesto (2025)
While Novo Mesto, Novo Mesto, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Novo Mesto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Novo Mesto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Novo Mestobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vineyard Cottage Rataj 2 Wellness - Happy.Rentals
Entire Place • N/A
Vineyard Cottage Paradiž - Happy.Rentals
Entire Place • 1 bedroom
Vineyard Cottage Pavlin 3 - Happy.Rentals
Entire Place • 1 bedroom
Vineyard Cottage Pavlin 1 - Happy.Rentals
Entire Place • 2 bedrooms
Vineyard Cottage Pavlin 2 - Happy.Rentals
Entire Place • 1 bedroom
Hillhouse Novo mesto
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Novo Mesto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Novo Mesto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Happy Rentals | 16 | $238,253 | 8 | 5.00/5.0 |
| Razvojni Center | 13 | $121,130 | 174 | 4.89/5.0 |
| Sandi | 4 | $49,706 | 40 | 4.93/5.0 |
| Tomaž | 3 | $27,540 | 28 | 4.78/5.0 |
| Andrej | 1 | $19,387 | 22 | 4.95/5.0 |
| Stanislav | 1 | $11,707 | 39 | 5.00/5.0 |
| Darja | 1 | $10,141 | 5 | 5.00/5.0 |
| Hostel | 3 | $9,999 | 50 | 4.18/5.0 |
| Marjeta | 1 | $1,401 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Novo Mesto.
Dive Deeper: Advanced Novo Mesto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Novo Mesto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNovo Mesto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Novo Mesto
- The Novo Mesto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Novo Mesto, House properties are the most common (62.8%), reflecting the local real estate landscape.
- Houses represent a significant 62.8% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
Novo Mesto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Novo Mesto
- The dominant room capacity in Novo Mesto is 1 bedroom listings, making up 58.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.0% of the active Airbnb listings in Novo Mesto, indicating a high concentration in these sizes.
- With over half the market (58.1%) consisting of studios or 1-bedroom units, Novo Mesto is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Novo Mesto.
Novo Mesto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Novo Mesto
- The most common guest capacity trend in Novo Mesto vacation rentals is listings accommodating 4 guests (41.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Novo Mesto STR market, accounting for 69.8% of listings.
- 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Novo Mesto.
- On average, properties in Novo Mesto are equipped to host 3.8 guests.
Novo Mesto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Novo Mesto
- The most common availability pattern in Novo Mesto falls within the 271-366 days range, representing 69.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Novo Mesto (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Novo Mesto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
19.5% of total
2 Nights
9 listings
22% of total
3 Nights
3 listings
7.3% of total
30+ Nights
21 listings
51.2% of total
Key Insights
- The most prevalent minimum stay requirement in Novo Mesto is 30+ Nights, adopted by 51.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.2%) caters to monthly stays (30+ nights) in Novo Mesto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.2% of Novo Mesto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Novo Mesto.
Novo Mesto Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
10.3% of total
Flexible
5 listings
17.2% of total
Moderate
8 listings
27.6% of total
Firm
10 listings
34.5% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Novo Mesto
- The prevailing Airbnb cancellation policy trend in Novo Mesto is Firm, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (44.8%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.5% market standard in Novo Mesto.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Novo Mesto.
Novo Mesto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Novo Mesto
- The overall average booking lead time for vacation rentals in Novo Mesto is 37 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Novo Mesto.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Novo Mesto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Novo Mesto (2025)
Amenity Prevalence
Amenity Insights for Novo Mesto
- Essential amenities in Novo Mesto that guests expect include: Free parking on premises, Wifi, Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Novo Mesto: Free parking on premises, Wifi, Kitchen, TV, Heating.
- Prioritize adding missing essentials: Wifi, Kitchen, TV, Heating.
- Consider adding popular differentiators like Hangers or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Novo Mesto to stay competitive.
Novo Mesto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Novo Mesto
- The typical guest profile for Airbnb in Novo Mesto consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.0% of guests.
- Key international markets include France (17.2%) and Germany (15.2%).
- Top languages spoken are English (43.5%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Novo Mesto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 17 | $3,522 | $495.80 | 50% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,855 | $267.54 | 40% |
| Crno | 16 | $2,492 | $352.82 | 40% |
| Zemunik Gornji | 12 | $2,273 | $327.80 | 39% |
| Briševo | 18 | $2,220 | $324.84 | 39% |
| Hum | 26 | $2,170 | $281.74 | 24% |
| Stainz | 11 | $1,988 | $255.39 | 25% |
| Zagore | 13 | $1,897 | $282.41 | 39% |
| Murvica | 32 | $1,891 | $318.26 | 44% |
| Sveti Bartul | 19 | $1,851 | $375.10 | 40% |