Piran / Pirano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piran, Slovenia

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Piran / Pirano in 2025? Explore comprehensive Airbnb analytics for Piran / Pirano, Piran, Slovenia to uncover income potential. This 2025 STR market report for Piran / Pirano, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 702 active listings.

Whether you're considering an Airbnb investment in Piran / Pirano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piran / Pirano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Piran / Pirano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$152
The average rental revenue earned for an occupied room per day in Piran / Pirano.
Occupancy Rate(?)
37.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,843
Typical annual income for an Airbnb listing in Piran / Pirano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.0%
Significant decrease (-13.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Piran / Pirano.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Piran / Pirano.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
702
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Piran / Pirano (2025)

Understanding the monthly revenue variations for Airbnb listings in Piran / Pirano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piran / Pirano is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piran / Pirano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,070+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,955 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,132 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $591, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Piran / Pirano

Piran / Pirano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Piran / Pirano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piran / Pirano:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Piran / Pirano

Average Daily Rate (ADR) Airbnb Trends in Piran / Pirano (2025)

Effective short term rental pricing strategy in Piran / Pirano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piran / Pirano typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $101 per night.

Average Daily Rate (ADR) Trend by Month in Piran / Pirano

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Airbnb Seasonality Analysis & Trends in Piran / Pirano (2025)

Peak Season (August, July, September)
  • Revenue averages $2,632 per month
  • Occupancy rates average 51.7%
  • Daily rates average $165
Shoulder Season
  • Revenue averages $1,323 per month
  • Occupancy maintains around 30.2%
  • Daily rates hold near $154
Low Season (January, February, November)
  • Revenue drops to average $653 per month
  • Occupancy decreases to average 19.4%
  • Daily rates adjust to average $150

Seasonality Insights for Piran / Pirano

  • The Airbnb seasonality in Piran / Pirano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Piran / Pirano's highest earning potential, with monthly revenues capable of climbing to $3,241, occupancy reaching a high of 60.7%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $588, occupancy could drop to 16.6%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piran / Pirano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Piran / Pirano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Piran / Pirano (2025)

Exploring the top neighborhoods for short-term rentals in Piran / Pirano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Piran Old Town
Charming historic area with narrow streets, beautiful architecture, and rich cultural heritage. Attracts tourists wanting to explore the history and beauty of the Mediterranean.
Tartini Square, Church of St. George, Piran Walls, The Maritime Museum, Piran Aquarium
Strunjan
Known for its natural beauty and proximity to the salt pans. Great for those looking to enjoy nature walks and the coastline, appealing to eco-tourists and wellness seekers.
Strunjan Nature Park, Strunjan Salt Pans, Beach and Spa, Parenzana Trail
Portorož
Popular tourist destination with numerous hotels, casinos, and a vibrant beach scene. A prime location for attracting visitors looking for leisure and entertainment options.
Portorož Beach, Spa and Wellness Centers, Casino Portorož, Bernardin Resort, Tartini's Music festival
Fiesa
A peaceful residential area near the lake and sea, perfect for a tranquil getaway. Ideal for families and couples seeking a relaxing atmosphere near nature.
Fiesa Lake, Fiesa Beach, Walking and Cycling paths, Nearby Restaurants
Lucija
A bustling area with many amenities and access to beaches. It draws families and young travelers who want a vibrant beachside experience with convenience.
Lucija Beach, Marina Portorož, Water sports, Cafe and restaurants along the promenade
Šentjane
A lesser-known gem offering local culture and stunning views over the Gulf of Piran. Perfect for travelers looking for a more authentic experience.
Hiking paths, Photo opportunities of Piran, Local wine tasting experiences
Seča
A serene area known for its seaside charm and beautiful gardens. Great for those wanting to escape the tourist crowds while still being close to attractions.
Seča Beach, Seaside promenades, Garden of Mediterranean Herbs
Dobrava
Quiet residential area with panoramic views over the coast. Ideal for those seeking a peaceful retreat while being close to the main attractions of Piran.
Scenic viewpoints, Local nature trails, Traditionally Slovenian cuisine

Understanding Airbnb License Requirements & STR Laws in Piran / Pirano (2025)

While Piran / Pirano, Piran, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piran / Pirano to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Piran / Pirano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Piran / Piranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Vila Porto Olive with a heated swimming pool

Vila Porto Olive with a heated swimming pool

Entire Place • 4 bedrooms

$76,776
Revenue
52.6%
Occupancy
$425.54
Daily Rate
The Best View House Piran

The Best View House Piran

Entire Place • 4 bedrooms

$65,419
Revenue
43.5%
Occupancy
$436.28
Daily Rate
★  Villa Parecag with a Swimming Pool and a view ★

★ Villa Parecag with a Swimming Pool and a view ★

Entire Place • 4 bedrooms

$56,972
Revenue
48.0%
Occupancy
$438.12
Daily Rate
PIRAN BUENAVISTA ROMANTIC APARTMENT

PIRAN BUENAVISTA ROMANTIC APARTMENT

Entire Place • 3 bedrooms

$53,926
Revenue
41.0%
Occupancy
$416.43
Daily Rate
Gloria Holiday - Apartment Rebecca  with a balcony

Gloria Holiday - Apartment Rebecca with a balcony

Entire Place • 3 bedrooms

$52,482
Revenue
39.2%
Occupancy
$352.20
Daily Rate
Spacious Garden Apartment with Sea views

Spacious Garden Apartment with Sea views

Entire Place • 4 bedrooms

$48,742
Revenue
53.5%
Occupancy
$221.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Piran / Pirano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Piran / Pirano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Grega-Locap Group60$685,0853524.77/5.0
Adriabnb60$329,3094464.53/5.0
Andreja38$299,0744784.75/5.0
Alenka19$251,0601404.87/5.0
ReginaMare Family Company17$216,8717454.78/5.0
Novasol11$139,179744.58/5.0
Maša9$137,6526944.87/5.0
Roman & Kathi3$135,6733244.96/5.0
Nina4$85,191214.70/5.0
Dunya6$84,651744.60/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piran / Pirano.

Dive Deeper: Advanced Piran / Pirano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piran / Pirano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Piran / Pirano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Piran / Pirano

  • The Piran / Pirano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 702 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Piran / Pirano, Apartment/Condo properties are the most common (80.3%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 7.7%) offer potential for unique stay experiences.

Piran / Pirano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Piran / Pirano

  • The dominant room capacity in Piran / Pirano is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 74.6% of the active Airbnb listings in Piran / Pirano, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Piran / Pirano.

Piran / Pirano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Piran / Pirano

  • The most common guest capacity trend in Piran / Pirano vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Piran / Pirano STR market, accounting for 59.7% of listings.
  • 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piran / Pirano.
  • On average, properties in Piran / Pirano are equipped to host 3.6 guests.

Piran / Pirano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Piran / Pirano

  • The most common availability pattern in Piran / Pirano falls within the 271-366 days range, representing 71.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Piran / Pirano (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Piran / Pirano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.2%)

1 Night

76 listings

12.2% of total

2 Nights (18.8%)

2 Nights

117 listings

18.8% of total

3 Nights (17.5%)

3 Nights

109 listings

17.5% of total

4-6 Nights (10.3%)

4-6 Nights

64 listings

10.3% of total

7-29 Nights (1.4%)

7-29 Nights

9 listings

1.4% of total

30+ Nights (39.9%)

30+ Nights

249 listings

39.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Piran / Pirano is 30+ Nights, adopted by 39.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (39.9%) caters to monthly stays (30+ nights) in Piran / Pirano, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 39.9% of Piran / Pirano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 39.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piran / Pirano.

Piran / Pirano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

23 listings

3.3% of total

Super Strict 30 Days

2 listings

0.3% of total

Flexible (12.7%)

Flexible

88 listings

12.7% of total

Moderate (27.7%)

Moderate

192 listings

27.7% of total

Firm (13.3%)

Firm

92 listings

13.3% of total

Strict (42.6%)

Strict

295 listings

42.6% of total

Cancellation Policy Insights for Piran / Pirano

  • The prevailing Airbnb cancellation policy trend in Piran / Pirano is Strict, used by 42.6% of listings.
  • A majority (55.9%) of hosts in Piran / Pirano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42.6% market standard in Piran / Pirano.
  • With 42.6% using Strict terms, this is a viable option in Piran / Pirano, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Piran / Pirano.

Piran / Pirano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Piran / Pirano

  • The overall average booking lead time for vacation rentals in Piran / Pirano is 54 days.
  • Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Piran / Pirano.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Piran / Pirano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Piran / Pirano (2025)

Amenity data is currently unavailable for Piran / Pirano.

Piran / Pirano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Piran / Pirano

  • The typical guest profile for Airbnb in Piran / Pirano consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 2.6% of guests.
  • Key international markets include Germany (18.5%) and France (13.7%).
  • Top languages spoken are English (40%) followed by German (16.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Piran / Pirano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cortina d'Ampezzo285$3,549$395.9443%
Venice6,799$3,129$244.0250%
Großkirchheim13$2,904$322.4337%
Selina17$2,849$371.4947%
Šivati10$2,830$374.5640%
Barat25$2,825$429.8740%
Sveti Bartul14$2,712$378.5050%
Režanci20$2,647$423.8041%
Stadl-Predlitz94$2,605$323.3235%
Bad Sankt Leonhard im Lavanttal34$2,548$274.2737%

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