Bled Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Radovljica, Slovenia
Is Airbnb profitable in Bled in 2025? Explore comprehensive Airbnb analytics for Bled, Radovljica, Slovenia to uncover income potential. This 2025 STR market report for Bled, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 783 active listings.
Whether you're considering an Airbnb investment in Bled, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bled Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bled Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bled (2025)
Understanding the monthly revenue variations for Airbnb listings in Bled is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bled is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bled across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,739 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,703 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $944, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bled
Bled Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bled STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bled:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bled
Average Daily Rate (ADR) Airbnb Trends in Bled (2025)
Effective short term rental pricing strategy in Bled involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bled typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Bled
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Airbnb Seasonality Analysis & Trends in Bled (2025)
Peak Season (August, July, June)
- Revenue averages $3,621 per month
- Occupancy rates average 62.6%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,871 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $170
Low Season (January, February, November)
- Revenue drops to average $1,194 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $163
Seasonality Insights for Bled
- The Airbnb seasonality in Bled shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bled's highest earning potential, with monthly revenues capable of climbing to $4,252, occupancy reaching a high of 70.2%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,181, occupancy could drop to 22.9%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bled.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bled seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bled (2025)
Exploring the top neighborhoods for short-term rentals in Bled? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bled Lake | Bled Lake is a stunning glacial lake surrounded by the Julian Alps and is famous for its picturesque island and castle. It's a prime location for tourists looking to enjoy nature, outdoor activities, and incredible scenery. | Bled Castle, Lake Bled, Bled Island, Vintgar Gorge, Ojstrica viewpoint, Pletna boat rides |
| Bled Town | The center of Bled offers a vibrant atmosphere with shops, restaurants, and easy access to the lake. It's ideal for visitors who want to enjoy local culture and cuisine while being close to attractions. | Bled Parish Church, Bled Train Station, Bled Market, Restaurants along the lake, Park Straza Bled, Local shops |
| Radovljica Old Town | Radovljica is a charming medieval town known for its well-preserved architecture and cultural heritage. It's less crowded than Bled and offers a more authentic Slovenian experience. | Radovljica's Old Town, The Beekeeping Museum, Lindau House, Grad Castle, The Ceramic Studio, Local festivals |
| Alpine Pearl | Bled is part of the Alpine Pearl region, which focuses on sustainable tourism and outdoor adventures, making it appealing to eco-conscious travelers. | Hiking trails in Triglav National Park, Cycling routes, Skiing opportunities in winter, Nature walks, Caving experiences |
| Bohinj | Just a short drive from Bled, Bohinj offers a less commercialized scenic alternative with beautiful natural landscapes perfect for hikers and lovers of tranquility. | Lake Bohinj, Savica Waterfall, Vogel Ski Resort, Triglav National Park, Bohinj Cable Car |
| Vintgar Gorge | A natural wonder featuring stunning gorges, waterfalls, and walking trails, Vintgar Gorge attracts nature lovers and adventure seekers throughout the year. | Vintgar Gorge trail, Radovna River, Scenic viewpoints, Walking paths, Waterfalls |
| Sava River Area | The Sava River valley provides opportunities for kayaking, fishing, and river activities, attracting adventure enthusiasts looking for active experiences. | Kayaking on the Sava, Fishing spots, Walking trails along the river, Scenic picnic areas |
| Tetera Hill | Tetera Hill offers breathtaking panoramic views of the Bled area. It’s a popular spot for hikers and nature lovers who want to escape the crowds. | Hiking trails to the viewpoint, Scenic outlook, Wildflower meadows, Birdwatching spots |
Understanding Airbnb License Requirements & STR Laws in Bled (2025)
While Bled, Radovljica, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bled to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Bled (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bledbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private beach house on Lake Bled
Entire Place • 1 bedroom
The Villa Bled: Premium Luxury Retreat
Entire Place • 5 bedrooms
☀Entire Villa below Bled castle☀ freeBikes & Sauna
Entire Place • 4 bedrooms
Deerwood-Whole House relax with castle view
Entire Place • 5 bedrooms
Bled Apartment Kirsch
Entire Place • 3 bedrooms
The Villa Bled Big Apt. Premium Luxury Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bled (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bled based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agenija | 18 | $492,795 | 694 | 4.84/5.0 |
| Spela | 5 | $316,979 | 65 | 4.94/5.0 |
| Robin | 6 | $296,572 | 531 | 4.89/5.0 |
| Tina | 6 | $225,866 | 338 | 4.89/5.0 |
| Urša | 4 | $211,929 | 372 | 4.84/5.0 |
| Barbara | 6 | $210,947 | 576 | 4.89/5.0 |
| Oskar | 6 | $188,597 | 313 | 4.87/5.0 |
| Suzana | 5 | $183,947 | 105 | 4.98/5.0 |
| Tea & Klemen | 7 | $180,873 | 143 | 4.95/5.0 |
| Natalija & Jure | 7 | $169,302 | 2736 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bled.
Dive Deeper: Advanced Bled STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bled. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBled Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bled
- The Bled Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 783 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bled, Apartment/Condo properties are the most common (66.4%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.9%) offer potential for unique stay experiences.
Bled Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bled
- The dominant room capacity in Bled is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Bled, indicating a high concentration in these sizes.
Bled Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bled
- The most common guest capacity trend in Bled vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bled STR market, accounting for 52.2% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bled.
- On average, properties in Bled are equipped to host 3.4 guests.
Bled Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bled
- The most common availability pattern in Bled falls within the 271-366 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bled (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bled Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
116 listings
15% of total
2 Nights
237 listings
30.6% of total
3 Nights
97 listings
12.5% of total
4-6 Nights
43 listings
5.6% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
280 listings
36.2% of total
Key Insights
- The most prevalent minimum stay requirement in Bled is 30+ Nights, adopted by 36.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.2%) caters to monthly stays (30+ nights) in Bled, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.2% of Bled hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (30.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bled.
Bled Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.4% of total
Flexible
166 listings
22% of total
Moderate
340 listings
45% of total
Firm
142 listings
18.8% of total
Strict
105 listings
13.9% of total
Cancellation Policy Insights for Bled
- The prevailing Airbnb cancellation policy trend in Bled is Moderate, used by 45% of listings.
- There's a relatively balanced mix between guest-friendly (67.0%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45% market standard in Bled.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bled.
Bled STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bled
- The overall average booking lead time for vacation rentals in Bled is 65 days.
- Guests book furthest in advance for stays during August (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Bled.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Bled averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bled (2025)
Amenity Prevalence
Amenity Insights for Bled
- Essential amenities in Bled that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bled: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bled to stay competitive.
Bled Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bled
- The typical guest profile for Airbnb in Bled consists of predominantly international visitors (99%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.6% of guests.
- Key international markets include United Kingdom (23.1%) and United States (15.6%).
- Top languages spoken are English (49.8%) followed by German (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bled Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 29 | $5,000 | $302.92 | 62% |
| Obertauern | 12 | $3,601 | $497.46 | 45% |
| Annaberg-Lungötz | 40 | $3,146 | $326.69 | 40% |
| Molln | 15 | $3,043 | $179.51 | 52% |
| Sankt Martin am Tennengebirge | 13 | $3,029 | $239.35 | 47% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,855 | $267.54 | 40% |
| Hof bei Salzburg | 19 | $2,752 | $212.52 | 46% |
| Selina | 17 | $2,680 | $399.92 | 41% |
| Režanci | 26 | $2,670 | $511.75 | 39% |
| Neuberg | 10 | $2,622 | $249.79 | 43% |