Rogaška Slatina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Šmarje pri Jelšah, Slovenia
Is Airbnb profitable in Rogaška Slatina in 2025? Explore comprehensive Airbnb analytics for Rogaška Slatina, Šmarje pri Jelšah, Slovenia to uncover income potential. This 2025 STR market report for Rogaška Slatina, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Rogaška Slatina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rogaška Slatina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rogaška Slatina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rogaška Slatina (2025)
Understanding the monthly revenue variations for Airbnb listings in Rogaška Slatina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogaška Slatina is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogaška Slatina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,603+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,511 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $363, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogaška Slatina
Rogaška Slatina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rogaška Slatina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogaška Slatina:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogaška Slatina
Average Daily Rate (ADR) Airbnb Trends in Rogaška Slatina (2025)
Effective short term rental pricing strategy in Rogaška Slatina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogaška Slatina typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Rogaška Slatina
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Airbnb Seasonality Analysis & Trends in Rogaška Slatina (2025)
Peak Season (October, August, July)
- Revenue averages $1,644 per month
- Occupancy rates average 43.6%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,052 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $92
Low Season (January, March, June)
- Revenue drops to average $756 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $94
Seasonality Insights for Rogaška Slatina
- The Airbnb seasonality in Rogaška Slatina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rogaška Slatina's highest earning potential, with monthly revenues capable of climbing to $1,787, occupancy reaching a high of 47.6%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $746, occupancy could drop to 21.8%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogaška Slatina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rogaška Slatina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rogaška Slatina (2025)
Exploring the top neighborhoods for short-term rentals in Rogaška Slatina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rogaška Slatina Center | The heart of Rogaška Slatina known for its wellness tourism and mineral water springs. Ideal for guests seeking relaxation and spa experiences. | Rogaška Mineral Water, Zdravilišče Rogaška Slatina, Park Don Marcello, Celjske toplice, Chalet Rogaška |
| Spa area | Surrounded by lush nature and wellness facilities, this area attracts guests looking for health and relaxation. | Wellness Hotel Sotelia, Terme Olimia, Terme Tuhelj, Pohorje Ski Resort |
| Šmarje pri Jelšah Center | A charming town center that offers a local experience of Slovenia, making it appealing for tourists wanting authenticity. | Museum of Šmarje pri Jelšah, Church of St. James, Local Market, Mali grad |
| Surrounding Nature Parks | Ideal for eco-tourism and outdoor activities, perfect for guests interested in nature and hiking. | Nature Park Slovenske Gorice, Kozjansko Regional Park, Hiking trails, Cycling paths |
| Cultural Heritage Sites | Rich in cultural history, this area draws visitors interested in Slovenia's heritage and traditions. | Šmarje pri Jelšah Castle, Local Festivals, Historic Churches |
| Wine Region | Known for its wines, this area attracts wine lovers and tourists looking for vineyard tours and tastings. | Local Wineries, Wine Tours, Grapes Harvest Festivals |
| Wellness Retreats | Famous for numerous wellness accommodations that offer a peaceful stay. | Spa Hotels, Health Clinics, Relaxation Centers |
| Adventure Sports | Provides opportunities for adventure sports and activities, catering to those seeking excitement and thrill. | Zip-lining, Paragliding, Mountain Biking |
Understanding Airbnb License Requirements & STR Laws in Rogaška Slatina (2025)
While Rogaška Slatina, Šmarje pri Jelšah, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rogaška Slatina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rogaška Slatina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogaška Slatinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Styria Estate, near Terme Olimia Spa Resort
Entire Place • 2 bedrooms
Villa de Roya | Luxury One Bedroom Apartment (A)
Entire Place • 1 bedroom
House Anika (8+0)
Entire Place • 3 bedrooms
Stojnšek Ranch, Vacation Home
Entire Place • 3 bedrooms
Spacious 2Dbl bed New build House Spa Town Rogaska
Entire Place • 2 bedrooms
Stylish suite with large terrace & stunning view
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rogaška Slatina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rogaška Slatina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 1 | $40,580 | 36 | 4.97/5.0 |
| Matjaž | 1 | $21,778 | 3 | 5.00/5.0 |
| Ervin | 1 | $15,426 | 4 | 5.00/5.0 |
| Ranč | 1 | $13,057 | 31 | 4.90/5.0 |
| Valerija | 1 | $12,674 | 11 | 4.91/5.0 |
| Infinity | 1 | $9,810 | 37 | 4.59/5.0 |
| Aljaž | 1 | $7,717 | 6 | 4.33/5.0 |
| Adriana | 2 | $7,350 | 22 | 4.97/5.0 |
| Anna | 2 | $6,680 | 8 | 5.00/5.0 |
| Anton | 1 | $4,385 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogaška Slatina.
Dive Deeper: Advanced Rogaška Slatina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogaška Slatina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogaška Slatina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogaška Slatina
- The Rogaška Slatina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogaška Slatina, Apartment/Condo properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 8.6%) offer potential for unique stay experiences.
Rogaška Slatina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogaška Slatina
- The dominant room capacity in Rogaška Slatina is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.6% of the active Airbnb listings in Rogaška Slatina, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rogaška Slatina.
Rogaška Slatina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogaška Slatina
- The most common guest capacity trend in Rogaška Slatina vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rogaška Slatina STR market, accounting for 43.4% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogaška Slatina.
- On average, properties in Rogaška Slatina are equipped to host 4.3 guests.
Rogaška Slatina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogaška Slatina
- The most common availability pattern in Rogaška Slatina falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rogaška Slatina (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rogaška Slatina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
6 listings
33.3% of total
3 Nights
5 listings
27.8% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rogaška Slatina is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Rogaška Slatina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Rogaška Slatina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogaška Slatina.
Rogaška Slatina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
34.8% of total
Moderate
9 listings
39.1% of total
Firm
5 listings
21.7% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Rogaška Slatina
- The prevailing Airbnb cancellation policy trend in Rogaška Slatina is Moderate, used by 39.1% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Rogaška Slatina may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Rogaška Slatina.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogaška Slatina.
Rogaška Slatina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogaška Slatina
- The overall average booking lead time for vacation rentals in Rogaška Slatina is 27 days.
- Guests book furthest in advance for stays during March (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Rogaška Slatina.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Rogaška Slatina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rogaška Slatina (2025)
Amenity data is currently unavailable for Rogaška Slatina.
Rogaška Slatina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rogaška Slatina
- The typical guest profile for Airbnb in Rogaška Slatina consists of predominantly international visitors (91%), with top international origins including Croatia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.9% of guests.
- Key international markets include Germany (17.8%) and Croatia (11.1%).
- Top languages spoken are English (36%) followed by German (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Croatia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rogaška Slatina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 14 | $3,233 | $182.22 | 54% |
| Sveti Bartul | 14 | $2,712 | $378.50 | 50% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,548 | $274.27 | 37% |
| Općina Gornji Kneginec | 11 | $2,188 | $426.99 | 34% |
| Wildalpen | 14 | $2,141 | $287.08 | 28% |
| Oberwölz | 35 | $2,096 | $296.63 | 31% |
| Sveti Ivan Dobrinjski | 10 | $2,040 | $323.77 | 45% |
| Sankt Georgen am Kreischberg | 103 | $2,028 | $283.68 | 32% |
| Stainz | 11 | $2,004 | $270.87 | 28% |
| Hohentauern | 76 | $1,996 | $249.85 | 35% |