Wonju-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gangwon State, South Korea
Is Airbnb profitable in Wonju-si in 2025? Explore comprehensive Airbnb analytics for Wonju-si, Gangwon State, South Korea to uncover income potential. This 2025 STR market report for Wonju-si, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 181 active listings.
Whether you're considering an Airbnb investment in Wonju-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wonju-si Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wonju-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wonju-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Wonju-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wonju-si is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wonju-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,514+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,355 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $366, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wonju-si
Wonju-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wonju-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wonju-si:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wonju-si
Average Daily Rate (ADR) Airbnb Trends in Wonju-si (2025)
Effective short term rental pricing strategy in Wonju-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wonju-si typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Wonju-si
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Airbnb Seasonality Analysis & Trends in Wonju-si (2025)
Peak Season (August, January, May)
- Revenue averages $1,318 per month
- Occupancy rates average 34.3%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,065 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $106
Low Season (March, April, June)
- Revenue drops to average $842 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $123
Seasonality Insights for Wonju-si
- The Airbnb seasonality in Wonju-si shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wonju-si's highest earning potential, with monthly revenues capable of climbing to $1,558, occupancy reaching a high of 40.6%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $802, occupancy could drop to 24.6%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wonju-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wonju-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wonju-si (2025)
Exploring the top neighborhoods for short-term rentals in Wonju-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Guiseong-dong | A popular area known for its central location and accessibility to various attractions. It is a residential neighborhood that is appealing to families and travelers looking for convenience. | Wonju Hanji Theme Park, Wonju Rail Park, Museums in downtown Wonju, Various local eateries, Market Street for shopping, Wonju Park |
| Changsung-dong | This area is quite scenic with its natural beauty and proximity to mountains, making it attractive for outdoor enthusiasts and families looking for a quiet retreat. | Bukhansan National Park, Changsung Waterfalls, Eco-friendly walking trails, Countryside local restaurants, Mountain hiking spots |
| Sinwon-dong | A vibrant neighborhood with a mix of urban and rural vibes, offering great dining and shopping experiences. It attracts both locals and visitors looking for a lively atmosphere. | Sinwon Market, Cafes and coffee shops, Cultural landmarks, Local parks and gardens, Art Gallery |
| Baegun-dong | An ideal location for nature lovers, offering stunning views and a peaceful environment. This area attracts tourists who want to escape the city and enjoy tranquility. | Baegun Mountain, Scenic viewing points, Hiking trails, Nature appreciation spots |
| Gyo-dong | As a central hub for educational institutions, Gyo-dong is popular among students and visitors associated with the local universities, making it a great area for short-term rentals. | Local universities, Student-friendly cafes, Cultural events, Public transportation access |
| Gyeongsan-dong | Known for its rich history and cultural sites, Gyeongsan-dong attracts tourists interested in traditional experiences and historical exploration. | Historic temples, Traditional markets, Cultural festivals, Museum of Wonju |
| Inhang-dong | Close to public transport and local amenities, Inhang-dong is a favorite for those seeking convenience and a lively local scene. | Local shops, Cafes, Public transport connections, Nearby parks |
| Halsan-dong | A quiet suburban area that is ideal for family visitors seeking longer stays in a more residential location, away from the city hustle. | Residential parks, Family-friendly facilities, Community events, Natural surroundings |
Understanding Airbnb License Requirements & STR Laws in Wonju-si (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Wonju-si. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wonju-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Wonju-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wonju-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
This is a more private pool moolpool private house.
Entire Place • 2 bedrooms
![[Private house] Stay for healing in the forest, open](https://a0.muscache.com/im/pictures/miso/Hosting-905605929104632194/original/8aa3b745-54f6-4cdc-8345-9a4c841b30bb.jpeg?im_w=480&im_format=avif)
[Private house] Stay for healing in the forest, open
Entire Place • 3 bedrooms
천연 자연경관에 취할 수 있는 Rodeng 853-1 가족펜션 (독채)
Entire Place • 6 bedrooms
Private property () 4uz_wonju
Entire Place • 1 bedroom
Bauhaus In One Week
Entire Place • 3 bedrooms
![[Private house] Faaran roof for up to 12 people for 6 people](https://a0.muscache.com/im/pictures/523ddc34-5728-4572-a73c-b58d4a363e07.jpg?im_w=480&im_format=avif)
[Private house] Faaran roof for up to 12 people for 6 people
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wonju-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wonju-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Haneul | 3 | $106,355 | 318 | 4.98/5.0 |
| Host #541318550 | 4 | $85,306 | 1 | N/A/5.0 |
| Dahan | 7 | $78,695 | 812 | 4.89/5.0 |
| Ddnayo | 6 | $48,058 | 1 | N/A/5.0 |
| Jenny | 5 | $44,800 | 818 | 4.89/5.0 |
| Onda | 7 | $43,735 | 1 | N/A/5.0 |
| 수야 | 1 | $42,891 | 42 | 4.90/5.0 |
| Hazel | 3 | $41,619 | 103 | 4.96/5.0 |
| Host #494554696 | 5 | $41,426 | 0 | N/A/5.0 |
| Host #331851439 | 8 | $41,174 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wonju-si.
Dive Deeper: Advanced Wonju-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wonju-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWonju-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wonju-si
- The Wonju-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 181 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wonju-si, House properties are the most common (45.9%), reflecting the local real estate landscape.
- Houses represent a significant 45.9% portion, catering likely to families or larger groups.
- The presence of 22.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.8%) offer potential for unique stay experiences.
Wonju-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wonju-si
- The dominant room capacity in Wonju-si is 1 bedroom listings, making up 56.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.2% of the active Airbnb listings in Wonju-si, indicating a high concentration in these sizes.
- With over half the market (56.4%) consisting of studios or 1-bedroom units, Wonju-si is particularly well-suited for individuals or couples.
Wonju-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wonju-si
- The most common guest capacity trend in Wonju-si vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wonju-si STR market, accounting for 52.5% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wonju-si.
- On average, properties in Wonju-si are equipped to host 4.1 guests.
Wonju-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wonju-si
- The most common availability pattern in Wonju-si falls within the 271-366 days range, representing 63% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wonju-si (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wonju-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
157 listings
90.8% of total
2 Nights
2 listings
1.2% of total
4-6 Nights
4 listings
2.3% of total
7-29 Nights
9 listings
5.2% of total
30+ Nights
1 listings
0.6% of total
Key Insights
- The most prevalent minimum stay requirement in Wonju-si is 1 Night, adopted by 90.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.0%) of the Wonju-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.8% of Wonju-si hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wonju-si.
Wonju-si Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
19.4% of total
Moderate
71 listings
49.3% of total
Firm
24 listings
16.7% of total
Strict
21 listings
14.6% of total
Cancellation Policy Insights for Wonju-si
- The prevailing Airbnb cancellation policy trend in Wonju-si is Moderate, used by 49.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.7%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.3% market standard in Wonju-si.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wonju-si.
Wonju-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wonju-si
- The overall average booking lead time for vacation rentals in Wonju-si is 20 days.
- Guests book furthest in advance for stays during June (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (22 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Wonju-si.
- Target marketing efforts for the Summer season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Wonju-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wonju-si (2025)
Amenity Prevalence
Amenity Insights for Wonju-si
- Essential amenities in Wonju-si that guests expect include: Air conditioning, Wifi, Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wonju-si: Air conditioning, Wifi, Heating, Hot water, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Hot water, Kitchen.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wonju-si to stay competitive.
Wonju-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wonju-si
- The typical guest profile for Airbnb in Wonju-si consists of primarily domestic travelers (91%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 90.7% of guests.
- Key international markets include South Korea (90.7%) and United States (2.9%).
- Top languages spoken are Korean (54.1%) followed by English (31.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Incheon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wonju-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 13 | $2,237 | $202.05 | 38% |
| Seorak-myeon | 11 | $1,842 | $185.73 | 34% |
| Homyeong-ri | 32 | $1,832 | $286.02 | 25% |
| Dojang-ri | 12 | $1,785 | $194.17 | 31% |
| Mugan-ri | 15 | $1,749 | $217.46 | 24% |
| Mitan-myeon | 15 | $1,713 | $232.93 | 27% |
| Seorak | 11 | $1,669 | $205.64 | 29% |
| Gapcheon-myeon | 11 | $1,548 | $145.79 | 37% |
| Yangpyeong-gun | 14 | $1,360 | $246.73 | 27% |
| Seojong | 19 | $1,350 | $193.83 | 25% |