Top 100 Best Places in South Korea to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in South Korea‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across South Korea. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in South Korea for 2025.

Top Short-Term Rental Markets in South Korea

Rank:#1Market:SeoulCountry:South KoreaProperties:17,527Monthly Revenue:$1131.48Daily Rate (ADR):$86.66Occupancy:53.21%Regulation:Low
Rank:#2Market:JejuCountry:South KoreaProperties:6,550Monthly Revenue:$1103.47Daily Rate (ADR):$109.00Occupancy:38.17%Regulation:Low
Rank:#3Market:BusanCountry:South KoreaProperties:5,306Monthly Revenue:$1104.00Daily Rate (ADR):$101.36Occupancy:43.89%Regulation:Low
Rank:#4Market:Seogwipo-siCountry:South KoreaProperties:3,629Monthly Revenue:$862.20Daily Rate (ADR):$100.50Occupancy:32.26%Regulation:Low
Rank:#5Market:IncheonCountry:South KoreaProperties:2,188Monthly Revenue:$677.17Daily Rate (ADR):$94.44Occupancy:33.15%Regulation:Low
Rank:#6Market:Gangneung-siCountry:South KoreaProperties:1,593Monthly Revenue:$936.67Daily Rate (ADR):$125.33Occupancy:30.20%Regulation:Low
Rank:#7Market:Gyeongju-siCountry:South KoreaProperties:1,385Monthly Revenue:$1012.62Daily Rate (ADR):$130.25Occupancy:30.26%Regulation:Low
Rank:#8Market:Jeonju-siCountry:South KoreaProperties:1,253Monthly Revenue:$772.55Daily Rate (ADR):$95.61Occupancy:29.34%Regulation:Low
Rank:#9Market:Yeosu-siCountry:South KoreaProperties:1,152Monthly Revenue:$657.39Daily Rate (ADR):$110.20Occupancy:25.27%Regulation:Low
Rank:#10Market:DaeguCountry:South KoreaProperties:993Monthly Revenue:$618.23Daily Rate (ADR):$69.70Occupancy:38.71%Regulation:Low
Rank:#11Market:Sokcho-siCountry:South KoreaProperties:979Monthly Revenue:$782.04Daily Rate (ADR):$105.32Occupancy:29.68%Regulation:Low
Rank:#12Market:DaejeonCountry:South KoreaProperties:606Monthly Revenue:$569.77Daily Rate (ADR):$69.62Occupancy:39.72%Regulation:Low
Rank:#13Market:Geoje-siCountry:South KoreaProperties:571Monthly Revenue:$686.54Daily Rate (ADR):$127.45Occupancy:23.13%Regulation:Low
Rank:#14Market:Suwon-siCountry:South KoreaProperties:493Monthly Revenue:$649.72Daily Rate (ADR):$65.19Occupancy:41.71%Regulation:Low
Rank:#15Market:GwangjuCountry:South KoreaProperties:471Monthly Revenue:$516.78Daily Rate (ADR):$62.83Occupancy:34.67%Regulation:Low
Rank:#16Market:Chuncheon-siCountry:South KoreaProperties:448Monthly Revenue:$1093.76Daily Rate (ADR):$143.68Occupancy:28.85%Regulation:Low
Rank:#17Market:Pohang-siCountry:South KoreaProperties:440Monthly Revenue:$684.57Daily Rate (ADR):$111.94Occupancy:28.02%Regulation:Low
Rank:#18Market:Goyang-siCountry:South KoreaProperties:326Monthly Revenue:$761.79Daily Rate (ADR):$71.94Occupancy:46.73%Regulation:Low
Rank:#19Market:Seongnam-siCountry:South KoreaProperties:320Monthly Revenue:$761.32Daily Rate (ADR):$64.07Occupancy:53.19%Regulation:Low
Rank:#20Market:Tongyeong-siCountry:South KoreaProperties:316Monthly Revenue:$688.60Daily Rate (ADR):$101.93Occupancy:26.84%Regulation:Low
Rank:#21Market:Boryeong-siCountry:South KoreaProperties:314Monthly Revenue:$571.41Daily Rate (ADR):$130.67Occupancy:17.53%Regulation:Low
Rank:#22Market:Sibyeon-riCountry:South KoreaProperties:290Monthly Revenue:$643.86Daily Rate (ADR):$97.64Occupancy:23.24%Regulation:Low
Rank:#23Market:UlsanCountry:South KoreaProperties:289Monthly Revenue:$662.33Daily Rate (ADR):$123.83Occupancy:27.36%Regulation:Low
Rank:#24Market:Cheongju-siCountry:South KoreaProperties:222Monthly Revenue:$685.87Daily Rate (ADR):$77.68Occupancy:40.26%Regulation:Low
Rank:#25Market:Mokpo-siCountry:South KoreaProperties:206Monthly Revenue:$760.30Daily Rate (ADR):$105.87Occupancy:30.21%Regulation:Low
Rank:#26Market:Paju-siCountry:South KoreaProperties:203Monthly Revenue:$1011.66Daily Rate (ADR):$121.77Occupancy:34.58%Regulation:Low
Rank:#27Market:Yongin-siCountry:South KoreaProperties:199Monthly Revenue:$922.82Daily Rate (ADR):$104.06Occupancy:39.08%Regulation:Low
Rank:#28Market:Gunsan-siCountry:South KoreaProperties:196Monthly Revenue:$771.18Daily Rate (ADR):$89.53Occupancy:35.30%Regulation:Low
Rank:#29Market:Samcheok-siCountry:South KoreaProperties:195Monthly Revenue:$476.13Daily Rate (ADR):$129.64Occupancy:20.07%Regulation:Low
Rank:#30Market:Andong-siCountry:South KoreaProperties:193Monthly Revenue:$1004.37Daily Rate (ADR):$131.69Occupancy:29.75%Regulation:Low
Rank:#31Market:Donghae-siCountry:South KoreaProperties:191Monthly Revenue:$715.42Daily Rate (ADR):$115.02Occupancy:28.82%Regulation:Low
Rank:#32Market:Toseong-myeonCountry:South KoreaProperties:189Monthly Revenue:$895.89Daily Rate (ADR):$140.13Occupancy:26.47%Regulation:Low
Rank:#33Market:Siheung-siCountry:South KoreaProperties:187Monthly Revenue:$276.25Daily Rate (ADR):$108.38Occupancy:23.54%Regulation:Low
Rank:#34Market:Bucheon-siCountry:South KoreaProperties:176Monthly Revenue:$510.53Daily Rate (ADR):$44.75Occupancy:46.93%Regulation:Low
Rank:#35Market:AnsanCountry:South KoreaProperties:171Monthly Revenue:$900.96Daily Rate (ADR):$141.91Occupancy:33.52%Regulation:Low
Rank:#36Market:Cheonan-siCountry:South KoreaProperties:171Monthly Revenue:$593.99Daily Rate (ADR):$77.38Occupancy:34.85%Regulation:Low
Rank:#37Market:Hwaseong-siCountry:South KoreaProperties:170Monthly Revenue:$599.90Daily Rate (ADR):$85.06Occupancy:34.32%Regulation:Low
Rank:#38Market:Anmyeon-eupCountry:South KoreaProperties:168Monthly Revenue:$366.13Daily Rate (ADR):$110.51Occupancy:16.63%Regulation:Low
Rank:#39Market:Changwon-siCountry:South KoreaProperties:165Monthly Revenue:$414.37Daily Rate (ADR):$59.72Occupancy:33.35%Regulation:Low
Rank:#40Market:Wonju-siCountry:South KoreaProperties:159Monthly Revenue:$772.18Daily Rate (ADR):$115.51Occupancy:32.92%Regulation:Low
Rank:#41Market:Pyeongtaek-siCountry:South KoreaProperties:155Monthly Revenue:$628.79Daily Rate (ADR):$73.42Occupancy:38.48%Regulation:Low
Rank:#42Market:Suncheon-siCountry:South KoreaProperties:155Monthly Revenue:$596.64Daily Rate (ADR):$98.18Occupancy:25.05%Regulation:Low
Rank:#43Market:Bongpyeong-myeonCountry:South KoreaProperties:139Monthly Revenue:$387.77Daily Rate (ADR):$119.48Occupancy:17.23%Regulation:Low
Rank:#44Market:Pocheon-siCountry:South KoreaProperties:134Monthly Revenue:$745.63Daily Rate (ADR):$140.81Occupancy:20.77%Regulation:Low
Rank:#45Market:Anyang-siCountry:South KoreaProperties:128Monthly Revenue:$471.98Daily Rate (ADR):$51.48Occupancy:38.13%Regulation:Low
Rank:#46Market:Seo-myeonCountry:South KoreaProperties:123Monthly Revenue:$812.49Daily Rate (ADR):$149.39Occupancy:20.32%Regulation:Low
Rank:#47Market:Jugwang-myeonCountry:South KoreaProperties:106Monthly Revenue:$799.39Daily Rate (ADR):$122.04Occupancy:23.41%Regulation:Low
Rank:#48Market:Miryang-siCountry:South KoreaProperties:104Monthly Revenue:$1063.86Daily Rate (ADR):$194.41Occupancy:24.30%Regulation:Low
Rank:#49Market:Hwagae-myeonCountry:South KoreaProperties:103Monthly Revenue:$760.74Daily Rate (ADR):$122.79Occupancy:24.99%Regulation:Low
Rank:#50Market:Chungju-siCountry:South KoreaProperties:98Monthly Revenue:$999.01Daily Rate (ADR):$137.86Occupancy:30.00%Regulation:Low
Rank:#51Market:Gongju-siCountry:South KoreaProperties:98Monthly Revenue:$850.77Daily Rate (ADR):$118.00Occupancy:29.45%Regulation:Low
Rank:#52Market:Daegwannyeong-myeonCountry:South KoreaProperties:97Monthly Revenue:$947.91Daily Rate (ADR):$157.35Occupancy:26.73%Regulation:Low
Rank:#53Market:Namyangju-siCountry:South KoreaProperties:96Monthly Revenue:$957.79Daily Rate (ADR):$159.99Occupancy:31.30%Regulation:Low
Rank:#54Market:Jecheon-siCountry:South KoreaProperties:92Monthly Revenue:$953.10Daily Rate (ADR):$156.17Occupancy:22.45%Regulation:Low
Rank:#55Market:SejongCountry:South KoreaProperties:87Monthly Revenue:$651.24Daily Rate (ADR):$72.06Occupancy:46.27%Regulation:Low
Rank:#56Market:Byeonsan-myeonCountry:South KoreaProperties:77Monthly Revenue:$378.20Daily Rate (ADR):$126.69Occupancy:14.60%Regulation:Low
Rank:#57Market:Uijeongbu-siCountry:South KoreaProperties:75Monthly Revenue:$379.82Daily Rate (ADR):$50.34Occupancy:38.02%Regulation:Low
Rank:#58Market:Guri-siCountry:South KoreaProperties:74Monthly Revenue:$748.68Daily Rate (ADR):$55.50Occupancy:52.64%Regulation:Low
Rank:#59Market:Asan-siCountry:South KoreaProperties:74Monthly Revenue:$810.29Daily Rate (ADR):$136.41Occupancy:31.99%Regulation:Low
Rank:#60Market:Seosan-siCountry:South KoreaProperties:73Monthly Revenue:$941.48Daily Rate (ADR):$147.44Occupancy:28.28%Regulation:Low
Rank:#61Market:Namwon-siCountry:South KoreaProperties:69Monthly Revenue:$587.79Daily Rate (ADR):$103.25Occupancy:22.51%Regulation:Low
Rank:#62Market:Jucheong-riCountry:South KoreaProperties:66Monthly Revenue:$387.03Daily Rate (ADR):$117.10Occupancy:18.50%Regulation:High
Rank:#63Market:Gimhae-siCountry:South KoreaProperties:63Monthly Revenue:$452.35Daily Rate (ADR):$93.59Occupancy:29.67%Regulation:Low
Rank:#64Market:Jinju-siCountry:South KoreaProperties:63Monthly Revenue:$535.45Daily Rate (ADR):$85.62Occupancy:25.27%Regulation:Low
Rank:#65Market:Yeongwol-eupCountry:South KoreaProperties:60Monthly Revenue:$530.60Daily Rate (ADR):$109.54Occupancy:23.82%Regulation:Low
Rank:#66Market:Hagwangjeong-riCountry:South KoreaProperties:59Monthly Revenue:$429.06Daily Rate (ADR):$123.33Occupancy:21.03%Regulation:Low
Rank:#67Market:Gwangju-siCountry:South KoreaProperties:59Monthly Revenue:$1335.32Daily Rate (ADR):$164.54Occupancy:31.90%Regulation:Low
Rank:#68Market:Seokgyo-riCountry:South KoreaProperties:58Monthly Revenue:$699.13Daily Rate (ADR):$120.22Occupancy:21.79%Regulation:Low
Rank:#69Market:Hanam-siCountry:South KoreaProperties:57Monthly Revenue:$941.83Daily Rate (ADR):$97.56Occupancy:43.49%Regulation:Low
Rank:#70Market:Gyeongsan-siCountry:South KoreaProperties:57Monthly Revenue:$514.69Daily Rate (ADR):$80.33Occupancy:37.76%Regulation:Low
Rank:#71Market:Seolcheon-myeonCountry:South KoreaProperties:54Monthly Revenue:$578.81Daily Rate (ADR):$126.45Occupancy:22.39%Regulation:Low
Rank:#72Market:Toji-myeonCountry:South KoreaProperties:54Monthly Revenue:$793.18Daily Rate (ADR):$116.74Occupancy:26.61%Regulation:Low
Rank:#73Market:Buk-myeonCountry:South KoreaProperties:52Monthly Revenue:$466.63Daily Rate (ADR):$98.59Occupancy:24.22%Regulation:Low
Rank:#74Market:Gimpo-siCountry:South KoreaProperties:52Monthly Revenue:$889.12Daily Rate (ADR):$95.91Occupancy:40.40%Regulation:Low
Rank:#75Market:Gapyeong-gunCountry:South KoreaProperties:51Monthly Revenue:$735.20Daily Rate (ADR):$129.08Occupancy:20.93%Regulation:Low
Rank:#76Market:Daljeon-riCountry:South KoreaProperties:49Monthly Revenue:$937.44Daily Rate (ADR):$143.87Occupancy:24.66%Regulation:Low
Rank:#77Market:Changseon-myeonCountry:South KoreaProperties:49Monthly Revenue:$813.24Daily Rate (ADR):$154.62Occupancy:22.89%Regulation:Low
Rank:#78Market:Imcho-riCountry:South KoreaProperties:47Monthly Revenue:$1109.35Daily Rate (ADR):$165.34Occupancy:27.95%Regulation:Low
Rank:#79Market:Gwangyang-siCountry:South KoreaProperties:47Monthly Revenue:$724.52Daily Rate (ADR):$127.33Occupancy:25.89%Regulation:Low
Rank:#80Market:Yangsan-siCountry:South KoreaProperties:46Monthly Revenue:$564.23Daily Rate (ADR):$99.45Occupancy:30.31%Regulation:Low
Rank:#81Market:Naju-siCountry:South KoreaProperties:45Monthly Revenue:$719.90Daily Rate (ADR):$129.73Occupancy:25.26%Regulation:Low
Rank:#82Market:Anseong-siCountry:South KoreaProperties:42Monthly Revenue:$1024.37Daily Rate (ADR):$149.11Occupancy:29.86%Regulation:Low
Rank:#83Market:Dongcheon-riCountry:South KoreaProperties:42Monthly Revenue:$561.49Daily Rate (ADR):$91.78Occupancy:21.98%Regulation:Low
Rank:#84Market:Mungyeong-siCountry:South KoreaProperties:41Monthly Revenue:$816.79Daily Rate (ADR):$142.00Occupancy:20.84%Regulation:Low
Rank:#85Market:Dunnae-myeonCountry:South KoreaProperties:38Monthly Revenue:$945.78Daily Rate (ADR):$164.71Occupancy:25.68%Regulation:Low
Rank:#86Market:Iksan-siCountry:South KoreaProperties:38Monthly Revenue:$551.80Daily Rate (ADR):$113.01Occupancy:26.41%Regulation:Low
Rank:#87Market:Masan-myeonCountry:South KoreaProperties:38Monthly Revenue:$861.72Daily Rate (ADR):$106.19Occupancy:28.44%Regulation:Low
Rank:#88Market:Icheon-siCountry:South KoreaProperties:37Monthly Revenue:$1059.24Daily Rate (ADR):$130.12Occupancy:32.40%Regulation:Low
Rank:#89Market:Gyeokpo-riCountry:South KoreaProperties:37Monthly Revenue:$399.30Daily Rate (ADR):$120.75Occupancy:15.93%Regulation:Low
Rank:#90Market:Jeryeong-riCountry:South KoreaProperties:36Monthly Revenue:$760.29Daily Rate (ADR):$148.51Occupancy:18.37%Regulation:Low
Rank:#91Market:Yeoju-siCountry:South KoreaProperties:36Monthly Revenue:$1428.69Daily Rate (ADR):$205.87Occupancy:27.69%Regulation:Low
Rank:#92Market:Ganggu-myeonCountry:South KoreaProperties:36Monthly Revenue:$488.24Daily Rate (ADR):$116.27Occupancy:17.49%Regulation:Low
Rank:#93Market:Osan-siCountry:South KoreaProperties:36Monthly Revenue:$291.65Daily Rate (ADR):$55.51Occupancy:34.66%Regulation:Low
Rank:#94Market:Gwangjin-riCountry:South KoreaProperties:35Monthly Revenue:$340.24Daily Rate (ADR):$97.24Occupancy:18.22%Regulation:Low
Rank:#95Market:Gumi-siCountry:South KoreaProperties:35Monthly Revenue:$356.35Daily Rate (ADR):$72.12Occupancy:23.80%Regulation:Low
Rank:#96Market:Changgi-riCountry:South KoreaProperties:35Monthly Revenue:$645.35Daily Rate (ADR):$137.46Occupancy:17.49%Regulation:Low
Rank:#97Market:Sicheon-myeonCountry:South KoreaProperties:35Monthly Revenue:$373.81Daily Rate (ADR):$136.22Occupancy:16.31%Regulation:Low
Rank:#98Market:Bukbang-myeonCountry:South KoreaProperties:34Monthly Revenue:$654.52Daily Rate (ADR):$107.77Occupancy:20.69%Regulation:Low
Rank:#99Market:Samdong-myeonCountry:South KoreaProperties:34Monthly Revenue:$351.29Daily Rate (ADR):$106.09Occupancy:17.18%Regulation:Low
Rank:#100Market:Nam-myeonCountry:South KoreaProperties:32Monthly Revenue:$598.23Daily Rate (ADR):$154.91Occupancy:18.09%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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