Starry Winery Retreat Stay at Salon de Machari Winery Entire home · 1 bedroom Rated 4.99 - Revenue
- ₩48.2M
- Occupancy
- 58.3%
- Daily rate
- ₩246,776
Airbnb market data · 202612 months to September 2026
The average Airbnb in Buk-myeon brought in ₩7,034,504 over the 12 months through September 2026, about 46% less than the Gangwon State average of ₩12,928,140.
The short answer
Rates and bookings both trail the Gangwon State average. Listings averaged ₩131,908 a night and were booked on 20% of available nights, against ₩177,000 and 26% for the Gangwon State average.
Timing matters: in August, usually the best month, the average listing earns about 2.8 times as much as in March, usually the slowest. With only 45 active listings, a few bookings can reorder the months.
With 45 active listings, Buk-myeon is the 14th-largest of 46 Gangwon State markets AirROI tracks. From a year earlier, average revenue fell 10% while the number of active listings shrank 6%.
Browse the live Buk-myeon Airbnb market See Every Buk-myeon ListingRevenue
Gross bookings per Buk-myeon listing averaged ₩7,034,504 over the 12 months to September 2026 (Gangwon State average: ₩12,928,140), before cleaning, platform and management costs and taxes.
In a typical year, the average Buk-myeon listing brings in ₩1,740,000 in August, its best month, and ₩616,000 in March, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.8 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩1,030,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₩711,474 | 17.0% | ₩142,699 | ₩23,716 | 24 days | 1.3 nights |
| Oct 2025 | ₩1,350,904 | 29.4% | ₩147,202 | ₩43,578 | 31 days | 1.9 nights |
| Nov 2025 | ₩750,552 | 18.7% | ₩137,919 | ₩25,018 | 48 days | 1.3 nights |
| Dec 2025 | ₩889,248 | 23.2% | ₩137,900 | ₩28,685 | 15 days | 1.6 nights |
| Jan 2026 | ₩875,673 | 18.6% | ₩135,135 | ₩28,248 | 32 days | 2.7 nights |
| Feb 2026 | ₩919,233 | 21.8% | ₩136,467 | ₩32,830 | 34 days | 1.7 nights |
| Mar 2026 | ₩608,332 | 13.4% | ₩134,520 | ₩19,624 | 8 days | 1.5 nights |
| Apr 2026 | ₩628,077 | 18.2% | ₩131,571 | ₩20,936 | 20 days | 1.4 nights |
| May 2026 | ₩957,260 | 21.5% | ₩146,223 | ₩30,879 | 22 days | 1.6 nights |
| Jun 2026 | ₩865,649 | 22.1% | ₩142,696 | ₩28,855 | 23 days | 1.8 nights |
| Jul 2026 | ₩1,423,387 | 27.7% | ₩156,406 | ₩45,916 | 32 days | 2.7 nights |
| Aug 2026 | ₩1,911,295 | 32.4% | ₩155,177 | ₩61,655 | 34 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Buk-myeon address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Buk-myeon Airbnb took in ₩7,034,504 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₩12,940,000, and run by its owner at everyday costs, about ₩776,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₩6,857,504 | ₩12,614,000 |
| Cleaning fees guests pay3% of Buk-myeon bookings | ₩177,000 | ₩326,000 |
| Gross bookings | ₩7,034,504 | ₩12,940,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Buk-myeon listings on Simplified Pricing, 3% for the rest | −₩1,032,000 | −₩1,898,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself | −₩177,000 | −₩326,000 |
| Utilities and internetAbout 5% of bookings | −₩352,000 | −₩647,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩141,000 | −₩259,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩211,000 | −₩388,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩70,000 | −₩70,000 |
| Permit and registrationWhere one is required | −₩35,000 | −₩35,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −₩2,018,000 | −₩3,623,000 |
| Left for housing costs, then profit | ₩5,016,504about ₩418,000 a month | ₩9,317,000about ₩776,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Buk-myeon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Buk-myeon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩1,078,000 a month, against ₩586,000 for the average one.
Occupancy
Buk-myeon listings were booked on 20% of the nights they were open over the past year, 6 percentage points below the Gangwon State average (26%) and 20 points below the South Korea average (40%). In a typical year, occupancy climbs to 32% in October and falls to 16% in March.
The busiest tenth of listings are booked about 7 times as often as the bottom quarter.
October is usually the busiest month in Buk-myeon, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Buk-myeon, known as ADR (average daily rate), was ₩131,908 over the past year, about 25% below the Gangwon State average of ₩177,000 and about 17% below the South Korea average of ₩159,000. In a typical year, rates peak in August at about ₩165,000 and bottom out in April at about ₩129,000.
The top 10% charge about three times the rate of the bottom quarter.
August rates run 28% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩144,000. The 12-month ADR of ₩131,908 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Buk-myeon it averaged ₩28,500 over the past year, from about ₩19,900 in a typical March to about ₩56,300 in a typical August.
Per open night, by tier:
August RevPAR is about 2.8 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩33,700. The 12-month RevPAR of ₩28,500 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 45 active listings, the monthly pattern in Buk-myeon is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in March.
Average revenue by month in Buk-myeon
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₩1,030,000.
| Month | Revenue per listing |
|---|---|
| January | ₩1,120,000 |
| February | ₩893,000 |
| March | ₩616,000 |
| April | ₩685,000 |
| May | ₩877,000 |
| June | ₩831,000 |
| July | ₩1,210,000 |
| August | ₩1,740,000 |
| September | ₩916,000 |
| October | ₩1,470,000 |
| November | ₩947,000 |
| December | ₩1,010,000 |
Guests book Buk-myeon stays 26 days ahead on average (about four weeks). July stays are booked furthest out, about 33 days ahead, and March stays closest to arrival, about 9 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
98% of the 45 active listings in Buk-myeon display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Buk-myeon.
Neighborhoods
AirROI's area guide picks five Buk-myeon neighborhoods that draw short-term rental guests, led by Daecheon Beach, Seoraksan National Park and Pyeongchang. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Daecheon Beach | Famous for its beautiful sandy beach and vibrant summer festivals. A prime spot for beachgoers and families looking for a seaside getaway. | Daecheon Beach, Daecheon Port, Boryeong Mud Festival, Boryeong City Museum, Boryeong Therapeutic Mud Center |
| Seoraksan National Park | Renowned for its stunning mountain landscapes and hiking trails. A favorite among nature lovers and adventure seekers looking for breathtaking views and outdoor activities. | Seoraksan Mountain, Sinheungsa Temple, Biryong Falls, Seorak Waterpia, Seoraksan Cable Car |
| Pyeongchang | Host of the 2018 Winter Olympics, it's a desirable location for winter sports enthusiasts, with ski resorts and beautiful nature year-round. | Alpensia Ski Resort, Yongpyong Ski Resort, Woljeongsa Temple, Deungseon Valley, Phoenix Park |
| Inje | Known for its scenic landscapes, rivers, and outdoor activities. Ideal for those seeking tranquility and nature close to the river. | Inje Icefish Festival, Baekdamsa Temple, Soyanggang Skywalk, Inje Speedium, Namsan Mountain |
| Naksan Beach | A serene and beautiful beach that attracts visitors for its picturesque scenery and peaceful environment, ideal for a relaxing getaway. | Naksan Beach, Naksansa Temple, Naksan Beach Park, Wolloam Beach, Hyangho Uisangdae |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 71% of listings in Buk-myeon, alongside 12 private-room listings (27%). Hotels, guesthouses and B&Bs account for 78% of the stock; other property types come next at 13%.
Mostly entire homes, with a private-room segment
Buk-myeon Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 71.1% | 32 |
| Private room | 26.7% | 12 |
| Hotel room | 2.2% | 1 |
Hotels and B&Bs dominate the property mix
Buk-myeon Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 77.8% | 35 |
| Others | 13.3% | 6 |
| House | 4.4% | 2 |
| Unique stay | 2.2% | 1 |
| Cabin/Outdoor | 2.2% | 1 |
The most common size among Buk-myeon's 18 entire homes with a bedroom count is one bedroom (10 homes).
Buk-myeon entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 55.6% | 10 |
| 2 bedrooms | 33.3% | 6 |
| 3 bedrooms | 5.6% | 1 |
| 4 bedrooms | 5.6% | 1 |
Most Buk-myeon listings are sized for couples and small families: 74% sleep four guests or fewer, and just 12% take eight or more.
Buk-myeon listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 14.0% | 6 |
| 3 guests | 30.2% | 13 |
| 4 guests | 30.2% | 13 |
| 5 guests | 2.3% | 1 |
| 6 guests | 9.3% | 4 |
| 7 guests | 2.3% | 1 |
| 8+ guests | 11.6% | 5 |
Buk-myeon hosts set up an average of 1.3 beds per listing, close to one bed per bedroom. Only 2% of listings show their exact location on the listing map; the rest show an approximate area.
Barbecue grills are close to standard in Buk-myeon: 98% of listings have one, and 49% have an outdoor dining area.
Share of Buk-myeon listings with each common amenity
Guests
Buk-myeon splits its demand between home and abroad: 45% of guests who left reviews live outside South Korea, led by visitors from the United States and the United Kingdom. Guests speak a mix of languages: English leads at 36%, followed by Korean and French.
55% of Buk-myeon guests are domestic
Where guests who left reviews live
Where Buk-myeon guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seoul | 35.1% |
| Busan | 2.7% |
| Berlin | 2.7% |
| Paju-si | 2.7% |
Where Buk-myeon guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| South Korea | 55.1% |
| United States | 11.2% |
| United Kingdom | 9.0% |
| Germany | 5.6% |
| Netherlands | 4.5% |
Languages spoken by Buk-myeon guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.2% |
| Korean | 29.8% |
| French | 6.4% |
| German | 5.3% |
| Chinese | 3.2% |
Buk-myeon Airbnbs average 4.84 stars, and 16% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.73, against 4.89 for accuracy and check-in.
Accuracy and check-in score highest in Buk-myeon; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.80 |
| Communication | 4.81 |
| Location | 4.73 |
| Check-in | 4.89 |
| Value | 4.84 |
Booking patterns
Nearly all Buk-myeon listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 51% of listings; blocked nights include any the host closes off.
Days a year Buk-myeon listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 88.9% | 40 |
| 181-270 days | 6.7% | 3 |
| 91-180 days | 4.4% | 2 |
Days a year Buk-myeon listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 4.4% | 2 |
| 91-180 days | 8.9% | 4 |
| 31-90 days | 51.1% | 23 |
| 1-30 days | 35.6% | 16 |
The average Buk-myeon booking lasts 1.8 nights, longest in January and shortest in November. Listings took about 12 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Buk-myeon
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Buk-myeon accept stays of one or two nights.
Minimum stay set by Buk-myeon listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Buk-myeon, used by 47% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Buk-myeon listings, from most to least flexible
Share of listings by the policy they use
44% of Buk-myeon listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Buk-myeon, a one-bedroom unit, took in ₩48,200,000 over the past year, about 6.9 times the city's average of ₩7,030,000.
Starry Winery Retreat Stay at Salon de Machari Winery Entire home · 1 bedroom Rated 4.99
Spacious treehouse! Entire home · 4 bedrooms Rated 4.75
Baekdamsae Pension Entire home · 3 bedrooms Rated 4.98
Baekdam Hanok (Annex 1) Seoraksan Baekdam Valley. Baekdamsa Autumn Foliage Trekking. Fresh Air… Entire home · 1 bedroom Rated 4.92
Baekdam Hanok Private Room. Mt. Seorak Baekdamsa Autumn foliage trekking in Baekdam Valley. Fresh… Private room Rated 4.91
Floating Whale, a popular spot near Sokcho IC! Fantastic forest cang! The best healing in a private… Entire home · 2 bedrooms Rated 4.73 Professional management companies run 27% of Buk-myeon listings and owners run the rest, though 38% of listings have a co-host. Only a quarter of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 35 km, Toseong-myeon (26 km away) earned the most per listing, about 2.3 times as much as Buk-myeon. Sokcho-si and Toseong-myeon were the busiest, each booked on 28% of nights against 20% in Buk-myeon.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Jucheong-ri 22 km | 35 | ₩8,137,634 | ₩164,432 | 26% |
| Sokcho-si 23 km | 733 | ₩12,608,193 | ₩152,532 | 28% |
| Toseong-myeon 26 km | 118 | ₩16,156,555 | ₩197,701 | 28% |
| Yangyang 26 km | 112 | ₩10,277,364 | ₩186,770 | 23% |
| Goseong 30 km | 48 | ₩11,487,658 | ₩242,218 | 22% |
| Hagwangjeong-ri 31 km | 51 | ₩5,835,759 | ₩153,835 | 17% |
| Jugwang-myeon 31 km | 84 | ₩11,022,940 | ₩166,763 | 21% |
| Sibyeon-ri 35 km | 247 | ₩8,751,467 | ₩136,592 | 21% |
See all 46 Gangwon State Airbnb markets
Markets elsewhere in South Korea with a similar nightly rate and occupancy to Buk-myeon:
FAQ
An active Buk-myeon Airbnb grossed ₩7,034,504 on average in the 12 months to September 2026, according to AirROI's tracking of 45 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩1,120,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Buk-myeon listings earn between ₩288,000 and ₩1,120,000 in a typical month, and the top tenth ₩2,240,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Buk-myeon were booked on 20% of available nights over the past year. That compares with 26% for the Gangwon State average. October is usually the busiest month.
The average booked night in Buk-myeon cost ₩131,908 before fees. Half of listings charge between ₩86,500 and ₩169,000, so bedroom count and location move the price more than the average suggests.
In Buk-myeon, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Buk-myeon Airbnb grossed ₩7,034,504 in the 12 months to September 2026, 46% below the Gangwon State average of ₩12,928,140, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₩776,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
August usually pays best, averaging ₩1,740,000 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Buk-myeon listing was open to book earned ₩28,500 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩46,100 or more.
Buk-myeon stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Buk-myeon Airbnb stay lasted 1.8 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Buk-myeon Airbnbs 4.84 out of 5 on average. Guests score check-in highest and location lowest.
Daecheon Beach, Seoraksan National Park and Pyeongchang draw the most short-term rental interest in Buk-myeon. The neighborhood guide explains what brings guests to each.
AirROI counted 45 active Airbnb listings in Buk-myeon as of September 2026. The closest tracked market is Jucheong-ri, 22 km away.
In Buk-myeon, 44% of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 3% of gross revenue.
Method
Figures on this page cover 45 active Airbnb listings in Buk-myeon from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.