Sokcho-si, Gangwon State Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sokcho-si, Gangwon State? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,537 per year — at a $101 nightly rate, 28.1% occupancy, and a $31 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With 847 active listings and selective demand that rewards strong listing quality and pricing strategy, Sokcho-si is an established vacation rental market. Supply expanded 10.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 73% of listings show active registration — compliance is the cost of entry. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
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What Are the Key Airbnb Metrics in Sokcho-si?
In Sokcho-si, the headline Airbnb metrics are $8,537 in average annual revenue,28.1% occupancy, $101 ADR, and $31 in RevPAR, and guests book about 22 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sokcho-si?
Understanding the monthly revenue variations for Airbnb listings in Sokcho-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sokcho-si is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sokcho-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,002+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,274 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $687 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $319, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sokcho-si
What Is the Monthly Airbnb Occupancy Rate in Sokcho-si?
Maximize your bookings by understanding the Sokcho-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sokcho-si:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sokcho-si
What Is the Average Airbnb Nightly Rate in Sokcho-si?
Effective short term rental pricing strategy in Sokcho-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sokcho-si typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Sokcho-si
What Is the RevPAR for Airbnb in Sokcho-si?
RevPAR in Sokcho-si is currently $31. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $40 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Sokcho-si
RevPAR Insights for Sokcho-si
- The average RevPAR in Sokcho-si is $31. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($14) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sokcho-si benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $40+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sokcho-si?
Sokcho-si's peak Airbnb season falls in August, July, October, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,503 per month
- Occupancy rates average 37.7%
- Daily rates average $123
Shoulder Season
- Revenue averages $813 per month
- Occupancy maintains around 28.0%
- Daily rates hold near $104
Low Season (January, March, April)
- Revenue drops to average $603 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $97
Seasonality Insights for Sokcho-si
- Airbnb seasonality in Sokcho-si is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sokcho-si's highest earning potential, with monthly revenues climbing to $1,944, occupancy reaching 44.6%, and ADRs peaking at $130.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $467, occupancy could drop to 18.6%, and ADRs may adjust to $94.
- Lower occupancy paired with meaningful seasonality means hosts in Sokcho-si need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sokcho-si, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sokcho-si, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sokcho-si?
Yes, Sokcho-si, Gangwon State, South Korea enforces high STR regulations and 73% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sokcho-si to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 73% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sokcho-si?
Location within Sokcho-si matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sokcho Beach | Famous for its beautiful coastline and access to various water activities. A must-visit for tourists who want to enjoy beach life and scenic views. | Sokcho Beach, Sokcho Expo Tower, Abai Village, Sokcho Lighthouse, Sokcho Port |
| Seoraksan National Park | A stunning national park known for its majestic mountains and hiking trails. Attracts nature lovers and hikers from all over, perfect for those seeking outdoor adventures. | Seoraksan Mountain, Ulsanbawi Rock, Biryong Falls, Sokcho National Museum, Sinheungsa Temple |
| Daepo Port | A lively fishing port known for its seafood offerings and vibrant atmosphere. Ideal for guests interested in local cuisine and fresh seafood experiences. | Daepo Port, Abai Fishing Village, Fresh Seafood Market, Sokcho Sea Fishing Village, Daepo Jusangjeolli Cliff |
| Naksan Beach | Quiet beachside area suitable for families seeking a relaxing beach holiday. Offers a calm environment with beautiful sunset views. | Naksan Beach, Naksansa Temple, Naksan Coastal Walk, Sea Perspective Wetland, Hyangiram Hermitage |
| Cheongcho Lake | A serene spot perfect for those who enjoy scenic lakeside walks and picnics. Great for families and nature enthusiasts. | Cheongcho Lake, Cheongchoho Lake Park, Sokcho City Museum, Walking Trail around the lake, Art installations along the lake |
| Hiking Trails | Sokcho is a gateway for various hiking trails that offer breathtaking views. Popular among adventure seekers and nature lovers. | Seoraksan Hiking Trails, Biryong Falls Trail, Osaek Jujeongol Valley, Gokyungggol Valley, Geumganggul Cave |
| Cultural Sites | Rich in history and culture, ideal for those interested in Korean traditions and historical sites. Attracts cultural explorers and history enthusiasts. | Sokcho Culture Center, Sokcho Old Market, Abai Village Cultural Heritage, Sokcho Traditional Market, Yeonggeumjeong Pavilion |
| Sokcho City Center | The urban center of Sokcho, offering shopping, dining, and local experiences. Perfect for tourists looking for convenient access to city life. | Sokcho Central Market, Sokcho Tourist Information Center, Local Boutique Shops, Cafes and Restaurants, Cultural Events and Fairs |
Because Sokcho-si has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Sokcho-si?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sokcho-si
- The Sokcho-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.1% of the 847 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sokcho-si, Apartment/Condo properties are the most common (46.5%), reflecting the local real estate landscape.
- Houses represent a significant 16.5% portion, catering likely to families or larger groups.
- The presence of 35.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.5%) offer potential for unique stay experiences.
Sokcho-si Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sokcho-si
- The dominant room capacity in Sokcho-si is 1 bedroom listings, making up 67.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.9% of the active Airbnb listings in Sokcho-si, indicating a high concentration in these sizes.
- With over half the market (67.1%) consisting of studios or 1-bedroom units, Sokcho-si is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sokcho-si.
Sokcho-si Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sokcho-si
- The most common guest capacity trend in Sokcho-si vacation rentals is listings accommodating 2 guests (34.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sokcho-si STR market, accounting for 67.8% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sokcho-si.
- On average, properties in Sokcho-si are equipped to host 3.5 guests.
How Do Listings in Sokcho-si Compare on Quality?
Listing quality in Sokcho-si can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sokcho-si
- At 33.8 photos per listing on average, Sokcho-si hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sokcho-si averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sokcho-si?
Amenity Prevalence
Amenity Insights for Sokcho-si
- Essential amenities in Sokcho-si that guests expect include: Wifi, Air conditioning, Free parking on premises, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Fire extinguisher, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sokcho-si: Wifi, Air conditioning, Free parking on premises, TV, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Free parking on premises, TV, Heating.
- Consider adding popular differentiators like Hair dryer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sokcho-si to stay competitive.
Which Airbnb Amenities Boost Revenue in Sokcho-si?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sokcho-si, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 89.8% | $9,140 | $3,202 | 185.5% |
Mini golfHigh opportunity | 1.5% | $20,599 | $8,349 | 146.7% |
Shampoo | 91.0% | $8,976 | $4,082 | 119.9% |
Hair dryer | 94.0% | $8,824 | $4,054 | 117.7% |
BathtubHigh opportunity | 9.0% | $16,584 | $7,744 | 114.2% |
Body soap | 71.9% | $9,986 | $4,828 | 106.8% |
Refrigerator | 89.1% | $9,041 | $4,398 | 105.6% |
Hot water | 92.0% | $8,892 | $4,466 | 99.1% |
Outdoor playground | 3.2% | $16,410 | $8,278 | 98.2% |
Hangers | 81.6% | $9,354 | $4,919 | 90.2% |
Revenue Impact Insights for Sokcho-si
- Kitchen tops the revenue impact list with a 185.5% uplift — listings with this amenity earn $9,140 vs. $3,202 without it.
- High-opportunity amenities — Mini golf, Bathtub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Shampoo, Hair dryer, Refrigerator, Hot water, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Mini golf — it has the best combination of high revenue impact and low market saturation in Sokcho-si.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sokcho-si STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sokcho-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSokcho-si Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sokcho-si
- The typical guest profile for Airbnb in Sokcho-si consists of primarily domestic travelers (76%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 76.1% of guests.
- Key international markets include South Korea (76.1%) and United States (4.7%).
- Top languages spoken are Korean (40.7%) followed by English (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Incheon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sokcho-si?
Listings in Sokcho-si average 4.78 out of 5 overall, with about 92.1 reviews per active listing and 22.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sokcho-si
- An average rating of 4.78 places Sokcho-si in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.91), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sokcho-si Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sokcho-si
- The most common availability pattern in Sokcho-si falls within the 271-366 days range, representing 66.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sokcho-si (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sokcho-si?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sokcho-si
- The overall average booking lead time for vacation rentals in Sokcho-si is 22 days.
- Guests book furthest in advance for stays during October (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (22 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Sokcho-si.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Sokcho-si averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sokcho-si?
Guests in Sokcho-si stay about 2.2 nights on average, generating roughly 16,281 reservations and 19.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sokcho-si
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sokcho-si
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 19.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (2.2 nights) and shorten in Jun (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sokcho-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
794 listings
93.7% of total
2 Nights
9 listings
1.1% of total
4-6 Nights
5 listings
0.6% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
38 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sokcho-si is 1 Night, adopted by 93.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.8%) of the Sokcho-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.7% of Sokcho-si hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sokcho-si.
Sokcho-si Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
0.8% of total
Non-refundable
2 listings
0.2% of total
Flexible
108 listings
12.8% of total
Moderate
434 listings
51.2% of total
Firm
244 listings
28.8% of total
Strict
52 listings
6.1% of total
Cancellation Policy Insights for Sokcho-si
- The prevailing Airbnb cancellation policy trend in Sokcho-si is Moderate, used by 51.2% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (34.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.2% market standard in Sokcho-si.
- Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sokcho-si.
How Much Are Airbnb Cleaning Fees in Sokcho-si?
Cleaning fees in Sokcho-si are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sokcho-si
- Only 30.8% of listings charge a cleaning fee, suggesting that most hosts in Sokcho-si bundle cleaning costs into the nightly rate.
- The average cleaning fee of $13 is close to the median ($13), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sokcho-si median of $13. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sokcho-si Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sokcho-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheongho's house. A private house with a yard near the beach
Entire Place • 4 bedrooms
![[Youngrang East Hill] Mountains, sea, and lakes. <10-person group gathering private pension>](https://a0.muscache.com/im/pictures/miso/Hosting-50257534/original/d81657eb-f72e-4901-96a2-731d28522350.jpeg?im_w=480&im_format=avif)
[Youngrang East Hill] Mountains, sea, and lakes. <10-person group gathering private pension>
Entire Place • 5 bedrooms
Stayminjineui Private House · Private, Group, Dog Friendly, Seoraksan, Ulsanbawi View, Sensory Pavil
Entire Place • 3 bedrooms
![[Sokcho ANON] Royal Suite Signature Ocean View · 2 o'clock check-in · 2 rooms 2 bathrooms · Netflix](https://a0.muscache.com/im/pictures/hosting/Hosting-47867133/original/014f9465-1ee5-4d28-80b5-e8099610e9fa.jpeg?im_w=480&im_format=avif)
[Sokcho ANON] Royal Suite Signature Ocean View · 2 o'clock check-in · 2 rooms 2 bathrooms · Netflix
Private Room • 2 bedrooms
Last Booking Special | Ends April
Entire Place • 3 bedrooms
“Sokcho in the Sky” Healing Accommodation with a View and Great Food Quiet rooms Chestertons Free h
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sokcho-si?
Learn from the best! This table showcases top-performing Airbnb hosts in Sokcho-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blueterra | 45 | $589,807 | 6554 | 4.80/5.0 |
| Blue Twelve 속초테라 | 42 | $390,441 | 4605 | 4.59/5.0 |
| 케렌시아 | 45 | $327,357 | 2948 | 4.87/5.0 |
| 지니 | 10 | $215,023 | 2106 | 4.89/5.0 |
| BLUE TWELVE Oceanpark | 29 | $177,393 | 2628 | 4.72/5.0 |
| 속초써밋베이개인협동조합 | 22 | $164,245 | 327 | 4.68/5.0 |
| 속초마리나베이스테이 | 20 | $132,913 | 358 | 4.72/5.0 |
| Sokcho Tour | 5 | $116,871 | 1122 | 4.75/5.0 |
| Suho | 8 | $104,330 | 537 | 4.90/5.0 |
| 속초마리나호텔 | 7 | $103,296 | 765 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sokcho-si.
Who Are the Airbnb Hosts in Sokcho-si?
Sokcho-si is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sokcho-si
- With 50.8% Superhosts, Sokcho-si has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sokcho-si averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sokcho-si
These are the highest-grossing professional property management operations in Sokcho-si, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lecollective | 11 | $80,112 | $170 | 15.9% | 4.82/5 |
| Onda | 6 | $38,037 | $188 | 18.4% | 4.59/5 |
| Onda | 3 | $32,265 | $218 | 16.3% | 4.51/5 |
| Onda | 2 | $20,820 | $172 | 21.8% | 5.00/5 |
| Onda | 5 | $20,507 | $74 | 15.3% | 4.89/5 |
| Urbanstay | 6 | $17,545 | $72 | 16.7% | 4.76/5 |
| Onda | 7 | $16,622 | $55 | 13.4% | 4.29/5 |
| Ddnayo | 2 | $16,467 | $155 | 21.3% | N/A |
| Urbanstay | 4 | $15,377 | $100 | 9.0% | 4.78/5 |
| Onda | 6 | $14,227 | $179 | 10.3% | 4.53/5 |
Management Company Insights for Sokcho-si
- The leading management company, Lecollective, operates 11 listings with $80,112 in gross revenue — a useful benchmark for what scale looks like in Sokcho-si.
- Top managers average 5 properties each, suggesting professional management in Sokcho-si still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sokcho-si's Airbnb Market Compare to Nearby Cities?
How does the Sokcho-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wondeok-ri, Sokcho-si has 7 percentage points lower occupancy and about $131 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Homyeong-ri | 12 | $2,515 | $394.64 | 24% |
| Wondeok-ri | 10 | $2,370 | $232.20 | 35% |
| Sang | 16 | $1,918 | $248.92 | 23% |
| Seorak | 10 | $1,890 | $195.09 | 29% |
| Jeonjin-ri | 11 | $1,664 | $150.60 | 34% |
| Icheon-ri | 10 | $1,556 | $180.94 | 31% |
| Dojang-ri | 11 | $1,455 | $215.44 | 28% |
| Yeoju-si | 27 | $1,445 | $210.85 | 27% |
| Nomun-ri | 15 | $1,411 | $314.25 | 19% |
| Yangpyeong-gun | 14 | $1,404 | $241.61 | 22% |
Frequently Asked Questions About Airbnb in Sokcho-si
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sokcho-si.
How much do Airbnb hosts make in Sokcho-si?
Sokcho-si hosts earn about $8,537 per year on average, with an average nightly rate of $101 and RevPAR of $31. Those figures describe the typical revenue environment for active listings in Sokcho-si, Gangwon State, not the ceiling for the best operators. Source: AirROI 2026 data, Sokcho-si market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sokcho-si?
The average Airbnb occupancy rate in Sokcho-si is 28.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sokcho-si?
Listings in Sokcho-si average $101 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sokcho-si?
Sokcho-si currently has about 847 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sokcho-si?
AirROI currently classifies the short-term rental regulation level in Sokcho-si as High. The dataset also shows about 73.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sokcho-si?
RevPAR in Sokcho-si is about $31. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sokcho-si?
Occupancy of 28.1% means Sokcho-si is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,537, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sokcho-si?
The average booking lead time in Sokcho-si is about 22 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sokcho-si?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sokcho-si include Sokcho Beach, Seoraksan National Park, Daepo Port. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sokcho-si?
entire_home listings make up 71.1% of the active supply in Sokcho-si. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sokcho-si compare to nearby Airbnb markets?
Among neighboring markets, Homyeong-ri posts $30,180 in average annual revenue with 24.3% occupancy, compared to Sokcho-si's $8,537 and 28.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sokcho-si?
The average Airbnb stay length in Sokcho-si is about 2.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sokcho-si?
Airbnb listings in Sokcho-si average 4.78 out of 5 overall. About 22.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sokcho-si?
Kitchen and Mini golf are among the strongest revenue-linked amenities in Sokcho-si. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sokcho-si?
Yes. About 30.8% of active Airbnb listings in Sokcho-si charge a cleaning fee, and the average fee is $13. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sokcho-si?
A 50.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.