AirROI ranking · 20266 markets ranked
Best Places to Buy an Airbnb in South Jeolla, South Korea (2026)
Suncheon-si is the best place to buy an Airbnb in South Jeolla in 2026, according to AirROI's ranking of 6 markets. Its listings averaged $9,070 in revenue over the 12 months to September 2026 and were booked on 26% of nights. It leads on the blend rather than on any one measure, placing 1st of 6 for year-round demand, 1st of 6 for revenue growth and 2nd of 6 for revenue per listing. Masan-myeon and Mokpo-si come next.
- Markets tracked
- 15
- Active Airbnb listings
- 1,600
- Avg. revenue per listing
- $7,340
- Occupancy rate
- 23%
- Avg. nightly rate
- $110
- Avg. revenue, top 6 markets
- $8,440
The short answer
South Jeolla Airbnb Market at a Glance
Across South Jeolla, the 1,600 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $7,340 over the same period. They were booked on 23% of nights at about $110 a night; the ranking covers the 6 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. Most listings in every one of the 6 ranked markets display a registration number, so confirm the local rules for any address you consider. How the ranking works.
Where the top 6 Airbnb markets in South Jeolla are
Each dot is one of the 15 markets AirROI tracks in South Jeolla, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.
All money figures on this page are in US dollars.
Top 6
The Top 6 Airbnb Markets in South Jeolla
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Suncheon-si Year-round demand · Growing revenue | $9,070 | 26% | |
 Masan-myeon High earnings · High occupancy | $9,860 | 27% | |
 Mokpo-si Large market · High occupancy | $7,870 | 26% | |
| 4 |  Toji-myeon High earnings | $8,630 | 25% |
| 5 |  Gwangyang-si Growing revenue · Year-round demand | $8,400 | 23% |
| 6 |  Yeosu-si Large market | $6,800 | 22% |
1. Suncheon-si
Known for: Year-round demand · Growing revenue
Top-earning Airbnb listings in Suncheon-si - Avg. revenue
- $9,070 +59% vs. last year
- Occupancy
- 26%
- Nightly rate
- $110
- Active listings
- 117
Where it places among the 6 ranked markets in South Jeolla
- Revenue 2nd of 6
- Occupancy 3rd of 6
- Market size 3rd of 6
- Year-round 1st of 6
- Growth 1st of 6
- How it earns
- Suncheon-si fills more nights than most of South Jeolla: 26% of them, the third-highest occupancy of the 6 ranked markets, at about $110 a night. That adds up to $9,070 per listing over the year, the second-highest of the 6 ranked markets. A typical listing takes in about $830 a month; the top quarter clear $1,650 or more. Revenue per listing rose 59% over the year, the biggest gain in South Jeolla, helped by nightly rates 18% higher.
- When it earns
- Demand in Suncheon-si holds up through the year: December, the slowest month, still brings in about two-thirds of July's revenue.
- Who books
- About four in ten guests (40%) travel from abroad, most often from France and the United States.
- What sells
- The most common entire home has 1 bedroom (43% of entire homes), and houses make up 47% of supply.
- Who it suits
- It suits buyers who want income that holds up all year.
Revenue per listing by month
$1,210 $785- Median listing
- $830/mo
- Top 25% of listings
- $1,650+/mo
- Booked ahead
- 28 days
- Average stay
- 2.2 nights
- Guests from abroad
- 40%
- Most common home size
- 1 bedroom
2. Masan-myeon
Known for: High earnings · High occupancy
Top-earning Airbnb listings in Masan-myeon - Avg. revenue
- $9,860 +2% vs. last year
- Occupancy
- 27%
- Nightly rate
- $125
- Active listings
- 39
Where it places among the 6 ranked markets in South Jeolla
- Revenue 1st of 6
- Occupancy 1st of 6
- Market size 4th of 6
- Year-round 5th of 6
- Growth 3rd of 6
- How it earns
- Listings in Masan-myeon are booked on 27% of nights, the highest occupancy of the 6 ranked markets, at about $125 a night. Listings averaged $9,860 in revenue over the year, the highest of the 6 ranked markets. In a typical month the median listing brings in about $907, and the best quarter clear $1,770. With 39 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Masan-myeon's season runs from May to August, peaking in August at about $1,910 per listing; February, the quietest month, brings in about $834. Guests book early, about 41 days ahead against roughly 26 for the typical market in South Jeolla, and stay about 2.2 nights.
- What sells
- Two-bedroom homes lead the market (42% of entire homes), and boutique and hotel-style units make up 64% of supply.
- Who it suits
- Best for buyers who plan to use a professional manager or run a polished operation.
Revenue per listing by month
$1,910 $834- Median listing
- $907/mo
- Top 25% of listings
- $1,770+/mo
- Booked ahead
- 41 days
- Average stay
- 2.2 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 39%
3. Mokpo-si
Known for: Large market · High occupancy
Top-earning Airbnb listings in Mokpo-si - Avg. revenue
- $7,870 −8% vs. last year
- Occupancy
- 26%
- Nightly rate
- $95
- Active listings
- 166
Where it places among the 6 ranked markets in South Jeolla
- Revenue 5th of 6
- Occupancy 2nd of 6
- Market size 2nd of 6
- Year-round 2nd of 6
- Growth 5th of 6
- How it earns
- Mokpo-si earns on volume. Rates run below the South Jeolla average at about $95 a night, but listings book 26% of nights. Average revenue per listing came to $7,870, the fifth-highest of the 6 ranked markets. Its place at #3 rests on market size (2nd of 6) and occupancy (2nd of 6) rather than on revenue per listing. Month to month, the median listing earns about $580 and a top-quarter listing $1,270 or more. Revenue per listing slipped 8% over the year even with rates 12% higher, as bookings softened.
- When it earns
- Revenue in Mokpo-si concentrates in July and August: August earns about $1,210 per listing, about 1.8 times as much as March.
- What sells
- Private rooms are a large part of supply (55% of listings), which pulls the average nightly rate down.
- Guest expectations
- Average ratings (4.75 stars) trail the typical market in South Jeolla (4.81), which leaves room for a well-run listing to stand out.
Revenue per listing by month
$1,210 $659- Median listing
- $580/mo
- Top 25% of listings
- $1,270+/mo
- Booked ahead
- 29 days
- Average stay
- 1.9 nights
- Most common home size
- 1 bedroom
- Superhosts
- 48%
4. Toji-myeon
Known for: High earnings
Top-earning Airbnb listings in Toji-myeon - Avg. revenue
- $8,630 −9% vs. last year
- Occupancy
- 25%
- Nightly rate
- $110
- Active listings
- 38
Where it places among the 6 ranked markets in South Jeolla
- Revenue 3rd of 6
- Occupancy 4th of 6
- Market size 5th of 6
- Year-round 4th of 6
- Growth 6th of 6
- How it earns
- Toji-myeon is South Jeolla's fifth-largest Airbnb market, with 38 active listings to price against. Average revenue per listing came to $8,630, the third-highest of the 6 ranked markets. A typical listing takes in about $892 a month; the top quarter clear $1,570 or more. Revenue per listing slipped 9% over the year. Its 38 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- In Toji-myeon, the months from July to August earn above the yearly average, led by August at about $1,750 per listing; January is the low point at about $787. Guests book later than in most of South Jeolla, about 19 days ahead against roughly 26 for the typical market in South Jeolla, so pricing close to the date matters; stays average 2.1 nights.
- Guest expectations
- Guests rate listings highly, 4.90 stars on average against 4.81 for the typical market in South Jeolla, so reviews set a high bar.
- Who it suits
- A good fit for buyers who plan to use a professional manager or run a polished operation and are comfortable adjusting prices close to the date.
Revenue per listing by month
$1,750 $787- Median listing
- $892/mo
- Top 25% of listings
- $1,570+/mo
- Booked ahead
- 19 days
- Average stay
- 2.1 nights
- Most common home size
- 1 bedroom
- Superhosts
- 71%
5. Gwangyang-si
Known for: Growing revenue · Year-round demand
Top-earning Airbnb listings in Gwangyang-si - Avg. revenue
- $8,400 +7% vs. last year
- Occupancy
- 23%
- Nightly rate
- $135
- Active listings
- 33
Where it places among the 6 ranked markets in South Jeolla
- Revenue 4th of 6
- Occupancy 5th of 6
- Market size 6th of 6
- Year-round 3rd of 6
- Growth 2nd of 6
- How it earns
- Gwangyang-si listings charge about $135 a night, 21% above the South Jeolla average, and are booked on 23% of nights. Listings averaged $8,400 in revenue over the year, the fourth-highest of the 6 ranked markets. Its place at #5 rests on revenue growth (2nd of 6) rather than on revenue per listing. In a typical month the median listing brings in about $689, and the best quarter clear $1,240. Revenue per listing rose 7% over the year, the second-biggest gain in South Jeolla, helped by nightly rates 16% higher. With 33 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Gwangyang-si's season runs from June to August, peaking in August at about $1,340 per listing; April, the quietest month, brings in about $684.
- What sells
- Private rooms are a large part of supply (42% of listings), which pulls the average nightly rate down.
- Guest expectations
- Guests rate listings highly, 4.87 stars on average against 4.81 for the typical market in South Jeolla, so reviews set a high bar.
Revenue per listing by month
$1,340 $684- Median listing
- $689/mo
- Top 25% of listings
- $1,240+/mo
- Booked ahead
- 24 days
- Average stay
- 2.1 nights
- Most common home size
- 1 bedroom
- Superhosts
- 55%
6. Yeosu-si
Known for: Large market
Top-earning Airbnb listings in Yeosu-si - Avg. revenue
- $6,800 −5% vs. last year
- Occupancy
- 22%
- Nightly rate
- $115
- Active listings
- 1,010
Where it places among the 6 ranked markets in South Jeolla
- Revenue 6th of 6
- Occupancy 6th of 6
- Market size 1st of 6
- Year-round 6th of 6
- Growth 4th of 6
- How it earns
- Yeosu-si is South Jeolla's largest Airbnb market, with 1,010 active listings to price against. Average revenue per listing came to $6,800, the sixth-highest of the 6 ranked markets. Its place at #6 rests on market size (1st of 6) rather than on revenue per listing. Month to month, the median listing earns about $578 and a top-quarter listing $1,180 or more. Revenue per listing slipped 5% over the year.
- When it earns
- Revenue in Yeosu-si concentrates in July and August: August earns about $1,410 per listing, about 2.4 times as much as March.
- What sells
- The most common entire home has 1 bedroom (57% of entire homes), and apartments and condos make up 40% of supply.
Revenue per listing by month
$1,410 $580- Median listing
- $578/mo
- Top 25% of listings
- $1,180+/mo
- Booked ahead
- 23 days
- Average stay
- 2.5 nights
- Most common home size
- 1 bedroom
- Superhosts
- 54%
Areas in the full report: Hyangiram Hermitage · Dolsan Park · Yeosu Ocean Railbike
Full Yeosu-si Airbnb report
Full ranking
How All 6 Ranked Markets in South Jeolla Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Suncheon-si Year-round demand, growing revenue | $9,067 | 26% | $110 | 65% | +59% | 117 | |
| Masan-myeon High earnings, high occupancy | $9,859 | 27% | $126 | 44% | +2% | 39 | |
| Mokpo-si Large market, high occupancy | $7,867 | 26% | $95 | 55% | −8% | 166 | |
| 4 | Toji-myeon High earnings | $8,628 | 25% | $109 | 45% | −9% | 38 |
| 5 | Gwangyang-si Growing revenue, year-round demand | $8,399 | 23% | $136 | 51% | +7% | 33 |
| 6 | Yeosu-si Large market | $6,802 | 22% | $113 | 41% | −5% | 1,006 |
By measure
South Jeolla Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Highest-earning Airbnb markets in South Jeolla
Average annual revenue per active listing over the past 12 months. Markets with at least 60 listings.
| # | Market | Revenue |
|---|---|---|
| Suncheon-si #1 overall | $9,070 | |
| Mokpo-si #3 overall | $7,870 | |
| Yeosu-si #6 overall | $6,800 |
Most expensive Airbnb markets in South Jeolla by nightly rate
Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 60 listings.
| # | Market | Nightly |
|---|---|---|
| Yeosu-si #6 overall | $115 | |
| Suncheon-si #1 overall | $110 | |
| Mokpo-si #3 overall | $95 |
Highest-occupancy Airbnb markets in South Jeolla
Share of available nights booked over the past 12 months. Markets with at least 60 listings.
| # | Market | Occupancy |
|---|---|---|
| Mokpo-si #3 overall | 26% | |
| Suncheon-si #1 overall | 26% | |
| Yeosu-si #6 overall | 22% |
Most year-round Airbnb markets in South Jeolla
Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 60 listings.
| # | Market | Slow month |
|---|---|---|
| Suncheon-si #1 overall | 65% | |
| Mokpo-si #3 overall | 55% | |
| Yeosu-si #6 overall | 41% |
Largest Airbnb markets in South Jeolla
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Yeosu-si #6 overall | 1,010 | |
| Mokpo-si #3 overall | 166 | |
| Suncheon-si #1 overall | 117 | |
| 4 | Masan-myeon #2 overall | 39 |
| 5 | Toji-myeon #4 overall | 38 |
| 6 | Gwangyang-si #5 overall | 33 |
Seasonality
When Airbnbs in South Jeolla Earn the Most
August is the best month for more than eight in ten ranked markets in South Jeolla. March is the most common slowest month, in 2 markets.
August earns about 2.2 times what March does
Average revenue per listing across the 6 ranked markets in South Jeolla, by month
| Month | Avg. revenue per listing | Best month for | Highest-ranked examples |
|---|---|---|---|
| January | $910 | – | – |
| February | $804 | – | – |
| March | $639 | – | – |
| April | $736 | – | – |
| May | $988 | – | – |
| June | $880 | – | – |
| July | $1,250 | 1 market | Suncheon-si |
| August | $1,380 | 5 markets | Masan-myeon, Mokpo-si, Toji-myeon |
| September | $835 | – | – |
| October | $1,030 | – | – |
| November | $800 | – | – |
| December | $851 | – | – |
Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.
Method
How the Ranking Works
The ranking covers the 6 markets in South Jeolla with at least 30 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
Left out: 8 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in South Jeolla
What is the best place to buy an Airbnb in South Jeolla?
Suncheon-si ranks first of the 6 markets in South Jeolla in AirROI's ranking, with US$9,070 in average revenue per listing and 26% occupancy. Masan-myeon and Mokpo-si follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in South Jeolla?
By revenue per listing, among markets with at least 60 listings, Suncheon-si leads at US$9,070 a year, ahead of Mokpo-si at US$7,870. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in South Jeolla?
The average active listing in South Jeolla earned US$7,340 over the 12 months to September 2026, at 23% occupancy. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
Where is Airbnb demand highest in South Jeolla?
Among ranked markets with at least 60 listings, Mokpo-si has the highest occupancy, with 26% of available nights booked, followed by Suncheon-si at 26%. Its listings average about US$95 a night and US$7,870 a year.
Where are Airbnb nightly rates highest in South Jeolla?
Among ranked markets with at least 60 listings, Yeosu-si has the highest average nightly rate, about US$115, followed by Suncheon-si at US$110. Mokpo-si is the least expensive, at about US$95. The average booked night in South Jeolla costs about US$110.
What is the best month for Airbnb in South Jeolla?
August is the highest-earning month for 5 of the 6 ranked markets, followed by July (1). March is the most common slowest month, in 2 of the 6 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.
Which Airbnb markets in South Jeolla earn the most evenly through the year?
Among ranked markets with at least 60 listings, Suncheon-si has the steadiest income: its slowest month, December, still earns about two-thirds of its best. Mokpo-si follows, at 55%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
Which Airbnb markets are growing fastest in South Jeolla?
Among ranked markets with at least 60 listings, revenue per listing grew most in Suncheon-si, up 59% on the year before. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.
Is Airbnb still profitable in South Jeolla in 2026?
Revenue per listing grew in 3 of the 6 ranked markets with a comparable year of data; in the typical market it fell 2%. Whether a given property profits depends on its purchase price, financing and running costs.
How many Airbnb listings are there in South Jeolla?
AirROI tracked 1,600 active Airbnb listings in South Jeolla over the 12 months to September 2026, across 15 markets. The largest ranked market is Yeosu-si, with 1,010 listings, followed by Mokpo-si with 166.
Do Airbnb hosts need a permit in South Jeolla?
Rules can be national or regional as well as local, and they change often, so check each of them for any address you consider. In the listing data, most listings display a registration number in all 6 ranked markets, though that shows what hosts display, not what the rules allow.
Directory
All 15 Airbnb Markets in South Jeolla
Every South Jeolla city with an AirROI Airbnb market report, A–Z, with its active listing count.
B
- Bangchuk-ri 26 listings
D
- Deokheung-ri 28 listings
G
- Gurye-eup 21 listings
- Gwangyang-si 33 listings
H
- Hakdong-ri 22 listings
M
- Masan-myeon 39 listings
- Mokpo-si 166 listings
N
- Naju-si 28 listings
S
- Sandong-myeon 17 listings
- Suncheon-si 117 listings
T
- Toji-myeon 38 listings
W
- Wonyul-ri 22 listings
Y
- Yeosu-si 1,006 listings
- Yong-myeon 24 listings
- Yucheon-ri 17 listings