Airbnb market data · 202612 months to September 2026
Naju-si, South Korea Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Naju-si brought in ₩14,188,173 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Naju-si Airbnb Market at a Glance
Rates in Naju-si run ahead of the South Jeolla average, with bookings close to it. Listings averaged ₩212,032 a night and were booked on 23% of available nights, against ₩162,000 and 23% for the South Jeolla average.
August, usually the best month, brings in about 67% more per listing than March, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Naju-si is the eighth-largest of 15 South Jeolla markets AirROI tracks.
Browse the live Naju-si Airbnb market See Every Naju-si ListingRevenue
How Much Do Airbnb Hosts Make in Naju-si?
Gross bookings per Naju-si listing averaged ₩14,188,173 over the 12 months to September 2026 (South Jeolla average: ₩10,626,265), before cleaning, platform and management costs and taxes.
In a typical year, the average Naju-si listing brings in ₩2,100,000 in August, its best month, and ₩1,250,000 in March, its slowest. June runs within 2% of March, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Naju-si's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₩3,640,000+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn ₩2,320,000 or more, roughly ₩1,200,000 a month above the median.
- Typical properties (median) earn about ₩1,090,000 a month.
- Entry-level properties (bottom 25%) earn ₩526,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.7 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩1,590,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Naju-si Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₩1,462,266 | 21.3% | ₩182,555 | ₩48,742 | 25 days | 3.5 nights |
| Oct 2025 | ₩2,087,354 | 33.0% | ₩187,868 | ₩67,334 | 37 days | 2.6 nights |
| Nov 2025 | ₩1,077,637 | 18.2% | ₩184,472 | ₩35,921 | 23 days | 1.1 nights |
| Dec 2025 | ₩1,502,527 | 25.2% | ₩182,842 | ₩48,469 | 19 days | 1.2 nights |
| Jan 2026 | ₩1,519,645 | 24.6% | ₩181,568 | ₩49,021 | 28 days | 2.2 nights |
| Feb 2026 | ₩1,461,111 | 25.4% | ₩182,871 | ₩52,183 | 22 days | 1.4 nights |
| Mar 2026 | ₩1,293,240 | 22.6% | ₩182,724 | ₩41,717 | 14 days | 1.5 nights |
| Apr 2026 | ₩1,448,823 | 28.6% | ₩185,863 | ₩48,294 | 24 days | 2 nights |
| May 2026 | ₩1,609,727 | 24.1% | ₩207,419 | ₩51,927 | 22 days | 2 nights |
| Jun 2026 | ₩1,431,361 | 25.5% | ₩203,796 | ₩47,712 | 14 days | 1.8 nights |
| Jul 2026 | ₩2,274,521 | 29.9% | ₩207,475 | ₩73,372 | 22 days | 2.7 nights |
| Aug 2026 | ₩2,316,352 | 31.7% | ₩212,483 | ₩74,721 | 31 days | 1.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Naju-si home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Naju-si Profitable?
Yes, when it's run well. The average Naju-si Airbnb took in ₩14,188,173 in the 12 months to September 2026, and run by its owner at everyday costs, about ₩860,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₩1,850,000 a month.
Cleaning it yourself keeps the ₩110,000 a year guests pay in cleaning fees, for about ₩870,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ₩740,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Naju-si Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₩14,078,173 | ₩29,930,000 |
| Cleaning fees guests pay1% of Naju-si bookings | ₩110,000 | ₩230,000 |
| Gross bookings | ₩14,188,173 | ₩30,160,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Naju-si listings on Simplified Pricing, 3% for the rest | −₩2,140,000 | −₩4,540,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself | −₩110,000 | −₩230,000 |
| Utilities and internetAbout 5% of bookings | −₩710,000 | −₩1,510,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩280,000 | −₩600,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩430,000 | −₩900,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩140,000 | −₩140,000 |
| Permit and registrationWhere one is required | −₩70,000 | −₩70,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −₩3,880,000 | −₩7,990,000 |
| Left for housing costs, then profit | ₩10,308,173about ₩860,000 a month | ₩22,170,000about ₩1,850,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Naju-si Airbnb Profit
The estimate starts from Naju-si's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naju-si home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Naju-si's Top Earners Get There
- More nights booked. The busiest quarter of Naju-si listings are booked on 35% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of ₩180,000 adds about ₩1,800,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₩257,000 a night or more, against a median of ₩180,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₩1,410,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ₩2,100,000, against ₩1,250,000 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Naju-si listings average 4.86 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩2,510,000 a month, against ₩1,180,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Naju-si?
Naju-si listings were booked on 23% of the nights they were open over the past year, in line with the South Jeolla average and 17 percentage points below the South Korea average (40%). In a typical year, occupancy climbs to 33% in October and falls to 22% in June.
Across Naju-si's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 52%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
October is usually the busiest month in Naju-si, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Naju-si?
The average nightly rate in Naju-si, known as ADR (average daily rate), was ₩212,032 over the past year, about 31% above the South Jeolla and South Korea averages (₩162,000 and ₩159,000). Averaged month by month over the past two years, rates peak in July and August at about ₩200,000 and bottom out in February and September at about ₩180,000.
Across Naju-si's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₩343,000+ a night, about twice the median.
- Strong performers (top 25%) charge ₩257,000 or more, about ₩77,000 above the median.
- Typical properties (median) charge about ₩180,000 a night.
- Entry-level properties (bottom 25%) charge ₩94,100 or less, about half of the median.
August rates run 11% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩187,000. The 12-month ADR of ₩212,032 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Naju-si?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naju-si it averaged ₩48,300 over the past year, from about ₩40,500 in a typical March to about ₩67,600 in a typical August.
Across Naju-si's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ₩95,500+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn ₩61,400 or more, about ₩26,000 a night above the median.
- Typical properties (median) earn about ₩35,700 per open night.
- Entry-level properties (bottom 25%) earn ₩21,000 or less, about 59% of the median.
August RevPAR is about 1.7 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩52,100. The 12-month RevPAR of ₩48,300 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Naju-si
With only 28 active listings, the monthly pattern in Naju-si is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in March.
Average revenue by month in Naju-si
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₩1,590,000.
Revenue by month in Naju-si in numbers
| Month | Revenue per listing |
|---|---|
| January | ₩1,560,000 |
| February | ₩1,440,000 |
| March | ₩1,250,000 |
| April | ₩1,400,000 |
| May | ₩1,500,000 |
| June | ₩1,270,000 |
| July | ₩1,880,000 |
| August | ₩2,100,000 |
| September | ₩1,600,000 |
| October | ₩1,990,000 |
| November | ₩1,460,000 |
| December | ₩1,600,000 |
How Far in Advance Do Guests Book Airbnb in Naju-si?
Guests book Naju-si stays 24 days ahead on average (about three weeks). August stays are booked furthest out, about 31 days ahead, and March stays closest to arrival, about 12 days. A typical August booking is made in mid-July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 24 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Naju-si
96% of the 28 active listings in Naju-si display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Naju-si.
Neighborhoods
Best Neighborhoods for Airbnb in Naju-si
AirROI's area guide picks eight Naju-si neighborhoods that draw short-term rental guests, led by Naju City Center, Naju Green Tea Fields and Cheonggye Stream. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Naju City Center | The heart of Naju, offering convenient access to shopping, dining, and local culture. Attracts both business travelers and tourists for its central location. | Naju Fairytale Village, Naju National Museum, Yeongam Lake Park, Naju Arts Center, Kumho Museum of Art |
| Naju Green Tea Fields | Famous for its scenic green tea plantations, providing a serene experience for nature lovers and tourists seeking tranquility and leisure activities. | Naju Green Tea Field, Naju Geumseong Mountain, Tea Museum, Jeong-am Temple, Hwangsan Mountain |
| Cheonggye Stream | A lovely natural area in Naju, popular for leisure walks and family outings. Ideal for hosting guests who appreciate outdoor activities. | Cheonggye Stream Park, Daejeonghyanggyo Confucian School, Naju Wildlife Park, Walking and cycling paths, Picnic areas |
| Naju Hanok Village | A cultural heritage site showcasing traditional Korean architecture, attracting tourists interested in history and cultural experiences. | Traditional Hanok Houses, Cultural workshops, Korean traditional performances, Local crafts shops, Heritage museum |
| Naju Sports Park | Local sports and outdoor activities hub, appealing to both families and fitness enthusiasts. Hosts various sporting events. | Stadium and sports facilities, Walking trails, Playgrounds, Local sports events, Community gatherings |
| Naju Riverside | A scenic area perfect for leisure and activities by the river, popular among locals and tourists for picnics and family outings. | Naju Riverside Park, Walking and cycling paths along the river, Fishing spots, Cafes by the river, Seasonal festivals |
| Seonghwangsa Temple | A historical and spiritual site that attracts visitors interested in Buddhist culture and tranquility, providing a peaceful retreat. | Seonghwangsa Temple grounds, Meditation areas, Scenic views, Cultural retreats, Nature walks |
| Naju Traditional Market | A bustling local market offering traditional Korean street food and local products, ideal for those wanting an authentic local experience. | Street food vendors, Local crafts, Fresh produce, Cultural experiences, Shopping for souvenirs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Naju-si vs. Nearby Airbnb Markets
Naju-si earns about as much per listing as Masan-myeon, the top earner of the eight nearby markets in the table, all within 77 km. Gwangju was the busiest, booked on 32% of nights against 23% in Naju-si.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gwangju 20 km | 337 | ₩8,639,993 | ₩100,139 | 32% |
| Mokpo-si 42 km | 166 | ₩11,389,213 | ₩138,214 | 26% |
| Suncheon-si 65 km | 117 | ₩13,126,477 | ₩159,119 | 26% |
| Masan-myeon 70 km | 39 | ₩14,273,071 | ₩182,731 | 27% |
| Byeonsan-myeon 72 km | 62 | ₩2,721,714 | ₩146,611 | 12% |
| Gyeokpo-ri 72 km | 32 | ₩5,077,154 | ₩164,982 | 13% |
| Toji-myeon 77 km | 38 | ₩12,490,928 | ₩157,266 | 25% |
| Gwangyang-si 77 km | 33 | ₩12,159,400 | ₩196,977 | 23% |
Other Airbnb Markets in South Jeolla
- Yeosu-si Airbnb data 1,006 listings
See all 15 South Jeolla Airbnb markets
Markets Similar to Naju-si
Markets elsewhere in South Korea with a similar nightly rate and occupancy to Naju-si:
- Yangyang Airbnb data South Korea · ₩186,770/night · 22.9%
- Chuncheon-si Airbnb data South Korea · ₩210,933/night · 26.6%
- Gapyeong-gun Airbnb data South Korea · ₩213,452/night · 18.9%
- Geoje-si Airbnb data South Korea · ₩181,443/night · 22.1%
- Ulsan Airbnb data South Korea · ₩196,514/night · 25.8%
- Pohang-si Airbnb data South Korea · ₩187,871/night · 25.1%
FAQ
Naju-si Airbnb FAQ
How much do Airbnb hosts make in Naju-si?
An active Naju-si Airbnb grossed ₩14,188,173 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩2,320,000 or more in a typical month.
How much can I make on Airbnb in Naju-si?
It depends most on the home's size, location and how it's run. The middle half of Naju-si listings earn between ₩526,000 and ₩2,320,000 in a typical month, and the top tenth ₩3,640,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Naju-si?
Listings in Naju-si were booked on 23% of available nights over the past year. That compares with 23% for the South Jeolla average. October is usually the busiest month.
How much does an Airbnb cost per night in Naju-si?
The average booked night in Naju-si cost ₩212,032 before fees. Half of listings charge between ₩94,100 and ₩257,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Naju-si?
In Naju-si, 96% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Naju-si?
Yes, when it's run well. The average Naju-si Airbnb grossed ₩14,188,173 in the 12 months to September 2026, 34% above the South Jeolla average of ₩10,626,265, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₩10,308,173 a year (about ₩860,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₩1,850,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Naju-si?
August usually pays best, averaging ₩2,100,000 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Naju-si?
Each night a Naju-si listing was open to book earned ₩48,300 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩95,500 or more.
How far in advance do guests book Airbnbs in Naju-si?
Naju-si stays were booked 24 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Naju-si?
The average Naju-si Airbnb stay lasted 2.1 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Naju-si rated?
Guests rate Naju-si Airbnbs 4.86 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Naju-si?
Naju City Center, Naju Green Tea Fields and Cheonggye Stream draw the most short-term rental interest in Naju-si. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Naju-si?
AirROI counted 28 active Airbnb listings in Naju-si as of September 2026. The closest tracked market is Gwangju, 20 km away.
How much are Airbnb cleaning fees in Naju-si?
In Naju-si, about four in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 1% of gross revenue.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Naju-si from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.