Prices in

Airbnb market data · 202612 months to September 2026

Masan-myeon, South Korea Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
39
Avg. booking lead time
41 days
Listings showing a permit
97%
Peak revenue month
August
Lowest revenue month
February

The short answer

Masan-myeon Airbnb Market at a Glance

Both rates and bookings run ahead of the South Jeolla average. Listings averaged ₩182,738 a night and were booked on 27% of available nights, against ₩162,000 and 23% for the South Jeolla average.

Timing matters: in August, usually the best month, the average listing earns about 2.3 times as much as in February, usually the slowest. With only 39 active listings, a few bookings can reorder the months.

With 39 active listings, Masan-myeon is the fourth-largest of 15 South Jeolla markets AirROI tracks. From a year earlier, the number of active listings grew 8%.

Map of Airbnb listings in Masan-myeon Browse the live Masan-myeon Airbnb market See Every Masan-myeon Listing

Revenue

How Much Do Airbnb Hosts Make in Masan-myeon?

Gross bookings per Masan-myeon listing averaged ₩14,273,703 over the 12 months to September 2026 (South Jeolla average: ₩10,626,265), before cleaning, platform and management costs and taxes.

In a typical year, the average Masan-myeon listing brings in ₩2,770,000 in August, its best month, and ₩1,210,000 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ₩3,580,000+ a month, about 2.7 times the typical property.
  • Strong performers (top 25%) earn ₩2,560,000 or more, roughly ₩1,300,000 a month above the median.
  • Typical properties (median) earn about ₩1,310,000 a month.
  • Entry-level properties (bottom 25%) earn ₩623,000 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about 2.3 times what February does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, ₩1,610,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Masan-myeon Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

August 2026 led on revenue and bookings; nightly rates peaked in July 2026.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Masan-myeon, Sep 2025 to Aug 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Sep 2025₩1,248,86525.8%₩150,049₩41,62952 days2.2 nights
Oct 2025₩2,002,23536.9%₩156,552₩64,58840 days1.7 nights
Nov 2025₩1,439,94527.6%₩150,105₩47,99834 days1.5 nights
Dec 2025₩1,340,87824.1%₩149,925₩43,25436 days2.2 nights
Jan 2026₩1,172,91624.5%₩144,474₩37,83624 days3.2 nights
Feb 2026₩1,187,26824.8%₩141,687₩42,40224 days1.6 nights
Mar 2026₩1,350,93722.1%₩145,357₩43,57925 days1.6 nights
Apr 2026₩1,296,71527.2%₩144,742₩43,22452 days2.3 nights
May 2026₩1,958,19534.4%₩186,763₩63,16837 days1.7 nights
Jun 2026₩2,134,36836.3%₩204,744₩71,14623 days2.3 nights
Jul 2026₩2,593,68536.7%₩275,707₩83,66732 days2.5 nights
Aug 2026₩2,769,12639.3%₩269,728₩89,32734 days1.7 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Masan-myeon listing earns about ₩1,310,000 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Masan-myeon Profitable?

Yes, when it's run well. The average Masan-myeon Airbnb took in ₩14,273,703 in the 12 months to September 2026, and run by its owner at everyday costs, about ₩860,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₩1,690,000 a month.

Cleaning it yourself keeps the ₩290,000 a year guests pay in cleaning fees, for about ₩880,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ₩740,000 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Masan-myeon Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Masan-myeon Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings₩13,983,703₩27,260,000
Cleaning fees guests pay2% of Masan-myeon bookings₩290,000₩560,000
Gross bookings₩14,273,703₩27,820,000
Running costs
Airbnb's feeAbout 14%: 15.5% for the 90% of Masan-myeon listings on Simplified Pricing, 3% for the rest−₩2,030,000−₩3,960,000
Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself−₩290,000−₩560,000
Utilities and internetAbout 5% of bookings−₩710,000−₩1,390,000
Guest suppliesToiletries, coffee, paper goods: about 2%−₩290,000−₩560,000
Repairs and upkeepIncluding linens and small replacements: about 3%−₩430,000−₩830,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−₩140,000−₩140,000
Permit and registrationWhere one is required−₩70,000−₩70,000
Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings₩0₩0
Pricing and messaging toolsOptional; Airbnb's own tools are free₩0₩0
Lodging taxesAdded to the guest's bill and passed on₩0₩0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−₩3,960,000−₩7,510,000
Left for housing costs, then profit₩10,313,703about ₩860,000 a month₩20,310,000about ₩1,690,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Masan-myeon Airbnb Profit

The estimate starts from Masan-myeon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Masan-myeon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Masan-myeon's Top Earners Get There

  • More nights booked. The busiest quarter of Masan-myeon listings are booked on 42% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of ₩146,000 adds about ₩1,460,000 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ₩210,000 a night or more, against a median of ₩146,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₩1,400,000 a year.
  • Open for the busy months. In a typical year, August brings the average listing about ₩2,770,000, against ₩1,210,000 in February, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Masan-myeon listings average 4.80 stars, and 36% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩2,320,000 a month, against ₩1,190,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Masan-myeon?

Masan-myeon listings were booked on 27% of the nights they were open over the past year, 4 percentage points above the South Jeolla average (23%) and 13 points below the South Korea average (40%). In a typical year, occupancy climbs to 39% in August and falls to 26% in January.

The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 56%+ of open nights, 29 points above the median.
  • Strong performers (top 25%) fill 42% or more, roughly three nights a week.
  • Typical properties (median) fill about 27% of open nights.
  • Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.

August is usually the busiest month in Masan-myeon, January the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Masan-myeon?

The average nightly rate in Masan-myeon, known as ADR (average daily rate), was ₩182,738 over the past year, about 13% above the South Jeolla and South Korea averages (₩162,000 and ₩159,000). In a typical year, rates swing with the seasons, from about ₩141,000 in February to about ₩276,000 in July.

The top 10% charge about three times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ₩325,000+ a night, about 2.2 times the median.
  • Strong performers (top 25%) charge ₩210,000 or more, about ₩64,000 above the median.
  • Typical properties (median) charge about ₩146,000 a night.
  • Entry-level properties (bottom 25%) charge ₩111,000 or less, about three-quarters of the median.

July rates run 96% above February's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ₩162,000. The 12-month ADR of ₩182,738 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Masan-myeon?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Masan-myeon it averaged ₩48,800 over the past year, from about ₩42,300 in a typical January to about ₩89,300 in a typical August.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn ₩115,000+ per open night, about 2.9 times the median.
  • Strong performers (top 25%) earn ₩70,400 or more, about ₩30,000 a night above the median.
  • Typical properties (median) earn about ₩40,100 per open night.
  • Entry-level properties (bottom 25%) earn ₩23,600 or less, about 59% of the median.

August RevPAR is about 2.1 times January's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ₩52,800. The 12-month RevPAR of ₩48,800 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Masan-myeon

With only 39 active listings, the monthly pattern in Masan-myeon is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.

Average revenue by month in Masan-myeon

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, ₩1,730,000.

Revenue by month in Masan-myeon in numbers
Average monthly revenue per active listing in Masan-myeon, by calendar month
MonthRevenue per listing
January₩1,310,000
February₩1,210,000
March₩1,500,000
April₩1,480,000
May₩1,760,000
June₩2,130,000
July₩2,590,000
August₩2,770,000
September₩1,320,000
October₩1,730,000
November₩1,430,000
December₩1,570,000

How Far in Advance Do Guests Book Airbnb in Masan-myeon?

Guests book Masan-myeon stays 41 days ahead on average (about six weeks). September stays are booked furthest out, about 46 days ahead, and February stays closest to arrival, about 22 days. A typical September booking is made in late July.

September stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Masan-myeon

97% of the 39 active listings in Masan-myeon display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Masan-myeon.

Neighborhoods

Best Neighborhoods for Airbnb in Masan-myeon

AirROI's area guide picks eight Masan-myeon neighborhoods that draw short-term rental guests, led by Masan Beach, Jangsan Mountain and Masan Lake Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Masan-myeon
AreaWho it suitsLandmarks nearby
Masan BeachA picturesque seaside area known for its beautiful sandy beaches and recreational activities. Attracts both local and international tourists looking for a relaxing getaway by the sea.Masan Beach, Masan Jangsaenpo Whale Museum, Gwangyang Celadon Museum, Masan Fish Market, Masan Jangsaenpo Ecology Park
Jangsan MountainA popular hiking destination with stunning views and natural scenery. Ideal for outdoor enthusiasts and families looking for adventure and nature exploration.Jangsan Mountain Hiking Trails, Korea's first forest park, Scenic viewpoints, Natural springs, Camping areas
Masan Lake ParkA serene park with beautiful lake views, walking trails, and recreational facilities. A favorite among locals for picnics and family outings.Masan Lake, Walking and biking trails, Children's playgrounds, Picnic areas, Wildlife observation
Masan Cultural CenterA cultural hub featuring art exhibitions, performances, and educational programs. It attracts visitors interested in South Korean culture and arts.Exhibition halls, Performing arts theater, Cultural workshops, Art galleries, Local festivals
Masan Traditional MarketA vibrant market showcasing local produce and traditional foods. It offers visitors a taste of local culture and delicacies.Local street food, Traditional Korean snacks, Crafts and handmade goods, Cultural experiences, Vibrant atmosphere
Gwangyang BayA scenic bay area known for its stunning landscapes and tranquil environment. Great for eco-tourism and enjoying water activities.Gwangyang Bay sunset views, Birdwatching spots, Fishing opportunities, Kayaking, Eco-friendly tours
Downtown MasanThe bustling urban center with shopping, dining, and entertainment options. Popular among travelers looking for a lively city experience.Shopping centers, Cafes and restaurants, Nightlife spots, Cultural landmarks, Public parks
Masan MarinaA modern marina that attracts boating and sailing enthusiasts. Offers beautiful views and various water sports activities.Boat rentals, Sailing lessons, Waterfront dining, Fishing excursions, Scenic boat tours

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Masan-myeon Airbnb Listings by Type and Size

Entire homes make up 87% of listings in Masan-myeon, ahead of private rooms at 8%. Hotels, guesthouses and B&Bs are the most common property type at 64%, about twice the share of houses (31%).

Listings by room type

Masan-myeon Airbnb listings by room type

  • Entire home 87%
  • Private room 8%
  • Shared room 5%
Room types in numbers
Masan-myeon Airbnb listings by room type
Room typeShare of listingsListings
Entire home87.2%34
Private room7.7%3
Shared room5.1%2

Listings by property type

Masan-myeon Airbnb listings by property type

  • Hotel/Boutique 64%
  • House 31%
  • Cabin/Outdoor 3%
  • Others 3%
Property types in numbers
Masan-myeon Airbnb listings by property type
Property typeShare of listingsListings
Hotel/Boutique64.1%25
House30.8%12
Cabin/Outdoor2.6%1
Others2.6%1

How Many Bedrooms Do Airbnb Listings in Masan-myeon Have?

The most common size among Masan-myeon's 19 entire homes with a bedroom count is two bedrooms (8 homes).

Masan-myeon entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Masan-myeon entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
1 bedroom36.8%7
2 bedrooms42.1%8
3 bedrooms21.1%4

How Many Guests Do Airbnbs in Masan-myeon Sleep?

Most Masan-myeon listings are sized for couples and small families: 75% sleep four guests or fewer, and just 8% take eight or more. Shares are of the 36 listings with a guest capacity on file (92% of the market).

Masan-myeon listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Masan-myeon listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
1 guest2.8%1
2 guests38.9%14
3 guests13.9%5
4 guests19.4%7
6 guests16.7%6
8+ guests8.3%3

How Masan-myeon Airbnb Listings Are Set Up

Masan-myeon hosts set up an average of 1.7 beds per listing, close to one bed per bedroom. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
18
Beds per listing
1.7
Show exact location
23%

What Amenities Do Airbnb Listings in Masan-myeon Offer?

Barbecue grills are common in Masan-myeon: 51% of listings have one, and 49% have a pet-friendly policy.

Share of Masan-myeon listings with each common amenity

  • Air conditioning Nearly all
  • Wifi Nearly all
  • Free parking on premises Nearly all
  • Fire extinguisher Nearly all
  • Refrigerator 97%
  • Heating 97%
  • Hair dryer 95%
  • Shampoo 92%
  • Smoke alarm 92%
  • Hot water 92%

Guests

Who Books Airbnbs in Masan-myeon?

Most Masan-myeon guests are domestic, but a sizeable minority come from abroad: 22% of those who left reviews live outside South Korea, led by visitors from the United States and France. Guests speak a mix of languages: Korean leads at 43%, followed by English and French.

78% of Masan-myeon guests are domestic

Where guests who left reviews live

  • Domestic 78%
  • International 22%

Where Masan-myeon guests come from: top cities

Share of guests who left reviews

  • Seoul 28%
  • Daegu 5%
  • Paris 5%
  • Incheon 3%
  • Bucheon-si 3%
Top origin cities in numbers
Where Masan-myeon guests come from: top cities
Origin cityShare of guests
Seoul27.6%
Daegu5.2%
Paris5.2%
Incheon3.4%
Bucheon-si3.4%

Where Masan-myeon guests come from: top countries

Share of guests who left reviews

  • South Korea 78%
  • United States 6%
  • France 4%
  • Canada 4%
  • Philippines 1%
Top origin countries in numbers
Where Masan-myeon guests come from: top countries
Origin countryShare of guests
South Korea78.0%
United States6.1%
France3.7%
Canada3.7%
Philippines1.2%

Languages spoken by Masan-myeon guests

Share of guests who left reviews

  • Korean 43%
  • English 37%
  • French 7%
  • Spanish 3%
  • German 3%
Top languages in numbers
Languages spoken by Masan-myeon guests
LanguageShare of guests
Korean43.3%
English36.7%
French6.7%
Spanish3.3%
German3.3%

What Are Airbnb Guest Ratings in Masan-myeon?

Masan-myeon Airbnbs average 4.80 stars, and 36% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.76.

Check-in scores highest in Masan-myeon; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.83
  • Cleanliness 4.87
  • Communication 4.86
  • Location 4.82
  • Check-in 4.88
  • Value 4.76
Category scores in numbers
Masan-myeon guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.83
Cleanliness4.87
Communication4.86
Location4.82
Check-in4.88
Value4.76

Booking patterns

How Guests Book in Masan-myeon: Stays, Rules and Fees

Nearly all Masan-myeon listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 46% of listings; blocked nights include any the host closes off.

Days a year Masan-myeon listings are open to guests

Share of listings by days a year

  • 271-366 days 72%
  • 181-270 days 26%
  • 91-180 days 3%
Open days in numbers
Days a year Masan-myeon listings are open to guests
Days a yearShare of listingsListings
271-366 days71.8%28
181-270 days25.6%10
91-180 days2.6%1

Days a year Masan-myeon listings are booked or blocked

Share of listings by days a year

  • 181-270 days 3%
  • 91-180 days 28%
  • 31-90 days 46%
  • 1-30 days 23%
Booked or blocked days in numbers
Days a year Masan-myeon listings are booked or blocked
Days a yearShare of listingsListings
181-270 days2.6%1
91-180 days28.2%11
31-90 days46.2%18
1-30 days23.1%9

What Is the Average Length of Stay for Airbnb in Masan-myeon?

The average Masan-myeon booking lasts 2.2 nights, longest in January and shortest in March. Listings took about 17 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.

Average length of stay by month in Masan-myeon

Average nights per booking, by month of stay

Two-year average by calendar month.

Masan-myeon Airbnb Minimum Stay Requirements

All listings in Masan-myeon accept stays of one or two nights.

Minimum stay set by Masan-myeon listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 100% 39 listings

What Cancellation Policies Do Airbnb Hosts Use in Masan-myeon?

Moderate and Firm are the most common cancellation policies in Masan-myeon, each used by 44% of listings. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.

Cancellation policies of Masan-myeon listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 10% 4 listings
  • Moderate 44% 17 listings
  • Limited 3% 1 listing
  • Firm 44% 17 listings

How Much Are Airbnb Cleaning Fees in Masan-myeon?

About three in ten Masan-myeon listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.

Listings charging a fee
30.8%
Share of gross revenue
2.0%

Top earners

Top-Earning Airbnbs and Hosts in Masan-myeon

The top-grossing Airbnb in Masan-myeon, a two-bedroom unit, took in ₩48,300,000 over the past year, about 3.4 times the city's average of ₩14,300,000.

Aeyeon-ru: Gudel Ondol, bed, laser beam projector, open-air bath for 6 people, grill barbecue &… Aeyeon-ru: Gudel Ondol, bed, laser beam projector, open-air bath for 6 people, grill barbecue &… Entire home · 2 bedrooms Rated 4.92
Revenue
₩48.3M
Occupancy
37.6%
Daily rate
₩343,882
Annex of Eolwoojae: Gudel Ondol, indoor jjjigjeok bathtub for 2-3 people, kitchen, queen bed… Annex of Eolwoojae: Gudel Ondol, indoor jjjigjeok bathtub for 2-3 people, kitchen, queen bed… Entire home · 2 bedrooms Rated 4.69
Revenue
₩46M
Occupancy
44.5%
Daily rate
₩269,758
Love House: Private house, beam projector, indoor spa for 2-3 people, kitchen, barbecue area & fire… Love House: Private house, beam projector, indoor spa for 2-3 people, kitchen, barbecue area & fire… Entire home · 2 bedrooms Rated 4.93
Revenue
₩38.6M
Occupancy
41.7%
Daily rate
₩260,819
Jirisan Morning (), a happy morning Jirisan Morning (), a happy morning Entire home · 3 bedrooms Rated 4.93
Revenue
₩38.5M
Occupancy
45.0%
Daily rate
₩266,031
[Multi-night discount] 80-year-old country house, Seomjin River House, 'Annex Atelier' [Multi-night discount] 80-year-old country house, Seomjin River House, 'Annex Atelier' Entire home Rated 4.96
Revenue
₩33M
Occupancy
63.8%
Daily rate
₩132,647
Tae Pyeong Han Dae Pyeong Tae Pyeong Han Dae Pyeong Entire home · 2 bedrooms Rated 5.00
Revenue
₩27.8M
Occupancy
26.9%
Daily rate
₩307,351

Who Are the Airbnb Hosts in Masan-myeon?

Professional management companies run a third of Masan-myeon listings and owners run the rest, though 26% of listings have a co-host. Superhosts run 38% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.

Superhosts
38.5%
Professional management
33.3%
Cohosted listings
25.6%
Instant Book enabled
51.3%
Simplified Pricing
89.7%

Nearby markets

Masan-myeon vs. Nearby Airbnb Markets

Masan-myeon earns about as much per listing as Namwon-si, the top earner of the eight nearby markets in the table, all within 60 km. Gwangju was the busiest, booked on 32% of nights against 27% in Masan-myeon.

Airbnb markets near Masan-myeon: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Toji-myeon 7 km38₩12,490,928₩157,26625%
Hwagae-myeon 15 km74₩11,470,286₩167,76224%
Namwon-si 20 km85₩13,689,640₩171,42526%
Gwangyang-si 23 km33₩12,159,400₩196,97723%
Suncheon-si 33 km117₩13,126,477₩159,11926%
Gwangju 56 km337₩8,639,993₩100,13932%
Jinju-si 56 km60₩8,435,864₩122,49226%
Yeosu-si 60 km1,006₩9,847,391₩163,60722%

Other Airbnb Markets in South Jeolla

See all 15 South Jeolla Airbnb markets

Markets Similar to Masan-myeon

Markets elsewhere in South Korea with a similar nightly rate and occupancy to Masan-myeon:

FAQ

Masan-myeon Airbnb FAQ

How much do Airbnb hosts make in Masan-myeon?

An active Masan-myeon Airbnb grossed ₩14,273,703 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩2,560,000 or more in a typical month.

How much can I make on Airbnb in Masan-myeon?

It depends most on the home's size, location and how it's run. The middle half of Masan-myeon listings earn between ₩623,000 and ₩2,560,000 in a typical month, and the top tenth ₩3,580,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Masan-myeon?

Listings in Masan-myeon were booked on 27% of available nights over the past year. That compares with 23% for the South Jeolla average. August is usually the busiest month.

How much does an Airbnb cost per night in Masan-myeon?

The average booked night in Masan-myeon cost ₩182,738 before fees. Half of listings charge between ₩111,000 and ₩210,000, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Masan-myeon?

In Masan-myeon, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Masan-myeon?

Yes, when it's run well. The average Masan-myeon Airbnb grossed ₩14,273,703 in the 12 months to September 2026, 34% above the South Jeolla average of ₩10,626,265. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₩10,313,703 a year (about ₩860,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₩1,690,000 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Masan-myeon?

August usually pays best, averaging ₩2,770,000 per active listing, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Masan-myeon?

Each night a Masan-myeon listing was open to book earned ₩48,800 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩115,000 or more.

How far in advance do guests book Airbnbs in Masan-myeon?

Masan-myeon stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Masan-myeon?

The average Masan-myeon Airbnb stay lasted 2.2 nights over the past year. A listing took 17 reservations over the year on average.

How are Airbnbs in Masan-myeon rated?

Guests rate Masan-myeon Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Masan-myeon?

Masan Beach, Jangsan Mountain and Masan Lake Park draw the most short-term rental interest in Masan-myeon. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Masan-myeon?

AirROI counted 39 active Airbnb listings in Masan-myeon as of September 2026. The closest tracked market is Toji-myeon, 7 km away.

How much are Airbnb cleaning fees in Masan-myeon?

In Masan-myeon, about three in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.

Method

About This Data

Figures on this page cover 39 active Airbnb listings in Masan-myeon from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.