Aeyeon-ru: Gudel Ondol, bed, laser beam projector, open-air bath for 6 people, grill barbecue &… Entire home · 2 bedrooms Rated 4.92 - Revenue
- ₩48.3M
- Occupancy
- 37.6%
- Daily rate
- ₩343,882
Airbnb market data · 202612 months to September 2026
The average Airbnb in Masan-myeon brought in ₩14,273,703 over the 12 months through September 2026, about 34% more than the South Jeolla average of ₩10,626,265.
The short answer
Both rates and bookings run ahead of the South Jeolla average. Listings averaged ₩182,738 a night and were booked on 27% of available nights, against ₩162,000 and 23% for the South Jeolla average.
Timing matters: in August, usually the best month, the average listing earns about 2.3 times as much as in February, usually the slowest. With only 39 active listings, a few bookings can reorder the months.
With 39 active listings, Masan-myeon is the fourth-largest of 15 South Jeolla markets AirROI tracks. From a year earlier, the number of active listings grew 8%.
Browse the live Masan-myeon Airbnb market See Every Masan-myeon ListingRevenue
Gross bookings per Masan-myeon listing averaged ₩14,273,703 over the 12 months to September 2026 (South Jeolla average: ₩10,626,265), before cleaning, platform and management costs and taxes.
In a typical year, the average Masan-myeon listing brings in ₩2,770,000 in August, its best month, and ₩1,210,000 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.3 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩1,610,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₩1,248,865 | 25.8% | ₩150,049 | ₩41,629 | 52 days | 2.2 nights |
| Oct 2025 | ₩2,002,235 | 36.9% | ₩156,552 | ₩64,588 | 40 days | 1.7 nights |
| Nov 2025 | ₩1,439,945 | 27.6% | ₩150,105 | ₩47,998 | 34 days | 1.5 nights |
| Dec 2025 | ₩1,340,878 | 24.1% | ₩149,925 | ₩43,254 | 36 days | 2.2 nights |
| Jan 2026 | ₩1,172,916 | 24.5% | ₩144,474 | ₩37,836 | 24 days | 3.2 nights |
| Feb 2026 | ₩1,187,268 | 24.8% | ₩141,687 | ₩42,402 | 24 days | 1.6 nights |
| Mar 2026 | ₩1,350,937 | 22.1% | ₩145,357 | ₩43,579 | 25 days | 1.6 nights |
| Apr 2026 | ₩1,296,715 | 27.2% | ₩144,742 | ₩43,224 | 52 days | 2.3 nights |
| May 2026 | ₩1,958,195 | 34.4% | ₩186,763 | ₩63,168 | 37 days | 1.7 nights |
| Jun 2026 | ₩2,134,368 | 36.3% | ₩204,744 | ₩71,146 | 23 days | 2.3 nights |
| Jul 2026 | ₩2,593,685 | 36.7% | ₩275,707 | ₩83,667 | 32 days | 2.5 nights |
| Aug 2026 | ₩2,769,126 | 39.3% | ₩269,728 | ₩89,327 | 34 days | 1.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Masan-myeon listing earns about ₩1,310,000 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Masan-myeon Airbnb took in ₩14,273,703 in the 12 months to September 2026, and run by its owner at everyday costs, about ₩860,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₩1,690,000 a month.
Cleaning it yourself keeps the ₩290,000 a year guests pay in cleaning fees, for about ₩880,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ₩740,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₩13,983,703 | ₩27,260,000 |
| Cleaning fees guests pay2% of Masan-myeon bookings | ₩290,000 | ₩560,000 |
| Gross bookings | ₩14,273,703 | ₩27,820,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Masan-myeon listings on Simplified Pricing, 3% for the rest | −₩2,030,000 | −₩3,960,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself | −₩290,000 | −₩560,000 |
| Utilities and internetAbout 5% of bookings | −₩710,000 | −₩1,390,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩290,000 | −₩560,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩430,000 | −₩830,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩140,000 | −₩140,000 |
| Permit and registrationWhere one is required | −₩70,000 | −₩70,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −₩3,960,000 | −₩7,510,000 |
| Left for housing costs, then profit | ₩10,313,703about ₩860,000 a month | ₩20,310,000about ₩1,690,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Masan-myeon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Masan-myeon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩2,320,000 a month, against ₩1,190,000 for the average one.
Occupancy
Masan-myeon listings were booked on 27% of the nights they were open over the past year, 4 percentage points above the South Jeolla average (23%) and 13 points below the South Korea average (40%). In a typical year, occupancy climbs to 39% in August and falls to 26% in January.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
August is usually the busiest month in Masan-myeon, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Masan-myeon, known as ADR (average daily rate), was ₩182,738 over the past year, about 13% above the South Jeolla and South Korea averages (₩162,000 and ₩159,000). In a typical year, rates swing with the seasons, from about ₩141,000 in February to about ₩276,000 in July.
The top 10% charge about three times the rate of the bottom quarter.
July rates run 96% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩162,000. The 12-month ADR of ₩182,738 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Masan-myeon it averaged ₩48,800 over the past year, from about ₩42,300 in a typical January to about ₩89,300 in a typical August.
Per open night, by tier:
August RevPAR is about 2.1 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₩52,800. The 12-month RevPAR of ₩48,800 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 39 active listings, the monthly pattern in Masan-myeon is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Masan-myeon
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₩1,730,000.
| Month | Revenue per listing |
|---|---|
| January | ₩1,310,000 |
| February | ₩1,210,000 |
| March | ₩1,500,000 |
| April | ₩1,480,000 |
| May | ₩1,760,000 |
| June | ₩2,130,000 |
| July | ₩2,590,000 |
| August | ₩2,770,000 |
| September | ₩1,320,000 |
| October | ₩1,730,000 |
| November | ₩1,430,000 |
| December | ₩1,570,000 |
Guests book Masan-myeon stays 41 days ahead on average (about six weeks). September stays are booked furthest out, about 46 days ahead, and February stays closest to arrival, about 22 days. A typical September booking is made in late July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
97% of the 39 active listings in Masan-myeon display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Masan-myeon.
Neighborhoods
AirROI's area guide picks eight Masan-myeon neighborhoods that draw short-term rental guests, led by Masan Beach, Jangsan Mountain and Masan Lake Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Masan Beach | A picturesque seaside area known for its beautiful sandy beaches and recreational activities. Attracts both local and international tourists looking for a relaxing getaway by the sea. | Masan Beach, Masan Jangsaenpo Whale Museum, Gwangyang Celadon Museum, Masan Fish Market, Masan Jangsaenpo Ecology Park |
| Jangsan Mountain | A popular hiking destination with stunning views and natural scenery. Ideal for outdoor enthusiasts and families looking for adventure and nature exploration. | Jangsan Mountain Hiking Trails, Korea's first forest park, Scenic viewpoints, Natural springs, Camping areas |
| Masan Lake Park | A serene park with beautiful lake views, walking trails, and recreational facilities. A favorite among locals for picnics and family outings. | Masan Lake, Walking and biking trails, Children's playgrounds, Picnic areas, Wildlife observation |
| Masan Cultural Center | A cultural hub featuring art exhibitions, performances, and educational programs. It attracts visitors interested in South Korean culture and arts. | Exhibition halls, Performing arts theater, Cultural workshops, Art galleries, Local festivals |
| Masan Traditional Market | A vibrant market showcasing local produce and traditional foods. It offers visitors a taste of local culture and delicacies. | Local street food, Traditional Korean snacks, Crafts and handmade goods, Cultural experiences, Vibrant atmosphere |
| Gwangyang Bay | A scenic bay area known for its stunning landscapes and tranquil environment. Great for eco-tourism and enjoying water activities. | Gwangyang Bay sunset views, Birdwatching spots, Fishing opportunities, Kayaking, Eco-friendly tours |
| Downtown Masan | The bustling urban center with shopping, dining, and entertainment options. Popular among travelers looking for a lively city experience. | Shopping centers, Cafes and restaurants, Nightlife spots, Cultural landmarks, Public parks |
| Masan Marina | A modern marina that attracts boating and sailing enthusiasts. Offers beautiful views and various water sports activities. | Boat rentals, Sailing lessons, Waterfront dining, Fishing excursions, Scenic boat tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 87% of listings in Masan-myeon, ahead of private rooms at 8%. Hotels, guesthouses and B&Bs are the most common property type at 64%, about twice the share of houses (31%).
Listings by room type
Masan-myeon Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.2% | 34 |
| Private room | 7.7% | 3 |
| Shared room | 5.1% | 2 |
Listings by property type
Masan-myeon Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 64.1% | 25 |
| House | 30.8% | 12 |
| Cabin/Outdoor | 2.6% | 1 |
| Others | 2.6% | 1 |
The most common size among Masan-myeon's 19 entire homes with a bedroom count is two bedrooms (8 homes).
Masan-myeon entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 36.8% | 7 |
| 2 bedrooms | 42.1% | 8 |
| 3 bedrooms | 21.1% | 4 |
Most Masan-myeon listings are sized for couples and small families: 75% sleep four guests or fewer, and just 8% take eight or more. Shares are of the 36 listings with a guest capacity on file (92% of the market).
Masan-myeon listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.8% | 1 |
| 2 guests | 38.9% | 14 |
| 3 guests | 13.9% | 5 |
| 4 guests | 19.4% | 7 |
| 6 guests | 16.7% | 6 |
| 8+ guests | 8.3% | 3 |
Masan-myeon hosts set up an average of 1.7 beds per listing, close to one bed per bedroom. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.
Barbecue grills are common in Masan-myeon: 51% of listings have one, and 49% have a pet-friendly policy.
Share of Masan-myeon listings with each common amenity
Guests
Most Masan-myeon guests are domestic, but a sizeable minority come from abroad: 22% of those who left reviews live outside South Korea, led by visitors from the United States and France. Guests speak a mix of languages: Korean leads at 43%, followed by English and French.
78% of Masan-myeon guests are domestic
Where guests who left reviews live
Where Masan-myeon guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seoul | 27.6% |
| Daegu | 5.2% |
| Paris | 5.2% |
| Incheon | 3.4% |
| Bucheon-si | 3.4% |
Where Masan-myeon guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| South Korea | 78.0% |
| United States | 6.1% |
| France | 3.7% |
| Canada | 3.7% |
| Philippines | 1.2% |
Languages spoken by Masan-myeon guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Korean | 43.3% |
| English | 36.7% |
| French | 6.7% |
| Spanish | 3.3% |
| German | 3.3% |
Masan-myeon Airbnbs average 4.80 stars, and 36% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.76.
Check-in scores highest in Masan-myeon; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.87 |
| Communication | 4.86 |
| Location | 4.82 |
| Check-in | 4.88 |
| Value | 4.76 |
Booking patterns
Nearly all Masan-myeon listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Masan-myeon listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 71.8% | 28 |
| 181-270 days | 25.6% | 10 |
| 91-180 days | 2.6% | 1 |
Days a year Masan-myeon listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.6% | 1 |
| 91-180 days | 28.2% | 11 |
| 31-90 days | 46.2% | 18 |
| 1-30 days | 23.1% | 9 |
The average Masan-myeon booking lasts 2.2 nights, longest in January and shortest in March. Listings took about 17 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Masan-myeon
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Masan-myeon accept stays of one or two nights.
Minimum stay set by Masan-myeon listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate and Firm are the most common cancellation policies in Masan-myeon, each used by 44% of listings. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.
Cancellation policies of Masan-myeon listings, from most to least flexible
Share of listings by the policy they use
About three in ten Masan-myeon listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Masan-myeon, a two-bedroom unit, took in ₩48,300,000 over the past year, about 3.4 times the city's average of ₩14,300,000.
Aeyeon-ru: Gudel Ondol, bed, laser beam projector, open-air bath for 6 people, grill barbecue &… Entire home · 2 bedrooms Rated 4.92
Annex of Eolwoojae: Gudel Ondol, indoor jjjigjeok bathtub for 2-3 people, kitchen, queen bed… Entire home · 2 bedrooms Rated 4.69
Love House: Private house, beam projector, indoor spa for 2-3 people, kitchen, barbecue area & fire… Entire home · 2 bedrooms Rated 4.93
Jirisan Morning (), a happy morning Entire home · 3 bedrooms Rated 4.93
[Multi-night discount] 80-year-old country house, Seomjin River House, 'Annex Atelier' Entire home Rated 4.96
Tae Pyeong Han Dae Pyeong Entire home · 2 bedrooms Rated 5.00 Professional management companies run a third of Masan-myeon listings and owners run the rest, though 26% of listings have a co-host. Superhosts run 38% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Masan-myeon earns about as much per listing as Namwon-si, the top earner of the eight nearby markets in the table, all within 60 km. Gwangju was the busiest, booked on 32% of nights against 27% in Masan-myeon.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Toji-myeon 7 km | 38 | ₩12,490,928 | ₩157,266 | 25% |
| Hwagae-myeon 15 km | 74 | ₩11,470,286 | ₩167,762 | 24% |
| Namwon-si 20 km | 85 | ₩13,689,640 | ₩171,425 | 26% |
| Gwangyang-si 23 km | 33 | ₩12,159,400 | ₩196,977 | 23% |
| Suncheon-si 33 km | 117 | ₩13,126,477 | ₩159,119 | 26% |
| Gwangju 56 km | 337 | ₩8,639,993 | ₩100,139 | 32% |
| Jinju-si 56 km | 60 | ₩8,435,864 | ₩122,492 | 26% |
| Yeosu-si 60 km | 1,006 | ₩9,847,391 | ₩163,607 | 22% |
See all 15 South Jeolla Airbnb markets
Markets elsewhere in South Korea with a similar nightly rate and occupancy to Masan-myeon:
FAQ
An active Masan-myeon Airbnb grossed ₩14,273,703 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩2,560,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Masan-myeon listings earn between ₩623,000 and ₩2,560,000 in a typical month, and the top tenth ₩3,580,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Masan-myeon were booked on 27% of available nights over the past year. That compares with 23% for the South Jeolla average. August is usually the busiest month.
The average booked night in Masan-myeon cost ₩182,738 before fees. Half of listings charge between ₩111,000 and ₩210,000, so bedroom count and location move the price more than the average suggests.
In Masan-myeon, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Masan-myeon Airbnb grossed ₩14,273,703 in the 12 months to September 2026, 34% above the South Jeolla average of ₩10,626,265. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₩10,313,703 a year (about ₩860,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₩1,690,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ₩2,770,000 per active listing, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Masan-myeon listing was open to book earned ₩48,800 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩115,000 or more.
Masan-myeon stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Masan-myeon Airbnb stay lasted 2.2 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Masan-myeon Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.
Masan Beach, Jangsan Mountain and Masan Lake Park draw the most short-term rental interest in Masan-myeon. The neighborhood guide explains what brings guests to each.
AirROI counted 39 active Airbnb listings in Masan-myeon as of September 2026. The closest tracked market is Toji-myeon, 7 km away.
In Masan-myeon, about three in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
Method
Figures on this page cover 39 active Airbnb listings in Masan-myeon from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.