Toji-myeon, South Jeolla Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Toji-myeon, South Jeolla? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,905 per year — at a $115 nightly rate, 22.8% occupancy, and a $27 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 48 active listings, Toji-myeon is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 152.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 92% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Toji-myeon?
In Toji-myeon, the headline Airbnb metrics are $7,905 in average annual revenue,22.8% occupancy, $115 ADR, and $27 in RevPAR, and guests book about 19 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Toji-myeon?
Understanding the monthly revenue variations for Airbnb listings in Toji-myeon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toji-myeon is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toji-myeon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,337 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $700 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toji-myeon
What Is the Monthly Airbnb Occupancy Rate in Toji-myeon?
Maximize your bookings by understanding the Toji-myeon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toji-myeon:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toji-myeon
What Is the Average Airbnb Nightly Rate in Toji-myeon?
Effective short term rental pricing strategy in Toji-myeon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toji-myeon typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Toji-myeon
What Is the RevPAR for Airbnb in Toji-myeon?
RevPAR in Toji-myeon is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $13 RevPAR.
- Typical properties (Median) generate $20 RevPAR.
- Strong performers (Top 25%) earn $36 RevPAR.
- Best-in-class (Top 10%) achieve $58 RevPAR.
Average Monthly RevPAR Trend in Toji-myeon
RevPAR Insights for Toji-myeon
- The average RevPAR in Toji-myeon is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($58) and bottom 25% ($13) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Toji-myeon benchmarks. If your RevPAR falls below the median of $20, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $36+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Toji-myeon?
Toji-myeon's peak Airbnb season falls in August, October, March, while the softest stretch is January, April, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, March)
- Revenue averages $1,227 per month
- Occupancy rates average 31.7%
- Daily rates average $120
Shoulder Season
- Revenue averages $934 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $113
Low Season (January, April, June)
- Revenue drops to average $706 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $112
Seasonality Insights for Toji-myeon
- Airbnb seasonality in Toji-myeon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Toji-myeon's highest earning potential, with monthly revenues climbing to $1,422, occupancy reaching 34.9%, and ADRs peaking at $132.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $593, occupancy could drop to 16.7%, and ADRs may adjust to $109.
- Lower occupancy paired with meaningful seasonality means hosts in Toji-myeon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Toji-myeon, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Toji-myeon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Toji-myeon?
Yes, Toji-myeon, South Jeolla, South Korea enforces high STR regulations and 92% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Toji-myeon to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 92% licensed listings)
What Are the Best Neighborhoods for Airbnb in Toji-myeon?
With a compact short-term rental market, Toji-myeon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Toji Oasis | A serene area surrounded by nature, ideal for relaxation and retreat. Its beautiful landscapes attract guests seeking tranquility away from city life. | Toji Temple, Seonamsa Temple, Local Tea Houses, Cultural Festivals, Hiking Trails |
| Boseong Green Tea Fields | Famous for its picturesque green tea fields, it draws tourists interested in agriculture and cultural experiences. An excellent location for unique and tranquil stays. | Boseong Green Tea Plantation, Tea Museum, Green Tea Ice Cream, Local Tea Experience Tours |
| Damyang Bamboo Forest | A beautiful bamboo grove that attracts nature lovers and photography enthusiasts. Offers a unique experience and peaceful surroundings for guests looking to escape. | Damyang Bamboo Grove, Metasequoia-lined Road, Damyang Juknokwon, Cultural Experience Centers |
| Hampyeong Butterfly Conservatory | A must-visit for nature and butterfly lovers, providing an immersive experience. Ideal for families and educational trips, it enhances the cultural tourism aspect. | Butterfly Conservatory, Butterfly Festivals, Nature Walks |
| Yeongam Historic Sites | Rich in history and unique sites ensuring an insightful experience for cultural enthusiasts. Attracts guests interested in the historical aspects of South Korea. | Yeongam Historic Prison, Local Museums, Cultural Heritage Sites |
| Gurye National Park | Offers stunning scenery and outdoor activities such as hiking and camping. Perfect for adventure seekers and nature lovers wanting a getaway. | Cheoneunsa Temple, Seomjin River, Hiking Trails, Local Wildlife |
| Mokpo Coastal Views | Find stunning ocean views and fresh seafood, attracting guests looking for beach experiences and local culinary delights. | Mokpo Harbor, Marine Corps Museum, Fresh Seafood Markets |
| Local Markets of Toji-myeon | Close to local markets where visitors can immerse themselves in authentic Korean culture, food, and hospitality. | Toji Traditional Market, Local Craft Shops, Street Food Stalls |
Because Toji-myeon has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Toji-myeon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toji-myeon
- The Toji-myeon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toji-myeon, Hotel/Boutique properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 54.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Toji-myeon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toji-myeon
- The dominant room capacity in Toji-myeon is 1 bedroom listings, making up 60.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.9% of the active Airbnb listings in Toji-myeon, indicating a high concentration in these sizes.
- With over half the market (60.4%) consisting of studios or 1-bedroom units, Toji-myeon is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Toji-myeon.
Toji-myeon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toji-myeon
- The most common guest capacity trend in Toji-myeon vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Toji-myeon STR market, accounting for 43.7% of listings.
- 35.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toji-myeon.
- On average, properties in Toji-myeon are equipped to host 4.1 guests.
How Do Listings in Toji-myeon Compare on Quality?
Listing quality in Toji-myeon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Toji-myeon
- At 27 photos per listing on average, Toji-myeon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Toji-myeon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Toji-myeon?
Amenity Prevalence
Amenity Insights for Toji-myeon
- Essential amenities in Toji-myeon that guests expect include: Air conditioning, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toji-myeon: Air conditioning, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toji-myeon to stay competitive.
Which Airbnb Amenities Boost Revenue in Toji-myeon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Toji-myeon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dining table | 47.9% | $13,098 | $3,128 | 318.7% |
Hair dryer | 85.4% | $8,883 | $2,176 | 308.2% |
Body soap | 56.3% | $11,711 | $3,011 | 288.9% |
Conditioner | 43.8% | $13,433 | $3,605 | 272.6% |
Shampoo | 85.4% | $8,830 | $2,485 | 255.4% |
Wine glasses | 39.6% | $13,841 | $4,016 | 244.6% |
Hot water kettle | 45.8% | $12,802 | $3,761 | 240.4% |
Outdoor dining area | 56.3% | $11,325 | $3,508 | 222.9% |
Hangers | 56.3% | $11,050 | $3,861 | 186.2% |
Private entrance | 33.3% | $13,921 | $4,897 | 184.3% |
Revenue Impact Insights for Toji-myeon
- Dining table tops the revenue impact list with a 318.7% uplift — listings with this amenity earn $13,098 vs. $3,128 without it.
- Hair dryer, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Toji-myeon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toji-myeon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToji-myeon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Toji-myeon
- The typical guest profile for Airbnb in Toji-myeon consists of primarily domestic travelers (82%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 81.6% of guests.
- Key international markets include South Korea (81.6%) and United States (4.1%).
- Top languages spoken are Korean (46.9%) followed by English (35.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Gwangju.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Toji-myeon?
Listings in Toji-myeon average 4.89 out of 5 overall, with about 39.6 reviews per active listing and 37.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Toji-myeon
- With an overall rating of 4.89, Toji-myeon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Location (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Toji-myeon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toji-myeon
- The most common availability pattern in Toji-myeon falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Toji-myeon (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Toji-myeon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Toji-myeon
- The overall average booking lead time for vacation rentals in Toji-myeon is 19 days.
- Guests book furthest in advance for stays during October (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (21 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Toji-myeon.
- Target marketing efforts for the Summer season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Toji-myeon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Toji-myeon?
Guests in Toji-myeon stay about 1.7 nights on average, generating roughly 703 reservations and 15.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Toji-myeon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Toji-myeon
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 15.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (2.2 nights) and shorten in Aug (1.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Toji-myeon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
97.9% of total
30+ Nights
1 listings
2.1% of total
Key Insights
- The most prevalent minimum stay requirement in Toji-myeon is 1 Night, adopted by 97.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.9%) of the Toji-myeon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.9% of Toji-myeon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toji-myeon.
Toji-myeon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
10.4% of total
Moderate
35 listings
72.9% of total
Firm
7 listings
14.6% of total
Strict
1 listings
2.1% of total
Cancellation Policy Insights for Toji-myeon
- The prevailing Airbnb cancellation policy trend in Toji-myeon is Moderate, used by 72.9% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Toji-myeon may expect booking flexibility.
- Strict cancellation policies are quite rare (2.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 72.9% market standard in Toji-myeon.
- Using a Strict policy might deter some guests, as only 2.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toji-myeon.
How Much Are Airbnb Cleaning Fees in Toji-myeon?
Cleaning fees in Toji-myeon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Toji-myeon
- Only 18.8% of listings charge a cleaning fee, suggesting that most hosts in Toji-myeon bundle cleaning costs into the nightly rate.
- The average cleaning fee of $6 is close to the median ($1), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 1.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Toji-myeon median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Toji-myeon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toji-myeonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Old House] Haru Hanteam Private House, Newly Built in August 2023 (2 Bedrooms, 2 Bathrooms, Indoor](https://a0.muscache.com/im/pictures/hosting/Hosting-1007779964937658550/original/69918cdb-a685-4504-a86a-989dc535b7ff.jpeg?im_w=480&im_format=avif)
[Old House] Haru Hanteam Private House, Newly Built in August 2023 (2 Bedrooms, 2 Bathrooms, Indoor
Entire Place • 2 bedrooms
Gurye Omidong (Gomiri) Hanok Private Accommodation
Entire Place • 3 bedrooms
![Goyeon_Stay *Private rental* [Old Goryeo, Goryeo of the past, fun times]](https://a0.muscache.com/im/pictures/hosting/Hosting-874340903370408338/original/7c4648b4-97b7-41a3-bc62-5466c5314401.jpeg?im_w=480&im_format=avif)
Goyeon_Stay *Private rental* [Old Goryeo, Goryeo of the past, fun times]
Entire Place • 2 bedrooms
Byeolgrafim House (entire house)
Entire Place • 3 bedrooms
Gurye Sosandang Hanok Experience, Choncance, Private, Gurye Healing
Entire Place • 3 bedrooms
![[Saetop Attic 1st Floor] stay_ spacious garden & yard # a space where being together is enjoyable](https://a0.muscache.com/im/pictures/miso/Hosting-874996800243568446/original/f5462f8d-e172-4f03-adbf-e96de4b10828.jpeg?im_w=480&im_format=avif)
[Saetop Attic 1st Floor] stay_ spacious garden & yard # a space where being together is enjoyable
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Toji-myeon?
Learn from the best! This table showcases top-performing Airbnb hosts in Toji-myeon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jamie | 3 | $47,190 | 378 | 4.93/5.0 |
| 새뜸 | 2 | $33,577 | 116 | 4.96/5.0 |
| Juyoung | 1 | $30,681 | 14 | 5.00/5.0 |
| 별 | 1 | $28,886 | 86 | 4.92/5.0 |
| 고연락 | 1 | $21,528 | 114 | 4.92/5.0 |
| 선민 | 1 | $19,440 | 44 | 4.84/5.0 |
| 찬호 | 1 | $19,283 | 3 | 5.00/5.0 |
| Onda | 4 | $19,047 | 7 | 5.00/5.0 |
| Wonder | 1 | $17,572 | 298 | 4.97/5.0 |
| 안길열(강산에) | 3 | $14,928 | 27 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toji-myeon.
Who Are the Airbnb Hosts in Toji-myeon?
Toji-myeon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Toji-myeon
- With 54.2% Superhosts, Toji-myeon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 33.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 10.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Toji-myeon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Toji-myeon
These are the highest-grossing professional property management operations in Toji-myeon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Onda | 4 | $19,047 | $100 | 16.3% | 5.00/5 |
| Onda | 5 | $13,505 | $71 | 14.1% | 4.33/5 |
| Onda | 3 | $4,728 | $103 | 9.2% | 4.50/5 |
| Onda | 1 | $3,774 | $156 | 10.2% | N/A |
| Ddnayo | 1 | $3,263 | $124 | 10.2% | 4.83/5 |
| Ddnayo | 2 | $1,992 | $100 | 5.7% | N/A |
Management Company Insights for Toji-myeon
- The leading management company, Onda, operates 4 listings with $19,047 in gross revenue — a useful benchmark for what scale looks like in Toji-myeon.
- Top managers average 3 properties each, suggesting professional management in Toji-myeon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Toji-myeon's Airbnb Market Compare to Nearby Cities?
How does the Toji-myeon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chunyang-myeon, Toji-myeon has 16 percentage points lower occupancy and about $2 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hwayang-eup | 27 | $1,376 | $193.78 | 25% |
| Buyeo-eup | 11 | $1,160 | $122.96 | 35% |
| Hakdong-ri | 16 | $1,149 | $215.29 | 21% |
| Gui-myeon | 11 | $1,144 | $174.83 | 25% |
| Chunyang-myeon | 18 | $1,117 | $117.46 | 39% |
| Sangju-si | 13 | $1,091 | $161.58 | 22% |
| Asan-si | 60 | $1,034 | $167.81 | 33% |
| Nonsan-si | 22 | $1,022 | $142.93 | 30% |
| Miryang-si | 85 | $999 | $195.30 | 22% |
| Jeongeup-si | 25 | $965 | $148.07 | 27% |
Frequently Asked Questions About Airbnb in Toji-myeon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Toji-myeon.
How much do Airbnb hosts make in Toji-myeon?
Toji-myeon hosts earn about $7,905 per year on average, with an average nightly rate of $115 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Toji-myeon, South Jeolla, not the ceiling for the best operators. Source: AirROI 2026 data, Toji-myeon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Toji-myeon?
The average Airbnb occupancy rate in Toji-myeon is 22.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Toji-myeon?
Listings in Toji-myeon average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Toji-myeon?
Toji-myeon currently has about 48 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Toji-myeon?
AirROI currently classifies the short-term rental regulation level in Toji-myeon as High. The dataset also shows about 91.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Toji-myeon?
RevPAR in Toji-myeon is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Toji-myeon?
Occupancy of 22.8% means Toji-myeon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,905, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Toji-myeon?
The average booking lead time in Toji-myeon is about 19 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Toji-myeon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Toji-myeon include Toji Oasis, Boseong Green Tea Fields, Damyang Bamboo Forest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Toji-myeon?
entire_home listings make up 79.2% of the active supply in Toji-myeon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Toji-myeon compare to nearby Airbnb markets?
Among neighboring markets, Hwayang-eup posts $16,517 in average annual revenue with 25.1% occupancy, compared to Toji-myeon's $7,905 and 22.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Toji-myeon?
The average Airbnb stay length in Toji-myeon is about 1.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Toji-myeon?
Airbnb listings in Toji-myeon average 4.89 out of 5 overall. About 37.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Toji-myeon?
Dining table and Hair dryer are among the strongest revenue-linked amenities in Toji-myeon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Toji-myeon?
Yes. About 18.8% of active Airbnb listings in Toji-myeon charge a cleaning fee, and the average fee is $6. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Toji-myeon?
A 54.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.