Seoul, Seoul Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-12

How much can you earn on Airbnb in Seoul, Seoul? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,215 per year — at a $93 nightly rate, 53.3% occupancy, and a $50 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Seoul's 15,836 active listings and solid booking activity throughout the year make it a major short-term rental market. Supply grew 115.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

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What Are the Key Airbnb Metrics in Seoul?

In Seoul, the headline Airbnb metrics are $14,215 in average annual revenue,53.3% occupancy, $93 ADR, and $50 in RevPAR, and guests book about 38 days in advance.

Avg. Daily Rate (ADR)(?)

$93

The average rental revenue earned for an occupied room per day in Seoul.

Occupancy Rate(?)

53.3%

High demand. Good booking frequency.

Avg. Annual Revenue(?)

$14,215

Average annual income for an Airbnb listing in Seoul. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$50

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

5.2%

Positive growth (5.2%) vs. last year.

Active Airbnb Listings(?)

15,836

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

38 days

How far in advance guests typically book in Seoul. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

October

The month with the highest average earnings, indicating peak season in Seoul.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Seoul.

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How Much Do Airbnb Hosts Earn Monthly in Seoul?

Understanding the monthly revenue variations for Airbnb listings in Seoul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seoul is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seoul across different performance tiers:

Best-in-class properties (Top 10%) achieve $3,386+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $2,195 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,296 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $640, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Seoul

What Is the Monthly Airbnb Occupancy Rate in Seoul?

Maximize your bookings by understanding the Seoul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seoul:

Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 60%.
Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Seoul

What Is the Average Airbnb Nightly Rate in Seoul?

Effective short term rental pricing strategy in Seoul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seoul typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
Typical properties (Median) charge around $72 per night.
Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Seoul

What Is the RevPAR for Airbnb in Seoul?

RevPAR in Seoul is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $21 RevPAR.
Typical properties (Median) generate $39 RevPAR.
Strong performers (Top 25%) earn $63 RevPAR.
Best-in-class (Top 10%) achieve $98 RevPAR.

Average Monthly RevPAR Trend in Seoul

RevPAR Insights for Seoul

The average RevPAR in Seoul is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($98) and bottom 25% ($21) is $77, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Seoul benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $63+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Seoul?

Seoul's peak Airbnb season falls in October, April, December, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, April, December)

Revenue averages $1,917 per month
Occupancy rates average 61.0%
Daily rates average $93

Shoulder Season

Revenue averages $1,703 per month
Occupancy maintains around 57.1%
Daily rates hold near $90

Low Season (January, February, March)

Revenue drops to average $1,447 per month
Occupancy decreases to average 47.1%
Daily rates adjust to average $93

Seasonality Insights for Seoul

The Airbnb seasonality pattern in Seoul shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
During the high season, the absolute peak month showcases Seoul's highest earning potential, with monthly revenues climbing to $2,103, occupancy reaching 67.5%, and ADRs peaking at $101.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,297, occupancy could drop to 46.1%, and ADRs may adjust to $85.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seoul.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Seoul, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
Regularly analyze your own performance against these Seoul seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Seoul?

Seoul, Seoul, South Korea has a high regulation classification, yet only 54% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Seoul to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 54% licensed listings)

What Are the Best Neighborhoods for Airbnb in Seoul?

In a large, heavily regulated market like Seoul, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.

Best neighborhoods for Airbnb in Seoul
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Myeongdong	A bustling shopping district known for its beauty products, street food, and proximity to major attractions. It's a popular area for both tourists and locals, making it ideal for Airbnb hosting.	Myeongdong Cathedral, Street Food Stalls, Lotte Department Store, N Seoul Tower, Myeongdong Shopping Street
Gangnam	Famous for its luxury shopping, trendy restaurants, and vibrant nightlife. Gangnam attracts affluent customers and is a prime area for tourists seeking a modern Seoul experience.	COEX Mall, Gangnam Style Statue, Bongeunsa Temple, Teheran-ro, Shopping at Gangnam
Hongdae	A youthful and artistic neighborhood known for its indie music scene, artsy vibe, and vibrant nightlife. This area attracts students and young travelers.	Hongik University, Hongdae Free Market, Trick Eye Museum, Club Octagon, Street Performances
Insadong	Rich in cultural heritage, Insadong is known for traditional arts and crafts, tea houses, and cultural experiences. It attracts tourists looking for a more traditional glimpse of Korean culture.	Insadong Street, Jogyesa Temple, Ssamziegil, Traditional Tea Houses, Korean Calligraphy Shops
Itaewon	A multicultural district popular among expats and tourists. Known for its diversity, it offers a wide range of international cuisine and vibrant nightlife, making it great for hosting.	Itaewon Mosque, Leeum Samsung Museum of Art, Antique Furniture Street, Itaewon Global Village, Nightlife
Bukchon Hanok Village	A picturesque area with traditional hanok houses, attracting visitors who want to experience historic Seoul. It's a unique area for those looking for cultural stays.	Bukchon Hanok Village Houses, Korean Traditional Tea Houses, Gyeongbokgung Palace, Changdeokgung Palace, Cultural Workshops
Dongdaemun	Known for its fashion market and historic landmarks, Dongdaemun is vibrant 24 hours and attracts fashion enthusiasts and tourists alike.	Dongdaemun Design Plaza, Shopping Centers, Heunginjimun Gate, Cheonggyecheon Stream, Street Food Stalls
Namsan	Home to N Seoul Tower and lush parks, Namsan offers great views of the city and is a favorite spot for tourists seeking outdoor activities and sightseeing.	N Seoul Tower, Namsan Park, Hiking Trails, Cable Car, Viewpoints over Seoul

Because Seoul has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Seoul?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Seoul

The Seoul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 15,836 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Seoul, House properties are the most common (46.3%), reflecting the local real estate landscape.
Houses represent a significant 46.3% portion, catering likely to families or larger groups.
The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like others, unique stays (combined 0.6%) offer potential for unique stay experiences.

Seoul Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Seoul

The dominant room capacity in Seoul is 1 bedroom listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Seoul, indicating a high concentration in these sizes.

Seoul Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Seoul

The most common guest capacity trend in Seoul vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 4 guests dominate the Seoul STR market, accounting for 43.9% of listings.
20.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Seoul.
On average, properties in Seoul are equipped to host 3.2 guests.

How Do Listings in Seoul Compare on Quality?

Listing quality in Seoul can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

32.6

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

18.9%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Seoul

At 32.6 photos per listing on average, Seoul hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
18.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Seoul averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Seoul?

Amenity Prevalence

Amenity Insights for Seoul

Essential amenities in Seoul that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
Popular amenities like Hot water, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Seoul: Wifi, Air conditioning, Heating.
Prioritize adding missing essentials: Wifi, Air conditioning, Heating.
Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Seoul to stay competitive.

Which Airbnb Amenities Boost Revenue in Seoul?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Seoul, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Hot water	92.9%	$14,891	$5,433	174.1%
CribHigh opportunity	4.2%	$36,225	$13,252	173.4%
Hair dryer	92.6%	$14,919	$5,471	172.7%
Babysitter recommendationsHigh opportunity	0.5%	$38,104	$14,094	170.4%
Shampoo	86.7%	$15,469	$6,029	156.6%
High chairHigh opportunity	4.9%	$33,483	$13,225	153.2%
Baby bathHigh opportunity	3.5%	$33,672	$13,505	149.3%
Pack ’n play/Travel cribHigh opportunity	1.7%	$34,345	$13,867	147.7%
Changing tableHigh opportunity	0.3%	$33,603	$14,160	137.3%
Hot tubHigh opportunity	3.4%	$31,875	$13,599	134.4%

Revenue Impact Insights for Seoul

Hot water tops the revenue impact list with a 174.1% uplift — listings with this amenity earn $14,891 vs. $5,433 without it.
High-opportunity amenities — Crib, Babysitter recommendations, High chair — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Hot water, Hair dryer, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Crib — it has the best combination of high revenue impact and low market saturation in Seoul.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Seoul STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seoul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Seoul Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Seoul

The typical guest profile for Airbnb in Seoul consists of predominantly international visitors (85%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
Domestic travelers account for 15.0% of guests.
Key international markets include United States (20.6%) and South Korea (15%).
Top languages spoken are English (42.9%) followed by Korean (12.6%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from South Korea.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Seoul?

Listings in Seoul average 4.74 out of 5 overall, with about 58 reviews per active listing and 18.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Seoul

An average rating of 4.74 places Seoul in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.86), while Cleanliness (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
18.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 18.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Seoul Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Seoul

The most common availability pattern in Seoul falls within the 271-366 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 63.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Seoul (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 38.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Seoul?

Average Booking Lead Time by Month

Booking Lead Time Insights for Seoul

The overall average booking lead time for vacation rentals in Seoul is 38 days.
Guests book furthest in advance for stays during October (average 51 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Seoul.
For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
Monitor your own booking lead times against these Seoul averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Seoul?

Guests in Seoul stay about 6 nights on average, generating roughly 406,379 reservations and 25.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Seoul

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Seoul

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
At 25.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Jun (6.2 nights) and shorten in Feb (3.9 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Seoul Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.5%)

1 Night

5154 listings

32.5% of total

2 Nights (8.9%)

2 Nights

1402 listings

8.9% of total

3 Nights (6.6%)

3 Nights

1052 listings

6.6% of total

4-6 Nights (9%)

4-6 Nights

1428 listings

9% of total

7-29 Nights (8.4%)

7-29 Nights

1333 listings

8.4% of total

30+ Nights (34.5%)

30+ Nights

5466 listings

34.5% of total

Key Insights

The most prevalent minimum stay requirement in Seoul is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
A significant segment (34.5%) caters to monthly stays (30+ nights) in Seoul, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 30+ Nights minimum stay, as 34.5% of Seoul hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seoul.

Seoul Airbnb Cancellation Policy Trends Analysis (2026)

Limited

338 listings

2.1% of total

Super Strict 60 Days

21 listings

0.1% of total

Non-refundable

6 listings

0% of total

Refundable

8 listings

0.1% of total

Super Strict 30 Days

19 listings

0.1% of total

Flexible (9.6%)

Flexible

1524 listings

9.6% of total

Moderate (24.1%)

Moderate

3818 listings

24.1% of total

Firm (45.9%)

Firm

7264 listings

45.9% of total

Strict (17.8%)

Strict

2822 listings

17.8% of total

Cancellation Policy Insights for Seoul

The prevailing Airbnb cancellation policy trend in Seoul is Firm, used by 45.9% of listings.
A majority (63.7%) of hosts in Seoul utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

Consider adopting a Firm policy to align with the 45.9% market standard in Seoul.
Regularly review your cancellation policy against competitors and market demand shifts in Seoul.

How Much Are Airbnb Cleaning Fees in Seoul?

Cleaning fees in Seoul are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$33

Median Cleaning Fee

$21

Listings Charging a Fee

66.3%

Fee as Revenue Share

5.0%

Cleaning Fee Insights for Seoul

About 66.3% of Seoul listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $33 is close to the median ($21), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 5.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Seoul median of $21. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$818.68

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Seoul?

Learn from the best! This table showcases top-performing Airbnb hosts in Seoul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Seoul by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
버틀러리	36	$3,087,265	4357	4.86/5.0
Kevin	57	$1,746,917	5955	4.95/5.0
CentralviewSuite	89	$1,159,020	2522	4.88/5.0
Host G	46	$1,119,402	3749	4.88/5.0
Coze	13	$1,047,463	317	4.90/5.0
CentralViewSuite Myeong-Dong	56	$1,028,854	3900	4.89/5.0
영숙	6	$993,013	207	4.94/5.0
Mingle	19	$757,238	1416	4.88/5.0
Namsan-Artmonstay	26	$733,886	5704	4.71/5.0
Como Casa	33	$681,903	1729	4.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seoul.

Who Are the Airbnb Hosts in Seoul?

Seoul is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

51.7%

Professional Management

0.6%

Cohosted Listings

43.7%

Instant Book Enabled

6.0%

Simplified Pricing

63.4%

Host Profile Insights for Seoul

With 51.7% Superhosts, Seoul has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
0.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
6.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
63.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 43.7% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Seoul averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Seoul

These are the highest-grossing professional property management operations in Seoul, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Seoul
Company	Listings	Revenue	ADR	Occ.	Rating
Coze	13	$1,047,463	$403	63.6%	4.90/5
Kyungtae	33	$579,211	$75	68.8%	4.75/5
Celib	28	$369,306	$73	63.1%	4.66/5
Yeongjun	8	$220,912	$105	73.1%	4.73/5
Celibyeoui	75	$189,512	$86	29.8%	4.69/5
Onda	1	$139,851	$1,360	27.6%	N/A
Lecollective	11	$139,345	$171	24.5%	4.66/5
Monday Cracker	12	$107,190	$116	35.3%	4.61/5
Gaya Mario Joe	1	$100,201	$415	83.6%	4.93/5
Borohouse	5	$81,261	$185	25.0%	4.70/5

Management Company Insights for Seoul

The leading management company, Coze, operates 13 listings with $1,047,463 in gross revenue — a useful benchmark for what scale looks like in Seoul.
Top managers average 19 properties each, suggesting professional management in Seoul still operates at a relatively boutique scale.
Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

With only 0.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Seoul's Airbnb Market Compare to Nearby Cities?

How does the Seoul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Wondeok-ri, Seoul has 18 percentage points higher occupancy and about $139 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Seoul — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Homyeong-ri	12	$2,515	$394.64	24%
Wondeok-ri	10	$2,370	$232.20	35%
Sang	16	$1,918	$248.92	23%
Seorak	10	$1,890	$195.09	29%
Icheon-ri	10	$1,556	$180.94	31%
Dojang-ri	11	$1,455	$215.44	28%
Yeoju-si	27	$1,445	$210.85	27%
Nomun-ri	15	$1,411	$314.25	19%
Yangpyeong-gun	14	$1,404	$241.61	22%
Jeongbae-ri	12	$1,257	$183.64	28%

Frequently Asked Questions About Airbnb in Seoul

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Seoul.

How much do Airbnb hosts make in Seoul?

Seoul hosts earn about $14,215 per year on average, with an average nightly rate of $93 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Seoul, Seoul, not the ceiling for the best operators. Source: AirROI 2026 data, Seoul market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Seoul?

The average Airbnb occupancy rate in Seoul is 53.3%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Seoul?

Listings in Seoul average $93 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Seoul?

Seoul currently has about 15,836 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Seoul?

AirROI currently classifies the short-term rental regulation level in Seoul as High. The dataset also shows about 53.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Seoul?

RevPAR in Seoul is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Seoul?

At 53.3% occupancy, Seoul can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,215, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Seoul?

The average booking lead time in Seoul is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Seoul?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Seoul include Myeongdong, Gangnam, Hongdae. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Seoul?

entire_home listings make up 73.0% of the active supply in Seoul. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Seoul compare to nearby Airbnb markets?

Among neighboring markets, Homyeong-ri posts $30,180 in average annual revenue with 24.3% occupancy, compared to Seoul's $14,215 and 53.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Seoul?

The average Airbnb stay length in Seoul is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Seoul?

Airbnb listings in Seoul average 4.74 out of 5 overall. About 18.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Seoul?

Hot water and Crib are among the strongest revenue-linked amenities in Seoul. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Seoul?

Yes. About 66.3% of active Airbnb listings in Seoul charge a cleaning fee, and the average fee is $33. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Seoul?

A 51.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.