Paju-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gyeonggi Province, South Korea
Is Airbnb profitable in Paju-si in 2025? Explore comprehensive Airbnb analytics for Paju-si, Gyeonggi Province, South Korea to uncover income potential. This 2025 STR market report for Paju-si, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 203 active listings.
Whether you're considering an Airbnb investment in Paju-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paju-si Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paju-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paju-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Paju-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paju-si is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paju-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,962+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,981 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,141 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $553, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paju-si
Paju-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paju-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paju-si:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paju-si
Average Daily Rate (ADR) Airbnb Trends in Paju-si (2025)
Effective short term rental pricing strategy in Paju-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paju-si typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Paju-si
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Airbnb Seasonality Analysis & Trends in Paju-si (2025)
Peak Season (August, December, May)
- Revenue averages $1,643 per month
- Occupancy rates average 40.4%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,426 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $120
Low Season (March, April, November)
- Revenue drops to average $1,203 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $118
Seasonality Insights for Paju-si
- The Airbnb seasonality in Paju-si shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paju-si's highest earning potential, with monthly revenues capable of climbing to $1,765, occupancy reaching a high of 44.1%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,165, occupancy could drop to 31.0%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paju-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paju-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paju-si (2025)
Exploring the top neighborhoods for short-term rentals in Paju-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Paju Book City | A unique cultural complex dedicated to the publishing industry, attracting visitors interested in literature and arts. Great for guests looking for a quiet and inspiring environment. | Paju Book City, The Street of Wisdom, Heyri Art Village, Paju Publishing Culture Campus, The Unification Observatory |
| Heyri Art Village | Known for its artistic community and unique architecture, it's a popular spot for art lovers and tourists looking to experience local culture. | Cultural Complex, Gallery 175, Art galleries and studios, Cafes and restaurants, The Book Museum |
| DMZ Area | The Demilitarized Zone is a historical and cultural site that attracts visitors interested in the history and geopolitics of Korea. Offers unique tours and perspectives. | The Third Infiltration Tunnel, Dora Observatory, Imjingak Park, DMZ Peace Train, Freedom Bridge |
| Paju Provence Village | A charming village with European-style architecture, shops, and restaurants, appealing to couples and families for its picturesque scenery and attractions. | Provence Village shops, Cafes and eateries, Photo spots, Farm experiences, Cultural events |
| Tanhyeon Lifestyle Park | A large park area that offers outdoor activities and is great for family outings. It's a peaceful location for guests who enjoy nature. | Walking trails, Cycling paths, Picnic areas, Children’s playground, Seasonal flower festivals |
| Oido Island | A beautiful coastal area that is popular for seafood and beach activities, attracting visitors looking for relaxation and nature. | Oido Beach, Seafood restaurants, Scenic views, Fishing spots, Water sports |
| Gyohae Myeon | An emerging residential area with new developments that appeal to those seeking modern amenities in a relaxed setting. Near transport links to Paju and Seoul. | Local markets, Community parks, Cafes, Easy access to transportation |
| Paju City Center | The heart of Paju with various shopping, dining, and entertainment options. A convenient location for travelers wishing to explore the city. | Shopping malls, Local restaurants, Cafes, Cultural attractions nearby, Public transportation |
Understanding Airbnb License Requirements & STR Laws in Paju-si (2025)
While Paju-si, Gyeonggi Province, South Korea currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paju-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Paju-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paju-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Espacio No. 1 Hotel style Full Villa in the countryside Family gatherings, workshops, Group meeting
Entire Place • 6 bedrooms
![[Joyul Stay] Newly opened • Clean house • Convenient barbecue • Luxury appliances • CESCO management](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTAzODM0MjE2NzA2MTQ4MTc1Mw%3D%3D/original/52fde07e-9d43-41b6-8aca-0ce206050de6.jpeg?im_w=480&im_format=avif)
[Joyul Stay] Newly opened • Clean house • Convenient barbecue • Luxury appliances • CESCO management
Entire Place • 4 bedrooms
Haevichi Hill A private and quiet country house From May, swimming pool opening, various gatherings
Entire Place • 4 bedrooms
![[Weekday Special] Near Heirin 70 pyeong Gallery Mode Loft-style Townhouse Tierro No. 109 2nd Floor](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTA3ODQzODU3MTIyMTIxODc0OQ%3D%3D/original/b691e388-ad31-4c63-9453-0ac9cab615c0.jpeg?im_w=480&im_format=avif)
[Weekday Special] Near Heirin 70 pyeong Gallery Mode Loft-style Townhouse Tierro No. 109 2nd Floor
Entire Place • 3 bedrooms
Saudeji Unjeong (Barbecue) Kintex 15 minutes
Entire Place • 3 bedrooms
Signwave_Main house (spa room, two rooms, European garden)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paju-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paju-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 나나 | 3 | $91,990 | 103 | 4.96/5.0 |
| 승희 | 2 | $88,733 | 141 | 4.96/5.0 |
| Young | 4 | $87,228 | 489 | 4.97/5.0 |
| Young | 2 | $84,458 | 269 | 4.96/5.0 |
| Rose | 4 | $80,122 | 814 | 4.79/5.0 |
| Seung Jun | 4 | $70,984 | 415 | 4.90/5.0 |
| 에스파시오 | 1 | $69,185 | 29 | 4.97/5.0 |
| 스마일 | 4 | $64,398 | 668 | 4.88/5.0 |
| Rich | 2 | $64,121 | 230 | 4.92/5.0 |
| 호경 | 2 | $60,282 | 325 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paju-si.
Dive Deeper: Advanced Paju-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paju-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPaju-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paju-si
- The Paju-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.7% of the 203 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paju-si, House properties are the most common (53.2%), reflecting the local real estate landscape.
- Houses represent a significant 53.2% portion, catering likely to families or larger groups.
- The presence of 23.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.5%) offer potential for unique stay experiences.
Paju-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paju-si
- The dominant room capacity in Paju-si is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Paju-si, indicating a high concentration in these sizes.
- A significant 26.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paju-si.
Paju-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paju-si
- The most common guest capacity trend in Paju-si vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Paju-si STR market, accounting for 51.7% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paju-si.
- On average, properties in Paju-si are equipped to host 4.4 guests.
Paju-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paju-si
- The most common availability pattern in Paju-si falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Paju-si (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Paju-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
154 listings
81.9% of total
2 Nights
7 listings
3.7% of total
3 Nights
2 listings
1.1% of total
4-6 Nights
4 listings
2.1% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
20 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Paju-si is 1 Night, adopted by 81.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.6%) of the Paju-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Paju-si, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81.9% of Paju-si hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paju-si.
Paju-si Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
11.6% of total
Moderate
69 listings
34.7% of total
Firm
62 listings
31.2% of total
Strict
45 listings
22.6% of total
Cancellation Policy Insights for Paju-si
- The prevailing Airbnb cancellation policy trend in Paju-si is Moderate, used by 34.7% of listings.
- A majority (53.8%) of hosts in Paju-si utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.7% market standard in Paju-si.
- Regularly review your cancellation policy against competitors and market demand shifts in Paju-si.
Paju-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paju-si
- The overall average booking lead time for vacation rentals in Paju-si is 18 days.
- Guests book furthest in advance for stays during May (average 24 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (21 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Paju-si.
- Target marketing efforts for the Fall season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Paju-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paju-si (2025)
Amenity data is currently unavailable for Paju-si.
Paju-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paju-si
- The typical guest profile for Airbnb in Paju-si consists of primarily domestic travelers (91%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 91.2% of guests.
- Key international markets include South Korea (91.2%) and United States (3.2%).
- Top languages spoken are Korean (54.2%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Goyang-si.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paju-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 12 | $2,571 | $209.45 | 39% |
| Seorak-myeon | 10 | $2,132 | $190.71 | 35% |
| Dojang-ri | 12 | $1,890 | $197.03 | 30% |
| Seorak | 11 | $1,671 | $201.29 | 29% |
| Bokjang-ri | 14 | $1,656 | $231.84 | 23% |
| Yeoju-si | 36 | $1,429 | $205.87 | 28% |
| Gwangju-si | 59 | $1,335 | $164.54 | 32% |
| Seojong | 16 | $1,333 | $180.17 | 24% |
| Sang | 18 | $1,310 | $227.34 | 27% |
| Jojong | 18 | $1,306 | $247.71 | 23% |