Seongnam-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gyeonggi, South Korea
Is Airbnb profitable in Seongnam-si in 2025? Explore comprehensive Airbnb analytics for Seongnam-si, Gyeonggi, South Korea to uncover income potential. This 2025 STR market report for Seongnam-si, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 316 active listings.
Whether you're considering an Airbnb investment in Seongnam-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seongnam-si Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Seongnam-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Seongnam-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Seongnam-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seongnam-si is typically October, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seongnam-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,894+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Seongnam-si
Seongnam-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Seongnam-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seongnam-si:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Seongnam-si
Average Daily Rate (ADR) Airbnb Trends in Seongnam-si (2025)
Effective short term rental pricing strategy in Seongnam-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seongnam-si typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $100+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $72 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Seongnam-si
Get Live Seongnam-si Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Seongnam-si (2025)
Peak Season (October, June, December)
- Revenue averages $1,233 per month
- Occupancy rates average 60.6%
- Daily rates average $81
Shoulder Season
- Revenue averages $1,107 per month
- Occupancy maintains around 55.2%
- Daily rates hold near $73
Low Season (May, September, November)
- Revenue drops to average $1,022 per month
- Occupancy decreases to average 50.8%
- Daily rates adjust to average $78
Seasonality Insights for Seongnam-si
- The Airbnb seasonality in Seongnam-si shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Seongnam-si's highest earning potential, with monthly revenues capable of climbing to $1,311, occupancy reaching a high of 67.6%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $997, occupancy could drop to 47.1%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seongnam-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Seongnam-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Seongnam-si (2025)
Exploring the top neighborhoods for short-term rentals in Seongnam-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bundang | A vibrant district in Seongnam-si known for its modern amenities, shopping centers, and beautiful parks. It offers a suburban feel with easy access to Seoul, making it attractive for both tourists and long-term residents. | Bundang Park, Seongnam Arts Center, Korea’s first underground mall (Jeongja-dong), Bundang Sports Center, Seongnam City Hall |
| Sunae-dong | A popular area among youngsters and families, Sunae-dong is known for its cafes, restaurants, and proximity to public transport. It's a great choice for those looking to explore Seongnam’s vibrant local culture. | Sunae-dong Cafe Street, Bokjeongdong Station, Seongnam TECHNOPARK, Local eateries and markets, Cultural festivals |
| Pangyo | Home to the Pangyo Techno Valley, this area is a hub for tech companies and startups. Its modern infrastructure and facilities attract business travelers and tech enthusiasts looking for short stays or long-term rentals. | Pangyo Techno Valley, Pangyo Station, Seongnam Tennis Park, Chunjae Cultural Center, Shopping malls such as Galleria and Avenuel |
| Yatap-dong | A bustling area filled with shopping, dining, and entertainment options, Yatap-dong is a favorite for both locals and tourists. Its accessibility and lively atmosphere make it a great Airbnb spot. | Yatap Station, Seongnam Central Park, Restaurants and cafes, Local markets, Cinemas |
| Jukjeon | Known for its young population and lively atmosphere, Jukjeon is filled with trendy cafes and bars. It attracts younger travelers looking for a vibrant experience not far from nature. | Jukjeon Park, Local cafes, Sungkyunkwan University's Jukjeon Campus, Bike trails nearby, Weekend markets |
| Tancheon | A scenic area along the Tancheon Stream, popular for its walking and biking paths. Offers a serene stay option for those seeking relaxation away from the city's hustle while still being close to conveniences. | Tancheon Stream Trails, Parks along Tancheon, Cafes overlooking the stream, Biking routes, Scenic picnic spots |
| Migeum-dong | A residential area known for its quiet environment and proximity to shopping and services. Offers an ideal retreat for families or those seeking longer stays in a peaceful setting. | Local shopping centers, Family-friendly parks, Cafes and restaurants, Cultural experiences, Monthly markets |
| Seongnam City Center | The heart of Seongnam-si with easy access to buses and subways. The city center is bustling with activities, shops, and restaurants, making it a prime location for Airbnb hosts targeting all types of travelers. | Seongnam City Library, Shopping malls, Various local eateries, Public transit access, Urban parks |
Understanding Airbnb License Requirements & STR Laws in Seongnam-si (2025)
While Seongnam-si, Gyeonggi, South Korea currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seongnam-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Seongnam-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Seongnam-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
pocoblue
Entire Place • 3 bedrooms
🌿 New open Jeongja Station "Breath studio", long-term accommodation welcome🌿
Entire Place • 1 bedroom
Comfortable family accommodation pent view is beautiful and close to Techno Valley for parking.
Entire Place • 3 bedrooms
Large Apt. Awesome nature nearby, Pangyo
Entire Place • 2 bedrooms
2 minutes from Seohyeon Station/Sunny house/Beautiful view/Relaxing and comfortable emotional accomm
Entire Place • 2 bedrooms
'Round Midnight
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Seongnam-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Seongnam-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Silver | 15 | $78,370 | 231 | 4.14/5.0 |
| 석표 | 12 | $69,737 | 849 | 4.79/5.0 |
| Jins | 4 | $69,306 | 712 | 4.91/5.0 |
| 시찬 | 1 | $58,482 | 8 | 5.00/5.0 |
| Snow | 4 | $55,877 | 165 | 4.92/5.0 |
| Sera | 5 | $49,882 | 262 | 4.82/5.0 |
| David | 3 | $48,213 | 192 | 4.89/5.0 |
| 성재 | 4 | $47,958 | 343 | 4.84/5.0 |
| JaeJune | 4 | $44,160 | 376 | 4.72/5.0 |
| 럭스포애버 | 5 | $42,137 | 219 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seongnam-si.
Dive Deeper: Advanced Seongnam-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seongnam-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSeongnam-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Seongnam-si
- The Seongnam-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 316 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Seongnam-si, Apartment/Condo properties are the most common (78.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.4%) offer potential for unique stay experiences.
Seongnam-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Seongnam-si
- The dominant room capacity in Seongnam-si is 1 bedroom listings, making up 71.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.1% of the active Airbnb listings in Seongnam-si, indicating a high concentration in these sizes.
- With over half the market (71.2%) consisting of studios or 1-bedroom units, Seongnam-si is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Seongnam-si.
Seongnam-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Seongnam-si
- The most common guest capacity trend in Seongnam-si vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Seongnam-si STR market, accounting for 58.6% of listings.
- On average, properties in Seongnam-si are equipped to host 3.2 guests.
Seongnam-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Seongnam-si
- The most common availability pattern in Seongnam-si falls within the 181-270 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Seongnam-si (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Seongnam-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
41.6% of total
2 Nights
46 listings
15.5% of total
3 Nights
23 listings
7.8% of total
4-6 Nights
22 listings
7.4% of total
7-29 Nights
22 listings
7.4% of total
30+ Nights
60 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Seongnam-si is 1 Night, adopted by 41.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Seongnam-si, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.6% of Seongnam-si hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seongnam-si.
Seongnam-si Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.7% of total
Flexible
28 listings
9.7% of total
Moderate
61 listings
21.2% of total
Firm
77 listings
26.7% of total
Strict
120 listings
41.7% of total
Cancellation Policy Insights for Seongnam-si
- The prevailing Airbnb cancellation policy trend in Seongnam-si is Strict, used by 41.7% of listings.
- A majority (68.4%) of hosts in Seongnam-si utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.7% market standard in Seongnam-si.
- With 41.7% using Strict terms, this is a viable option in Seongnam-si, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Seongnam-si.
Seongnam-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Seongnam-si
- The overall average booking lead time for vacation rentals in Seongnam-si is 29 days.
- Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Seongnam-si.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Seongnam-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Seongnam-si (2025)
Amenity Prevalence
Amenity Insights for Seongnam-si
- Essential amenities in Seongnam-si that guests expect include: Wifi, Air conditioning, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Seongnam-si: Wifi, Air conditioning, Kitchen, Washer.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Washer.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Seongnam-si to stay competitive.
Seongnam-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Seongnam-si
- The typical guest profile for Airbnb in Seongnam-si consists of a mix of domestic (58%) and international guests, often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 58.2% of guests.
- Key international markets include South Korea (58.2%) and United States (21.1%).
- Top languages spoken are Korean (44.2%) followed by English (38.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Seongnam-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 13 | $2,237 | $202.05 | 38% |
| Seorak-myeon | 11 | $1,842 | $185.73 | 34% |
| Homyeong-ri | 32 | $1,832 | $286.02 | 25% |
| Dojang-ri | 12 | $1,785 | $194.17 | 31% |
| Mugan-ri | 15 | $1,749 | $217.46 | 24% |
| Mitan-myeon | 15 | $1,713 | $232.93 | 27% |
| Seorak | 11 | $1,669 | $205.64 | 29% |
| Gapcheon-myeon | 11 | $1,548 | $145.79 | 37% |
| Yangpyeong-gun | 14 | $1,360 | $246.73 | 27% |
| Seojong | 19 | $1,350 | $193.83 | 25% |