Jeju Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jeju, South Korea
Is Airbnb profitable in Jeju in 2025? Explore comprehensive Airbnb analytics for Jeju, Jeju, South Korea to uncover income potential. This 2025 STR market report for Jeju, based on AirROI data from May 2024 to April 2025, reveals key trends in the bustling market of 6,225 active listings.
Whether you're considering an Airbnb investment in Jeju, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jeju Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jeju Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jeju (2025)
Understanding the monthly revenue variations for Airbnb listings in Jeju is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jeju is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jeju across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,153 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,042 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jeju
Jeju Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jeju STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jeju:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jeju
Average Daily Rate (ADR) Airbnb Trends in Jeju (2025)
Effective short term rental pricing strategy in Jeju involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jeju typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Jeju
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Airbnb Seasonality Analysis & Trends in Jeju (2025)
Peak Season (May, August, June)
- Revenue averages $1,947 per month
- Occupancy rates average 43.7%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,467 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $107
Low Season (February, March, April)
- Revenue drops to average $1,155 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $99
Seasonality Insights for Jeju
- The Airbnb seasonality in Jeju shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jeju's highest earning potential, with monthly revenues capable of climbing to $2,042, occupancy reaching a high of 47.6%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,084, occupancy could drop to 35.6%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jeju.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jeju seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jeju (2025)
Exploring the top neighborhoods for short-term rentals in Jeju? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seongsan | Famous for its stunning sunrise and natural beauty, Seongsan is a top tourist destination for those wanting to experience the beauty of Jeju Island. It's known for Seongsan Ilchulbong, a UNESCO World Heritage site and one of the most iconic landmarks. | Seongsan Ilchulbong, Udo Island, Seongsan Beach, Jakujang Black Sand Beach, Seongsan Fish Market |
| Hallasan National Park | Home to South Korea's highest mountain, Hallasan National Park offers breathtaking hiking trails and is popular among nature lovers and adventure seekers. Renting out properties nearby attracts hikers and nature enthusiasts. | Hallasan Mountain, Seongpanak Trail, Eorimok Trail, Mountain hiking, Scenic views |
| Jeju City | As the capital of Jeju Island, Jeju City combines urban convenience with beautiful coastal scenery. It is a cultural and commercial hub, making it an attractive spot for tourists looking for city amenities. | Dongmun Market, Jeju Modern History Museum, Tapdong Beach, Jeju NANTA Theatre, Jeju Folk Art Museum |
| Teddy Bear Museum | A unique attraction for families, the Teddy Bear Museum showcases various teddy bear exhibits and is nearby other attractions like the Jungmun Tourist Complex, making it an ideal location for family-oriented stays. | Teddy Bear Museum, Jungmun Beach, Ripley's Believe It or Not!, Jeju Golf Course, The Wine Library |
| Udo Island | A small island off the coast of Jeju known for its scenic beauty and peaceful atmosphere. It attracts travelers looking for a getaway and offers beautiful beaches and clear waters. | Udo Beach, Seongbulsan Mountain, Cove beaches, Biking trails, Local seafood restaurants |
| Aewol | A seaside area known for its stunning coastal views and relaxed cafes, Aewol is popular among tourists seeking a more laid-back vacation experience and is great for beach lovers and sunset viewings. | Aewol Coastal Road, Cafe Street, Gwakji Beach, Handong Coastal Trail, Popular sunset spots |
| Jeongbang Waterfall | An awe-inspiring waterfall that cascades directly into the ocean, Jeongbang Waterfall is one of the few waterfalls in Asia that fall into the sea. A popular location for those looking for natural wonders nearby. | Jeongbang Waterfall, Cheonjiyeon Waterfall, Seogwipo Olle Trail, Local seafood markets, Ocean views |
| Sukji Koji | A beautiful coastal area that offers picturesque views and great sunset spots. It is a quiet retreat popular with those seeking serene beach access and romantic getaways. | Sukji Koji Beach, Cafes with ocean views, Scenic walking paths, Local art installations, Beautiful sunsets |
Understanding Airbnb License Requirements & STR Laws in Jeju (2025)
Yes, Jeju, Jeju, South Korea enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jeju to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Jeju (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jejubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ilsanghosa A+B : Architect’s Luxury Beach House
Entire Place • 4 bedrooms
(Ocean-front Villa) Perfect place for gathering
Entire Place • 6 bedrooms
# 630 pyeong private house # 4 rooms 5 bedrooms 6 queen beds # Marcus Mountain # Woljeong Beach 1 mi
Entire Place • 5 bedrooms
The house where the light stays, Whisso
Entire Place • 4 bedrooms
Jacuzzi, hot tub from Finland, heated pool
Entire Place • 3 bedrooms
Bolda_bolda
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jeju (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jeju based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rb | 31 | $969,046 | 1380 | 4.50/5.0 |
| 더나인스테이 | 64 | $767,263 | 3235 | 4.66/5.0 |
| 혁 | 116 | $742,899 | 1997 | 3.67/5.0 |
| 현욱 | 17 | $719,411 | 508 | 4.82/5.0 |
| Yujin | 24 | $588,545 | 1721 | 4.80/5.0 |
| Markers | 11 | $438,165 | 916 | 4.85/5.0 |
| Young Hwa | 3 | $322,970 | 39 | 4.98/5.0 |
| 종문 | 19 | $314,667 | 1629 | 4.92/5.0 |
| 까델아스 | 21 | $308,442 | 932 | 4.17/5.0 |
| 묘진 | 7 | $296,123 | 25 | 2.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jeju.
Dive Deeper: Advanced Jeju STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jeju. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJeju Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jeju
- The Jeju Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 6,225 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jeju, House properties are the most common (48.2%), reflecting the local real estate landscape.
- Houses represent a significant 48.2% portion, catering likely to families or larger groups.
- The presence of 38.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.7%) offer potential for unique stay experiences.
Jeju Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jeju
- The dominant room capacity in Jeju is 1 bedroom listings, making up 50.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.5% of the active Airbnb listings in Jeju, indicating a high concentration in these sizes.
- With over half the market (50.1%) consisting of studios or 1-bedroom units, Jeju is particularly well-suited for individuals or couples.
Jeju Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jeju
- The most common guest capacity trend in Jeju vacation rentals is listings accommodating 2 guests (27.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jeju STR market, accounting for 54.6% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jeju.
- On average, properties in Jeju are equipped to host 3.7 guests.
Jeju Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jeju
- The most common availability pattern in Jeju falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jeju (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jeju Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4137 listings
69.1% of total
2 Nights
1038 listings
17.3% of total
3 Nights
88 listings
1.5% of total
4-6 Nights
84 listings
1.4% of total
7-29 Nights
157 listings
2.6% of total
30+ Nights
484 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jeju is 1 Night, adopted by 69.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.4%) of the Jeju Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.1% of Jeju hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jeju.
Jeju Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.1% of total
Flexible
463 listings
8.9% of total
Moderate
1517 listings
29.3% of total
Firm
1734 listings
33.5% of total
Strict
1460 listings
28.2% of total
Cancellation Policy Insights for Jeju
- The prevailing Airbnb cancellation policy trend in Jeju is Firm, used by 33.5% of listings.
- A majority (61.7%) of hosts in Jeju utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.5% market standard in Jeju.
- Regularly review your cancellation policy against competitors and market demand shifts in Jeju.
Jeju STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jeju
- The overall average booking lead time for vacation rentals in Jeju is 28 days.
- Guests book furthest in advance for stays during May (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Jeju.
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Jeju averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jeju (2025)
Amenity Prevalence
Amenity Insights for Jeju
- Essential amenities in Jeju that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jeju: Air conditioning, Wifi, Heating, Smoke alarm, Fire extinguisher.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm, Fire extinguisher.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jeju to stay competitive.
Jeju Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jeju
- The typical guest profile for Airbnb in Jeju consists of a mix of domestic (58%) and international guests, often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 57.8% of guests.
- Key international markets include South Korea (57.8%) and Singapore (8.3%).
- Top languages spoken are English (37.8%) followed by Korean (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jeju Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Yongso-ri | 11 | $1,168 | $162.03 | 25% |
| Seogwipo-si | 3,539 | $866 | $97.57 | 32% |
| Mokpo-si | 186 | $833 | $84.69 | 32% |
| Pyeongsan-ri | 24 | $759 | $130.44 | 22% |
| Yeosu-si | 1,303 | $742 | $112.41 | 26% |
| Deokheung-ri | 27 | $706 | $163.12 | 19% |
| Seokgyo-ri | 72 | $703 | $121.46 | 21% |
| Donghae-ri | 10 | $646 | $75.99 | 34% |
| Dongil-myeon | 12 | $630 | $217.85 | 22% |
| Seongu-ri | 35 | $625 | $143.43 | 25% |