Seoul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Seoul, South Korea
Is Airbnb profitable in Seoul in 2025? Explore comprehensive Airbnb analytics for Seoul, Seoul, South Korea to uncover income potential. This 2025 STR market report for Seoul, based on AirROI data from September 2024 to August 2025, reveals key trends in the bustling market of 17,471 active listings.
Whether you're considering an Airbnb investment in Seoul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seoul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Seoul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Seoul (2025)
Understanding the monthly revenue variations for Airbnb listings in Seoul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seoul is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seoul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,187+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,038 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,208 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $601, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Seoul
Seoul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Seoul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seoul:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Seoul
Average Daily Rate (ADR) Airbnb Trends in Seoul (2025)
Effective short term rental pricing strategy in Seoul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seoul typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Seoul
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Airbnb Seasonality Analysis & Trends in Seoul (2025)
Peak Season (October, April, December)
- Revenue averages $1,881 per month
- Occupancy rates average 65.2%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,610 per month
- Occupancy maintains around 56.5%
- Daily rates hold near $90
Low Season (January, February, November)
- Revenue drops to average $1,252 per month
- Occupancy decreases to average 47.8%
- Daily rates adjust to average $84
Seasonality Insights for Seoul
- The Airbnb seasonality in Seoul shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Seoul's highest earning potential, with monthly revenues capable of climbing to $1,985, occupancy reaching a high of 69.0%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,135, occupancy could drop to 45.6%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seoul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Seoul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Seoul (2025)
Exploring the top neighborhoods for short-term rentals in Seoul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Myeongdong | A bustling shopping district known for its beauty products, street food, and proximity to major attractions. It's a popular area for both tourists and locals, making it ideal for Airbnb hosting. | Myeongdong Cathedral, Street Food Stalls, Lotte Department Store, N Seoul Tower, Myeongdong Shopping Street |
| Gangnam | Famous for its luxury shopping, trendy restaurants, and vibrant nightlife. Gangnam attracts affluent customers and is a prime area for tourists seeking a modern Seoul experience. | COEX Mall, Gangnam Style Statue, Bongeunsa Temple, Teheran-ro, Shopping at Gangnam |
| Hongdae | A youthful and artistic neighborhood known for its indie music scene, artsy vibe, and vibrant nightlife. This area attracts students and young travelers. | Hongik University, Hongdae Free Market, Trick Eye Museum, Club Octagon, Street Performances |
| Insadong | Rich in cultural heritage, Insadong is known for traditional arts and crafts, tea houses, and cultural experiences. It attracts tourists looking for a more traditional glimpse of Korean culture. | Insadong Street, Jogyesa Temple, Ssamziegil, Traditional Tea Houses, Korean Calligraphy Shops |
| Itaewon | A multicultural district popular among expats and tourists. Known for its diversity, it offers a wide range of international cuisine and vibrant nightlife, making it great for hosting. | Itaewon Mosque, Leeum Samsung Museum of Art, Antique Furniture Street, Itaewon Global Village, Nightlife |
| Bukchon Hanok Village | A picturesque area with traditional hanok houses, attracting visitors who want to experience historic Seoul. It's a unique area for those looking for cultural stays. | Bukchon Hanok Village Houses, Korean Traditional Tea Houses, Gyeongbokgung Palace, Changdeokgung Palace, Cultural Workshops |
| Dongdaemun | Known for its fashion market and historic landmarks, Dongdaemun is vibrant 24 hours and attracts fashion enthusiasts and tourists alike. | Dongdaemun Design Plaza, Shopping Centers, Heunginjimun Gate, Cheonggyecheon Stream, Street Food Stalls |
| Namsan | Home to N Seoul Tower and lush parks, Namsan offers great views of the city and is a favorite spot for tourists seeking outdoor activities and sightseeing. | N Seoul Tower, Namsan Park, Hiking Trails, Cable Car, Viewpoints over Seoul |
Understanding Airbnb License Requirements & STR Laws in Seoul (2025)
While Seoul, Seoul, South Korea currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seoul to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Seoul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Seoulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Radiant Family Villa: 10 Rooms, 6 Baths
Entire Place • 10 bedrooms
<New @ MyeongDong> 10Room+6Bath / High ceiling
Entire Place • 10 bedrooms
<New @ MyeongDong> 10Rooms 6Baths/Private Terrace
Entire Place • 10 bedrooms
Modern high-end Korean Living
Entire Place • 2 bedrooms
Heritage Classic/Entire Hanok/Classic House Bukchon Heritage
Entire Place • 3 bedrooms
Korea Hanok : Large House with Terrace-3층~5층 단독사용
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Seoul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Seoul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 버틀러리 | 35 | $3,277,492 | 3614 | 4.85/5.0 |
| Kevin | 57 | $1,833,594 | 4877 | 4.95/5.0 |
| CentralViewSuite Myeong-Dong | 62 | $1,300,099 | 3808 | 4.89/5.0 |
| CentralviewSuite | 68 | $1,171,538 | 1343 | 4.87/5.0 |
| Host G | 33 | $927,194 | 2946 | 4.89/5.0 |
| 효석 | 41 | $917,215 | 1776 | 4.80/5.0 |
| 영숙 | 6 | $881,379 | 135 | 4.93/5.0 |
| Celibyeoui | 83 | $830,310 | 2259 | 4.69/5.0 |
| Kay | 34 | $786,035 | 2123 | 4.85/5.0 |
| WECO STAY Dongdaemun | 15 | $739,323 | 1133 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seoul.
Dive Deeper: Advanced Seoul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seoul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSeoul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Seoul
- The Seoul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 17,471 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Seoul, House properties are the most common (44.5%), reflecting the local real estate landscape.
- Houses represent a significant 44.5% portion, catering likely to families or larger groups.
- The presence of 11.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.7%) offer potential for unique stay experiences.
Seoul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Seoul
- The dominant room capacity in Seoul is 1 bedroom listings, making up 51.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Seoul, indicating a high concentration in these sizes.
- With over half the market (51.1%) consisting of studios or 1-bedroom units, Seoul is particularly well-suited for individuals or couples.
Seoul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Seoul
- The most common guest capacity trend in Seoul vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Seoul STR market, accounting for 45.7% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Seoul.
- On average, properties in Seoul are equipped to host 3.1 guests.
Seoul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Seoul
- The most common availability pattern in Seoul falls within the 271-366 days range, representing 30.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Seoul (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Seoul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5838 listings
33.7% of total
2 Nights
1677 listings
9.7% of total
3 Nights
1122 listings
6.5% of total
4-6 Nights
1649 listings
9.5% of total
7-29 Nights
1539 listings
8.9% of total
30+ Nights
5479 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Seoul is 1 Night, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Seoul, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.7% of Seoul hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seoul.
Seoul Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
28 listings
0.2% of total
Super Strict 60 Days
12 listings
0.1% of total
Refundable
37 listings
0.2% of total
Super Strict 30 Days
30 listings
0.2% of total
Flexible
1734 listings
10.1% of total
Moderate
4344 listings
25.3% of total
Firm
4934 listings
28.8% of total
Strict
6022 listings
35.1% of total
Cancellation Policy Insights for Seoul
- The prevailing Airbnb cancellation policy trend in Seoul is Strict, used by 35.1% of listings.
- A majority (63.9%) of hosts in Seoul utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.1% market standard in Seoul.
- With 35.1% using Strict terms, this is a viable option in Seoul, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Seoul.
Seoul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Seoul
- The overall average booking lead time for vacation rentals in Seoul is 34 days.
- Guests book furthest in advance for stays during October (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Seoul.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Seoul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Seoul (2025)
Amenity Prevalence
Amenity Insights for Seoul
- Essential amenities in Seoul that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Seoul: Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Seoul to stay competitive.
Seoul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Seoul
- The typical guest profile for Airbnb in Seoul consists of predominantly international visitors (81%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 18.9% of guests.
- Key international markets include South Korea (18.9%) and United States (18.2%).
- Top languages spoken are English (42.7%) followed by Korean (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Seoul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Homyeong-ri | 12 | $3,318 | $362.66 | 29% |
| Wondeok-ri | 10 | $2,719 | $231.64 | 40% |
| Dojang-ri | 12 | $1,833 | $200.81 | 31% |
| Seorak | 11 | $1,721 | $204.06 | 28% |
| Icheon-ri | 12 | $1,611 | $201.43 | 30% |
| Sang | 17 | $1,603 | $242.31 | 25% |
| Bokjang-ri | 14 | $1,357 | $224.40 | 20% |
| Gwangju-si | 55 | $1,329 | $159.69 | 30% |
| Yeoju-si | 37 | $1,293 | $200.81 | 26% |
| Janggok-ri | 10 | $1,248 | $147.34 | 35% |