Masan-myeon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Jeolla, South Korea
Is Airbnb profitable in Masan-myeon in 2025? Explore comprehensive Airbnb analytics for Masan-myeon, South Jeolla, South Korea to uncover income potential. This 2025 STR market report for Masan-myeon, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Masan-myeon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masan-myeon Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masan-myeon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masan-myeon (2025)
Understanding the monthly revenue variations for Airbnb listings in Masan-myeon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masan-myeon is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masan-myeon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,316+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,640 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $764 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $342, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masan-myeon
Masan-myeon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masan-myeon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masan-myeon:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masan-myeon
Average Daily Rate (ADR) Airbnb Trends in Masan-myeon (2025)
Effective short term rental pricing strategy in Masan-myeon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masan-myeon typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Masan-myeon
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Airbnb Seasonality Analysis & Trends in Masan-myeon (2025)
Peak Season (August, December, July)
- Revenue averages $1,249 per month
- Occupancy rates average 36.2%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,070 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $103
Low Season (February, September, November)
- Revenue drops to average $924 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $101
Seasonality Insights for Masan-myeon
- The Airbnb seasonality in Masan-myeon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masan-myeon's highest earning potential, with monthly revenues capable of climbing to $1,341, occupancy reaching a high of 39.0%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $904, occupancy could drop to 26.0%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masan-myeon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masan-myeon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masan-myeon (2025)
Exploring the top neighborhoods for short-term rentals in Masan-myeon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masan Beach | A picturesque seaside area known for its beautiful sandy beaches and recreational activities. Attracts both local and international tourists looking for a relaxing getaway by the sea. | Masan Beach, Masan Jangsaenpo Whale Museum, Gwangyang Celadon Museum, Masan Fish Market, Masan Jangsaenpo Ecology Park |
| Jangsan Mountain | A popular hiking destination with stunning views and natural scenery. Ideal for outdoor enthusiasts and families looking for adventure and nature exploration. | Jangsan Mountain Hiking Trails, Korea's first forest park, Scenic viewpoints, Natural springs, Camping areas |
| Masan Lake Park | A serene park with beautiful lake views, walking trails, and recreational facilities. A favorite among locals for picnics and family outings. | Masan Lake, Walking and biking trails, Children's playgrounds, Picnic areas, Wildlife observation |
| Masan Cultural Center | A cultural hub featuring art exhibitions, performances, and educational programs. It attracts visitors interested in South Korean culture and arts. | Exhibition halls, Performing arts theater, Cultural workshops, Art galleries, Local festivals |
| Masan Traditional Market | A vibrant market showcasing local produce and traditional foods. It offers visitors a taste of local culture and delicacies. | Local street food, Traditional Korean snacks, Crafts and handmade goods, Cultural experiences, Vibrant atmosphere |
| Gwangyang Bay | A scenic bay area known for its stunning landscapes and tranquil environment. Great for eco-tourism and enjoying water activities. | Gwangyang Bay sunset views, Birdwatching spots, Fishing opportunities, Kayaking, Eco-friendly tours |
| Downtown Masan | The bustling urban center with shopping, dining, and entertainment options. Popular among travelers looking for a lively city experience. | Shopping centers, Cafes and restaurants, Nightlife spots, Cultural landmarks, Public parks |
| Masan Marina | A modern marina that attracts boating and sailing enthusiasts. Offers beautiful views and various water sports activities. | Boat rentals, Sailing lessons, Waterfront dining, Fishing excursions, Scenic boat tours |
Understanding Airbnb License Requirements & STR Laws in Masan-myeon (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Masan-myeon. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masan-myeon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Masan-myeon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masan-myeonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jirisan Morning (), a happy morning
Entire Place • 3 bedrooms
Stay Seomjin River House
Entire Place • N/A
Aeonru: Gudle Ondol, Bed, Laser Beam Projector, Open Air Bath for 6, Grill Barbecue & Fire Pit
Entire Place • 2 bedrooms
Sarangchae: private house, beam projector, indoor spa for 2-3 people, kitchen, barbecue & fire pit
Entire Place • 2 bedrooms
Hwangumsa-ro 3/Emotional private accommodation located under Nogodan/BBQ/Camchnic/Star Mung
Entire Place • 1 bedroom
Hanok Stay < Hyundeok Cine >
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masan-myeon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masan-myeon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bo Seon | 4 | $70,387 | 30 | 4.86/5.0 |
| 근오 | 3 | $57,762 | 514 | 4.91/5.0 |
| 섬진강댁 | 2 | $47,873 | 417 | 4.93/5.0 |
| Min | 2 | $39,095 | 17 | 4.94/5.0 |
| Dragon | 4 | $22,670 | 312 | 4.87/5.0 |
| 현덕 | 1 | $22,424 | 3 | 4.67/5.0 |
| 윤경 | 1 | $17,803 | 64 | 4.94/5.0 |
| Onda | 5 | $14,375 | 40 | 4.36/5.0 |
| 휘자 | 1 | $14,011 | 476 | 4.91/5.0 |
| 정은 | 1 | $12,479 | 21 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masan-myeon.
Dive Deeper: Advanced Masan-myeon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masan-myeon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasan-myeon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masan-myeon
- The Masan-myeon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masan-myeon, Hotel/Boutique properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 30.6% portion, catering likely to families or larger groups.
- The presence of 58.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Masan-myeon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masan-myeon
- The dominant room capacity in Masan-myeon is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Masan-myeon, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Masan-myeon.
Masan-myeon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masan-myeon
- The most common guest capacity trend in Masan-myeon vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Masan-myeon STR market, accounting for 44.5% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masan-myeon.
- On average, properties in Masan-myeon are equipped to host 3.5 guests.
Masan-myeon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masan-myeon
- The most common availability pattern in Masan-myeon falls within the 271-366 days range, representing 63.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Masan-myeon (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masan-myeon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Masan-myeon is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Masan-myeon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Masan-myeon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masan-myeon.
Masan-myeon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
25% of total
Moderate
13 listings
36.1% of total
Firm
13 listings
36.1% of total
Strict
1 listings
2.8% of total
Cancellation Policy Insights for Masan-myeon
- The prevailing Airbnb cancellation policy trend in Masan-myeon is Moderate, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.1% market standard in Masan-myeon.
- Using a Strict policy might deter some guests, as only 2.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Masan-myeon.
Masan-myeon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masan-myeon
- The overall average booking lead time for vacation rentals in Masan-myeon is 26 days.
- Guests book furthest in advance for stays during September (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Masan-myeon.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Masan-myeon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masan-myeon (2025)
Amenity Prevalence
Amenity Insights for Masan-myeon
- Essential amenities in Masan-myeon that guests expect include: Heating, Air conditioning, Refrigerator, Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masan-myeon: Heating, Air conditioning, Refrigerator, Wifi, Fire extinguisher.
- Prioritize adding missing essentials: Wifi, Fire extinguisher.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masan-myeon to stay competitive.
Masan-myeon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masan-myeon
- The typical guest profile for Airbnb in Masan-myeon consists of primarily domestic travelers (87%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 87.4% of guests.
- Key international markets include South Korea (87.4%) and United States (4.2%).
- Top languages spoken are Korean (55.3%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Busan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masan-myeon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hakdong-ri | 48 | $1,733 | $245.31 | 27% |
| Wonyul-ri | 22 | $1,537 | $205.90 | 27% |
| Hoehwa-myeon | 24 | $1,335 | $221.03 | 24% |
| Nonsan-si | 22 | $1,153 | $137.94 | 31% |
| Buyeo-eup | 14 | $1,149 | $118.01 | 35% |
| Jeongeup-si | 59 | $1,081 | $188.48 | 26% |
| Chunyang-myeon | 17 | $1,080 | $114.34 | 43% |
| Yongso-ri | 11 | $1,076 | $168.45 | 25% |
| Gimje-si | 13 | $1,063 | $191.48 | 23% |
| Gui-myeon | 11 | $1,042 | $177.47 | 23% |