Malung-Sälens kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dalarna County, Sweden
Is Airbnb profitable in Malung-Sälens kommun in 2025? Explore comprehensive Airbnb analytics for Malung-Sälens kommun, Dalarna County, Sweden to uncover income potential. This 2025 STR market report for Malung-Sälens kommun, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 489 active listings.
Whether you're considering an Airbnb investment in Malung-Sälens kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malung-Sälens kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malung-Sälens kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malung-Sälens kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Malung-Sälens kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malung-Sälens kommun is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malung-Sälens kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,792+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,562 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,543 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $878, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malung-Sälens kommun
Malung-Sälens kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malung-Sälens kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malung-Sälens kommun:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malung-Sälens kommun
Average Daily Rate (ADR) Airbnb Trends in Malung-Sälens kommun (2025)
Effective short term rental pricing strategy in Malung-Sälens kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malung-Sälens kommun typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Malung-Sälens kommun
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Airbnb Seasonality Analysis & Trends in Malung-Sälens kommun (2025)
Peak Season (February, January, March)
- Revenue averages $3,535 per month
- Occupancy rates average 60.6%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,623 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $170
Low Season (June, September, October)
- Revenue drops to average $951 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $158
Seasonality Insights for Malung-Sälens kommun
- The Airbnb seasonality in Malung-Sälens kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malung-Sälens kommun's highest earning potential, with monthly revenues capable of climbing to $4,381, occupancy reaching a high of 74.6%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $894, occupancy could drop to 24.1%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malung-Sälens kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malung-Sälens kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malung-Sälens kommun (2025)
Exploring the top neighborhoods for short-term rentals in Malung-Sälens kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sälen | Popular ski resort area known for its extensive ski trails and winter sports. Attracts tourists year-round for skiing in winter and hiking in summer. | Sälen Ski Resort, Sälenfjällen, Lodge Ski Center, Högfjällshotellet, Sälen Bike Park, Kungsvallen |
| Malung | Charming village known for its cultural heritage and music festivals. Offers a unique local experience with access to nature and outdoor activities. | Malung Folk Music Festival, Dala River, Malungsbaden, Malung Church, Sälenfjällen Nature Reserve |
| Stöten | Another popular ski destination located near Sälen, known for its family-friendly atmosphere and varied ski slopes. | Stöten Ski Resort, Fjällskivans Ski Area, Stötens Golf Club, Nature trails for hiking, Stöten Mountain |
| Björbo | This area offers a blend of nature and local history, popular for those seeking peaceful retreats and outdoor explorer opportunities. | Björbo Church, Dalarna Museum, Local hiking trails, Fishing opportunities, Cultural historical sites |
| Tällberg | Famous for its beautiful lakeside views and as a charming town with boutique accommodations, perfect for romantic getaways. | Lakeside promenade, Tällberg Church, Husbyring, Tällberg’s artisanal shops, Nature walks and trails |
| Leksand | Leksand along Lake Siljan offers stunning nature experiences and cultural activities, making it a great spot for summer tourism. | Leksands Sommarland, Lake Siljan, Leksand Church, Local crafts and shops, Outdoor sports activities |
| Rättvik | Known for its beautiful shoreline along Lake Siljan and cultural events like the Rättvik Summer Market, ideal for summer tourism. | Rättvik Church, Rättvik Summer Market, Lake Siljan, Dalhalla concert venue, Sculpture park |
| Älvdalen | A serene area known for its wilderness and adventure opportunities, popular with nature enthusiasts and families. | Älvdalen Nature Reserve, Historical sites of Sami culture, Fishing and canoeing spots, Hiking trails, Local museums |
Understanding Airbnb License Requirements & STR Laws in Malung-Sälens kommun (2025)
While Malung-Sälens kommun, Dalarna County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malung-Sälens kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malung-Sälens kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malung-Sälens kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Timmerby Lodge - Lindvallen Sälen - Ski in Ski out
Entire Place • 5 bedrooms
Gula Byn 411:A, Mitt i Backen
Entire Place • 2 bedrooms
Exclusive apartment in Lindvallen with hot tub
Entire Place • 3 bedrooms
Mountain cabin with amazing views, Lindvallen Sälen
Entire Place • 6 bedrooms
Cozy mountain cabin Martebäcken, Sälen
Entire Place • 4 bedrooms
Ski In - Ski Out, Mountainparadise
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malung-Sälens kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malung-Sälens kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bröderna Paulin | 21 | $584,649 | 447 | 4.91/5.0 |
| Jean-Pierre | 4 | $163,935 | 29 | 4.75/5.0 |
| Darek | 8 | $129,284 | 18 | 4.69/5.0 |
| Nicklas | 3 | $77,921 | 122 | 4.89/5.0 |
| Per-Ola | 1 | $76,658 | 11 | 4.82/5.0 |
| Carro Och Kristian | 2 | $60,950 | 66 | 4.93/5.0 |
| Camilla | 1 | $59,104 | 11 | 5.00/5.0 |
| Daniel | 2 | $58,734 | 6 | 4.83/5.0 |
| Joacim | 3 | $54,055 | 72 | 4.77/5.0 |
| Rebecca | 1 | $52,871 | 42 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malung-Sälens kommun.
Dive Deeper: Advanced Malung-Sälens kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malung-Sälens kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalung-Sälens kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malung-Sälens kommun
- The Malung-Sälens kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 489 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malung-Sälens kommun, Outdoor/Unique properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 24.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.
Malung-Sälens kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malung-Sälens kommun
- The dominant room capacity in Malung-Sälens kommun is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.8% of the active Airbnb listings in Malung-Sälens kommun, indicating a high concentration in these sizes.
- A significant 56.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malung-Sälens kommun.
Malung-Sälens kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malung-Sälens kommun
- The most common guest capacity trend in Malung-Sälens kommun vacation rentals is listings accommodating 8+ guests (47.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Malung-Sälens kommun STR market, accounting for 70.5% of listings.
- 76.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malung-Sälens kommun.
- On average, properties in Malung-Sälens kommun are equipped to host 6.6 guests.
Malung-Sälens kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malung-Sälens kommun
- The most common availability pattern in Malung-Sälens kommun falls within the 181-270 days range, representing 50.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malung-Sälens kommun (52.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malung-Sälens kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
12.3% of total
2 Nights
37 listings
7.6% of total
3 Nights
69 listings
14.1% of total
4-6 Nights
94 listings
19.3% of total
7-29 Nights
31 listings
6.4% of total
30+ Nights
197 listings
40.4% of total
Key Insights
- The most prevalent minimum stay requirement in Malung-Sälens kommun is 30+ Nights, adopted by 40.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40.4%) caters to monthly stays (30+ nights) in Malung-Sälens kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.4% of Malung-Sälens kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malung-Sälens kommun.
Malung-Sälens kommun Airbnb Cancellation Policy Trends Analysis (2025)
Limited
30 listings
6.2% of total
Super Strict 60 Days
6 listings
1.2% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
53 listings
10.9% of total
Moderate
87 listings
17.9% of total
Firm
252 listings
51.9% of total
Strict
57 listings
11.7% of total
Cancellation Policy Insights for Malung-Sälens kommun
- The prevailing Airbnb cancellation policy trend in Malung-Sälens kommun is Firm, used by 51.9% of listings.
- A majority (63.6%) of hosts in Malung-Sälens kommun utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.9% market standard in Malung-Sälens kommun.
- Using a Strict policy might deter some guests, as only 11.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Malung-Sälens kommun.
Malung-Sälens kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malung-Sälens kommun
- The overall average booking lead time for vacation rentals in Malung-Sälens kommun is 72 days.
- Guests book furthest in advance for stays during February (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Malung-Sälens kommun.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Malung-Sälens kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malung-Sälens kommun (2025)
Amenity Prevalence
Amenity Insights for Malung-Sälens kommun
- Essential amenities in Malung-Sälens kommun that guests expect include: Kitchen, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malung-Sälens kommun: Kitchen, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malung-Sälens kommun to stay competitive.
Malung-Sälens kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malung-Sälens kommun
- The typical guest profile for Airbnb in Malung-Sälens kommun consists of a mix of domestic (62%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 61.7% of guests.
- Key international markets include Sweden (61.7%) and Denmark (15.8%).
- Top languages spoken are English (39.1%) followed by Swedish (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malung-Sälens kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trysil | 526 | $2,037 | $272.35 | 40% |
| Tällberg | 16 | $1,742 | $167.60 | 44% |
| Nybergsund | 17 | $1,548 | $256.61 | 38% |
| Ramundberget | 17 | $1,390 | $159.46 | 44% |
| Hamra | 18 | $1,282 | $141.92 | 40% |
| Sälen | 34 | $1,240 | $180.31 | 36% |
| Husøy | 23 | $1,214 | $266.97 | 29% |
| Älvdalens kommun | 284 | $1,201 | $140.72 | 38% |
| Mora | 111 | $1,179 | $176.63 | 37% |
| Nusnäs | 10 | $1,153 | $100.23 | 40% |