Sälen Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Dalarnas län, Sweden
Is Airbnb profitable in Sälen in 2026? Explore comprehensive Airbnb analytics for Sälen, Dalarnas län, Sweden to uncover income potential. This 2026 STR market report for Sälen, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Sälen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sälen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sälen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sälen (2026)
Understanding the monthly revenue variations for Airbnb listings in Sälen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sälen is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sälen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,525+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,465 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,347 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $769, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sälen
Sälen Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sälen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sälen:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sälen
Average Daily Rate (ADR) Airbnb Trends in Sälen (2026)
Effective short term rental pricing strategy in Sälen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sälen typically peaks in December and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Sälen
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Airbnb Seasonality Analysis & Trends in Sälen (2025)
Peak Season (February, January, March)
- Revenue averages $3,339 per month
- Occupancy rates average 51.1%
- Daily rates average $189
Shoulder Season
- Revenue averages $1,462 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $180
Low Season (June, September, November)
- Revenue drops to average $796 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $174
Seasonality Insights for Sälen
- The Airbnb seasonality in Sälen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sälen's highest earning potential, with monthly revenues capable of climbing to $4,248, occupancy reaching a high of 69.7%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $689, occupancy could drop to 15.7%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sälen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sälen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sälen (2026)
Exploring the top neighborhoods for short-term rentals in Sälen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sälenfjällen | A popular ski resort area offering a wide range of winter activities and beautiful scenery. Ideal for tourists seeking outdoor adventure year-round, including skiing and hiking. | Sälen Ski Resort, Kötselfjället, Sälen River, Cykelvasan, Fjällsläden, Sälen Sport Center |
| Stöten | Another key ski resort within Sälen, known for its family-friendly atmosphere and extensive ski trails. Attracts both families and ski enthusiasts. | Stöten Ski Resort, Family-friendly slopes, Cross-country skiing trails, Snow park, Ski rental shops, Stöten Adventure Park |
| Höjden | A picturesque area within Sälen that offers stunning views and access to various outdoor activities, popular among nature lovers and adventure seekers. | Höjden lookout point, Biking trails, Hiking routes, Fishing spots, Nature reserves, Scenic viewpoints |
| Torsby | A charming village that serves as a gateway to the Västerdalen Valley, known for its cultural experiences and proximity to nature. | Torsby Ski Museum, Ängskärret Nature Reserve, Västerdalälven River, Cultural events, Hiking trails, Local cafes |
| Lyset | A tranquil area known for its natural beauty and outdoor activities, appealing to those who appreciate a peaceful environment and quaint local culture. | Lake Lyset, Fishing spots, Nature trails, Water sports, Picnic areas, Local wildlife |
| Moran | A quieter location within Sälen, perfect for those seeking relaxation away from the crowds while still having access to nearby attractions and natural beauty. | Moran Beach, Nature reserves, Fishing lakes, Hiking paths, Restored historical buildings, Community events |
| Östra Sälen | Known for its scenic landscapes and a range of recreational activities, this area is attractive for outdoor enthusiasts and families. | Sälen's eco trail, Scenic lakes, Biking routes, Wildlife spotting, Local markets, Nature walks |
| Sälen Village | The heart of the Sälen region with shops, restaurants, and entertainment options. Great for tourists who want a full experience of local culture and convenience. | Sälen Village center, Local shops, Restaurants, Cafes, Cultural festivals, Market places |
Understanding Airbnb License Requirements & STR Laws in Sälen (2026)
While Sälen, Dalarnas län, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sälen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sälen (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sälenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly built mountain house with amazing views, 12 beds
Entire Place • 5 bedrooms
Sälen, Lindvallen Hills 17
Entire Place • 3 bedrooms
Exclusive apartment with private location in Lindvallen
Entire Place • 3 bedrooms
Accommodation in top condition in Lindvallen, Sälen 8 beds.
Entire Place • 3 bedrooms
Best Ski-in-ski-out location Stöten
Entire Place • 4 bedrooms
Fjällhus in Sälen, 12 beds
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sälen (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sälen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alfred | 1 | $44,660 | 17 | 4.94/5.0 |
| Andreas | 1 | $29,652 | 15 | 4.87/5.0 |
| Jonas | 1 | $29,531 | 61 | 4.93/5.0 |
| Emma | 1 | $29,134 | 43 | 4.93/5.0 |
| Bröderna Paulin | 4 | $27,991 | 20 | 4.95/5.0 |
| Stefan | 1 | $25,164 | 19 | 5.00/5.0 |
| Martin | 1 | $25,042 | 40 | 5.00/5.0 |
| Zandra | 1 | $23,724 | 7 | 5.00/5.0 |
| Carina | 1 | $23,273 | 16 | 5.00/5.0 |
| Anna | 1 | $22,653 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sälen.
Dive Deeper: Advanced Sälen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sälen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSälen Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sälen
- The Sälen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sälen, Apartment/Condo properties are the most common (37.2%), reflecting the local real estate landscape.
- Houses represent a significant 30.2% portion, catering likely to families or larger groups.
Sälen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sälen
- The dominant room capacity in Sälen is 3 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.4% of the active Airbnb listings in Sälen, indicating a high concentration in these sizes.
- A significant 58.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sälen.
Sälen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sälen
- The most common guest capacity trend in Sälen vacation rentals is listings accommodating 8+ guests (48.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sälen STR market, accounting for 74.4% of listings.
- 79.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sälen.
- On average, properties in Sälen are equipped to host 6.5 guests.
Sälen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sälen
- The most common availability pattern in Sälen falls within the 271-366 days range, representing 74.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sälen (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
Sälen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
7% of total
2 Nights
7 listings
16.3% of total
3 Nights
3 listings
7% of total
4-6 Nights
3 listings
7% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
26 listings
60.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sälen is 30+ Nights, adopted by 60.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (60.5%) caters to monthly stays (30+ nights) in Sälen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 60.5% of Sälen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 60.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sälen.
Sälen Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2.3% of total
Limited
5 listings
11.6% of total
Flexible
10 listings
23.3% of total
Moderate
5 listings
11.6% of total
Firm
14 listings
32.6% of total
Strict
8 listings
18.6% of total
Cancellation Policy Insights for Sälen
- The prevailing Airbnb cancellation policy trend in Sälen is Firm, used by 32.6% of listings.
- A majority (51.2%) of hosts in Sälen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.6% market standard in Sälen.
- Regularly review your cancellation policy against competitors and market demand shifts in Sälen.
Sälen STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sälen
- The overall average booking lead time for vacation rentals in Sälen is 65 days.
- Guests book furthest in advance for stays during February (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (63 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Sälen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Sälen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sälen (2026)
Amenity Prevalence
Amenity Insights for Sälen
- Essential amenities in Sälen that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sälen: Free parking on premises, Kitchen.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sälen to stay competitive.
Sälen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sälen
- The typical guest profile for Airbnb in Sälen consists of a mix of domestic (55%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 54.6% of guests.
- Key international markets include Sweden (54.6%) and Denmark (20.6%).
- Top languages spoken are English (40%) followed by Swedish (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sälen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trysil | 536 | $2,113 | $292.71 | 39% |
| Nybergsund | 17 | $1,581 | $255.83 | 36% |
| Husøy | 20 | $1,504 | $289.73 | 30% |
| Tällberg | 20 | $1,497 | $179.70 | 41% |
| Malung-Sälens kommun | 484 | $1,456 | $178.93 | 40% |
| Ramundberget | 17 | $1,426 | $167.10 | 43% |
| Hamra | 19 | $1,389 | $161.73 | 39% |
| Älvdalens kommun | 288 | $1,307 | $149.48 | 38% |
| Mora | 112 | $1,209 | $183.65 | 39% |
| Härjedalens kommun | 298 | $1,149 | $152.70 | 37% |